{"id":738,"date":"2021-08-06T08:18:55","date_gmt":"2021-08-06T08:18:55","guid":{"rendered":"https:\/\/theadx.com\/blog\/?p=738"},"modified":"2024-12-27T12:26:42","modified_gmt":"2024-12-27T12:26:42","slug":"programatik-reklamcilik-teknolojisinde-neler-var","status":"publish","type":"post","link":"https:\/\/www.theadx.com\/blog\/programatik-reklamcilik-teknolojisinde-neler-var\/","title":{"rendered":"Programatik Reklamc\u0131l\u0131k Teknolojisinde Neler Var?"},"content":{"rendered":"<p><strong>Programatik reklamc\u0131l\u0131k<\/strong> dijital reklam alan\u0131n\u0131 otomatik olarak al\u0131p, satma s\u00fcrecine verilen add\u0131r. <a href=\"https:\/\/theadx.com\/blog\/programatik-reklam-nedir\/\">Programatik reklamc\u0131l\u0131k<\/a>, dijital reklamc\u0131l\u0131\u011fa daha ak\u0131ll\u0131 ve daha h\u0131zl\u0131 alternatif sunar.\u00a0 Programatik reklamc\u0131l\u0131ktan \u00f6nce reklamlar\u0131n optimize edilmesi, tekliflerinin g\u00fcncellenmesi ve raporlamas\u0131 manuel olarak yap\u0131l\u0131yordu s\u00fcre\u00e7, programatik reklamc\u0131l\u0131k yoluyla kolayla\u015ft\u0131r\u0131larak daha etkili ve verimli bir hale getirildi. Burada <strong>programatik reklam nedir<\/strong> k\u0131sm\u0131n\u0131 \u00f6\u011frendik. \u015eimdide sizlerle nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131, nas\u0131l kurguland\u0131\u011f\u0131n\u0131 ve maliyetlendirmelerin nas\u0131l ilerledi\u011fine g\u00f6z gezdirelim.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-747 aligncenter\" src=\"https:\/\/theadx.com\/blog\/wp-content\/uploads\/2021\/08\/Programatik-Reklam-Teknolojisinde-Neler-Var-ve-Maliyetleri-Ne-Kadar-2.jpg\" alt=\"Programatik Reklam Teknolojisinde Neler Var ve Maliyetleri Ne Kadar 2\" width=\"810\" height=\"440\" srcset=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/08\/Programatik-Reklam-Teknolojisinde-Neler-Var-ve-Maliyetleri-Ne-Kadar-2.jpg 810w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/08\/Programatik-Reklam-Teknolojisinde-Neler-Var-ve-Maliyetleri-Ne-Kadar-2-300x163.jpg 300w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/08\/Programatik-Reklam-Teknolojisinde-Neler-Var-ve-Maliyetleri-Ne-Kadar-2-768x417.jpg 768w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/08\/Programatik-Reklam-Teknolojisinde-Neler-Var-ve-Maliyetleri-Ne-Kadar-2-450x244.jpg 450w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/08\/Programatik-Reklam-Teknolojisinde-Neler-Var-ve-Maliyetleri-Ne-Kadar-2-780x424.jpg 780w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<h2>Programatik Reklamc\u0131l\u0131k Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/h2>\n<p><strong>Programatik nedir<\/strong> k\u0131sm\u0131n\u0131 tamamlad\u0131\u011f\u0131m\u0131za g\u00f6re bu reklam algoritmas\u0131n\u0131 nas\u0131l \u00e7al\u0131\u015ft\u0131raca\u011f\u0131m\u0131z\u0131 \u00f6\u011frenelim. Programatik reklamc\u0131l\u0131kta \u00f6zel ihtiya\u00e7lar\u0131n\u0131za ba\u011fl\u0131 olarak dahil edebilece\u011finiz farkl\u0131 ara\u00e7lar ve hizmetler vard\u0131r. D\u00f6rt ana bile\u015fen programatik bir reklamc\u0131l\u0131k ekosisteminin temel \u00e7er\u00e7evesinde olu\u015fturulur. Bunlar <strong>arz taraf\u0131 platformlar (SSP)<\/strong>, <strong>talep taraf\u0131 platformlar (DSP)<\/strong>, <strong>DMP <\/strong>ve <strong>Ad Exchange <\/strong>dir. Sistemin her bir par\u00e7as\u0131 hem yay\u0131nc\u0131lara hem de reklamverenlere hizmet vermek ve onlar\u0131n etkin bir \u015fekilde \u00e7al\u0131\u015fmas\u0131n\u0131 hedefler. DSP, SSP, DMP ve Ad Exchange kavramlar\u0131 hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in makalemizi <a href=\"https:\/\/theadx.com\/blog\/dsp-ssp-dmp-ve-ad-exchange-nedir\/\">buradan<\/a> inceleyebilirsiniz.<\/p>\n<h3>Arz Taraf\u0131 Platformalar\u0131 (SSP&#8217;ler)<\/h3>\n<p>SSP\u2019ler yay\u0131nc\u0131lar\u0131n, g\u00f6sterim baz\u0131nda veya ziyaret\u00e7i baz\u0131nda pazarlamac\u0131lara reklam envanteri olu\u015fturup satarak web sitelerinde para kazanmalar\u0131na olanak tan\u0131r. Yay\u0131nc\u0131lar, reklamlar\u0131 ger\u00e7ek zamanl\u0131 satarak, reklamverenlere bireysel g\u00f6sterimlerde daha iyi g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flayabilir ve reklam talebine an\u0131nda netlik kazand\u0131rabilir. Bu, yay\u0131nc\u0131lar\u0131n i\u015flevini sa\u011flayan tek \u00fcr\u00fcn veya iki ayr\u0131 entegre \u00fcr\u00fcn olarak yay\u0131nc\u0131 reklam sunucular\u0131yla birlikte kullan\u0131l\u0131r.<\/p>\n<ul>\n<li>\n<h4><span style=\"color: windowtext;\">SSP\u2019ler Verileri Nas\u0131l Kullan\u0131r?<\/span><\/h4>\n<p>SSP\u2019ler yay\u0131nc\u0131lar\u0131n daha geni\u015f bir potansiyel al\u0131c\u0131 a\u011f\u0131na ula\u015fmas\u0131na yard\u0131mc\u0131 olman\u0131n yan\u0131 s\u0131ra, yay\u0131nc\u0131lar\u0131n kullan\u0131c\u0131lar\u0131 hakk\u0131nda sahip olduklar\u0131 de\u011ferli verileri reklam g\u00f6sterimi d\u00fczeyinde payla\u015fmalar\u0131na olanak tan\u0131r. Yay\u0131nc\u0131lar sat\u0131lmayan reklam g\u00f6sterimlerini bir SSP arac\u0131l\u0131\u011f\u0131yla kullan\u0131ma sundu\u011funda, al\u0131c\u0131lar DSP\u2019ler, Ad Exchange ve reklam a\u011flar\u0131 mevcut reklam g\u00f6steriminin g\u00f6r\u00fcnd\u00fc\u011f\u00fc sayfan\u0131n i\u00e7eri\u011fini ve yay\u0131nc\u0131n\u0131n bu g\u00f6sterim i\u00e7in sahip oldu\u011fu kullan\u0131c\u0131n\u0131n verilerini dikkate alacakt\u0131r.