{"id":590,"date":"2025-07-29T11:58:13","date_gmt":"2025-07-29T11:58:13","guid":{"rendered":"https:\/\/theadx.com\/blog\/?p=590"},"modified":"2025-07-29T08:57:07","modified_gmt":"2025-07-29T08:57:07","slug":"dsp-nedir","status":"publish","type":"post","link":"https:\/\/www.theadx.com\/blog\/dsp-nedir\/","title":{"rendered":"DSP Nedir? Demand Side Platform Rehberi"},"content":{"rendered":"

DSP Nedir? Demand Side Platform Rehberi<\/b><\/h1>\n

Dijital reklamc\u0131l\u0131kta son 10 y\u0131lda en \u00e7ok konu\u015fulan kavramlardan biri <\/span>programatik reklamc\u0131l\u0131k<\/b> oldu. Reklam sat\u0131n alma s\u00fcre\u00e7lerinin otomasyona ta\u015f\u0131nmas\u0131, markalara zaman ve maliyet avantaj\u0131 sunarken hedefleme kabiliyetini de \u00f6nemli \u00f6l\u00e7\u00fcde geli\u015ftirdi. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn kalbinde ise <\/span>DSP<\/b> teknolojileri yer al\u0131yor.<\/span><\/p>\n

Peki <\/span>DSP nedir<\/b>, <\/span>demand side platform nedir<\/b>, markalar neden bu teknolojiyi kullanmal\u0131 ve 2025\u2019te hangi yenilikler \u00f6n plana \u00e7\u0131k\u0131yor? T\u00fcm detaylar\u0131yla ke\u015ffetmek i\u00e7in okumaya devam edin.<\/span><\/p>\n

\"Demand-side<\/p>\n

DSP Nedir? Demand Side Platform Tan\u0131m\u0131<\/b><\/h2>\n

DSP tan\u0131m\u0131<\/b> yapacak olursak en basit h\u00e2liyle \u015f\u00f6yle diyebiliriz:<\/span><\/p>\n

Demand Side Platform (DSP)<\/b>, reklamverenlerin dijital mecralardaki reklam envanterini ger\u00e7ek zamanl\u0131 a\u00e7\u0131k art\u0131rma (RTB) modeliyle otomatik olarak sat\u0131n almas\u0131n\u0131 sa\u011flayan yaz\u0131l\u0131m platformudur.<\/span><\/p>\n

Yani DSP; reklamverenin hedef kitlesini, b\u00fct\u00e7esini, kampanya stratejisini tek bir panel \u00fczerinden y\u00f6netip, do\u011fru zamanda do\u011fru kullan\u0131c\u0131ya reklam g\u00f6stermesine imk\u00e2n tan\u0131r.<\/span><\/p>\n

K\u0131saca <\/span>demand side platform nedir<\/b> diye soruldu\u011funda \u015fu \u00fc\u00e7 \u00f6zelli\u011fi \u00f6ne \u00e7\u0131kar:<\/span><\/p>\n

    \n
  • \u00c7ok kanall\u0131 medya sat\u0131n alma (web, mobil uygulama, video, display)<\/span><\/li>\n
  • Ger\u00e7ek zamanl\u0131 a\u00e7\u0131k art\u0131rma entegrasyonu<\/span><\/li>\n
  • Hedefleme ve optimizasyon teknolojileri<\/span><\/li>\n<\/ul>\n

    Bu sayede markalar, medya sat\u0131n alma s\u00fcre\u00e7lerini manuel teklif verme derdinden kurtar\u0131r, daha \u00f6l\u00e7eklenebilir ve performans odakl\u0131 kampanyalar y\u00fcr\u00fctebilir.<\/span><\/p>\n

    DSP Nas\u0131l \u00c7al\u0131\u015f\u0131r?\u00a0<\/b><\/h2>\n

    DSP reklam<\/b> teknolojisinin kalbinde <\/span>ger\u00e7ek zamanl\u0131 a\u00e7\u0131k art\u0131rma<\/b> (Real-Time Bidding \u2013 RTB) yer al\u0131r. S\u00fcre\u00e7 \u015fu \u015fekilde i\u015fler:<\/span><\/p>\n

