{"id":604,"date":"2021-02-25T08:29:52","date_gmt":"2021-02-25T08:29:52","guid":{"rendered":"https:\/\/theadx.com\/blog\/?p=604"},"modified":"2024-12-27T12:27:01","modified_gmt":"2024-12-27T12:27:01","slug":"programatik-reklam-hakkinda-en-cok-sorulan-14-soru","status":"publish","type":"post","link":"https:\/\/www.theadx.com\/blog\/programatik-reklam-hakkinda-en-cok-sorulan-14-soru\/","title":{"rendered":"Programatik Reklam Hakk\u0131nda En \u00c7ok Sorulan 14 Soru"},"content":{"rendered":"

Havuza dalmak veya kampanyalar\u0131n\u0131z\u0131 optimize etmek istiyorsan\u0131z, bilginizi geni\u015fletmenize yard\u0131mc\u0131 olmak i\u00e7in programatik reklam ile ilgili en \u00e7ok sorulan 14 soruyu yan\u0131tlad\u0131k.<\/p>\n

\u0130\u00e7indekiler:<\/p>\n

    \n
  1. Basit Anla\u015f\u0131labilir Terimlerde Programatik Reklamc\u0131l\u0131k nedir?<\/a><\/li>\n
  2. Programatik Reklamc\u0131l\u0131k Ne Zaman Ba\u015flad\u0131?<\/a><\/li>\n
  3. Programatik Reklamc\u0131l\u0131k ile Ger\u00e7ek Zamanl\u0131 Teklif Verme Aras\u0131ndaki Fark Nedir?<\/a><\/li>\n
  4. Programatik Reklamc\u0131l\u0131k, DSP , DMP, Ad Exchange ve Ad Network Aras\u0131ndaki Ba\u011flant\u0131 Nedir?<\/a><\/li>\n
  5. Programatik Reklamc\u0131l\u0131k Sekt\u00f6r\u00fcn Gelece\u011fi mi?<\/a><\/li>\n
  6. Bir Reklam A\u011f\u0131 Olarak Programatik Reklamc\u0131l\u0131ktan Nas\u0131l Kazan\u00e7 Sa\u011flar\u0131m?<\/a><\/li>\n
  7. \u015eirketim \u0130\u00e7in Programatik Reklamc\u0131l\u0131\u011f\u0131 Nas\u0131l Uygulayabilirim?<\/a><\/li>\n
  8. Programatik Reklamc\u0131l\u0131\u011fa Ba\u015flamak \u0130\u00e7in Hangi Minimum Reklam Harcamas\u0131 \u00d6nerilir?<\/a><\/li>\n
  9. \u0130lk Programatik Kampanyan\u0131z\u0131 Nas\u0131l Olu\u015fturursunuz?<\/a><\/li>\n
  10. Programatik Bir Platformda Trafi\u011fe Uygun \u015eekilde Nas\u0131l Teklif Verilir?<\/a><\/li>\n
  11. Programatik Reklamc\u0131l\u0131k, CPC, CPM veya CPA’de En Yayg\u0131n Sat\u0131n Alma Modeli nedir?<\/a><\/li>\n
  12. Bir Programatik Reklamc\u0131l\u0131k Teknolojisi \u015eirketi Ne Yapar?<\/a><\/li>\n
  13. COVID-19 Pandemisi Programati\u011fin Gelece\u011fini Nas\u0131l Etkiler?<\/a><\/li>\n
  14. GDPR Programatik Reklamc\u0131l\u0131\u011f\u0131n \u00d6n\u00fcm\u00fczdeki Y\u0131llarda Geli\u015fmesini Sa\u011flayacak m\u0131?<\/a><\/li>\n<\/ol>\n

     <\/p>\n

    Basit Anla\u015f\u0131labilir Terimlerde Programatik Reklamc\u0131l\u0131k nedir?<\/h2>\n

