{"id":521,"date":"2021-01-15T17:22:58","date_gmt":"2021-01-15T17:22:58","guid":{"rendered":"https:\/\/theadx.com\/blog\/?p=521"},"modified":"2024-12-27T12:27:02","modified_gmt":"2024-12-27T12:27:02","slug":"7-adimda-2021-dijital-pazarlama-stratejileri","status":"publish","type":"post","link":"https:\/\/www.theadx.com\/blog\/7-adimda-2021-dijital-pazarlama-stratejileri\/","title":{"rendered":"7 Ad\u0131mda 2021 Dijital Pazarlama Stratejileri"},"content":{"rendered":"

Dijital pazarlama stratejisi, pazarlama hedeflerinize internet \u00fczerinden nas\u0131l ula\u015faca\u011f\u0131n\u0131z\u0131 a\u00e7\u0131klayan bir taslakt\u0131r. Pazarlama hedeflerinizi, kime, ne \u015fekilde pazarlama yapaca\u011f\u0131n\u0131z\u0131 ve s\u00f6z konusu pazarlama hedeflerine nas\u0131l ula\u015faca\u011f\u0131n\u0131z\u0131n net bir tasvirini i\u00e7ermelidir. Dijital pazarlama stratejinizi net bir \u015fekilde anlamak, yat\u0131r\u0131m\u0131n\u0131zdan en iyi \u015fekilde yararlanman\u0131za ve pazarlama \u00e7abalar\u0131n\u0131zda tutarl\u0131l\u0131\u011f\u0131 koruman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

\u0130\u015fte dijital pazarlama stratejinizi olu\u015fturman\u0131n 7 ad\u0131m\u0131.<\/p>\n

#1 Hedeflerinizi belirleyin<\/a><\/p>\n

#2 Pazarlama huninizi olu\u015fturun<\/a><\/p>\n

#3 Hedef kitlenizi tan\u0131mlay\u0131n<\/a><\/p>\n

#4 Mesaj\u0131n\u0131z\u0131 \u00f6zetleyin<\/a><\/p>\n

#5 Pazarlama kanallar\u0131n\u0131z\u0131 se\u00e7in<\/a><\/p>\n

#6 \u0130\u00e7eri\u011finizi tan\u0131mlay\u0131n<\/a><\/p>\n

#7 Y\u00fcr\u00fct ve analiz et<\/a><\/p>\n

\"7<\/p>\n

1. Ad\u0131m: Hedeflerinizi Belirleyin<\/strong><\/h2>\n

\u015eu anda pazarlama hedefiniz fark\u0131ndal\u0131\u011f\u0131, potansiyel m\u00fc\u015fterileri veya sat\u0131\u015flar\u0131 art\u0131rmak m\u0131? Do\u011fal olarak, konu\u015ftu\u011fumuz \u00e7o\u011fu insan sat\u0131\u015f diyecek. Peki kimse varl\u0131\u011f\u0131n\u0131z\u0131 bilmiyorsa, ger\u00e7ekte ka\u00e7 sat\u0131\u015f yapabilirsiniz?<\/p>\n

\u0130yi bir dijital pazarlama stratejisi, ger\u00e7eklere g\u00f6re dikkatlice haz\u0131rlanmal\u0131d\u0131r.\u00a0Mesela, i\u015fletmenizin varl\u0131\u011f\u0131ndan ka\u00e7 ki\u015fi ger\u00e7ekten haberdar?<\/p>\n

Dijital pazarlama stratejinize aynaya bakarak ba\u015flamal\u0131s\u0131n\u0131z.<\/p>\n

\u00d6nceki pazarlama \u00e7abalar\u0131n\u0131z\u0131n dikkatli bir analizini yap\u0131n, neyin i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 belirleyin ve i\u015finizin ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in neye ihtiyac\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n

Her neyse, ger\u00e7ekten i\u015f pazarlaman\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn ve SMART hedefleri belirleyin.<\/p>\n

Sadece “AKILLI” de\u011fil, ayn\u0131 zamanda k\u0131saltmas\u0131 SMART olarak ge\u00e7en Spesifik, \u00d6l\u00e7\u00fclebilir, Uygulanabilir, \u0130lgili, Zaman\u0131nda hedefler. Sadece belirlenen ger\u00e7ek\u00e7i hedeflere ula\u015f\u0131labilir. Dijital pazarlama stratejinizi olu\u015ftururken \u00f6nce aynaya bakt\u0131\u011f\u0131n\u0131zdan, \u00f6nceki \u00e7abalar\u0131n\u0131z\u0131 ve pazarda nerede oturdu\u011funuzu analiz etti\u011finizden ve ger\u00e7ek\u00e7i pazarlama hedefleri belirledi\u011finizden emin olun.<\/p>\n