      \n
    1. Bir kullan\u0131c\u0131 web sitesini ziyaret etti\u011finde veya bir uygulama a\u00e7t\u0131\u011f\u0131nda, bu g\u00f6sterim i\u00e7in bir a\u00e7\u0131k art\u0131rma ba\u015flat\u0131l\u0131r.<\/span><\/li>\n
    2. Yay\u0131nc\u0131 taraf\u0131nda \u00e7al\u0131\u015fan SSP (Supply Side Platform), reklam envanterini DSP\u2019lere bildirir.<\/span><\/li>\n
    3. DSP, reklamverenin hedefleme kriterlerine uygun olup olmad\u0131\u011f\u0131n\u0131 kontrol eder.<\/span>
      \n<\/span><\/li>\n<\/ol>\n

      \u00d6rnek hedeflemeler:<\/span><\/p>\n

        \n
      • Demografi<\/span>
        \n<\/span><\/li>\n
      • \u0130lgi alan\u0131<\/span>
        \n<\/span><\/li>\n
      • Lokasyon<\/span>
        \n<\/span><\/li>\n
      • Cihaz t\u00fcr\u00fc<\/span>
        \n<\/span><\/li>\n
      • Kullan\u0131c\u0131n\u0131n \u00f6nceki davran\u0131\u015flar\u0131<\/span>
        \n<\/span><\/li>\n<\/ul>\n
          \n
        1. Uygunluk durumunda DSP, teklif verir.<\/span><\/li>\n
        2. En y\u00fcksek teklifi veren DSP\u2019nin reklam kreatifi an\u0131nda y\u00fcklenir ve kullan\u0131c\u0131ya g\u00f6sterilir.<\/span><\/li>\n<\/ol>\n

          Bu i\u015flem saniyenin birka\u00e7 binde biri i\u00e7inde ger\u00e7ekle\u015fir. B\u00f6ylece markalar, her g\u00f6sterimi veriye dayal\u0131 olarak de\u011ferlendirir ve b\u00fct\u00e7esini en verimli \u015fekilde kullan\u0131r.<\/span><\/p>\n

          DSP ile Ad Network Aras\u0131ndaki Farklar<\/b><\/h2>\n

          Bir\u00e7ok dijital pazarlamac\u0131 <\/span>DSP nedir<\/b> sorusunu ad network kavram\u0131yla kar\u0131\u015ft\u0131r\u0131r. Oysa ikisi aras\u0131nda \u00f6nemli farklar vard\u0131r:<\/span><\/p>\n\n\n\n\n\n\n\n\n
          \u00d6zellik<\/b><\/td>\nDSP (Demand Side Platform)<\/b><\/td>\nAd Network<\/b><\/td>\n<\/tr>\n
          Kontrol<\/b><\/td>\nReklamverenin tam kontrol\u00fc vard\u0131r<\/span><\/td>\nNetwork, kampanyalar\u0131 k\u0131smen y\u00f6netir<\/span><\/td>\n<\/tr>\n
          Envanter<\/b><\/td>\nT\u00fcm a\u00e7\u0131k art\u0131rma ekosistemine eri\u015fim sa\u011flar<\/span><\/td>\nKendi belirledi\u011fi yay\u0131nc\u0131 envanterini sunar<\/span><\/td>\n<\/tr>\n
          \u015eeffafl\u0131k<\/b><\/td>\nDaha y\u00fcksek raporlama ve targeting \u015feffafl\u0131\u011f\u0131<\/span><\/td>\nS\u0131n\u0131rl\u0131 g\u00f6r\u00fcn\u00fcrl\u00fck<\/span><\/td>\n<\/tr>\n
          Hedefleme<\/b><\/td>\nGeli\u015fmi\u015f veri entegrasyonu ve segmentleme<\/span><\/td>\nDaha temel hedefleme se\u00e7enekleri<\/span><\/td>\n<\/tr>\n
          Teknoloji<\/b><\/td>\nProgrammatic buying odakl\u0131<\/span><\/td>\nDaha geleneksel rezervasyon modeli<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