    Programatik reklamc\u0131l\u0131k, \u00e7evrimi\u00e7i reklamlar\u0131n otomatik olarak sat\u0131n al\u0131nmas\u0131 ve sat\u0131lmas\u0131d\u0131r.\u00a0Otomatikle\u015ftirilmi\u015f teknoloji, reklam verenlerin ve yay\u0131nc\u0131lar\u0131n\u0131n bir a\u00e7\u0131k art\u0131rma yoluyla g\u00f6sterim ba\u015f\u0131na fiyat \u00fczerinde anla\u015ft\u0131klar\u0131 anlam\u0131na gelir.<\/p>\n

    Al\u0131c\u0131lar, di\u011fer al\u0131c\u0131larla rekabet ederek ger\u00e7ek zamanl\u0131 olarak en y\u00fcksek tekliflerini vermek\u00a0i\u00e7in\u00a0talep taraf\u0131 platformlar\u0131n\u0131 (DSP)\u00a0kullan\u0131r. Yay\u0131nc\u0131lar, reklam alanlar\u0131n\u0131 y\u00f6netmek i\u00e7in arz taraf\u0131 platformlar\u0131 (SSP) kullan\u0131r ve bir a\u00e7\u0131k art\u0131rma \u00e7a\u011fr\u0131s\u0131 yapar.\u00a0Bu a\u00e7\u0131k art\u0131rma algoritmas\u0131na ger\u00e7ek zamanl\u0131 teklif verme (RTB) ad\u0131 verilir; bu, t\u00fcm al\u0131c\u0131lar\u0131n tekliflerini, her reklamveren i\u00e7in bir \u00f6ncelik belirlenmeden ayn\u0131 anda verdi\u011fi anlam\u0131na gelir.<\/p>\n

    Programatik platformlar her taraf\u0131n kullanmas\u0131 i\u00e7in basittir.\u00a0Yay\u0131nc\u0131lar sitelerinin hedef kitlesini tan\u0131mlar ve envanterleri i\u00e7in fiyat tabanlar\u0131 belirler.\u00a0Reklamverenler hedef kitlelerini tan\u0131mlar, reklamlar\u0131 i\u00e7in hangi ayarlar\u0131 gerektirdiklerini belirtir ve Bin g\u00f6sterim ba\u015f\u0131na maliyet (CPM) tekliflerini girerler.\u00a0Herkes parametrelerini belirledikten sonra, programatik teknoloji, insan etkile\u015fimi olmadan do\u011fru arz\u0131 do\u011fru taleple birle\u015ftirir.<\/p>\n

    Programatik Reklam Ne Zaman Ba\u015flad\u0131?<\/h2>\n

    Programatik reklamc\u0131l\u0131\u011f\u0131n do\u011fu\u015funun kesin bir tarihi yoktur, 2007 ile 2010 aras\u0131nda zamanla yava\u015f bir \u015fekilde geldi. Bu y\u0131llarda Yahoo’nun Right Media ve Google AdEX gibi reklam borsalar\u0131 ortaya \u00e7\u0131kt\u0131.\u00a0Ger\u00e7ek zamanl\u0131 teklif vermeyi i\u00e7eren bir yaz\u0131l\u0131m kulland\u0131lar ve daha verimli bir medya sat\u0131n alma s\u00fcrecini ba\u015flatt\u0131lar.<\/p>\n

    Programatik reklamc\u0131l\u0131k tarihindeki \u00f6nemli tarihler i\u00e7in h\u0131zl\u0131 bir zaman \u00e7izelgesi:<\/p>\n

    1994\u00a0– \u0130lk banner reklam g\u00f6r\u00fcnt\u00fclendi<\/p>\n

    2005\u00a0– \u0130lk reklam al\u0131\u015fveri\u015fleri ortaya \u00e7\u0131kt\u0131<\/p>\n

    2007\u00a0– \u0130lk talep taraf\u0131 platformu in\u015fa edildi<\/p>\n

    2008\u00a0– RTB protokol\u00fc bir end\u00fcstri standard\u0131 oldu.<\/p>\n

    2020\u00a0– Reklam teknolojisinin alt\u0131n \u00e7a\u011f\u0131 t\u00fcm h\u0131z\u0131yla devam ediyor<\/p>\n

