{"id":951,"date":"2025-02-20T10:50:33","date_gmt":"2025-02-20T10:50:33","guid":{"rendered":"https:\/\/www.theadx.com\/blog\/?p=951"},"modified":"2025-02-20T10:50:33","modified_gmt":"2025-02-20T10:50:33","slug":"display-goruntulu-reklam-nedir","status":"publish","type":"post","link":"https:\/\/www.theadx.com\/blog\/display-goruntulu-reklam-nedir\/","title":{"rendered":"Display (G\u00f6r\u00fcnt\u00fcl\u00fc)\u00a0Reklam Nedir?"},"content":{"rendered":"

Dijital pazarlama d\u00fcnyas\u0131nda, i\u015fletmelerin potansiyel m\u00fc\u015fterilere ula\u015fmas\u0131n\u0131 sa\u011flayan \u00e7e\u015fitli reklam t\u00fcrleri bulunur. Display reklamlar<\/strong>, g\u00f6rsel a\u011f\u0131rl\u0131kl\u0131 olmas\u0131yla dikkat \u00e7eken ve geni\u015f hedefleme se\u00e7enekleri sunan dijital reklam t\u00fcrlerinden biridir.<\/p>\n

Display reklamlar, metin, resim, video veya interaktif \u00f6\u011feler i\u00e7eren dijital reklamlard\u0131r. Genellikle web sitelerinde, mobil uygulamalarda ve sosyal medya platformlar\u0131nda g\u00f6sterilirler. G\u00f6rselli\u011fin \u00f6n planda oldu\u011fu bu reklam t\u00fcr\u00fc, marka bilinirli\u011fini art\u0131rmak, web trafi\u011fini y\u00f6nlendirmek ve d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmak i\u00e7in kullan\u0131l\u0131r.<\/p>\n

Google Display A\u011f\u0131 (GDN) ve sosyal medya reklamlar\u0131, display reklamc\u0131l\u0131\u011f\u0131n en yayg\u0131n kullan\u0131m alanlar\u0131ndan biridir. Google Display A\u011f\u0131, milyonlarca web sitesinde reklamlar\u0131n\u0131z\u0131 g\u00f6stermenize olanak tan\u0131r.<\/p>\n

Display Reklam Nerelerde Kullan\u0131l\u0131r?<\/strong><\/h2>\n

Display reklamlar, internetin geni\u015f alanlar\u0131nda \u00e7e\u015fitli \u015fekillerde kullan\u0131labilir:<\/p>\n

    \n
  • Web sitelerinde:<\/strong> Haber siteleri, bloglar, e-ticaret siteleri gibi pek \u00e7ok web sitesinde g\u00f6r\u00fcnt\u00fclenir.<\/li>\n
  • Mobil uygulamalarda:<\/strong> Reklamlar, mobil oyunlar ve uygulamalarda g\u00f6sterilir.<\/li>\n
  • Sosyal medya platformlar\u0131nda:<\/strong> Facebook, Instagram, Twitter ve LinkedIn gibi platformlar display reklam formatlar\u0131n\u0131 destekler.<\/li>\n
  • Video i\u00e7eriklerinde:<\/strong> YouTube ve di\u011fer video payla\u015f\u0131m platformlar\u0131nda banner veya video reklam olarak yer alabilir.<\/li>\n
  • E-posta kampanyalar\u0131nda:<\/strong> Baz\u0131 e-posta hizmet sa\u011flay\u0131c\u0131lar\u0131, kullan\u0131c\u0131lara g\u00f6rsel reklamlar g\u00f6sterebilir.<\/li>\n<\/ul>\n

    Display Reklamda Hedefleme Nas\u0131l Yap\u0131l\u0131r?<\/strong><\/h2>\n

    Display reklamc\u0131l\u0131\u011f\u0131n en b\u00fcy\u00fck avantajlar\u0131ndan biri, geni\u015f hedefleme se\u00e7eneklerine sahip olmas\u0131d\u0131r. \u0130\u015fte en yayg\u0131n hedefleme y\u00f6ntemleri:<\/p>\n

    1. Demografik Hedefleme<\/strong><\/h3>\n

    Reklamlar\u0131n\u0131z\u0131 ya\u015f, cinsiyet, e\u011fitim seviyesi, gelir durumu gibi demografik fakt\u00f6rlere g\u00f6re g\u00f6sterebilirsiniz.<\/p>\n