          DSP platformlar\u0131 bu farklar\u0131 sayesinde markalara daha esnek, optimize edilebilir ve kapsaml\u0131 bir reklam sat\u0131n alma s\u00fcreci sunar.<\/span><\/p>\n

          DSP Kullanman\u0131n Avantajlar\u0131 Nelerdir?<\/b><\/h2>\n

          DSP kullanman\u0131n i\u015fletmeler i\u00e7in \u00f6nemli avantajlar\u0131 bulunur:<\/span><\/p>\n

          \u00d6l\u00e7eklenebilirlik<\/b>
          \n<\/b>Bir DSP sayesinde binlerce site, uygulama ve video platformunda ayn\u0131 anda reklam verebilirsiniz.<\/span><\/p>\n

          Veriye Dayal\u0131 Hedefleme<\/b>
          \n<\/b>First-party data entegrasyonu ve \u00fc\u00e7\u00fcnc\u00fc taraf veri kaynaklar\u0131yla segmentasyon yapabilir, kullan\u0131c\u0131ya \u00f6zel mesaj g\u00f6sterebilirsiniz.<\/span><\/p>\n

          Maliyet Optimizasyonu<\/b>
          \n<\/b>Ger\u00e7ek zamanl\u0131 tekliflerle b\u00fct\u00e7eniz otomatik olarak en verimli \u015fekilde kullan\u0131l\u0131r. B\u00f6ylece ROI artar.<\/span><\/p>\n

          Zaman Tasarrufu<\/b>
          \n<\/b>Manuel teklif verme, pazarl\u0131k yapma veya rapor toplama gibi s\u00fcre\u00e7ler ortadan kalkar.<\/span><\/p>\n

          \u00c7apraz Cihaz ve Kanal Y\u00f6netimi<\/b>
          \n<\/b>Masa\u00fcst\u00fc, mobil ve video reklamlar\u0131n\u0131z\u0131 tek panelden y\u00f6netebilirsiniz.<\/span><\/p>\n

          Bu avantajlar, DSP teknolojisini <\/span>programatik reklamc\u0131l\u0131k<\/b> stratejilerinin vazge\u00e7ilmez par\u00e7as\u0131 h\u00e2line getirmi\u015ftir.<\/span><\/p>\n

          DSP T\u00fcrleri ve \u00d6rnek Platformlar<\/b><\/h2>\n

          Piyasada \u00e7e\u015fitli DSP t\u00fcrleri bulunur. Temelde iki ana kategoriye ayr\u0131l\u0131r:<\/span><\/p>\n

            \n
          • Self-Serve DSP\u2019ler<\/b>
            \n<\/b> Marka veya ajans\u0131n platforma giri\u015f yaparak kampanyalar\u0131 bizzat y\u00f6netti\u011fi modellerdir.<\/span>
            \n<\/span> Avantaj: Tam kontrol ve y\u00fcksek esneklik.<\/span>
            \n<\/span> \u00d6rnekler: The Trade Desk, MediaMath, DV360 (Google Display & Video 360)<\/span><\/li>\n
          • Full-Service DSP\u2019ler<\/b>
            \n<\/b> Bir ekip taraf\u0131ndan y\u00f6netilen, daha \u00e7ok destek hizmeti sunan modellerdir.<\/span>
            \n<\/span> Avantaj: Daha az operasyon y\u00fck\u00fc.<\/span>
            \n<\/span> \u00d6rnekler: Adform Managed Service, Verizon Media DSP<\/span><\/li>\n<\/ul>\n

            DSP se\u00e7erken \u015fu kriterleri dikkate almak \u00f6nemlidir:<\/span><\/p>\n