\"7<\/p>\n

2. Ad\u0131m: Dijital Pazarlama D\u00f6n\u00fc\u015f\u00fcm Huninizi Olu\u015fturun<\/strong><\/h2>\n

Bir pazarlama hunisi, insanlar\u0131 nihayetinde bir sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in fark\u0131ndal\u0131k yaratman\u0131n ad\u0131mlar\u0131n\u0131 belirlemenize yard\u0131mc\u0131 olur. Art\u0131k herhangi bir pazarlama hunisinin i\u00e7inde 4 temel ad\u0131m var – Fark\u0131ndal\u0131k, D\u00fc\u015f\u00fcnme, D\u00f6n\u00fc\u015f\u00fcm ve Savunuculuk.<\/p>\n

Pazarlama stratejinizi olu\u015ftururken, pazarlama huniniz a\u015fa\u011f\u0131daki gibi sorular\u0131 yan\u0131tlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r:<\/p>\n

Tamamen yabanc\u0131lar\u0131n i\u015fimizden haberdar olmas\u0131n\u0131 nas\u0131l sa\u011flayaca\u011f\u0131z?<\/p>\n

Ger\u00e7ekte var oldu\u011fumuzun fark\u0131na vard\u0131klar\u0131nda, onlarla nas\u0131l ba\u011flant\u0131 kuraca\u011f\u0131z?<\/p>\n

Ve ba\u011flant\u0131 kurdu\u011fumuzda ve bizi be\u011fendiklerinde, onlar\u0131 nas\u0131l sat\u0131n alan bir m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrece\u011fiz.<\/p>\n

\"7<\/p>\n

3. Ad\u0131m: Hedef Kitlenizi Tan\u0131mlay\u0131n<\/strong><\/h2>\n

Dijital pazarlama d\u00f6n\u00fc\u015f\u00fcm huninize tam olarak kimi alacak ve d\u00fc\u015feceksiniz?<\/p>\n

Burada \u00e7ok spesifik olmal\u0131s\u0131n.<\/p>\n

Al\u0131c\u0131 Potansiyel M\u00fc\u015fteri kitlenizi olu\u015fturman\u0131z gerekir.<\/p>\n

Bu k\u0131s\u0131m son derecede \u00f6nemlidir \u00e7\u00fcnk\u00fc\u00a0dijital pazarlamada\u00a0ba\u015far\u0131l\u0131 olman\u0131z i\u00e7in sizden\u00a0sat\u0131n alma ihtimali olan insanlarla konu\u015fmak zorunda kalacaks\u0131n\u0131z.<\/p>\n

Ve o ki\u015finin kim oldu\u011funu bilmiyorsan\u0131z veya daha da k\u00f6t\u00fcs\u00fc, biliyorsunuz ve onlarla ili\u015fki kuram\u0131yorsan\u0131z – pazarlama stratejinizin ne kadar iyi olursa olsun i\u015fe yaramayacakt\u0131r.<\/p>\n

\u0130\u015fte yapman\u0131z gerekenler:<\/p>\n

    \n
  • Kendinizi m\u00fc\u015fterilerinizin yerine koyun.<\/li>\n
  • Bunu neden alay\u0131m?\u00a0Her sebebi listeleyin.<\/li>\n
  • Sonra \u015funu anlay\u0131n:<\/li>\n
  • Kimsin?<\/li>\n
  • Ka\u00e7 ya\u015f\u0131ndas\u0131n\u0131z?<\/li>\n
  • Nerede ya\u015f\u0131yorsun?<\/li>\n
  • Hayat\u0131n nas\u0131l?<\/li>\n
  • Ne t\u00fcr bir i\u015fin var?<\/li>\n
  • Geliriniz nas\u0131l g\u00f6r\u00fcn\u00fcyor?<\/li>\n
  • E\u011flenmek i\u00e7in ne yapars\u0131n?<\/li>\n
  • TV’de ne izlersin?<\/li>\n
  • En sevdi\u011finiz sosyal medya uygulamas\u0131 nedir?<\/li>\n
  • Ve sonra kendine \u015funu sor:<\/li>\n
  • \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn nesi var?<\/li>\n
  • Bunda kafa kar\u0131\u015ft\u0131ran ne var?<\/li>\n
  • Birinin ne gibi sorular\u0131 olabilir?<\/li>\n<\/ul>\n