<\/li>\n<\/ul>\n<h3>Talep Taraf\u0131 Platformlar\u0131 (DSP\u2019ler)<\/h3>\n<p>DSP, s\u00fcrecin reklamveren taraf\u0131 i\u00e7in bir t\u00fcr programatik taraf\u0131d\u0131r. Reklamc\u0131lar tekliflerini DSP\u2019ye verir ve platform onlar ad\u0131na son teklifi karar verir. Bir DSP kullan\u0131c\u0131 profillerini ve \u00fc\u00e7\u00fcnc\u00fc taraf verilerini depolar ve bilgileri reklamverenlerin teklifleri ile birle\u015ftirir. Ziyaret\u00e7iler web sitelere geldi\u011finde hangi reklam\u0131n nerede konumland\u0131r\u0131laca\u011f\u0131n\u0131 DSP\u2019ler karar verir. En y\u00fcksek teklifi verenin kazand\u0131\u011f\u0131n\u0131, reklam\u0131n i\u00e7eri\u011fini ve reklamverenin maliyeti dikkate al\u0131nmal\u0131d\u0131r. Yay\u0131nc\u0131lar\u0131n web sitelerine dahil etti\u011fi piksel, bilgileri DSP\u2019ye g\u00f6ndererek hedef kitle segmentlerinin olu\u015fturulabilmesi i\u00e7in veri sa\u011flar. DSP en iyi reklam\u0131n do\u011fru hedef kitleye g\u00f6sterilebilmesi i\u00e7in teklifleri otomatik olarak vermeye haz\u0131r reklamverenlere sahiptir. Reklamc\u0131lar, reklam\u0131n do\u011fru yerle\u015ftirmesinden yararlan\u0131rken yay\u0131nc\u0131lar en y\u00fcksek teklifi verenin kazanmas\u0131ndan yararlan\u0131r. DSP ve Ad Exchange hangi reklam\u0131n hangi web sayfas\u0131yla e\u015fle\u015ftirilece\u011fine karar verdi\u011finde bu karar\u0131 SSP\u2019ye bildirilir.<\/p>\n<p><strong>DSP hakk\u0131nda daha detayl\u0131 bilgi almak i\u00e7in <a href=\"https:\/\/theadx.com\/blog\/dsp-nedir-demand-side-platform-dsp-rehberi\/\">t\u0131klay\u0131n\u0131z.<\/a><\/strong><\/p>\n<ul>\n<li>\n<h4><span style=\"color: windowtext;\">SSP ve DSP Aras\u0131ndaki Farklar Nelerdir?<\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Bir DSP ve bir SSP programatik ekosistemin farkl\u0131 b\u00f6l\u00fcmlerine ba\u011flan\u0131r. DSP reklamverenler taraf\u0131ndan reklam sat\u0131n almay\u0131 d\u00fczenlemeye yard\u0131mc\u0131 olmak i\u00e7in kullan\u0131lan bir ara\u00e7t\u0131r. SSP ise yay\u0131nc\u0131lar\u0131n envanterlerini ad exchangelere ba\u011flar.<\/p>\n<h3>DMP<\/h3>\n<p>Programatik reklamc\u0131l\u0131kta do\u011fru verilere sahip olmak \u00f6nemlidir. DMP verileri toplayan, y\u00f6neten, analiz eden ve etkinle\u015ftiren ba\u011f\u0131ms\u0131z bir platformdur. Platform, reklamverenlere kapsaml\u0131 kullan\u0131c\u0131 profilleri sa\u011flar. B\u00f6ylece veriler en iyi reklama d\u00f6n\u00fc\u015fme olas\u0131l\u0131\u011f\u0131 en y\u00fcksek olan ziyaret\u00e7ileri e\u015fle\u015ftirmek i\u00e7in programl\u0131 bir algoritmada kullanabilir.<\/p>\n<ul>\n<li>\n<h4>DMP Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/h4>\n<\/li>\n<\/ul>\n<p>DMP, belirli sayfalar\u0131 kimin ziyaret etti\u011fi hakk\u0131nda bilgi toplayan izleyicilerle sayfalar\u0131 etiketleyerek ve di\u011fer kaynaklarda verileri i\u00e7e aktararak hedef kitle verilerini toplar. DMP, izleyicileri etkinlik ve \u00f6zelliklere g\u00f6re grupland\u0131rarak veya hari\u00e7 tutarak kullan\u0131c\u0131lar\u0131n\u0131n kitle segmentlerini olu\u015fturmas\u0131na olarak tan\u0131r.