Flexible, Multi-Layered Targeting
Multi-layered targeting from device brand and operating system to specific CTV apps and ad formats.
PROGRAMMATIC CTV
The Power of Programmatic Advertising on the Big Screen
We combine the mass reach of traditional TV broadcasting with the measurable, flexible and precise targeting capabilities of digital advertising. With the Programmatic CTV solutions delivered through our DSP infrastructure, run targeted campaigns with operating system, device and app level breakdowns.
Be present at every touchpoint of the smart TV ecosystem to increase your brand awareness and deliver ad experiences with high completion rates.
Why Our CTV Solutions?
High Video Completion Rates (VCR)
Deliver your message in full with non-skippable, full-screen video formats offering high picture and sound quality.
Wide Range of Formats
A rich format library that goes beyond standard video delivery; from splash screens and program guide banners (EPG) to rewarded videos.
Real-Time Measurement
Track and optimize reach, frequency, completion rates and engagement metrics in real time.
Our Ecosystem and Targeting Capabilities
Our platform integrates directly with the leading manufacturers, operating systems and streaming apps of the CTV world:
Operating System Based Targeting
Target smart TV devices directly at the operating system level:
- VIDAA
- TiVo
- Whale TV
and other leading TV operating systems.
App and Channel Based Delivery
Independently of the operating system, run your ads on the popular smart TV apps and channels where users spend the most time:
- LG Channels
- Xiaomi TV+
- TCL Channel
- Puhu TV
- Metax TV
- Couchplay Games
- Open Browser
and many more.
Our CTV Ad Formats
Our platform offers innovative, highly engaging ad formats for every stage of the user journey:
Video Formats
Instream Video
A video format integrated into the stream of premium TV broadcasts and video content. It delivers your message in the right context without interrupting the TV viewing experience, helping you achieve high completion rates.
Homepage Video (In-App)
Positioned in the most valuable showcase area at app launch, this format puts your brand in focus before the user even starts browsing content. Its auto-play nature delivers high viewability and awareness from the very first moment.
Splash Screen Video
A high-impact opening video format that plays automatically in full screen the moment a CTV app is launched.
Rewarded Video
An opt-in video format used in gaming apps on CTV. Shown in exchange for extra lives or in-game benefits, these ads maximize engagement and ad recall while preserving user satisfaction.
Display / Display & Video Formats
Homepage Banner (In-App)
A high-visibility static or animated banner placement on the home screen of smart TV apps. It creates a strong visual impact by putting your brand in front of users at their very first glance at the TV screen.
Splash Screen Pop-Up
A pop-up visual format displayed during app launch, delivering instant visibility.
EPG Banner (Electronic Program Guide)
Strategically positioned on Electronic Program Guide (EPG) screens where users browse the broadcast schedule and channel list. It captures the audience right when they are choosing what to watch, giving your brand a dedicated visibility area.
Recommend Banner
A smart redirection banner that appears when users are about to end their session or exit the app. With perfectly timed content recommendations, it re-triggers engagement and increases screen time.
In-Page Banner
An integrated banner format that accompanies users as they browse in-app category lists and content search screens. Its repeated visibility reinforces your brand message and leaves a lasting impression.
Ready to Launch Your CTV Campaign?
Get in touch with our CTV experts to put your brand at the center of living rooms and achieve maximum visibility and high conversion on the big screen.