              \n
            • Hedefleme kapasitesi<\/span>
              \n<\/span><\/li>\n
            • Raporlama detay seviyesi<\/span>
              \n<\/span><\/li>\n
            • Self-serve mi, full-service mi ihtiyac\u0131n\u0131za uygunlu\u011fu<\/span>
              \n<\/span><\/li>\n
            • Fiyatlama modeli<\/span><\/li>\n<\/ul>\n

              DSP Kurulumu ve Kullan\u0131m Ad\u0131mlar\u0131<\/b><\/h2>\n

              Bir DSP platformunu kullanmaya ba\u015flamak i\u00e7in \u015fu ad\u0131mlar\u0131 takip edersiniz:<\/span><\/p>\n

                \n
              1. Hesap A\u00e7\u0131l\u0131\u015f\u0131 ve Yetkilendirme<\/b>
                \n<\/b>DSP sa\u011flay\u0131c\u0131yla s\u00f6zle\u015fme imzalars\u0131n\u0131z ve platform eri\u015fimi al\u0131rs\u0131n\u0131z.<\/span><\/li>\n
              2. First-Party Data Entegrasyonu<\/b>
                \n<\/b>Mevcut CRM veya web sitesi verilerinizi DSP\u2019ye ba\u011flayarak hedefleme g\u00fcc\u00fcn\u00fcz\u00fc art\u0131r\u0131rs\u0131n\u0131z.<\/span><\/li>\n
              3. Segment Olu\u015fturma<\/b>
                \n<\/b>Hedef kitlenizi davran\u0131\u015f, demografi ve ilgi alanlar\u0131na g\u00f6re tan\u0131mlars\u0131n\u0131z.<\/span><\/li>\n
              4. Kreatif Y\u00fckleme<\/b>
                \n<\/b>Banner, video veya native reklam materyallerinizi sisteme y\u00fcklersiniz.<\/span><\/li>\n
              5. Kampanya Ayarlar\u0131 ve B\u00fct\u00e7e Planlama<\/b>
                \n<\/b>B\u00fct\u00e7e limitleri, teklif stratejisi ve frekans s\u0131n\u0131rlar\u0131n\u0131 belirlersiniz.<\/span><\/li>\n
              6. Kampanya Ba\u015flatma ve Optimizasyon<\/b>
                \n<\/b>Kampanya ba\u015flad\u0131ktan sonra performans\u0131 izleyip optimizasyon yapars\u0131n\u0131z.<\/span><\/li>\n<\/ol>\n

                Bu s\u00fcre\u00e7lerin tamam\u0131 bir kontrol paneli \u00fczerinden y\u00f6netilir ve programatik reklamc\u0131l\u0131k d\u00f6ng\u00fcs\u00fc s\u00fcrekli iyile\u015ftirilmeye a\u00e7\u0131kt\u0131r.<\/span><\/p>\n

                DSP ile Veri Tabanl\u0131 Pazarlama Stratejileri<\/b><\/h2>\n

                2025\u2019e girerken <\/span>veri odakl\u0131 pazarlama<\/b>, DSP kullan\u0131m\u0131n\u0131n en kritik avantajlar\u0131ndan biridir. \u015eirketler art\u0131k kampanyalar\u0131n\u0131 \u015fu stratejilerle g\u00fc\u00e7lendiriyor:<\/span><\/p>\n

                First-Party Data Kullan\u0131m\u0131<\/b>
                \n<\/b> Web sitesi davran\u0131\u015flar\u0131 ve CRM verileri DSP\u2019ye entegre edilerek y\u00fcksek hedefleme do\u011frulu\u011fu sa\u011flan\u0131r.<\/span><\/p>\n

                Lookalike (Benzer Kitle) Hedefleme<\/b>
                \n<\/b> Mevcut m\u00fc\u015fterilere benzeyen yeni potansiyel m\u00fc\u015fteriler bulunur.<\/span><\/p>\n

                Contextual Targeting ile Uyum<\/b>
                \n<\/b> Third-party \u00e7erezlerin azalmas\u0131yla ba\u011flamsal hedefleme \u00f6nem kazan\u0131r.<\/span><\/p>\n

