{"id":964,"date":"2025-03-20T08:58:21","date_gmt":"2025-03-20T08:58:21","guid":{"rendered":"https:\/\/www.theadx.com\/blog\/?p=964"},"modified":"2025-03-20T08:58:21","modified_gmt":"2025-03-20T08:58:21","slug":"cerezsiz-cookieless-donem-nedir-dijital-reklamcilik-ve-pazarlama-nasil-etkilenecek","status":"publish","type":"post","link":"https:\/\/www.theadx.com\/blog\/cerezsiz-cookieless-donem-nedir-dijital-reklamcilik-ve-pazarlama-nasil-etkilenecek\/","title":{"rendered":"\u00c7erezsiz (Cookieless) D\u00f6nem Nedir? Dijital Reklamc\u0131l\u0131k ve Pazarlama Nas\u0131l Etkilenecek?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Dijital reklamc\u0131l\u0131k ve pazarlama d\u00fcnyas\u0131, son y\u0131llarda b\u00fcy\u00fck bir d\u00f6n\u00fc\u015f\u00fcm\u00fcn e\u015fi\u011finde. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn en \u00f6nemli tetikleyicilerinden biri, \u00e7erezsiz (cookieless) d\u00f6neme ge\u00e7i\u015f. G\u00fcn\u00fcm\u00fcz dijital d\u00fcnyas\u0131nda kullan\u0131c\u0131 deneyimini ki\u015fiselle\u015ftirmek ve reklam hedeflemelerini daha etkili hale getirmek i\u00e7in \u00e7erez kullan\u0131m\u0131 olduk\u00e7a yayg\u0131n bir uygulamad\u0131r. Ancak gizlilik odakl\u0131 d\u00fczenlemeler ve kullan\u0131c\u0131lar\u0131n mahremiyet konusundaki hassasiyetleri nedeniyle b\u00fcy\u00fck teknoloji \u015firketleri, \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erez y\u00f6netimi s\u00fcre\u00e7lerini de\u011fi\u015ftirmeye haz\u0131rlan\u0131yor. \u00d6zellikle Chrome \u00e7erez kullan\u0131m\u0131 konusunda Google&#8217;\u0131n yapt\u0131\u011f\u0131 duyurular, dijital reklamc\u0131l\u0131k ve pazarlama d\u00fcnyas\u0131nda k\u00f6kl\u00fc de\u011fi\u015fimlerin habercisi olarak g\u00f6r\u00fcl\u00fcyor.<\/span><\/p>\n<h2><b>\u00c7erez (Cookie) Nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7erezler (cookies), internet kullan\u0131c\u0131lar\u0131n\u0131n \u00e7evrimi\u00e7i davran\u0131\u015flar\u0131n\u0131 izlemek, analiz etmek ve ki\u015fiselle\u015ftirilmi\u015f reklamlar sunmak i\u00e7in kullan\u0131lan k\u00fc\u00e7\u00fck metin dosyalar\u0131d\u0131r. \u00d6zellikle \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezler, reklamverenlerin kullan\u0131c\u0131lar\u0131n ilgi alanlar\u0131na ve davran\u0131\u015flar\u0131na g\u00f6re hedefleme yapmalar\u0131n\u0131 sa\u011flar. Ancak, kullan\u0131c\u0131 gizlili\u011fi ve veri g\u00fcvenli\u011fi konusundaki endi\u015felerin artmas\u0131, \u00e7erezlerin gelece\u011fini sorgulat\u0131r hale getirdi.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00c7erezsiz d\u00f6nem, \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezlerin kullan\u0131m\u0131n\u0131n b\u00fcy\u00fck \u00f6l\u00e7\u00fcde k\u0131s\u0131tlanaca\u011f\u0131 veya tamamen ortadan kalkaca\u011f\u0131 bir d\u00f6nemi ifade eder. \u00d6zellikle Google\u2019\u0131n 2023 y\u0131l\u0131 itibar\u0131yla Chrome taray\u0131c\u0131s\u0131nda \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezleri a\u015famal\u0131 olarak kald\u0131raca\u011f\u0131n\u0131 a\u00e7\u0131klamas\u0131, bu s\u00fcreci h\u0131zland\u0131rd\u0131.