    2. \u0130lgi Alan\u0131na G\u00f6re Hedefleme<\/strong><\/h3>\n

    Kullan\u0131c\u0131lar\u0131n taray\u0131c\u0131 ge\u00e7mi\u015fi, izledi\u011fi i\u00e7erikler ve etkile\u015fimde bulundu\u011fu sayfalara g\u00f6re ilgi alanlar\u0131n\u0131 belirleyerek reklam g\u00f6sterimi yap\u0131labilir.<\/p>\n

    3. Yeniden Pazarlama (Remarketing)<\/strong><\/h3>\n

    Web sitenizi daha \u00f6nce ziyaret eden ancak d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirmeyen kullan\u0131c\u0131lara \u00f6zel olarak reklam g\u00f6sterebilirsiniz. Bu y\u00f6ntem, tekrar etkile\u015fim sa\u011flamak i\u00e7in olduk\u00e7a etkilidir.<\/p>\n

    4. Konum Hedefleme<\/strong><\/h3>\n

    Belirli \u015fehirlerde, b\u00f6lgelerde veya \u00fclkelerde ya\u015fayan kullan\u0131c\u0131lara y\u00f6nelik reklam g\u00f6sterimi yapabilirsiniz.<\/p>\n

    5. \u0130\u00e7erik Hedefleme<\/strong><\/h3>\n

    Reklamlar\u0131n\u0131z\u0131 belirli anahtar kelimeler veya konularla ilgili web sitelerinde g\u00f6sterebilirsiniz. \u00d6rne\u011fin, spor giyim markas\u0131ysan\u0131z spor haber sitelerinde reklam g\u00f6stermek mant\u0131kl\u0131 olabilir.<\/p>\n

    6. Cihaz Hedefleme<\/strong><\/h3>\n

    Masa\u00fcst\u00fc, tablet veya mobil kullan\u0131c\u0131lar\u0131 hedefleyerek reklam g\u00f6sterimi yapabilirsiniz.<\/p>\n

    Display Reklam Modelleri<\/strong><\/h2>\n

    1. Banner Reklamlar<\/strong><\/h3>\n

    En yayg\u0131n display reklam t\u00fcrlerinden biri olan banner reklamlar, farkl\u0131 boyutlarda ve formatlarda olabilir. Genellikle web sitelerinin \u00fcst, yan veya alt k\u0131s\u0131mlar\u0131nda g\u00f6r\u00fcnt\u00fclenir.<\/p>\n

    2. Video Reklamlar<\/strong><\/h3>\n

    YouTube gibi platformlarda video i\u00e7eri\u011fin i\u00e7inde veya yan\u0131nda g\u00f6sterilen reklamlard\u0131r. Hem marka bilinirli\u011fi hem de etkile\u015fimi art\u0131rmak i\u00e7in etkilidir.<\/p>\n

    3. Native Reklamlar<\/strong><\/h3>\n

    Kullan\u0131c\u0131n\u0131n ziyaret etti\u011fi web sayfas\u0131n\u0131n i\u00e7eri\u011fiyle uyumlu g\u00f6r\u00fcnen reklamlard\u0131r. Geleneksel banner reklamlara g\u00f6re daha az dikkat da\u011f\u0131t\u0131c\u0131d\u0131r.<\/p>\n

    4. Interstitial (Ge\u00e7i\u015f) Reklamlar<\/strong><\/h3>\n

    Mobil uygulamalarda veya web sitelerinde, sayfa ge\u00e7i\u015fleri s\u0131ras\u0131nda tam ekran g\u00f6sterilen reklamlard\u0131r. Kullan\u0131c\u0131n\u0131n dikkatini \u00e7ekmek i\u00e7in olduk\u00e7a etkilidir.<\/p>\n

    5. Rich Media Reklamlar<\/strong><\/h3>\n

    Etkile\u015fimli \u00f6\u011feler i\u00e7eren (gif, animasyon, kayd\u0131r\u0131labilir i\u00e7erikler vb.) reklamlard\u0131r. Kullan\u0131c\u0131larla daha fazla etkile\u015fim sa\u011flamak i\u00e7in kullan\u0131l\u0131r.<\/p>\n

    6. Dinamik Reklamlar<\/strong><\/h3>\n

    Kullan\u0131c\u0131n\u0131n ge\u00e7mi\u015f davran\u0131\u015flar\u0131na g\u00f6re \u00f6zelle\u015ftirilen reklamlard\u0131r. E-ticaret sitelerinde en s\u0131k kullan\u0131lan reklam modellerinden biridir.<\/p>\n