    \"Programatik<\/p>\n

    Programatik Reklam ile Ger\u00e7ek Zamanl\u0131 Teklif Verme (RTB) Aras\u0131ndaki Fark Nedir?<\/h2>\n

    Programatik reklamc\u0131l\u0131k, medya sat\u0131n almay\u0131 otomatikle\u015ftiren bir teknoloji bi\u00e7imidir.<\/p>\n

    Ger\u00e7ek zamanl\u0131 teklif verme, bu teknolojinin uyguland\u0131\u011f\u0131 bir protokold\u00fcr.<\/p>\n

    Programatik reklamc\u0131l\u0131kta RTB s\u00fcreci a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 izler:<\/p>\n

    RTB s\u00fcreci, bir kullan\u0131c\u0131 yay\u0131nc\u0131n\u0131n web sitesini ziyaret etti\u011finde ba\u015flar.<\/p>\n

    Bu, kullan\u0131c\u0131n\u0131n taray\u0131c\u0131s\u0131ndan SSP’ye g\u00f6nderilen bir reklam iste\u011fini tetikler.<\/p>\n

    SSP daha sonra kullan\u0131c\u0131 bilgilerini analiz eder ve bunlar\u0131 reklam borsas\u0131na iletir.<\/p>\n

    Ad exchange, kullan\u0131c\u0131 bilgilerini DSP’ye iletir.<\/p>\n

    DSP, bu kullan\u0131c\u0131 g\u00f6sterimine bir TRB ekler.\u00a0Teklifin de\u011feri, medya al\u0131c\u0131s\u0131 taraf\u0131ndan hedef kitle kriterlerine g\u00f6re \u00f6nceden belirlenir.<\/p>\n

    En y\u00fcksek teklifi veren g\u00f6sterimi kazan\u0131r.<\/p>\n

    En y\u00fcksek teklif veren reklam\u0131 kullan\u0131c\u0131ya sunar.<\/p>\n

    Bu ad\u0131mlar\u0131n hepsi g\u00f6z a\u00e7\u0131p kapay\u0131ncaya kadar at\u0131l\u0131r.\u00a0Kullan\u0131c\u0131 i\u00e7in web sayfas\u0131 y\u00fcklenmeden \u00f6nce, en y\u00fcksek teklifi veren zaten a\u00e7\u0131k art\u0131rmay\u0131 kazanm\u0131\u015f olacak ve reklamlar\u0131 web sayfas\u0131yla birlikte y\u00fcklenecektir.<\/p>\n

    \"Programatik<\/p>\n

    Programatik Reklam, DSP, DMP, Ad Exchange ve Ad Network Aras\u0131ndaki Ba\u011flant\u0131 Nedir?<\/h2>\n

    Yukar\u0131dakilerin temel tan\u0131mlar\u0131n\u0131 h\u0131zl\u0131 bir \u015fekilde inceleyelim:<\/p>\n

    Programatik reklamc\u0131l\u0131k:\u00a0\u00c7evrimi\u00e7i reklamlar\u0131n otomatik olarak sat\u0131n al\u0131nmas\u0131 ve sat\u0131lmas\u0131d\u0131r.<\/p>\n

    DSP:\u00a0(Talep Taraf\u0131 Platformu) programatik reklamc\u0131l\u0131k i\u00e7in bir reklamverenin arac\u0131d\u0131r<\/p>\n

    DMP:\u00a0(veri y\u00f6netimi platformu), t\u00fcm kaynaklardan al\u0131nan verileri toplar.<\/p>\n

    Ad exchange:\u00a0reklamverenlerin ve yay\u0131nc\u0131lar\u0131n envanter al\u0131p satt\u0131\u011f\u0131 dijital bir pazar yeridir.<\/p>\n

    Ad Network:\u00a0Yay\u0131nc\u0131 gruplar\u0131 ve reklamveren gruplar\u0131 aras\u0131nda arac\u0131 g\u00f6revi g\u00f6r\u00fcr.<\/p>\n

