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Why Our SSP Infrastructure for Programmatic Publisher Management?

High fill rates and fair market value across every digital channel with a single integration.

  • Real-time competition (UnifiedAuction) exposes every impression to dozens of demand sources simultaneously.
  • A single access point across all channels: web, mobile, video, CTV and DOOH inventory managed under one roof.
  • A transparent and trusted delivery ecosystem: IAB compliant, fraud filtered and brand safety focused infrastructure.
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Programmatic SSP Reach

Our Strong Publisher Network Across Every Screen

Wherever your audience is, your inventory is there too. Manage 5 core digital channels from a single platform.

Channels and formats

Channel Formats Integration
Web & Mobile Web Inventory Banner, rich media, anchor / sticky, floater, native, outstream video Single-line asynchronous JS
In-App Inventory Banner, interstitial, rewarded video, native Prebid Mobile SDK → Prebid Server
Programmatic Video Instream / outstream VAST, VPAID, Ad Pod VAST tag URL
Connected TV (CTV) VAST TV ad, overlay VAST tag URL, separate TV DSP pool
Digital Out-of-Home (DOOH) VAST video, multi-slot Ad Pod VAST tag URL + proof-of-play API

Display

Classic banner inventory — in the page flow, fixed or floating.

Standard Banner async

300×250

Placed into a div on the page. All IAB sizes are supported; if it cannot be filled, the passback chain takes over.

  • Sizes: 300×250, 728×90, 336×280, 300×600, 970×250, 320×50 and 35 more
  • Code: single-line async script + div
  • GAM: compatible — with or without passback

Sticky Anchor anchor.js

FIXED AT PAGE BOTTOM

Sticks to the bottom of the page and stays visible as the user scrolls. A close button is mandatory.

  • Viewability: effectively 100%
  • Code: single line, no div required
  • If the creative is wider than the viewport it is scaled down proportionally

Floating Banner floater.js

300×250

Stays fixed in the bottom-right corner, unaffected by scrolling. 300×250 and smaller sizes are recommended.

  • Close button: yes
  • Conflicts: automatically hidden when full-screen units open

Native

HEADLINE · IMAGE · SPONSORED

An ad that adapts to the publisher's own design: headline, image, description and brand fields are delivered separately.

  • Template: on the publisher side; matches the content flow exactly
  • OpenRTB Native 1.2 compliant

Pageskin

A large format that frames the page (1000×800). High impact for brand campaigns.

  • Usage: typically direct sales / PMP deals

Interscroller NEW

PASSES BEHIND THE CONTENT

The creative stays fixed while the content scrolls over it — the ad appears as if seen through a "window". Very high attention rates on mobile.

  • Size: 300×600 vertical
  • Measurement: real viewability — no "always visible" assumption is made
  • Competition: if another unit is a candidate for the same slot, only one is shown

Video

Pre-content, mid-content and content-bearing video units.

Instream VAST

▶ PRE / MID / POST-ROLL

Provides a VAST tag to your own player. Pre-roll, mid-roll and post-roll positions are supported.

  • VAST 2/3/4 · VPAID compatible players
  • Measurement: start, 25%/50%/75%, complete, skip — all in the report

Outstream + PiP outstream.js

▶ STARTS MUTED

Video revenue on pages without a video player. It starts muted, plays at 50% visibility, and sticks to a corner to continue when the user scrolls.

  • Vertical video is detected automatically
  • The close button and unmute are up to the user

Outstream v2 NEW

▶ NEWS DIGEST + AD

The unit plays not only ads but also content: a daily digest video generated from your own news articles. The ad runs ahead of this content — legitimate instream inventory.

  • Clicking a segment opens that article's page (traffic circulation)
  • Sticky mini player: the corner is selectable
  • Floor CPM is set per zone

Overlay Video

480×150 OVERLAY

A semi-transparent band that appears along the lower strip of the player. It does not interrupt the content or reduce completion rates.

  • Size: 480×150

Rewarded Video rewarded

▶ WATCH → REWARD

The user chooses to watch the video and earns a reward on completion. The format with the highest completion rate.