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00c7erezler iki ana kategoriye ayr\u0131l\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Birinci taraf \u00e7erezler<\/b><span style=\"font-weight: 400;\">: Web sitesinin kendisi taraf\u0131ndan olu\u015fturulan \u00e7erezlerdir ve genellikle kullan\u0131c\u0131 deneyimini geli\u015ftirmek i\u00e7in kullan\u0131l\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00dc\u00e7\u00fcnc\u00fc taraf \u00e7erezler<\/b><span style=\"font-weight: 400;\">: Reklam a\u011flar\u0131 veya \u00fc\u00e7\u00fcnc\u00fc taraf hizmet sa\u011flay\u0131c\u0131lar\u0131 taraf\u0131ndan olu\u015fturulur ve genellikle kullan\u0131c\u0131 takibi ve hedeflenmi\u015f reklamc\u0131l\u0131k i\u00e7in kullan\u0131l\u0131r.<\/span><\/li>\n<\/ul>\n<h2><b>\u00c7erezler Ne \u0130\u00e7in Kullan\u0131l\u0131r?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7erezler, internet deneyimini iyile\u015ftirmek ve web sitelerinin daha verimli \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flamak i\u00e7in kullan\u0131l\u0131r. \u0130\u015fte \u00e7erezlerin en yayg\u0131n kullan\u0131m ama\u00e7lar\u0131:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Oturum Y\u00f6netimi<\/b><span style=\"font-weight: 400;\">: Kullan\u0131c\u0131lar\u0131n giri\u015f yapmas\u0131n\u0131 ve oturumlar\u0131n\u0131n a\u00e7\u0131k kalmas\u0131n\u0131 sa\u011flamak i\u00e7in kullan\u0131l\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ki\u015fiselle\u015ftirme<\/b><span style=\"font-weight: 400;\">: Kullan\u0131c\u0131n\u0131n dil tercihi, tema se\u00e7imi gibi ayarlar\u0131 hat\u0131rlamak i\u00e7in \u00e7erezlerden faydalan\u0131l\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analitik ve Performans Takibi<\/b><span style=\"font-weight: 400;\">: Web sitesi ziyaret\u00e7i istatistikleri, sayfa g\u00f6r\u00fcnt\u00fcleme say\u0131lar\u0131 ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 analiz etmek i\u00e7in \u00e7erezler kullan\u0131l\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hedeflenmi\u015f Reklamc\u0131l\u0131k<\/b><span style=\"font-weight: 400;\">: Kullan\u0131c\u0131lar\u0131n ilgi alanlar\u0131na y\u00f6nelik reklamlar sunmak amac\u0131yla \u00e7erezler kullan\u0131labilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>G\u00fcvenlik ve Doland\u0131r\u0131c\u0131l\u0131k \u00d6nleme<\/b><span style=\"font-weight: 400;\">: Kullan\u0131c\u0131lar\u0131 kimlik av\u0131 ve doland\u0131r\u0131c\u0131l\u0131k gibi tehditlerden korumak i\u00e7in baz\u0131 g\u00fcvenlik \u00e7erezleri devreye girer.<\/span><\/li>\n<\/ul>\n<h2><b>\u00c7erezsiz D\u00f6nem Nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">2024, Google\u2019\u0131n \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezleri kald\u0131rma karar\u0131n\u0131 hayata ge\u00e7irdi\u011fi y\u0131l oldu. Chrome \u00e7erez temizleme s\u00fcrecini kullan\u0131c\u0131lar\u0131n daha bilin\u00e7li hale getirilmesi amac\u0131yla yeniden d\u00fczenleyen Google, Google \u00e7erez temizleme ve y\u00f6netimini daha \u015feffaf hale getirmek i\u00e7in yeni ara\u00e7lar sunuyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu durum, reklamc\u0131lar\u0131n ve pazarlamac\u0131lar\u0131n kullan\u0131c\u0131lar\u0131 izlemek ve hedeflemek i\u00e7in farkl\u0131 y\u00f6ntemlere y\u00f6nelmesi gerekti\u011fi anlam\u0131na geliyor. \u00d6zellikle web sitelerinde \u00e7erez ayarlar\u0131 ve \u00e7erez izinleri gibi se\u00e7enekler daha s\u0131k kar\u015f\u0131la\u015f\u0131lan kavramlar haline gelecek.