    Display Reklam\u0131n Avantajlar\u0131<\/strong><\/h2>\n

    1. \u00d6l\u00e7\u00fclebilirlik<\/strong><\/h3>\n

    G\u00f6r\u00fcnt\u00fcl\u00fc reklam kampanyalar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 \u00e7e\u015fitli pazarlama istatistikleri ile \u00f6l\u00e7ebilirsiniz. \u00d6rne\u011fin:<\/p>\n

      \n
    • G\u00f6sterim say\u0131s\u0131<\/li>\n
    • T\u0131klama oran\u0131 (CTR)<\/li>\n
    • D\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/li>\n
    • Reklam harcamas\u0131n\u0131n getirisi (ROAS)<\/li>\n<\/ul>\n

      Bu veriler sayesinde reklam\u0131n hedef kitlenizle ne kadar iyi etkile\u015fim sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6rebilir, hangi kitlelerin markan\u0131zdan al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 analiz edebilirsiniz.<\/p>\n

      2. Uygun Maliyet<\/strong><\/h3>\n

      G\u00f6r\u00fcnt\u00fcl\u00fc reklamlar, geleneksel reklamc\u0131l\u0131k y\u00f6ntemlerine g\u00f6re daha uygun maliyetlidir. Dinamik reklamlar sayesinde, reklamverenler kampanya s\u0131ras\u0131nda g\u00f6rselleri, ba\u015fl\u0131klar\u0131 ve eylem \u00e7a\u011fr\u0131lar\u0131n\u0131 de\u011fi\u015ftirebilir, b\u00f6ylece b\u00fct\u00e7elerini daha verimli bir \u015fekilde kullanabilirler.<\/p>\n

      3. Di\u011fer Kanallar\u0131 Tamamlay\u0131c\u0131<\/strong><\/h3>\n

      G\u00f6r\u00fcnt\u00fcl\u00fc reklamlar, di\u011fer dijital pazarlama kanallar\u0131n\u0131 destekleyici bir rol oynar. \u00d6zellikle sosyal medya, arama motoru reklamc\u0131l\u0131\u011f\u0131 ve e-posta pazarlama ile entegre edildi\u011finde reklam harcamalar\u0131n\u0131n getirisi (ROAS) artabilir. Ara\u015ft\u0131rmalara g\u00f6re, g\u00f6r\u00fcnt\u00fcl\u00fc reklamlarla desteklenen kampanyalar, d\u00f6n\u00fc\u015f\u00fcm s\u00fcrelerini k\u0131saltabilir ve sat\u0131\u015flar\u0131 art\u0131rabilir.<\/p>\n

      4. Esnek ve Eri\u015filebilir<\/strong><\/h3>\n

      G\u00f6r\u00fcnt\u00fcl\u00fc reklamlar, reklamverenlere geni\u015f bir test alan\u0131 sunar. Farkl\u0131 ba\u015fl\u0131klar, g\u00f6rseller ve eylem \u00e7a\u011fr\u0131lar\u0131 (CTA) kullan\u0131larak en iyi performans\u0131 g\u00f6steren kombinasyonlar belirlenebilir. Ayr\u0131ca mobil, masa\u00fcst\u00fc ve tablet gibi farkl\u0131 cihazlarda kullan\u0131labilmesi, geni\u015f bir kitleye ula\u015fmay\u0131 sa\u011flar.<\/p>\n

      5. Programatik Reklamc\u0131l\u0131kla Entegrasyon<\/strong><\/h3>\n

      G\u00f6r\u00fcnt\u00fcl\u00fc reklamlar, programatik reklamc\u0131l\u0131k sistemleri ile birle\u015ftirildi\u011finde daha verimli hale gelir. Amazon DSP, Google Ads ve di\u011fer programatik reklam platformlar\u0131, kitlelere ger\u00e7ek zamanl\u0131 a\u00e7\u0131k art\u0131rmalar (RTB) ile ula\u015fmay\u0131 m\u00fcmk\u00fcn k\u0131lar.<\/p>\n

      6. Geni\u015f Kitleye Ula\u015f\u0131m<\/strong><\/h3>\n

      Google Display A\u011f\u0131 ve sosyal medya platformlar\u0131, milyonlarca web sitesinde ve uygulamada reklam g\u00f6sterme imk\u00e2n\u0131 sunar. Bu, markan\u0131z\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rarak geni\u015f bir kullan\u0131c\u0131 kitlesine ula\u015fman\u0131za olanak tan\u0131r.<\/p>\n