<br \/>\nBu kitle segmentleri ayn\u0131 segmentleri farkl\u0131 ama\u00e7larla se\u00e7mek ve hedeflemek i\u00e7in di\u011fer pazarlama sistemleriyle payla\u015fabilir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-746 aligncenter\" src=\"https:\/\/theadx.com\/blog\/wp-content\/uploads\/2021\/08\/Programatik-Reklam-Teknolojisinde-Neler-Var-ve-Maliyetleri-Ne-Kadar-3.jpg\" alt=\"Programatik Reklam Teknolojisinde Neler Var ve Maliyetleri Ne Kadar 3\" width=\"810\" height=\"440\" srcset=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/08\/Programatik-Reklam-Teknolojisinde-Neler-Var-ve-Maliyetleri-Ne-Kadar-3.jpg 810w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/08\/Programatik-Reklam-Teknolojisinde-Neler-Var-ve-Maliyetleri-Ne-Kadar-3-300x163.jpg 300w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/08\/Programatik-Reklam-Teknolojisinde-Neler-Var-ve-Maliyetleri-Ne-Kadar-3-768x417.jpg 768w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/08\/Programatik-Reklam-Teknolojisinde-Neler-Var-ve-Maliyetleri-Ne-Kadar-3-450x244.jpg 450w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/08\/Programatik-Reklam-Teknolojisinde-Neler-Var-ve-Maliyetleri-Ne-Kadar-3-780x424.jpg 780w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<h2><span style=\"color: windowtext;\">Programatik Reklamc\u0131l\u0131k Nas\u0131l Yap\u0131l\u0131r?<\/span><\/h2>\n<p>Ba\u015far\u0131l\u0131 programatik reklamc\u0131l\u0131\u011f\u0131n d\u00f6rt aya\u011f\u0131 vard\u0131r; planlama, teknoloji, veri ve uzmanl\u0131k<\/p>\n<h3>Planlama<\/h3>\n<p><strong>Programatik pazarlama<\/strong> ile ula\u015fmak istedi\u011finiz hedefler konusunda her zaman net olmak \u00f6nemlidir. Reklam ihtiya\u00e7lar\u0131n\u0131z\u0131 belirlemek i\u00e7in birden \u00e7ok kaynaktan veri toplayarak analize ba\u015flay\u0131n. \u0130\u015fletmenizin k\u0131sa-uzun vadeli pazarlama hedeflerini belirleyin, ard\u0131ndan bir strateji belirleyin.<\/p>\n<h3>Teknoloji<\/h3>\n<p>Programatik d\u00fcnyada \u00e7ok \u00e7e\u015fitli farkl\u0131 platformlar vard\u0131r. Baz\u0131lar\u0131 tam olarak y\u00f6netilen hizmetler sunarken, di\u011ferleri pazarlamac\u0131lar\u0131n <strong>programatik sat\u0131n alma<\/strong> faaliyetlerini kurum i\u00e7inde tamamlanmas\u0131 olarak tan\u0131r.<\/p>\n<p>Programatik teknolojiyi de\u011ferlendirirken g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gereken baz\u0131 fakt\u00f6rler;<\/p>\n<ol>\n<li>DSP, DMP veya Ad Exchange hedef pazar\u0131n\u0131zla ba\u011flant\u0131 kurman\u0131z i\u00e7in gerekli eri\u015fimi, segmentasyonu ve kanallar\u0131 sunacak m\u0131?