Claude (claude.ai, desktop, mobile)
Settings → Connectors → Add custom connector. Name: TheAdX DSP, URL: the server URL. Once added on web or desktop, it also appears in the mobile app.
MODEL CONTEXT PROTOCOL
Connect the AI Assistant You Already Use to Your THEADX DSP Account
MCP (Model Context Protocol) is an open standard that lets AI assistants work securely with external systems. Once you add the THEADX DSP MCP server to your assistant, you no longer need to open the panel to list campaigns, report on performance, update budgets and CPM, or get optimization recommendations: just ask your assistant.
There is nothing to install on your computer and no token to copy. All you need is a THEADX DSP account.
How Do I Connect?
Server URL (remote, Streamable HTTP)
https://api.theadx.com/theadx-mcp/mcp
- Claude (web, desktop, mobile)
- Claude Code
- ChatGPT
- Gemini CLI
- Cursor
- VS Code (Copilot)
Setup
ChatGPT
Settings → Connectors → Advanced → turn on Developer mode, then Create. URL: the server URL, Authentication: No authentication (you sign in within the chat). Custom connectors are available on paid ChatGPT plans.
Claude Code
claude mcp add --transport http theadx-dsp https://api.theadx.com/theadx-mcp/mcp
Gemini CLI, Cursor, VS Code
Add it as a remote server in the client's MCP settings file (Gemini CLI: httpUrl in ~/.gemini/settings.json, Cursor: ~/.cursor/mcp.json, VS Code: .vscode/mcp.json).
Step-by-step setup guide — sample configuration files and troubleshooting for every client.
Signing in from the chat
After adding the connector, start a new chat and tell your assistant “Log in to TheAdX DSP, my email is name@company.com”. The assistant will ask for your password; use the same email and password you use for the panel. The session key is kept on the server and never written into the chat. Sessions are valid for 24 hours.
What Can You Do?
Reporting and Analysis
Campaign, banner and site statistics; hourly, geographic and device breakdowns; daily summary, top spenders, best and worst performers.
Campaign Management
Create, copy and update campaigns; change dates, status, budget and CPM; get optimization recommendations.
Creatives
Create display, native, video and HTML5 banners, attach them to campaigns and preview them.
Targeting
Location, technical, time, inventory, keyword, audience, retargeting and performance targeting.
Inventory Control
Domain and URL blocking, whitelists and blacklists, domain lists, site-level pricing.
Pixels and Segments
Create pixels and get their code, create and update segments, search interest segments.
Secure, and You Stay in Control
No Changes Without Approval
Before any action that changes a budget, CPM or campaign setting, the assistant shows you a summary and asks for your approval.
Reversible
A snapshot is taken automatically before every change, and any change can be rolled back with a single command.
Creative Approval
Creatives created through the assistant are reviewed by THEADX before they go live.
Example Prompts
“Show the last 7 days of performance for my active campaigns”
“Find the best site in this campaign and the best banner on that site”
“Give me optimization recommendations for this campaign”
Don't have a THEADX DSP account?