                Bu stratejiler sayesinde DSP platformlar\u0131, markalara daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ve daha iyi yat\u0131r\u0131m geri d\u00f6n\u00fc\u015f\u00fc (ROI) sunar.<\/span><\/p>\n

                2025\u2019te DSP ve Programatik Reklamc\u0131l\u0131k Trendleri<\/b><\/h2>\n

                Programmatic advertising<\/b> teknolojileri h\u0131zla geli\u015fiyor. \u0130\u015fte 2025\u2019te \u00f6ne \u00e7\u0131kacak baz\u0131 trendler:<\/span><\/p>\n

                Yapay Zeka ile Otomatik Optimizasyon<\/b>
                \n<\/b>Machine learning algoritmalar\u0131, b\u00fct\u00e7e ve kreatif optimizasyonu anl\u0131k yapacak.<\/span><\/p>\n

                Third-Party \u00c7erezlerin Azalmas\u0131<\/b>
                \n<\/b>DSP\u2019ler art\u0131k daha fazla first-party veri entegrasyonuna ve contextual targeting\u2019e odaklanacak.<\/span><\/p>\n

                CTV ve Audio Programmatic\u2019in Y\u00fckseli\u015fi<\/b>
                \n<\/b>Connected TV (OTT) ve podcast reklamc\u0131l\u0131\u011f\u0131 programatik platformlarla sat\u0131n al\u0131nmaya devam edecek.<\/span><\/p>\n

                \u015eeffafl\u0131k ve G\u00fcvenilirlik Talepleri<\/b>
                \n<\/b>Reklamverenler, kampanya verilerinde daha fazla \u015feffafl\u0131k talep edecek. DSP teknolojisi bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn merkezinde kalmaya devam edecek.<\/span><\/p>\n

                Neden THEADX DSP Kullanmal\u0131y\u0131m?\u00a0<\/b><\/h2>\n

                THEADX T\u00fcrkiye\u2019deki ilk DSP platformudur. Bir \u00e7ok SSP platformu ile \u00e7al\u0131\u015farak reklam verenlerin hedef kitlelerine ula\u015f\u0131m\u0131n\u0131 kolayla\u015ft\u0131r\u0131r ve maliyetlerini d\u00fc\u015f\u00fcrerek maksimum fayda elde etmesini sa\u011flar. KVKK kanunu kapsam\u0131nda T\u00fcrkiye\u2019deki i\u015fletmelerin verilerini payla\u015faca\u011f\u0131 bu tip platformlar\u0131n sunucular\u0131n\u0131n T\u00fcrkiye\u2019de olmas\u0131 verilerin T\u00fcrkiye\u2019deki sunucularda bar\u0131nd\u0131r\u0131lmas\u0131 \u00f6nemli hale gelmi\u015ftir.\u00a0<\/span><\/p>\n

                THEADX ile reklam verenler hedef kitlelerinin lokasyonlar\u0131n\u0131, ilgi alanlar\u0131n\u0131 hedefleyebildi\u011fi gibi kampanyalar\u0131n\u0131n belirli zaman dilimlerinde yay\u0131na girmesini de sa\u011flayabilmektedir. Kampanyalar\u0131 ile elde ettikleri trafikleri yeniden hedefleyerek kendilerini hat\u0131rlatabilirler. Ak\u0131ll\u0131 fiyatland\u0131rma ile kampanyalar\u0131n\u0131z\u0131n birim maliyeti sizin verdi\u011finiz maksimum teklife ula\u015f\u0131ncaya kadar en d\u00fc\u015f\u00fck fiyatlarla reklam alan\u0131n\u0131 sat\u0131n alman\u0131z\u0131 sa\u011flar b\u00f6ylelikle b\u00fct\u00e7enizi verimli kullanarak daha \u00e7ok kitleye ula\u015f\u0131p daha az para \u00f6dersiniz.<\/span><\/p>\n