<\/li>\n<li>Platform sizden nas\u0131l \u00fccret alacak? G\u00f6sterimler, bin ba\u015f\u0131na maliyet (CPM) veya t\u0131klama ba\u015f\u0131na maliye (CPC) temelinde mi \u00fccretlendirilecek?<\/li>\n<li>Hangi sat\u0131n alma modellerini desteklemeniz gerekecek?<\/li>\n<li>Bir DSP sa\u011flay\u0131c\u0131s\u0131, veri y\u00f6netim platformunuzla b\u00fct\u00fcnle\u015febilecek mi?<\/li>\n<li>D\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz platformlar \u00e7apraz kanal stratejisini destekleyecek mi?<\/li>\n<\/ol>\n<p>Kurulu\u015funuzun ihtiya\u00e7lar\u0131na y\u00f6nelik se\u00e7enekler ara\u015ft\u0131rman\u0131z bu s\u00fcre\u00e7te \u00e7ok \u00f6nemlidir.<\/p>\n<h3>Veri<\/h3>\n<p>Di\u011fer herhangi bir pazarlama otomasyonu t\u00fcr\u00fc gibi, etkili programatik reklamc\u0131l\u0131k da kaliteli verilere sahip olmaya ba\u011fl\u0131d\u0131r. Markalar\u0131n reklamlar\u0131 etkili bir \u015fekilde hedeflemesine, benzer kitleleri modellemesine, performans \u00f6l\u00e7mesine vb.<\/p>\n<p>Bununla birlikte programatik alan, veri do\u011frulu\u011funu bozan insan d\u0131\u015f\u0131 trafik kaynaklar\u0131 (bot gibi) doludur. DSP\u2019nizin bir veri do\u011frulama sa\u011flay\u0131c\u0131s\u0131yla \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan ve bot yan\u0131tlar\u0131n\u0131 en aza indirmek i\u00e7in baz\u0131 \u00f6nlemler uyguland\u0131\u011f\u0131ndan emin olmam\u0131z laz\u0131m. Ki\u015fisel verilerle ilgili de\u011fi\u015fen yasal d\u00fczenlemeler nedeniyle olas\u0131l\u0131k izleme ve ba\u011flamsal hedefleme gibi \u00e7erezsiz veri toplama y\u00f6ntemlerini ara\u015ft\u0131r\u0131n.<\/p>\n<h3>Uzmanl\u0131k<\/h3>\n<p>Programatikte ba\u015far\u0131l\u0131 olmak i\u00e7in yaln\u0131zca algoritmaya g\u00fcvenemezsiniz. G\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gereken lojistik, stratejik ve yarat\u0131c\u0131 fakt\u00f6rler vard\u0131r ve bu insan girdisi gerektirir. Teknolojik otomasyondan elde etti\u011finiz verimlili\u011fi insan inovasyonu ve i\u00e7 g\u00f6r\u00fcs\u00fc ile birle\u015ftirin.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-745 aligncenter\" src=\"https:\/\/theadx.com\/blog\/wp-content\/uploads\/2021\/08\/Programatik-Reklam-Teknolojisinde-Neler-Var-ve-Maliyetleri-Ne-Kadar-4.jpg\" alt=\"Programatik Reklam Teknolojisinde Neler Var ve Maliyetleri Ne Kadar 4\" width=\"810\" height=\"440\" srcset=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/08\/Programatik-Reklam-Teknolojisinde-Neler-Var-ve-Maliyetleri-Ne-Kadar-4.jpg 810w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/08\/Programatik-Reklam-Teknolojisinde-Neler-Var-ve-Maliyetleri-Ne-Kadar-4-300x163.jpg 300w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/08\/Programatik-Reklam-Teknolojisinde-Neler-Var-ve-Maliyetleri-Ne-Kadar-4-768x417.jpg 768w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/08\/Programatik-Reklam-Teknolojisinde-Neler-Var-ve-Maliyetleri-Ne-Kadar-4-450x244.jpg 