    DSP ve DMP Aras\u0131ndaki Ba\u011flant\u0131<\/p>\n

    DSP, reklamverenler taraf\u0131ndan kampanyalar\u0131n\u0131 ba\u015flatmak ve otomatik olarak trafik sat\u0131n almak i\u00e7in kullan\u0131l\u0131r.\u00a0Bir DMP, verileri anonim olarak ve bir son kullanma tarihi (bir \u00e7erezin \u00f6mr\u00fc olan 90 g\u00fcne kadar) ile toplar ve birle\u015ftirir.\u00a0Bu verilerden DMP, isim belirtmeden ge\u00e7ici kullan\u0131c\u0131 profilleri olu\u015fturur, ancak bunlar aras\u0131ndaki ba\u011flant\u0131lar olas\u0131l\u0131\u011fa dayal\u0131 kal\u0131r.<\/p>\n

    Ad exchange’ler, RTB s\u00fcrecinde orta ba\u011flant\u0131 g\u00f6revi g\u00f6r\u00fcr.\u00a0Normalde, b\u00fcy\u00fck reklam teknolojisi firmalar\u0131 taraf\u0131ndan DSP’leri ve SSP’leri ba\u011flamak i\u00e7in kullan\u0131l\u0131rlar.<\/p>\n

    \"Programatik<\/p>\n

    Programatik Reklamc\u0131l\u0131k Sekt\u00f6r\u00fcn Gelece\u011fi mi?<\/h2>\n

    \u00c7evrimi\u00e7i reklamc\u0131l\u0131k art\u0131k bir\u00e7ok i\u015fletme i\u00e7in birincil pazarlama bi\u00e7imi haline geldi. Yani bu gelecek de\u011fil, asl\u0131nda \u015fimdiki zamand\u0131r. Yine de, programatik reklamc\u0131l\u0131k sekt\u00f6r\u00fcn b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fc olu\u015fturur, ancak onu tamamen y\u00fcr\u00fctmez.<\/p>\n

    Yay\u0131nc\u0131lar i\u00e7in de avantajlar\u0131 vard\u0131r.\u00a0Do\u011frudan medya sat\u0131n almay\u0131 kullanan bir yay\u0131nc\u0131 olarak, web sitenizde hangi reklamlar\u0131n g\u00f6sterilece\u011fini her zaman bileceksiniz.<\/p>\n

    Programatik, sekt\u00f6rde dijital reklam sat\u0131n alman\u0131n en yayg\u0131n kullan\u0131lan y\u00f6ntemi olsa bile do\u011frudan sat\u0131n alma ile \u00e7al\u0131\u015fan yerler vard\u0131r ve bir\u00e7ok reklamveren ve yay\u0131nc\u0131, sundu\u011fu kontrol nedeniyle bu se\u00e7ene\u011fi tercih etmektedir.<\/p>\n

    Bir Reklam A\u011f\u0131 Olarak Programatik Reklamc\u0131l\u0131ktan Nas\u0131l K\u00e2r Edebilirim?<\/h2>\n

    Reklam a\u011flar\u0131, programatik reklamc\u0131l\u0131ktan elde edilen k\u00e2r\u0131 art\u0131rmak i\u00e7in b\u00fcy\u00fck bir potansiyele sahiptir.\u00a0Medya sat\u0131n alma ve envanter y\u00f6netiminizi otomatikle\u015ftirerek, ger\u00e7ek zamanl\u0131 teklif verme sayesinde talep ve arz taraf\u0131 platformlar\u0131n\u0131 kullanarak reklamverenlerinizi ve yay\u0131nc\u0131lar\u0131n\u0131z\u0131 an\u0131nda e\u015fle\u015ftirebilirsiniz.<\/p>\n

    \u00d6zellikle reklam a\u011flar\u0131 beyaz etiketli platformlardan yararlanabilir.\u00a0Beyaz etiketli platformlar, \u00e7o\u011fu self servis platform taraf\u0131ndan belirlenen teklif art\u0131\u015flar\u0131ndan ka\u00e7\u0131narak t\u00fcm ortaklar\u0131 tek bir yerde birle\u015ftirmenize ve reklam harcamalar\u0131n\u0131zdan %30’a kadar tasarruf etmenize olanak tan\u0131r.<\/p>\n

