{"id":437,"date":"2021-01-11T10:07:00","date_gmt":"2021-01-11T10:07:00","guid":{"rendered":"https:\/\/theadx.com\/blog\/?p=437"},"modified":"2024-12-27T12:27:04","modified_gmt":"2024-12-27T12:27:04","slug":"isletmeler-icin-sosyal-medya-pazarlama-rehberi","status":"publish","type":"post","link":"https:\/\/www.theadx.com\/blog\/isletmeler-icin-sosyal-medya-pazarlama-rehberi\/","title":{"rendered":"\u0130\u015fletmeler \u0130\u00e7in Sosyal Medya Pazarlama Rehberi"},"content":{"rendered":"<p>D\u00fcnya n\u00fcfusunun yakla\u015f\u0131k % 40&#8217;\u0131 yani yakla\u015f\u0131k 3 milyar insan sosyal medya a\u011flar\u0131nda aktif durumda. \u00a0Televizyon veya radyo gibi geleneksel platformlar\u0131n aksine, sosyal medya herkese uyan tek bir \u00e7\u00f6z\u00fcm sunmaz, bunun yerine amaca ba\u011fl\u0131 olarak \u00e7al\u0131\u015f\u0131r.\u00a0 <strong>Sosyal Medya Pazarlama<\/strong> stratejilerinin say\u0131s\u0131, sosyal medya a\u011flar\u0131n\u0131n say\u0131s\u0131 kadar fazlad\u0131r.<\/p>\n<p>Ba\u015far\u0131l\u0131 sosyal medya pazarlama \u00e7al\u0131\u015fmalar\u0131, kurulu\u015flar net hedefler olu\u015fturdu\u011funda, hedef kitlesinin ne istedi\u011fini anlad\u0131\u011f\u0131nda, alakal\u0131 ve ilgi \u00e7ekici i\u00e7erik \u00fcretti\u011finde, \u00fcr\u00fcn veya hizmetine uygun do\u011fru sosyal medya platformlar\u0131n\u0131 se\u00e7ti\u011finde ve t\u00fcm kanallar\u0131n\u0131n sosyal medyada payla\u015f\u0131lmas\u0131na olanak tan\u0131d\u0131\u011f\u0131nda elde edilir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-533\" src=\"https:\/\/theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi.jpg\" alt=\"Sosyal Medya Pazarlama\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi.jpg 1200w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-300x200.jpg 300w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-1024x683.jpg 1024w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-768x512.jpg 768w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-450x300.jpg 450w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-780x520.jpg 780w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>\u0130\u015fletmeler \u0130\u00e7in Sosyal Medya Pazarlamalamas\u0131n\u0131n Faydalar\u0131<\/h2>\n<p>\u0130\u015fletmeler i\u00e7in <strong>sosyal medya<\/strong>, \u00fcr\u00fcnlerini veya hizmetlerini tan\u0131tmak i\u00e7in geni\u015f f\u0131rsatlar sunar. Pop\u00fcler sosyal medya siteleri nas\u0131l ki kullan\u0131c\u0131lar\u0131n uzak yerlerde ki aileleri veya arkada\u015flar\u0131 ile ileti\u015fim kurmalar\u0131n\u0131 sa\u011fl\u0131yorsa, i\u015fletmeler i\u00e7inde m\u00fc\u015fterileri ile ileti\u015fim kurmalar\u0131n\u0131 sa\u011flamak gibi ayn\u0131 amaca hizmet sunmaktad\u0131r.<\/p>\n<p>Kullan\u0131c\u0131lar art\u0131k markalarla etkile\u015fimde bulunmay\u0131 bekliyorlar, bu da pazarlamac\u0131lar\u0131n talebi art\u0131rmak ve satt\u0131klar\u0131 \u00fcr\u00fcn\u00fcn eri\u015fimini geni\u015fletmek i\u00e7in inan\u0131lmaz f\u0131rsatlara sahip olduklar\u0131 anlam\u0131na geliyor.