450w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/08\/Programatik-Reklam-Teknolojisinde-Neler-Var-ve-Maliyetleri-Ne-Kadar-4-780x424.jpg 780w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<h2>Maliyetlendirmeler<\/h2>\n<h3>Programatik Do\u011frudan<\/h3>\n<p>Programatik do\u011frudan, yay\u0131nc\u0131n\u0131n garantili bir fiyatla sabit say\u0131da g\u00f6sterim sundu\u011fu bir anla\u015fmad\u0131r. Genellikle tam sayfa devralma reklamlar\u0131 veya y\u00fcksek trafikli sitelerdeki yerel i\u00e7erik gibi bi\u00e7imler i\u00e7in kullan\u0131l\u0131r.<\/p>\n<p>Geleneksel medya sat\u0131n al\u0131m\u0131na benzer \u015fekilde her iki tarafta da bir anla\u015fma yapmak i\u00e7in bir araya gelir. Ancak i\u015flem ve kampanya sipari\u015fleri otomatik bir sistem \u00fczerinden ger\u00e7ekle\u015fir. Reklamverenler \u015feffaf bir s\u00fcre\u00e7te garantili reklam g\u00f6sterimlerini do\u011frudan sat\u0131n alabilirler; ancak kitle hedeflemede ayarlama yapma se\u00e7ene\u011fi daha azd\u0131r.<\/p>\n<h3>Ger\u00e7ek Zamanl\u0131 Teklif Verme (RTB)<\/h3>\n<p>Ba\u015flang\u0131\u00e7ta yay\u0131nc\u0131lar\u0131n kalan envanteri satmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in tasarlanan RTB ger\u00e7ek zamanl\u0131 a\u00e7\u0131k art\u0131rmalar yoluyla reklam al\u0131p satman\u0131n bir yoludur. \u0130\u015flemler, bir web sayfas\u0131n\u0131n y\u00fcklenmesi i\u00e7in ge\u00e7en s\u00fcre i\u00e7inde tamamlan\u0131r.<\/p>\n<p>Bir RTB modeliyle herhangi bir al\u0131c\u0131 tek bir yay\u0131nc\u0131yla u\u011fra\u015fmak yerine a\u00e7\u0131k bir Ad Exchange\u2019de envanter i\u00e7in teklif verebilir. Bu, bir izleyici bir yay\u0131nc\u0131n\u0131n sitesine geldi\u011finde, reklamverenlerin durumuna g\u00f6re reklam alanlar\u0131 sat\u0131n almalar\u0131na olanak tan\u0131r. Ancak, kampanya planlamas\u0131n\u0131 zorla\u015ft\u0131rabilecek ayr\u0131lm\u0131\u015f envanter veya garantili g\u00f6sterim yoktur. Bir RTB sisteminde her iki taraf da hedef kitle t\u00fcr\u00fc, teklif aral\u0131\u011f\u0131, reklam bi\u00e7imi vb. ile ilgili olarak arad\u0131klar\u0131 \u015fey i\u00e7in parametreler belirleyebilir. Ancak di\u011fer sat\u0131n alma modelleri ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda RTB\u2019de hangi reklamverenin hangi yay\u0131nc\u0131yla e\u015fle\u015ftirildi\u011fi konusunda daha az \u015feffafl\u0131k vard\u0131r.<\/p>\n<h3>T\u0131klama Ba\u015f\u0131 Maliyet (CPC)<\/h3>\n<p>Bir reklamverenin ilgili reklam\u0131n\u0131n ortalama t\u0131klama say\u0131s\u0131n\u0131 belirlemek i\u00e7in kullanabilece\u011fi bir y\u00f6ntemdir. CPC ayn\u0131 zamanda reklamverenlerin kampanya b\u00fct\u00e7elerini ve performans\u0131n\u0131 y\u00f6netmek i\u00e7in dahil etti\u011fi yayg\u0131n olarak kullan\u0131lan \u00f6l\u00e7\u00fcmd\u00fcr.