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"Cross-device tracking" refers to a tracking and analysis process that tracks users as they move between different devices and combines the various interactions they perform on those devices.
This is a technique often used in advertising and marketing.
In the context of advertising, cross-device tracking aims to track a user's interactions through ads displayed on different devices. For example, if someone sees an ad on their mobile phone and then views the same ad on their desktop computer, advertisers can combine these two interactions as belonging to the same user and target ads more effectively.
Such tracking methods are generally carried out with various techniques. Cookies, advertising IDs, session information and other identifiers are used to track users as they move between different devices. However, such practices may also introduce privacy issues, and therefore privacy regulations in many countries and regions must be taken into account. A number of regulations and standards exist to protect user privacy, and advertisers must comply with these rules. With its infrastructure compliant with the personal data protection law (KVKK), THEADX offers you all these opportunities in accordance with the regulations.
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