    \"Programatik<\/p>\n

    \u015eirketim \u0130\u00e7in Programatik Reklamc\u0131l\u0131\u011f\u0131 Nas\u0131l Uygulayabilirim?<\/h2>\n

    Pek \u00e7ok \u015firket i\u00e7in programati\u011fi uygulaman\u0131n en kolay yolu, kendi kendine hizmet veren bir DSP’de bir hesap olu\u015fturmakt\u0131r. \u00d6ncelikle reklam\u0131n\u0131z i\u00e7in uygun \u00f6l\u00e7\u00fclerde bannerlar haz\u0131rlamal\u0131 ve bu reklamlar i\u00e7in bir b\u00fct\u00e7e planlamas\u0131 yapmal\u0131s\u0131n\u0131z. Daha sonras\u0131nda DSP panelinize bannerlar\u0131n\u0131z\u0131 ve b\u00fct\u00e7elerinizi eklemelisiniz. Burada hedef kitlenize g\u00f6re reklamlar\u0131n\u0131z\u0131n g\u00f6sterilmesini istedi\u011finiz alt k\u0131r\u0131l\u0131mlar ekleyebilirsiniz. Hedef kitlenizin ilgi alan\u0131, lokasyonlar\u0131 ve ya g\u00f6sterime girmesini istedi\u011finiz zaman dilimleri gibi.. Detayl\u0131 hedeflemeler i\u00e7in hedefleme se\u00e7eneklerimize<\/u> g\u00f6z at\u0131n.<\/p>\n

    Programatik Reklamc\u0131l\u0131\u011fa Ba\u015flamak i\u00e7in Minimum Ne Kadar Reklam Harcamas\u0131 \u00d6nerilir?<\/h2>\n

    Ki\u015fisel\u00a0minimum reklam harcamas\u0131\u00a0i\u015f hedeflerine ba\u011fl\u0131 olarak farkl\u0131 olacakt\u0131r.\u00a0\u0130\u015fletmeniz i\u00e7in ne kadar i\u015fe yarayaca\u011f\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in yeni bir platformu test ediyorsan\u0131z, minimum 2000\u20ba-3000\u20ba gibi bir aral\u0131kla ba\u015flayabilirsiniz.<\/p>\n

    Bununla birlikte, ciddi sonu\u00e7lar, iyi bir yat\u0131r\u0131m getirisi ve kaliteli d\u00f6n\u00fc\u015f\u00fcm elde etmek istiyorsan\u0131z, reklam harcaman\u0131z 10.000\u20ba civar\u0131nda ba\u015flayabilir.<\/p>\n

    \u0130\u015fletmenizin 30.000\u20ba veya daha y\u00fcksek bir b\u00fct\u00e7eden ba\u015flayan y\u00fcksek bir b\u00fct\u00e7esi varsa, programatik reklamlar\u0131n\u0131z i\u00e7in kendi kendine hizmet yerine beyaz etiketli bir DSP se\u00e7meyi d\u00fc\u015f\u00fcnmek mant\u0131kl\u0131d\u0131r.<\/p>\n

    \"Programatik<\/p>\n

    \u0130lk Programatik Kampanyan\u0131z\u0131 Nas\u0131l Olu\u015fturursunuz?<\/h2>\n

    Haz\u0131rl\u0131k, ba\u015flatma ve optimizasyonu i\u00e7eren 3 a\u015famal\u0131 bir s\u00fcre\u00e7tir.<\/p>\n

    Haz\u0131rl\u0131k s\u0131ras\u0131nda reklam kampanyas\u0131 hedeflerinizi belirlersiniz.\u00a0Bunlar, marka bilinirli\u011fini art\u0131rmak, kampanyalar\u0131n\u0131z\u0131 duyurmak olabilir.\u00a0Ard\u0131ndan, sahip oldu\u011funuz reklam \u00f6\u011fesine ba\u011fl\u0131 olarak kampanya t\u00fcr\u00fcn\u00fc se\u00e7ersiniz.\u00a0Afi\u015fler, videolar, yerel ve hatta zengin medya olabilir.\u00a0Ard\u0131ndan, bir DSP’ye kaydolursunuz ve hesab\u0131n\u0131z\u0131n temel ayarlar\u0131n\u0131 d\u00fczenlersiniz.<\/p>\n