<\/p>\n<h3>Bin G\u00f6sterim Ba\u015f\u0131na Maliyet (CPM)<\/h3>\n<p>Bu bir web sitesi i\u00e7in bin kez yay\u0131nlanan bir reklam\u0131n kullan\u0131c\u0131lar taraf\u0131ndan g\u00f6r\u00fclmesinin maliyetini ifade eder. Bir CPM anla\u015fmas\u0131nda \u00f6denen toplam maliyet toplam g\u00f6sterimlerin CPM oran\u0131yla \u00e7arp\u0131lmas\u0131 ve ard\u0131ndan 1000\u2019e b\u00f6l\u00fcnmesiyle hesaplan\u0131r.<\/p>\n<h3>\u00d6zel Exchange Sat\u0131n Alma (PMP)<\/h3>\n<p>PMP yaln\u0131zca davetiyeyle kullan\u0131labilen bir modeldir. Bu yay\u0131nc\u0131lar\u0131n belirli bir reklamveren havuzuna envanter sunmas\u0131na olanak tan\u0131r. Bu yay\u0131nc\u0131lar\u0131n m\u00fclklerinde kimlerin reklam verdi\u011fi konusunda daha fazla kontrole sahip olmalar\u0131n\u0131 sa\u011flar. Hala bir a\u00e7\u0131k art\u0131rma varken \u00f6nceden bir minimum fiyat belirlenir.<\/p>\n<p>Reklamverenlerin hangi envanteri sat\u0131n ald\u0131klar\u0131n\u0131 bildikleri i\u00e7in PMP a\u00e7\u0131k artt\u0131rmalar\u0131 RTB\u2019lere g\u00f6re daha \u015feffaft\u0131r. A\u00e7\u0131k art\u0131rmaya ba\u011fl\u0131 olarak al\u0131c\u0131lar garantili g\u00f6sterimler i\u00e7inde teklif verebilir.<\/p>\n<h2>Sonu\u00e7<\/h2>\n<p>Sizlere bu makalemizde Programatik Reklamc\u0131l\u0131kta neler oldu\u011funu ve hangi b\u00fct\u00e7elendirme se\u00e7enekleri ile ilerleyebilece\u011finizi anlatt\u0131k. <strong>Programatik Reklamc\u0131l\u0131k<\/strong> d\u00fcnyas\u0131 ile tan\u0131\u015f\u0131p, markan\u0131z\u0131n bilinirli\u011fini artt\u0131rmak istiyorsan\u0131z <a href=\"https:\/\/www.theadx.com\/tr\">THEADX<\/a> d\u00fcnyas\u0131 ile tan\u0131\u015fman\u0131n tam zaman\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programatik reklamc\u0131l\u0131k dijital reklam alan\u0131n\u0131 otomatik olarak al\u0131p, satma s\u00fcrecine verilen add\u0131r. Programatik reklamc\u0131l\u0131k, dijital reklamc\u0131l\u0131\u011fa daha ak\u0131ll\u0131 ve daha h\u0131zl\u0131 alternatif sunar.\u00a0 Programatik reklamc\u0131l\u0131ktan \u00f6nce reklamlar\u0131n optimize edilmesi, tekliflerinin g\u00fcncellenmesi ve raporlamas\u0131 manuel olarak yap\u0131l\u0131yordu s\u00fcre\u00e7, programatik reklamc\u0131l\u0131k yoluyla kolayla\u015ft\u0131r\u0131larak daha etkili ve verimli bir hale getirildi. Burada programatik reklam nedir k\u0131sm\u0131n\u0131 \u00f6\u011frendik. \u015eimdide [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programatik Reklamc\u0131l\u0131k Teknolojisinde Neler Var? - Theadx Blog<\/title>\n<meta name=\"description\" content=\"Programatik reklamc\u0131l\u0131k reklam alan\u0131n\u0131 otomatik al\u0131p, satma s\u00fcrecine verilen add\u0131r. 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