                G\u00fc\u00e7l\u00fc i\u00e7erik da\u011f\u0131t\u0131m a\u011f\u0131m\u0131z sayesinde en iyi kullan\u0131c\u0131 deneyimlerinizi ek herhangi bir \u00fccret \u00f6demeden olu\u015fturabilirsiniz. Ayn\u0131 zamanda Stopaj vergisi \u00f6demeden reklamlar\u0131n\u0131z\u0131 yay\u0131nlayarak maliyetlerini minimuma d\u00fc\u015f\u00fcrm\u00fc\u015f olursunuz.<\/span><\/p>\n

                \n
                <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                DSP Nedir? Demand Side Platform Rehberi Dijital reklamc\u0131l\u0131kta son 10 y\u0131lda en \u00e7ok konu\u015fulan kavramlardan biri programatik reklamc\u0131l\u0131k oldu. Reklam sat\u0131n alma s\u00fcre\u00e7lerinin otomasyona ta\u015f\u0131nmas\u0131, markalara zaman ve maliyet avantaj\u0131 sunarken hedefleme kabiliyetini de \u00f6nemli \u00f6l\u00e7\u00fcde geli\u015ftirdi. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn kalbinde ise DSP teknolojileri yer al\u0131yor. Peki DSP nedir, demand side platform nedir, markalar neden bu […]<\/p>\n","protected":false},"author":1,"featured_media":593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"\nDSP Nedir? Demand Side Platform Rehberi - Theadx Blog<\/title>\n<meta name=\"description\" content=\"DSP Nedir? Reklamverenlerin \u00e7evrimi\u00e7i medya kampanyalar\u0131n\u0131 y\u00fcr\u00fctmek amac\u0131yla kulland\u0131klar\u0131 ana ara\u00e7lardan bir tanesidir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theadx.com\/blog\/dsp-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DSP Nedir? Demand Side Platform Rehberi - Theadx Blog\" \/>\n<meta property=\"og:description\" content=\"DSP Nedir? Reklamverenlerin \u00e7evrimi\u00e7i medya kampanyalar\u0131n\u0131 y\u00fcr\u00fctmek amac\u0131yla kulland\u0131klar\u0131 ana ara\u00e7lardan bir tanesidir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theadx.com\/blog\/dsp-nedir\/\" \/>\n<meta property=\"og:site_name\" content=\"Theadx Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-29T11:58:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T08:57:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/02\/Demand-side-platform-DSP-nedir-DSP-rehberi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Theadx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Theadx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theadx.com\/blog\/dsp-nedir\/\",\"url\":\"https:\/\/www.theadx.com\/blog\/dsp-nedir\/\",\"name\":\"DSP Nedir? Demand Side Platform Rehberi - Theadx Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.theadx.com\/blog\/#website\"},\"datePublished\":\"2025-07-29T11:58:13+00:00\",\"dateModified\":\"2025-07-29T08:57:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.theadx.com\/blog\/#\/schema\/person\/7618f7c5d4ebe5cdbd5aaa15628e529e\"},\"description\":\"DSP Nedir? Reklamverenlerin \u00e7evrimi\u00e7i medya kampanyalar\u0131n\u0131 y\u00fcr\u00fctmek amac\u0131yla kulland\u0131klar\u0131 ana ara\u00e7lardan bir tanesidir.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theadx.com\/blog\/dsp-nedir\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theadx.com\/blog\/dsp-nedir\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theadx.com\/blog\/dsp-nedir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theadx.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DSP Nedir? Demand Side Platform Rehberi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theadx.com\/blog\/#website\",\"url\":\"https:\/\/www.theadx.com\/blog\/\",\"name\":\"Theadx.com Blog\",\"description\":\"Dijital pazarlama, reklam kampanyalar\u0131 ve \u00e7\u00f6z\u00fcmleri, reklam modelleri, programatik reklamc\u0131l\u0131k ve sosyal medya hakk\u0131nda merak edilenler hakk\u0131nda i\u00e7erikler.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theadx.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theadx.com\/blog\/#\/schema\/person\/7618f7c5d4ebe5cdbd5aaa15628e529e\",\"name\":\"Theadx\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.theadx.