    Lansman a\u015famas\u0131nda, reklam kampanyan\u0131z i\u00e7in CPM ve b\u00fct\u00e7e belirlersiniz, dil, co\u011frafya, cihaz, taray\u0131c\u0131 vb. Gibi temel hedefleme se\u00e7eneklerini tan\u0131mlars\u0131n\u0131z. Bu yap\u0131ld\u0131ktan sonra, reklam \u00f6\u011fesi y\u00fckleme ve ayarlamalar\u0131na ge\u00e7ersiniz. Son olarak, g\u00f6sterime ba\u015flars\u0131n\u0131z.<\/p>\n

    Ard\u0131ndan, analizlerinizi izler ve kampanya ayarlar\u0131n\u0131z\u0131 buna g\u00f6re ayarlars\u0131n\u0131z.\u00a0Reklam performans\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in, genellikle geli\u015fmi\u015f DSPlerde bulunan otomatik optimizasyon ara\u00e7lar\u0131n\u0131 kullanman\u0131z\u0131 ve toplanan verilere dayal\u0131 bir yeniden hedefleme kampanyas\u0131 y\u00fcr\u00fctmeyi denemenizi de \u00f6neririm.<\/p>\n

    Programatik Platformda Trafik \u0130\u00e7in Uygun \u015eekilde Nas\u0131l Teklif Verilir?<\/h2>\n

    Bir kampanyay\u0131 ba\u015flatmadan \u00f6nce, RTB a\u00e7\u0131k art\u0131rma dinamiklerinin ba\u015ftan sona do\u011fru \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olmal\u0131s\u0131n\u0131z.\u00a0SSP u\u00e7 noktas\u0131n\u0131 do\u011fru \u015fekilde ayarlamal\u0131s\u0131n\u0131z.\u00a0Gerekli t\u00fcm verilerle teklif isteklerini ald\u0131\u011f\u0131n\u0131zdan emin olun.<\/p>\n

    Ard\u0131ndan, hangi fiyat\u0131n g\u00f6sterimleri kazanmak i\u00e7in yeterli oldu\u011funu belirlemek i\u00e7in hedefleme se\u00e7eneklerini SSP trafi\u011fiyle uyumlu hale getirmeniz ve CPM’leri test etmeniz gerekir.\u00a0G\u00f6sterim i\u015faret\u00e7inizin g\u00f6sterimleri rapor edip etmedi\u011fini ve bu verilerin tedarik i\u015f orta\u011f\u0131n\u0131z\u0131n verileriyle nas\u0131l ili\u015fkilendirildi\u011fini g\u00f6r\u00fcn.<\/p>\n

    Programatik bir reklam platformunda uygun teklif vermeyi ayarlamak i\u00e7in temel d\u00f6rt ad\u0131ml\u0131 s\u00fcre\u00e7 \u015fudur:<\/p>\n

    SSP U\u00e7 Noktas\u0131n\u0131 ayarlay\u0131n<\/p>\n

    Hedefleme Se\u00e7eneklerini Hizala<\/p>\n

    Test Teklifi Fiyat\u0131<\/p>\n

    G\u00f6sterim \u0130\u015faretini kontrol edin.<\/p>\n

    Theadx Ak\u0131ll\u0131 Fiyatland\u0131rma ile girdi\u011finiz maksimum birim maliyete kadar kazanabilece\u011finiz en d\u00fc\u015f\u00fck fiyattan al\u0131m yapmak i\u00e7in tekliflerinizi otomatik olarak optimize eder. B\u00f6ylece belirledi\u011finiz tutara ula\u015f\u0131ncaya dek en uygun fiyatland\u0131rmalardan yararlanm\u0131\u015f olursunuz ve b\u00fct\u00e7enizi verimli kullanarak daha \u00e7ok kitleye ula\u015f\u0131p daha az para \u00f6dersiniz.<\/p>\n