  • Web and in-app
  • Reward: content access, in-game currency, coupon — defined by the publisher

Full screen and content gating

High-impact surfaces — frequency limits are enforced in code and the user experience is preserved.

Interstitial

FULL SCREEN

A full-screen ad on page transitions. The close button and transition duration are configured per zone.

  • Sizes: 800×600 (desktop), 320×480 (mobile)
  • Close: immediately or with a countdown (max 5 sec)

Interstitial v2 NEW

FULL SCREEN · NO JQUERY

A rewritten full-screen unit: no external libraries, no slowdown on page load, and two interstitials never collide on the same page.

  • Multi-size: every format that fits the screen is requested in a single call
  • Frequency: at most 3 impressions per day (code-level cap, Better Ads)
  • If no ad is returned no blank screen is shown

AdWall NEW

▶ WATCH → UNLOCK CONTENT

The reader gets free access to the full article by watching a short video. Not a subscription but content in exchange for an ad: the balance between rewarded video and a paywall.

  • The content is not removed — it is only visually blurred
  • Search engines are not shown different content (no cloaking)
  • Funnel report: impression → view → completion → unlock

Regwall NEW

SIGN IN / REGISTER

The same gating engine, used for registration instead of an ad. It is never shown to signed-in users; no ad request is made in this mode.

  • The registration flow connects to the publisher's own system
  • First-party data: the most direct way to collect it

Non-web inventory

In-app, digital screens and television.

Mobile App Prebid Mobile SDK

IN-APP

Header bidding for your iOS and Android apps. Banner, interstitial and rewarded video; GAM makes the delivery decision.

  • Integration: Prebid Mobile SDK + GAM event handler
  • Formats: banner, interstitial, rewarded, instream video

DOOH — Digital Screen

MALL · STREET · OFFICE

Programmatic digital out-of-home. Per-screen location, venue type and hourly pricing; billing with an audience multiplier.

  • Delivery schedule: on/off by day and hour + hourly price
  • Multi-slot: a sequential ad block in a single request (ad pod)
  • Play report: CSV, API or automatic pull

TV vasttv

TV BROADCAST

Programmatic ad insertion into the broadcast stream. Web TV and connected TV inventory are reported in the same account.

  • Position-based ad placement and fill management

Programmatic Digital Out-of-Home (DOOH) Module

End-to-end DOOH delivery operations, from screen, venue and publisher management to smart Ad Pod structures and verification processes.

Digital out-of-home screens and programmatic delivery management
  1. Screen, Venue and Media Owner Management

    Categorize every screen and channel in your network to international DOOH standards and manage your commercial models flexibly.

    Technical details:

    • OpenOOH Taxonomy: Classifying screen and venue types (mall, airport, street, public transport, etc.) in line with global OpenOOH standards
    • Impression Multiplier: Accurate and fair impression-based billing with an instant/hourly audience multiplier per screen
    • Media Owner (Publisher) Management: Separate commission, permission and revenue share definitions for different screen owners
  2. Multi-Slot Ad Pod Technology (Ad Pod Bidding)

    Auction every single slot within an ad break independently while preventing brand conflicts.

    Technical details:

    • Independent Auction: Running separate, parallel bidding for each slot within the break (e.g. 15-second blocks)
    • Smart Stream Protection: Automatic frequency rules that prevent the same creative or competitors from the same industry from repeating within the same Ad Pod (ad break)
  3. Advanced Delivery Schedule and PG Deal Tracking

    Monitor the fill rates of your screen inventory in real time and automate your guaranteed sales processes.

    Technical details:

    • Dayparting & Hourly Pricing: Variable eCPM and delivery planning by hour of the day and day of the week
    • 24/7 Availability Matrix: Tracking the fill and availability status of the entire screen network on a live visual board
    • Programmatic Guaranteed (PG) Progress Tracking: Monitoring real-time delivery rates against guaranteed impressions and target quotas
  4. Automated Creative Approval Processes

    A practical approval mechanism that lets media owners safely review the creatives to be shown on their screens.