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4cde14d47a61c45f986abb9ab3e65cf8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4cde14d47a61c45f986abb9ab3e65cf8?s=96&d=mm&r=g\",\"caption\":\"Theadx\"},\"sameAs\":[\"http:\/\/blog.theadx.com\"],\"url\":\"https:\/\/www.theadx.com\/blog\/author\/theadx_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DSP Nedir? Demand Side Platform Rehberi - Theadx Blog","description":"DSP Nedir? Reklamverenlerin \u00e7evrimi\u00e7i medya kampanyalar\u0131n\u0131 y\u00fcr\u00fctmek amac\u0131yla kulland\u0131klar\u0131 ana ara\u00e7lardan bir tanesidir.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theadx.com\/blog\/dsp-nedir\/","og_locale":"tr_TR","og_type":"article","og_title":"DSP Nedir? Demand Side Platform Rehberi - Theadx Blog","og_description":"DSP Nedir? Reklamverenlerin \u00e7evrimi\u00e7i medya kampanyalar\u0131n\u0131 y\u00fcr\u00fctmek amac\u0131yla kulland\u0131klar\u0131 ana ara\u00e7lardan bir tanesidir.","og_url":"https:\/\/www.theadx.com\/blog\/dsp-nedir\/","og_site_name":"Theadx Blog","article_published_time":"2025-07-29T11:58:13+00:00","article_modified_time":"2025-07-29T08:57:07+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/02\/Demand-side-platform-DSP-nedir-DSP-rehberi.jpg","type":"image\/jpeg"}],"author":"Theadx","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Theadx","Est. reading time":"7 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.theadx.com\/blog\/dsp-nedir\/","url":"https:\/\/www.theadx.com\/blog\/dsp-nedir\/","name":"DSP Nedir? Demand Side Platform Rehberi - Theadx Blog","isPartOf":{"@id":"https:\/\/www.theadx.com\/blog\/#website"},"datePublished":"2025-07-29T11:58:13+00:00","dateModified":"2025-07-29T08:57:07+00:00","author":{"@id":"https:\/\/www.theadx.com\/blog\/#\/schema\/person\/7618f7c5d4ebe5cdbd5aaa15628e529e"},"description":"DSP Nedir? Reklamverenlerin \u00e7evrimi\u00e7i medya kampanyalar\u0131n\u0131 y\u00fcr\u00fctmek amac\u0131yla kulland\u0131klar\u0131 ana ara\u00e7lardan bir tanesidir.","breadcrumb":{"@id":"https:\/\/www.theadx.com\/blog\/dsp-nedir\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theadx.com\/blog\/dsp-nedir\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theadx.com\/blog\/dsp-nedir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theadx.com\/blog\/"},{"@type":"ListItem","position":2,"name":"DSP Nedir? Demand Side Platform Rehberi"}]},{"@type":"WebSite","@id":"https:\/\/www.theadx.com\/blog\/#website","url":"https:\/\/www.theadx.com\/blog\/","name":"Theadx.com Blog","description":"Dijital pazarlama, reklam kampanyalar\u0131 ve \u00e7\u00f6z\u00fcmleri, reklam modelleri, programatik reklamc\u0131l\u0131k ve sosyal medya hakk\u0131nda merak edilenler hakk\u0131nda i\u00e7erikler.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theadx.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Person","@id":"https:\/\/www.theadx.com\/blog\/#\/schema\/person\/7618f7c5d4ebe5cdbd5aaa15628e529e","name":"Theadx","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.theadx.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4cde14d47a61c45f986abb9ab3e65cf8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4cde14d47a61c45f986abb9ab3e65cf8?s=96&d=mm&r=g","caption":"Theadx"},"sameAs":["http:\/\/blog.theadx.com"],"url":"https:\/\/www.theadx.com\/blog\/author\/theadx_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/posts\/590"}],"collection":[{"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/comments?post=590"}],"version-history":[{"count":0,"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/posts\/590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/media\/593"}],"wp:attachment":[{"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/media?parent=590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/categories?post=590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/tags?post=590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}