<\/span><\/p>\n<h2><strong>\u00c7erezsiz D\u00f6neme Ge\u00e7i\u015fin Nedenleri<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7erezsiz d\u00f6neme ge\u00e7i\u015fin arkas\u0131nda birka\u00e7 \u00f6nemli neden bulunuyor. \u0130\u015fte bu de\u011fi\u015fimi tetikleyen ba\u015fl\u0131ca fakt\u00f6rler:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Kullan\u0131c\u0131 Gizlili\u011fi Endi\u015feleri<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Son y\u0131llarda, kullan\u0131c\u0131lar\u0131n \u00e7evrimi\u00e7i gizlilik konusundaki fark\u0131ndal\u0131\u011f\u0131 artt\u0131. \u00d6zellikle Facebook-Cambridge Analytica skandal\u0131 gibi olaylar, kullan\u0131c\u0131 verilerinin nas\u0131l kullan\u0131ld\u0131\u011f\u0131na dair endi\u015feleri art\u0131rd\u0131. Bu nedenle, kullan\u0131c\u0131lar \u00e7erezler arac\u0131l\u0131\u011f\u0131yla izlenmek istemiyor.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Yasal D\u00fczenlemeler<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">GDPR (Genel Veri Koruma T\u00fcz\u00fc\u011f\u00fc) ve CCPA (California T\u00fcketici Gizlilik Yasas\u0131) gibi yasal d\u00fczenlemeler, kullan\u0131c\u0131 verilerinin korunmas\u0131n\u0131 zorunlu hale getirdi. Bu yasalar, \u00e7erez kullan\u0131m\u0131n\u0131 s\u0131n\u0131rland\u0131rarak, kullan\u0131c\u0131lar\u0131n verileri \u00fczerinde daha fazla kontrol sahibi olmalar\u0131n\u0131 ama\u00e7l\u0131yor.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Teknoloji Devlerinin Ad\u0131mlar\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Apple\u2019\u0131n Safari taray\u0131c\u0131s\u0131nda \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezleri engellemesi ve Google\u2019\u0131n Chrome\u2019da benzer bir ad\u0131m atmas\u0131, \u00e7erezsiz d\u00f6nemi h\u0131zland\u0131rd\u0131. Bu teknoloji devleri, kullan\u0131c\u0131 gizlili\u011fini \u00f6n planda tutarak, reklamc\u0131l\u0131k ekosistemini d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/span><\/p>\n<h2><b>\u00c7erezsiz D\u00f6nemin Dijital Reklamc\u0131l\u0131\u011fa Etkileri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7erezsiz d\u00f6nem, dijital reklamc\u0131l\u0131k ve pazarlama alan\u0131nda k\u00f6kl\u00fc de\u011fi\u015fikliklere yol a\u00e7acak. Peki, bu s\u00fcre\u00e7 reklamverenler i\u00e7in ne anlama geliyor?<\/span><\/p>\n<h3><b>1. Hedefleme Stratejileri De\u011fi\u015fecek<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00dc\u00e7\u00fcnc\u00fc taraf \u00e7erezler, kullan\u0131c\u0131n\u0131n farkl\u0131 siteler aras\u0131ndaki hareketlerini izleyerek ilgi alanlar\u0131na dayal\u0131 reklamlar sunmay\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yordu. Ancak \u00e7erez politikas\u0131 nedir sorusunun yan\u0131t\u0131 de\u011fi\u015ftik\u00e7e, reklamc\u0131lar yeni hedefleme y\u00f6ntemleri geli\u015ftirmek zorunda kalacak. Alternatif y\u00f6ntemler \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Birinci taraf verilerinin art\u0131r\u0131lmas\u0131<\/b><span style=\"font-weight: 400;\">: Kullan\u0131c\u0131lar\u0131n do\u011frudan web siteleriyle payla\u015ft\u0131\u011f\u0131 veriler, pazarlamac\u0131lar i\u00e7in daha \u00f6nemli hale gelecek.