    \"Cost<\/p>\n

    Programatik Reklamc\u0131l\u0131kta, CPM’de, CPC’de veya CPA’da En Yayg\u0131n Sat\u0131n Alma Modeli nedir?<\/h2>\n

    H\u0131zl\u0131 cevap: Kesinlikle\u00a0CPM fiyatland\u0131rma modelidir\u00a0.<\/p>\n

    Ger\u00e7ek Zamanl\u0131 Teklif Verme a\u00e7\u0131k art\u0131rmas\u0131, \u00f6zel olarak CPM’e g\u00f6re uyarlan\u0131r ve programatik reklamc\u0131l\u0131\u011f\u0131n\u0131z\u0131 uygulamak i\u00e7in API kullanmad\u0131\u011f\u0131n\u0131z s\u00fcrece di\u011fer t\u00fcm modeller yine de CPM’e d\u00f6n\u00fc\u015ft\u00fcr\u00fcl\u00fcr.<\/p>\n

    DSP’ler RTB protokol\u00fcn\u00fc kullan\u0131r, bu nedenle algoritmalar\u0131 bir CPM yerine CPC ayarlarsan\u0131z tahmini bir CPM hesaplar.\u00a0Bu algoritma her DSP’de farkl\u0131d\u0131r, ancak kabaca a\u015fa\u011f\u0131daki form\u00fcle dayan\u0131r:<\/p>\n

    CPM = CTR x CPC x 1000<\/p>\n

    Bir Programatik Reklamc\u0131l\u0131k Teknolojisi \u015eirketi Ne Yapar?<\/h2>\n

    Theadx<\/u>\u00a0gibi\u00a0reklam teknolojisi \u015firketleri,\u00a0programatik reklam kampanyalar\u0131 olu\u015fturma s\u00fcrecini iyile\u015ftirmek i\u00e7in uygulanabilecek ara\u00e7lar olu\u015fturur ve satar.\u00a0Bu ara\u00e7lar, talep ve arz taraf\u0131 platformlar\u0131 ve reklam sunucular\u0131 gibi yaz\u0131l\u0131mlardan veri y\u00f6netimi platformlar\u0131na kadar de\u011fi\u015febilir.<\/p>\n

    Ayr\u0131ca, reklam teknolojisi \u015firketleri genellikle uzmanl\u0131klar\u0131n\u0131 dan\u0131\u015fmanl\u0131k hizmetleri arac\u0131l\u0131\u011f\u0131yla reklam ajanslar\u0131na ve reklam a\u011flar\u0131na sunar.\u00a0Bir\u00e7o\u011fu yaz\u0131l\u0131mlar\u0131n\u0131 m\u00fc\u015fterilere beyaz etiketli \u00e7\u00f6z\u00fcmler olarak satmaktad\u0131r.<\/p>\n

    Basit bir ifadeyle, reklam teknolojisi \u015firketlerinin \u00fcstlendi\u011fi ana roller \u015funlard\u0131r:<\/p>\n

    Programatik teknolojiyi geli\u015ftirme ve s\u00fcrd\u00fcrme<\/p>\n

    Performans\u0131 art\u0131rmak i\u00e7in reklam teknolojisi ara\u00e7lar\u0131 sunmak<\/p>\n

    Ajans ve reklam a\u011f\u0131 hizmetleri sunmak<\/p>\n

    Teknolojilerini beyaz etiketli \u00e7\u00f6z\u00fcmler olarak satmak<\/p>\n

    Reklam teknolojisi konular\u0131nda destek ve dan\u0131\u015fmanl\u0131k<\/p>\n

    \"New<\/p>\n

    COVID-19 Pandemisi Programati\u011fin Gelece\u011fini Nas\u0131l Etkiler?<\/h2>\n