    Technical details:

    • Instant Notifications: Automatic notification to the media owner by e-mail or API when a new campaign is uploaded
    • Tokenized Approval Page: One-click creative approval/rejection over a secure, time-limited (tokenized) link with no panel login required
  5. Reliable Proof-of-Play (Delivery Verification) & GPS Tracking

    Provide your advertisers with 100% transparent and verifiable delivery reports.

    Technical details:

    • Multi-PoP Flexibility: Importing proof-of-play data via CSV upload, API push or automatic pull
    • GPS for Moving Screens: Real-time GPS location tracking for bus, taxi and minibus screens
    • City and Location Statistics: Detailed impression and performance reporting by city, district and specific screen

AI-Powered RSS-to-Video Ad and Content Engine

Turn your text-based news content into dynamic videos automatically and create new, high-eCPM video ad inventory at zero production cost.

  1. RSS content
  2. AI generation
  3. Video and ad
RSS news turned into videos containing ads through AI

Real-Time Video Generation from the RSS Feed

Our AI engine follows the publisher's content feed in real time and turns the article into video with no manual intervention at all.

Technical details:

  • Direct integration with the RSS feeds of news sites.

  • Creating professional, ready-to-publish news videos within seconds, fed by the article's headline, summary and images.

In-Video Dynamic Ad Placement (In-Video Monetization)

It does not just serve the generated content to viewers; it also inserts ads directly into it and turns it into revenue instantly.

Technical details:

  • Pre-roll and mid-roll ad insertion compliant with VAST/VPAID standards.

  • Starting a real-time auction (RTB) over the SSP the moment the video plays and integrating the highest bidder into the video.

Zero Production, Maximum eCPM

It converts news pages confined to traditional banner slots into video inventory, the highest-earning ad format in the industry.

Technical details:

  • Reaching 3x - 5x higher eCPM values compared with classic display advertising.

  • Letting the publisher create its own video ad space (in-stream inventory) with no video production, editor or post-production cost.

Enriched User Experience and High Engagement

It improves site performance metrics by offering a video summary of the article to users who do not want to read long texts.

Technical details:

  • Directly increasing the time users spend on the site (Time on Site).

  • An organic look that does not disrupt the page experience, with an immersive, auto-playing (mute-by-default) player.

Advanced Auction and Flexible Demand Management

Manage millisecond auction algorithms and the rule engine from a single point for maximum inventory revenue.

Parallel Multi-DSP Auction

Simultaneous requests are sent to every active DSP.

Configurable timeout: starts at 800 ms and can be tuned to your campaign.

Dynamic Floor Price Management

Variable floor prices by zone, format and time range, plus video-specific optimization.

Multi-currency support for global and local market alignment.

Advanced Rule Engine

Control traffic and bidding behaviour in real time with multi-dimensional targeting.

Full traffic filtering with glob patterns and exclusion rules.

Flexible Deal Types

Manage PublicAuction, PrivateAuction and ProgrammaticGuaranteed scenarios in the same panel.

Automatic stop on budget overrun with soft / hard limits.

Multi-Layer Commission Hierarchy

Separate commission models at advertiser, publisher, deal and platform level.

Revenue share and reporting are controlled in a single panel.

GAM and Performance Architecture

Automatic transfer of deals into LineItems through the GAM integration.

High performance with multi-demand access, low latency and hourly reporting.

High-Performance Technical Architecture

A flawless exchange experience that happens within milliseconds.

WebAppVideo
THEADX SSP
DSPTrading DeskDirect Advertiser

Multi-Demand Access

A broad buyer network that brings global and local DSPs, agency trading desks and direct advertiser demand into the same simultaneous auction.

Low Latency

Thanks to our advanced server architecture we minimise the time between the ad call and the response, delivering a near-zero ad loss rate.

Flexible Integration Options

With Header Bidding (Prebid.js), Server-to-Server (S2S) and In-App SDK support we adapt easily to any publisher setup.

Take Your Place in the Programmatic Ecosystem

Reach maximum efficiency in digital advertising with our SSP infrastructure. Increase the eCPM value of your inventory, raise your fill rates and connect to global demand sources with a single integration.

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