    T\u00fcm bu sorulara verebilece\u011finiz her yan\u0131t\u0131 yaz\u0131n.<\/p>\n

    \u00c7ok yak\u0131nda bir s\u00fcr\u00fc bilgiye sahip olacaks\u0131n\u0131z ve en \u00f6nemlisi, al\u0131c\u0131 ki\u015fili\u011finizi anlayacaks\u0131n\u0131z. M\u00fc\u015fterilerinizi anlarsan\u0131z, t\u0131pk\u0131 onlar\u0131n ak\u0131llar\u0131ndan neler ge\u00e7ti\u011fini ger\u00e7ekten anlarsan\u0131z, o zaman ger\u00e7ekten pazarlamaya ba\u015flayabilirsiniz. Bu da bizi bir sonraki noktam\u0131za getiriyor.<\/p>\n

    \"7<\/p>\n

    4. Ad\u0131m: Mesaj\u0131n\u0131z\u0131n Ana Hatlar\u0131n\u0131 Belirleyin<\/h2>\n

    Art\u0131k kiminle konu\u015ftu\u011funu tam olarak anlad\u0131\u011f\u0131n i\u00e7in bu \u00e7ok daha kolay olacak.\u00a0Sadece ne s\u00f6yleyece\u011fini bulman gerekiyor.<\/p>\n

    Ama tam olarak ne s\u00f6yleyeceksin?<\/p>\n

    Hangi m\u00fc\u015fteri kimli\u011fi i\u00e7in hangi \u00e7\u00f6z\u00fcm\u00fc sunuyorsunuz \u00f6ncelikle bunu kafan\u0131zda \u015fekillendirin. Ve m\u00fc\u015fterilerin isteklerine yani taleplerine kar\u015f\u0131 sundu\u011funuz arz\u0131 geli\u015ftirerek bunlar\u0131 potansiyel m\u00fc\u015fteri kitleniz ile do\u011fru kelimeler kullanarak bulu\u015fturun.<\/p>\n

      \n
    1. Dikkat \u00c7ekin<\/li>\n<\/ol>\n

      M\u00fc\u015fteriniz tam \u00f6n\u00fcn\u00fczde duruyorsa, yani Facebook’ta ya da instagram\u2019da ya da \u00e7e\u015fitli sitelerde gezinirken i\u015finize bakmalar\u0131n\u0131 sa\u011flayacak bir \u015feye ihtiyac\u0131n\u0131z var.<\/p>\n

      Ard\u0131ndan, do\u011frudan hedefledi\u011finiz ki\u015fiyle konu\u015fan bir g\u00f6rsel olu\u015fturun.<\/p>\n

      2. Aksiyon<\/p>\n

      Onlar\u0131n dikkatini \u00e7ekti\u011finizde, harekete ge\u00e7melerine ihtiyac\u0131n\u0131z var.\u00a0Bir harekete ge\u00e7irme ifadesine ihtiyac\u0131n\u0131z var ve ona HEMEN ihtiyac\u0131n\u0131z var.<\/p>\n

      Ancak basit olmay\u0131n ve insanlara sadece \u00fcr\u00fcnlerinizi almalar\u0131n\u0131 s\u00f6yleyin. D\u00f6n\u00fc\u015f\u00fcm huninizi d\u00fc\u015f\u00fcn\u00fcn. Fark\u0131ndal\u0131k yaratmaya \u00e7al\u0131\u015f\u0131yorsan\u0131z, ilk randevuda paralar\u0131n\u0131 isteyerek onlar\u0131 kapatmay\u0131n. Onlar\u0131 hakk\u0131n\u0131zda daha fazla bilgi edinmeye davet edin.\u00a0Bu bir videoya, blog g\u00f6nderisine, e-Kitaba vb. G\u00f6z atmalar\u0131n\u0131 sa\u011flamak olabilir. Mesaj\u0131n\u0131z, do\u011frudan al\u0131c\u0131n\u0131z\u0131n ki\u015fili\u011finde listelenen isteklerle ilgili olmal\u0131d\u0131r. Mesaj\u0131n\u0131z, pazarlama hedeflerinize ba\u011fl\u0131 olarak farkl\u0131 olacakt\u0131r. Ancak, kulland\u0131\u011f\u0131n\u0131z teknikler ne olursa olsun, mesaj\u0131n\u0131z tutarl\u0131 olmal\u0131d\u0131r – ister web sitenizde, sosyal medyada veya e-posta b\u00fcltenlerinizde olsun.<\/p>\n

