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ADVERTISING POSITION TARGETING

Publish your ad in visible areas, not anywhere!

With the THEADX Ad Position Targeting feature, you can target the position of the ad slots on the page where your ad will run.

In this way, you can run your ads and increase your clickthrough rates by identifying the areas your target audience will be interested in your ads.

Features

Ad positions consist of three parts, the top of the page (Above The Fold), the bottom of the page (Below The Fold), and anywhere on the page.

Ad positions consist of three parts, the top of the page (Above The Fold), the bottom of the page (Below The Fold), and anywhere on the page;

  • Above The Fold
  • Below The Fold
  • Anywhere on the page

is a technology that increases the effectiveness of your ads by taking place in areas that your target audience will be interested in and you can also contact your target audience's decision to click on your ads.

In general, there is a perception that showing your ads at the top of the page will increase your clickthrough rate. It is normal for this perception to occur, as it will increase the likelihood that your ad will be seen by more customers at the top of the page.

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But on the contrary, the perception that your ads will appear at the bottom of the page will have a low clickthrough rate is incorrect.
When you determine your ad position by taking into account variables such as platforms where your ads are running (web - mobile), areas where your audience will be interested in your ads, your ad model and your ad content, you get the highest performance.

Since mobile pages have a high scrolling rate, banners at the bottom of the page provide high performance and can vary according to the content of the pages on the web.

Remember that your ad position has a huge impact on the results of your campaigns!
For example; The inclusion of native ads in the content stream is a factor that increases clickthrough rates.
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LANGUAGE COURSES

If you are a language course owner, you can increase your campaign performance by setting your ad positions separately on the web and mobile with THEADX Ad Position feature.

MOBILE :

Since mobile pages have a high scrolling rate, running your ads at the bottom of the page will improve your click performance.

WEB :

Depending on the content of the page, running your ads at both the top and bottom of the page will improve your click performance.

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Top of Page if not related to Page Content

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Bottom of the page if realted with the page contet

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