      Display Reklam\u0131n Dezavantajlar\u0131<\/strong><\/h2>\n
        \n
      1. T\u0131klama Oranlar\u0131 D\u00fc\u015f\u00fck Olabilir:<\/strong> Display reklamlar, genellikle arama reklamlar\u0131na g\u00f6re daha d\u00fc\u015f\u00fck t\u0131klama oranlar\u0131na sahiptir.<\/li>\n
      2. G\u00f6rmezden Gelinme Riski:<\/strong> Kullan\u0131c\u0131lar, belirli sitelerde \u00e7ok fazla reklam g\u00f6rd\u00fc\u011f\u00fcnde bunlar\u0131 bilin\u00e7li olarak g\u00f6rmezden gelebilir.<\/li>\n
      3. Reklam Engelleyici (Ad Blocker) Kullan\u0131m\u0131:<\/strong> Baz\u0131 kullan\u0131c\u0131lar, reklam engelleyici uygulamalar kullanarak reklamlar\u0131 g\u00f6rmezden gelebilir.<\/li>\n<\/ol>\n

        En yayg\u0131n Kullan\u0131lan Boyutlar<\/strong><\/p>\n

          \n
        • Orta boy dikd\u00f6rtgen: 300 x 250 piksel<\/li>\n
        • Skor tahtas\u0131: 728 x 90 piksel<\/li>\n
        • Geni\u015f dikey reklam: 160 x 600 piksel<\/li>\n
        • B\u00fcy\u00fck dikd\u00f6rtgen: 300 x 600 piksel<\/li>\n
        • Mobil skor tahtas\u0131: 320 x 50 piksel – 2 kat \u00e7\u00f6z\u00fcn\u00fcrl\u00fckte 640 x 100 piksel (gereklidir)<\/li>\n<\/ul>\n

           <\/p>\n

          Display Reklam ile Arama Reklam\u0131 Aras\u0131ndaki Farklar<\/strong><\/h2>\n

          \"Display<\/p>\n

           <\/p>\n

          Display reklamlar, dijital pazarlaman\u0131n \u00f6nemli bir par\u00e7as\u0131d\u0131r. Do\u011fru hedefleme ve yarat\u0131c\u0131 g\u00f6rsellerle desteklendi\u011finde, marka bilinirli\u011finizi art\u0131rabilir ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 y\u00fckseltebilirsiniz. Google Display A\u011f\u0131, sosyal medya reklamlar\u0131 ve programatik reklamc\u0131l\u0131k gibi ara\u00e7lar\u0131 kullanarak en etkili display reklam stratejisini olu\u015fturabilirsiniz.<\/p>\n

           <\/p>\n

           <\/p>\n","protected":false},"excerpt":{"rendered":"

          Dijital pazarlama d\u00fcnyas\u0131nda, i\u015fletmelerin potansiyel m\u00fc\u015fterilere ula\u015fmas\u0131n\u0131 sa\u011flayan \u00e7e\u015fitli reklam t\u00fcrleri bulunur. Display reklamlar, g\u00f6rsel a\u011f\u0131rl\u0131kl\u0131 olmas\u0131yla dikkat \u00e7eken ve geni\u015f hedefleme se\u00e7enekleri sunan dijital reklam t\u00fcrlerinden biridir. Display reklamlar, metin, resim, video veya interaktif \u00f6\u011feler i\u00e7eren dijital reklamlard\u0131r. Genellikle web sitelerinde, mobil uygulamalarda ve sosyal medya platformlar\u0131nda g\u00f6sterilirler. G\u00f6rselli\u011fin \u00f6n planda oldu\u011fu bu reklam […]<\/p>\n","protected":false},"author":1,"featured_media":958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nDisplay (G\u00f6r\u00fcnt\u00fcl\u00fc)\u00a0Reklam Nedir? - Theadx Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theadx.com\/blog\/display-goruntulu-reklam-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Display (G\u00f6r\u00fcnt\u00fcl\u00fc)\u00a0Reklam Nedir? - Theadx Blog\" \/>\n<meta property=\"og:description\" content=\"Dijital pazarlama d\u00fcnyas\u0131nda, i\u015fletmelerin potansiyel m\u00fc\u015fterilere ula\u015fmas\u0131n\u0131 sa\u011flayan \u00e7e\u015fitli reklam t\u00fcrleri bulunur. Display reklamlar, g\u00f6rsel a\u011f\u0131rl\u0131kl\u0131 olmas\u0131yla dikkat \u00e7eken ve geni\u015f hedefleme se\u00e7enekleri sunan dijital reklam t\u00fcrlerinden biridir. Display reklamlar, metin, resim, video veya interaktif \u00f6\u011feler i\u00e7eren dijital reklamlard\u0131r. Genellikle web sitelerinde, mobil uygulamalarda ve sosyal medya platformlar\u0131nda g\u00f6sterilirler. 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