      \"7<\/p>\n

      5. Ad\u0131m: Dijital Pazarlama Kanallar\u0131n\u0131z\u0131 Se\u00e7in<\/h2>\n

      \u0130\u015fte bir\u00e7ok insan\u0131n a\u015f\u0131r\u0131 karma\u015f\u0131k hale getirdi\u011fi kolay bir ad\u0131m – pazarlama kanallar\u0131.<\/p>\n

      M\u00fc\u015fterilerinizin bulundu\u011fu pazarlama kanallar\u0131. Temel olarak, m\u00fckemmel bir d\u00fcnyada, nerede olurlarsa olsunlar m\u00fc\u015fterilerinize pazarlama yapman\u0131z gerekir.<\/p>\n

      Instagram’da iseler, Instagram’\u0131\u00a0stratejinize ekleyin\u00a0.<\/p>\n

      Veya YouTube’da video izliyorlarsa, belki bir YouTube kanal\u0131 ba\u015flatman\u0131z gerekebilir.<\/p>\n

      Genel anlamda hedef kitlenizi tan\u0131yarak \u00f6zelliklerini belirtip banner reklamlar ile hedefleyebilir, sitenize \u00e7ektikten sonra retargeting kampanyalar\u0131 ile yeniden hedefleyebilirsiniz. Theadx gibi platformlar ile bunlar\u0131 yapmak art\u0131k \u00e7ok kolay.<\/p>\n

      Ne olursa olsun,\u00a0hedef kitlenizin bulundu\u011fu kanallar\u0131 se\u00e7in ve stratejinize dahil edin.<\/p>\n

      Sonsuz bir b\u00fct\u00e7eniz yoksa, muhtemelen sonsuz say\u0131da pazarlama kanal\u0131 se\u00e7emezsiniz. Her pazarlama kanal\u0131, onu etkili bir \u015fekilde kullanmak i\u00e7in belirli bir \u00e7aba (ve para) gerektirecektir. Bu nedenle, m\u00fc\u015fterilerinizin kulland\u0131\u011f\u0131 t\u00fcm pazarlama kanallar\u0131n\u0131 listeledikten sonra, etkinlik s\u0131ras\u0131na g\u00f6re \u00f6nceliklendirmeye ba\u015flay\u0131n. \u0130\u015fletmenizi yeni kurduysan\u0131z banner reklamlar ile ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131 artt\u0131rarak marka bilinirli\u011finizi sa\u011flayabilirsiniz.<\/p>\n

      \"7<\/p>\n

      6. Ad\u0131m: Dijital Pazarlama \u0130\u00e7eri\u011finizi Tan\u0131mlay\u0131n<\/h2>\n

      M\u00fc\u015fterilerinize i\u015finizden haberdar olmas\u0131 ve sonunda sizden bir \u015feyler sat\u0131n almas\u0131 i\u00e7in bir t\u00fcr de\u011fer sunman\u0131z gerekir. Onlara sunabilece\u011finiz bir de\u011fer yoksa, zor kazand\u0131klar\u0131 paray\u0131 i\u015finizle de\u011fi\u015ftirmelerini beklememelisiniz.<\/p>\n

      Bununla birlikte, i\u00e7erik, izleyicilerinize de\u011fer al\u0131\u015fveri\u015finde bulunman\u0131n en etkili yollar\u0131ndan biridir.<\/p>\n

      Ancak i\u00e7erik bir\u00e7ok farkl\u0131 bi\u00e7imde gelir.<\/p>\n

      Videolar, resimler, sosyal i\u00e7erikler, Google arama reklamlar\u0131, podcastler ve \u00e7ok daha fazlas\u0131 gibi..<\/p>\n