    COVID-19 salg\u0131n\u0131, d\u00fcnya \u00e7ap\u0131nda bir\u00e7ok sekt\u00f6r\u00fc sert bir \u015fekilde Baz\u0131 dikeyler y\u00fckseliyor, di\u011ferleri d\u00fc\u015f\u00fcyor ve CPM’lerde b\u00fcy\u00fck bir d\u00fc\u015f\u00fc\u015f g\u00f6rd\u00fc.\u00a0Pek \u00e7ok reklamveren reklam harcamalar\u0131n\u0131 azaltt\u0131 ve\u00a0% 24’\u00fc kampanyalar\u0131 s\u00fcresiz olarak duraklatt\u0131.\u00a0Pandeminin ba\u015flang\u0131c\u0131ndan bu yana gelirlerinde %40’l\u0131k bir d\u00fc\u015f\u00fc\u015f oldu\u011fu i\u00e7in, yay\u0131nc\u0131lar gelir anlam\u0131nda \u00e7ok etkilendi.<\/p>\n

    GDPR Programatik Reklamc\u0131l\u0131\u011f\u0131 \u00d6n\u00fcm\u00fczdeki Y\u0131llarda Geli\u015fecek mi?<\/h2>\n

    GDPR, 16 Nisan 2016’da Avrupa’da kabul edildi. O zamandan beri, reklamverenler i\u00e7in baz\u0131 zorluklar yaratt\u0131 ve bir\u00e7o\u011funun, verileri izin alarak nas\u0131l toplad\u0131klar\u0131n\u0131 yeniden d\u00fc\u015f\u00fcnmesi gerekti\u011fi anlam\u0131na geliyordu.<\/p>\n

    Daha az hedefe ama daha alakal\u0131 hedeflere sahip olun.\u00a0Onay, b\u00fcy\u00fck olas\u0131l\u0131kla reklamverenlerin daha az profile sahip olaca\u011f\u0131, ancak elde ettikleri profillerin veriler a\u00e7\u0131s\u0131ndan daha zengin olaca\u011f\u0131 ve y\u00fcksek hedefli kampanyalar yapmalar\u0131na olanak tan\u0131yaca\u011f\u0131 anlam\u0131na gelir.<\/p>\n

    Ki\u015fiselle\u015ftirme i\u00e7in geli\u015fmi\u015f yakla\u015f\u0131mlar kullan\u0131n.\u00a0Yaln\u0131zca sat\u0131n alma niyeti olan veya siteyi kullan\u0131c\u0131 olarak g\u00f6ren ziyaret\u00e7iler \u00e7erezleri kabul edebilir.\u00a0Reklamlar son derece ki\u015fisel hale gelecek ve \u00f6ncekinden \u00e7ok daha kaliteli potansiyel m\u00fc\u015fteriler getirecek.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Havuza dalmak veya kampanyalar\u0131n\u0131z\u0131 optimize etmek istiyorsan\u0131z, bilginizi geni\u015fletmenize yard\u0131mc\u0131 olmak i\u00e7in programatik reklam ile ilgili en \u00e7ok sorulan 14 soruyu yan\u0131tlad\u0131k. \u0130\u00e7indekiler: Basit Anla\u015f\u0131labilir Terimlerde Programatik Reklamc\u0131l\u0131k nedir? Programatik Reklamc\u0131l\u0131k Ne Zaman Ba\u015flad\u0131? Programatik Reklamc\u0131l\u0131k ile Ger\u00e7ek Zamanl\u0131 Teklif Verme Aras\u0131ndaki Fark Nedir? Programatik Reklamc\u0131l\u0131k, DSP , DMP, Ad Exchange ve Ad Network Aras\u0131ndaki […]<\/p>\n","protected":false},"author":1,"featured_media":612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"yoast_head":"\nProgramatik Reklam Hakk\u0131nda En \u00c7ok Sorulan 14 Soru - Theadx Blog<\/title>\n<meta name=\"description\" content=\"Bilginizi geni\u015fletmenize yard\u0131mc\u0131 olmak i\u00e7in programatik reklam ile ilgili en \u00e7ok sorulan 14 soruyu sizler i\u00e7in yan\u0131tlad\u0131k.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theadx.com\/blog\/programatik-reklam-hakkinda-en-cok-sorulan-14-soru\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programatik Reklam Hakk\u0131nda En \u00c7ok Sorulan 14 Soru - 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