Display Ads
High visibility with standard image and interactive HTML5 banner types.
THEADX ADSERVER
Your Entire Ad Operation in a Single Hub
An end-to-end ad serving and optimization solution built to help you run your digital campaigns across Web, Mobile, Connected TV (CTV) and OTT platforms with maximum efficiency.
Control all of your ad formats from a single hub with advanced targeting capabilities, AI-powered budget allocation, enterprise-grade traffic security and flexible developer tools.
Web
Mobile
CTV
OTT
THEADX AdServerOne hub. Every screen.
TargetingAd ServingMeasurement
Rich and Versatile Ad Format Support
Reach your audience with the right format on every screen. THEADX AdServer supports every format from standard banners to VAST video solutions built for CTV/OTT:
VAST Video Ads (Web / CTV / OTT)
In-page VAST support, advanced event tracking and automatic re-encoded variant management for different devices and connection speeds.
Native Ads
Native banners that preserve the user experience, backed by a flexible JSON, JS and iframe tag generation infrastructure.
Rich Media & Custom Formats
Interactive ad experiences tailored to your brand through code ads and HTML5 infrastructure.
Redirect & Code-Based Ads
Flexible tracking, redirect and custom code-based ad serving capabilities.
Precise and In-Depth Targeting Technologies
Increase your conversion rates by delivering your ad budget only to the right audience:
Geographic Targeting (GeoIP)
Pinpoint location targeting at country, region and city level through MaxMind integration.
Device & Technology Targeting
Customized delivery groups based on browser, operating system (OS), language and device type.
Scheduled Delivery (Dayparting)
Flexible delivery planning by days of the week and hours of the day.
Content & Domain (URL) Management
Keyword-based contextual targeting, site whitelist/blacklist lists and publisher group filters.
Audience Segmentation & Pixel Targeting
Custom audience segments based on pixel data and dynamic targeting rules.
Smart Budget & Conversion Management
Smart algorithms and end-to-end tracking infrastructure that maximize your campaign performance:
Smart Budget Allocation Algorithm (Pacing)
Distributes your campaign budget across the day and the flight period in a balanced and optimized way.
End-to-End Secure Conversion Tracking
Measure post-view and post-click actions safely with pixel-based conversion tracking backed by HMAC encryption.
High-Capacity Media Support
Uninterrupted media delivery with CDN-integrated, HMAC-signed secure URLs and MP4 video uploads of up to 100 MB.
Enterprise-Grade Bot Filtering and Traffic Security
A two-layer security infrastructure that protects your ad budget against fake impressions and clicks:
GIVT (General Invalid Traffic) Filter
Automatically blocks known bot traffic with IAB spider/bot lists and real-time bot detection algorithms.
SIVT (Sophisticated Invalid Traffic) Filter
Eliminates advanced fraud attempts with data center IP reputation, click flooding detection and VAST fraud prevention mechanisms.
Flexible Developer & API Tools
A headless, modular infrastructure that integrates fully with your existing systems:
60+ REST Management APIs
A comprehensive API library that lets you manage every dashboard function.
Publisher & JS APIs
A JSON Publisher API for native ads and a JS/iframe tag generator supporting 11 different formats.
Reporting API
Automated export services that push your performance data into your own business intelligence (BI) tools or external systems.
Detailed Reporting and Analytics
Monitor every moment of your campaigns with transparent and granular metrics:
Multi-Dimensional Analysis
Real-time performance tracking with more than 15 metrics broken down by campaign, site, country, banner and hour.
Historical Data Retention
Your campaign and performance data stays safe with long-term retention infrastructure.
Enterprise Account Management and Permissions
A flexible workspace designed for large-scale teams and agency management processes:
Unlimited Team Members & Role Management
Authorize your team and your clients with Admin, Editor, Viewer and Report roles.
Multiple Workspaces
Switch between different accounts and organizations in a single click thanks to the organization-based structure.
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