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ba\u011flamsal reklamc\u0131l\u0131k<\/b><span style=\"font-weight: 400;\">: Kullan\u0131c\u0131n\u0131n o an ziyaret etti\u011fi web sayfas\u0131n\u0131n i\u00e7eri\u011fine dayal\u0131 olarak reklamlar g\u00f6sterilecek.<\/span><\/li>\n<\/ul>\n<h3><b>2. Yeni Kimlik \u00c7\u00f6z\u00fcmleri Geli\u015ftirilecek<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google, \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezlerin yerini alacak yeni bir sistem geli\u015ftirmek i\u00e7in Privacy Sandbox giri\u015fimini duyurdu. Bu giri\u015fim kapsam\u0131nda FLoC (Federated Learning of Cohorts) gibi \u00e7\u00f6z\u00fcmler \u00fczerinde \u00e7al\u0131\u015fmalar s\u00fcrd\u00fcr\u00fcl\u00fcyor.<\/span><\/p>\n<h3><b>3. \u00c7erez Temizleme ve \u00c7erez Y\u00f6netimi \u00d6ne \u00c7\u0131kacak<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar, \u00e7erez temizleme, Chrome \u00e7erez temizleme, Google \u00e7erez temizleme gibi y\u00f6ntemleri daha s\u0131k kullanacak. Bunun sonucunda, markalar kullan\u0131c\u0131lar\u0131yla do\u011frudan etkile\u015fime ge\u00e7erek verilerini g\u00fcvenilir bir \u015fekilde toplamak zorunda kalacak.<\/span><\/p>\n<h2><b>\u00c7erezsiz D\u00f6nemde Pazarlama Stratejileri Nas\u0131l De\u011fi\u015fecek?<\/b><\/h2>\n<h3><b>1. Birinci Taraf Veri Toplama \u00d6nem Kazanacak<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131n do\u011frudan markalarla payla\u015faca\u011f\u0131 veriler (e-posta abonelikleri, anketler, sadakat programlar\u0131 vb.) daha de\u011ferli hale gelecek.<\/span><\/p>\n<h3><b>2. M\u00fc\u015fteri Kimli\u011fi ve Anonimle\u015ftirilmi\u015f Veriler Kullan\u0131lacak<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dijital pazarlamac\u0131lar, reklam g\u00f6sterimi i\u00e7in alternatif m\u00fc\u015fteri kimlik sistemlerine (UID 2.0, Google Privacy Sandbox) y\u00f6nelmek zorunda kalacak.<\/span><\/p>\n<h3><b>3. Ba\u011flamsal Reklamc\u0131l\u0131\u011fa Ge\u00e7i\u015f Artacak<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7erik temelli hedefleme teknikleri geli\u015fecek ve reklamverenler, kullan\u0131c\u0131lar\u0131 izlemek yerine ba\u011flamsal reklam stratejilerine y\u00f6nelecek.<\/span><\/p>\n<h2><b>\u00c7erezsiz D\u00f6neme Nas\u0131l Haz\u0131rlanmal\u0131s\u0131n\u0131z?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7erezsiz gelecek, farkl\u0131 web siteleri aras\u0131nda takibin ve kullan\u0131c\u0131 profillemenin en aza indirildi\u011fi, \u00e7evrimi\u00e7i reklamc\u0131l\u0131k uygulamalar\u0131nda kullan\u0131c\u0131 gizlili\u011fi ve r\u0131zas\u0131n\u0131n \u00f6n planda tutuldu\u011fu bir dijital ortam\u0131 beraberinde getiriyor. \u00c7erezsiz bir gelecekte, markalar ve reklamverenler, hedef kitlelerinin \u00e7evrimi\u00e7i davran\u0131\u015flar\u0131n\u0131 anlamak i\u00e7in yeni y\u00f6ntemler aramak ve \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezleriyle yap\u0131lan geleneksel takibin yerine alternatif hedefleme y\u00f6ntemleri kullanmak zorunda kalacak. \u015eu ad\u0131mlar izlenerek bu d\u00f6neme haz\u0131rlanmak m\u00fcmk\u00fcn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Birinci taraf veri stratejisi geli\u015ftirin<\/b><span style=\"font-weight: 400;\">: Kullan\u0131c\u0131lar\u0131n do\u011frudan sa\u011flad\u0131\u011f\u0131 verilere