      Ancak son ad\u0131mda da belirtti\u011fimiz gibi, hedef kitlenizi daha iyi anlayarak bunu basitle\u015ftirebilirsiniz. Bunu yapt\u0131ktan sonra, etkile\u015fime girmeyi tercih ettikleri i\u00e7erik t\u00fcrlerini kullanabilirsiniz . Ba\u015far\u0131s\u0131z olman\u0131n h\u0131zl\u0131 bir yolu, \u00f6zellikle hi\u00e7bir \u015feyi \u00e7ok iyi yapmadan her \u015feyi yapmaya \u00e7al\u0131\u015fmakt\u0131r. \u00d6yleyse i\u00e7erik stratejinize karar verin ve t\u00fcm \u00e7abalar\u0131n\u0131z\u0131 bu i\u00e7eri\u011fi olu\u015fturmak i\u00e7in harcay\u0131n.<\/p>\n

      \"7<\/p>\n

      7. Ad\u0131m: \u00c7al\u0131\u015ft\u0131r\u0131n ve Analiz Edin<\/h2>\n

      Son ad\u0131m, d\u00fc\u015f\u00fcnmeyi b\u0131rak\u0131p yapmaya ba\u015flamakt\u0131r. Hedeflerinizi, huninizi, hedef kitlenizi, kanallar\u0131n\u0131z\u0131 ve i\u00e7eri\u011finizi tan\u0131mlad\u0131n\u0131z. \u015eimdi, olu\u015fturdu\u011funuz i\u00e7eri\u011fi kullanarak, tan\u0131mlad\u0131\u011f\u0131n\u0131z mesajla\u015fma yakla\u015f\u0131m\u0131yla, se\u00e7ti\u011finiz kanallarda pazarlama kampanyan\u0131z\u0131 ba\u015flatma zaman\u0131. Pazarlama stratejinizi olu\u015fturduktan ve kampanyan\u0131z\u0131 ba\u015flatt\u0131ktan sonra i\u015f bitmez. Dijital pazarlama stratejiniz, bir kez kurdu\u011funuz bir \u015fey de\u011fildir, s\u00fcrekli geli\u015fir. Bir kampanya ba\u015flat\u0131r , sonu\u00e7lar\u0131n\u0131 \u00f6l\u00e7er ve ince ayarlar yapars\u0131n\u0131z. Ard\u0131ndan daha iyi bir kampanya ba\u015flat\u0131r, sonu\u00e7lar\u0131 \u00f6l\u00e7er ve ince ayarlar yapars\u0131n\u0131z. Sonra belki daha k\u00f6t\u00fc bir kampanya ba\u015flatacak, sonu\u00e7lar\u0131 \u00f6l\u00e7ecek ve ondan \u00f6\u011freneceksiniz.<\/p>\n

      Ard\u0131ndan, disiplinli olarak ve kampanyan\u0131zdan sonra stratejinizi tutarl\u0131 bir \u015fekilde optimize ederek ba\u015far\u0131l\u0131 bir yol alm\u0131\u015f olursunuz.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Dijital pazarlama stratejisi, pazarlama hedeflerinize internet \u00fczerinden nas\u0131l ula\u015faca\u011f\u0131n\u0131z\u0131 a\u00e7\u0131klayan bir taslakt\u0131r. Pazarlama hedeflerinizi, kime, ne \u015fekilde pazarlama yapaca\u011f\u0131n\u0131z\u0131 ve s\u00f6z konusu pazarlama hedeflerine nas\u0131l ula\u015faca\u011f\u0131n\u0131z\u0131n net bir tasvirini i\u00e7ermelidir. Dijital pazarlama stratejinizi net bir \u015fekilde anlamak, yat\u0131r\u0131m\u0131n\u0131zdan en iyi \u015fekilde yararlanman\u0131za ve pazarlama \u00e7abalar\u0131n\u0131zda tutarl\u0131l\u0131\u011f\u0131 koruman\u0131za yard\u0131mc\u0131 olacakt\u0131r. \u0130\u015fte dijital pazarlama stratejinizi olu\u015fturman\u0131n 7 […]<\/p>\n","protected":false},"author":1,"featured_media":564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"\n7 Ad\u0131mda 2021 Dijital Pazarlama Stratejileri - Theadx Blog<\/title>\n<meta name=\"description\" content=\"Dijital pazarlama stratejisi, pazarlama hedeflerinize dijital d\u00fcnya \u00fczerinden nas\u0131l ula\u015faca\u011f\u0131n\u0131z\u0131 a\u00e7\u0131klayan bir taslakt\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theadx.com\/blog\/7-adimda-2021-dijital-pazarlama-stratejileri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Ad\u0131mda 2021 Dijital Pazarlama Stratejileri - 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