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With the SSP list, you can select the Name Exchange your campaign wants to broadcast.
You can set specific rules for your campaigns to target words or block categories and words. These inhibitions are based on words that are passed within the url.
Lists allow you to see lists of sites in your campaigns that you want to publish or do not want to publish. You can create a site list yourself or select an appropriate list from the available stock lists section.
In the Sites area, you are presented with sites that you would like to publish to. If you do not have an existing inventory list, you can select many sites in the sites area.
Apps allow you to target your App campaigns. You can make selections in the App Store or Google Play categories.