yat\u0131r\u0131m yap\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ba\u011flamsal reklamc\u0131l\u0131\u011f\u0131 benimseyin<\/b><span style=\"font-weight: 400;\">: Kullan\u0131c\u0131n\u0131n ziyaret etti\u011fi sayfalar\u0131n i\u00e7eri\u011fine dayal\u0131 reklam hedefleme y\u00f6ntemlerini uygulay\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00c7erez y\u00f6netimi s\u00fcre\u00e7lerinizi optimize edin<\/b><span style=\"font-weight: 400;\">: Web sitenizdeki \u00e7erez ayarlar\u0131 ve \u00e7erez izinleri s\u00fcre\u00e7lerini kullan\u0131c\u0131 dostu hale getirin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Yeni kimlik \u00e7\u00f6z\u00fcmlerine adapte olun<\/b><span style=\"font-weight: 400;\">: Alternatif reklam teknolojileri (FLoC, UID 2.0 gibi) hakk\u0131nda bilgi edinin.<\/span><\/li>\n<\/ul>\n<h2><b>Dijital Pazarlamada \u00c7erezsiz D\u00f6neme Haz\u0131r m\u0131s\u0131n\u0131z?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7erezsiz d\u00fcnya, \u00e7evrimi\u00e7i takip ve reklamc\u0131l\u0131kta \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezlerine olan ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n sona ermesine do\u011fru ilerliyor. Bu de\u011fi\u015fim, sekt\u00f6r\u00fc yeni hedefleme ve \u00f6l\u00e7\u00fcmleme y\u00f6ntemleri geli\u015ftirmeye y\u00f6nlendiriyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web sitesi \u00e7erez kullan\u0131m\u0131na ili\u015fkin politikalar de\u011fi\u015ftik\u00e7e, reklamc\u0131lar ve pazarlamac\u0131lar yeni y\u00f6ntemler geli\u015ftirmek zorunda kalacak. \u00c7erez temizleme ve \u00e7erez ayarlar\u0131 gibi kavramlar\u0131n daha da \u00f6nem kazand\u0131\u011f\u0131 bu d\u00f6nemde, markalar\u0131n kullan\u0131c\u0131 deneyimini \u00f6n planda tutarak veriye dayal\u0131 pazarlama stratejilerini geli\u015ftirmesi gerekiyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dijital d\u00fcnyada rekabet avantaj\u0131 elde etmek i\u00e7in \u00e7erezsiz d\u00f6nem stratejilerini \u015fimdiden planlamak b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Siz de web sitenizin ve reklam kampanyalar\u0131n\u0131z\u0131n bu de\u011fi\u015fime uyum sa\u011flamas\u0131 i\u00e7in harekete ge\u00e7melisiniz!<\/span><\/p>\n<p>Di\u011fer blog i\u00e7eriklerimiz i\u00e7in <a href=\"https:\/\/www.theadx.com\/blog\/\">g\u00f6z atabilirsiniz.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital reklamc\u0131l\u0131k ve pazarlama d\u00fcnyas\u0131, son y\u0131llarda b\u00fcy\u00fck bir d\u00f6n\u00fc\u015f\u00fcm\u00fcn e\u015fi\u011finde. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn en \u00f6nemli tetikleyicilerinden biri, \u00e7erezsiz (cookieless) d\u00f6neme ge\u00e7i\u015f. G\u00fcn\u00fcm\u00fcz dijital d\u00fcnyas\u0131nda kullan\u0131c\u0131 deneyimini ki\u015fiselle\u015ftirmek ve reklam hedeflemelerini daha etkili hale getirmek i\u00e7in \u00e7erez kullan\u0131m\u0131 olduk\u00e7a yayg\u0131n bir uygulamad\u0131r. Ancak gizlilik odakl\u0131 d\u00fczenlemeler ve kullan\u0131c\u0131lar\u0131n mahremiyet konusundaki hassasiyetleri nedeniyle b\u00fcy\u00fck teknoloji \u015firketleri, \u00fc\u00e7\u00fcnc\u00fc [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c7erezsiz (Cookieless) D\u00f6nem Nedir? 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