<\/p>\n<p>Pazarlamac\u0131lar <strong>sosyal medya<\/strong> arac\u0131l\u0131\u011f\u0131yla \u015funlar\u0131 yapabilir:<\/p>\n<ul>\n<li>Hedef kitlenin ilgisini \u00e7ekin. Kat\u0131l\u0131m, m\u00fc\u015fterilerle g\u00fcven olu\u015fturman\u0131n ve zaman i\u00e7inde geli\u015febilecek bir ili\u015fki kurman\u0131n ba\u015far\u0131l\u0131 bir yoludur.<\/li>\n<li>Marka ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131n. Kat\u0131l\u0131m, markaya sadakati beraberinde getirir. Kullan\u0131c\u0131lar; haber g\u00fcncellemeleri, bilgilendirici ve e\u011flenceli videolar arac\u0131l\u0131\u011f\u0131yla markay\u0131 daha yak\u0131ndan tan\u0131yabilir.<\/li>\n<li>Di\u011fer kanallarla entegre edin.<\/li>\n<li>Yeni potansiyel m\u00fc\u015fteriler olu\u015fturun. Pazarlamac\u0131lar genel kullan\u0131c\u0131lar aras\u0131nda fark\u0131ndal\u0131k yaratabilir ve trafik olu\u015fturabilir. Bu da somut potansiyel m\u00fc\u015fterilere d\u00f6n\u00fc\u015febilir.<\/li>\n<\/ul>\n<h2>Organik ve \u00dccretli Sosyal Medya Pazarlamas\u0131<\/h2>\n<p>\u0130ki t\u00fcr sosyal medya pazarlama vard\u0131r: <em>Organik<\/em> ve <em>\u00fccretli<\/em>. \u0130kisi aras\u0131nda ki fark \u00f6ncellikli olarak <strong>b\u00fct\u00e7e<\/strong> ile ilgilidir.<\/p>\n<p><strong>Organik sosyal medya pazarlamas\u0131<\/strong>; kullan\u0131c\u0131lar\u0131n Facebook&#8217;ta g\u00f6nderi payla\u015f\u0131m\u0131 veya Twitter da kullan\u0131c\u0131larla etkile\u015fimleri gibi sosyal medyan\u0131n \u00fccretsiz unsurlar\u0131ndan yararland\u0131\u011f\u0131 durumdur. Bu durum, pazarlama gelirlerini art\u0131rmak isteyen i\u015fletmeler i\u00e7in \u00e7ok \u00f6nemlidir. \u0130\u015fletmeler sosyal topluluklar\u0131n\u0131 olu\u015fturabilir ve sonra daha fazla kat\u0131l\u0131m i\u00e7in onlar\u0131 web sitelerine y\u00f6nlendirebilir.<\/p>\n<p><strong>\u00dccretli sosyal medya pazarlamas\u0131<\/strong>; sosyal a\u011flarda resimler, videolar \u015feklinde sunulan <strong>sponsorlu<\/strong> veya <strong>\u00fccretli reklam<\/strong> i\u00e7eri\u011fini i\u00e7erir. Platforma ba\u011fl\u0131 olarak reklamlar; konuma, sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131na veya ki\u015fisel ilgi alanlar\u0131na g\u00f6re kullan\u0131c\u0131lar\u0131 hedefleneler. Organiklerin aksine, \u00fccretli de, i\u00e7eri\u011finizi do\u011frudan ilgi g\u00f6sterme olas\u0131l\u0131\u011f\u0131 y\u00fcksek olan kullan\u0131c\u0131lara sunar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-542\" src=\"https:\/\/theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-8.jpg\" alt=\"Sosyal Medya Pazarlama Rehberi\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-8.jpg 1200w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-8-300x200.jpg 300w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-8-1024x683.jpg 1024w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-8-768x512.jpg 768w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-8-450x300.jpg 450w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-8-780x520.jpg 780w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>Sosyal Medya Pazarlama Kampanyas\u0131 T\u00fcrleri<\/h2>\n<p>Pazarlamac\u0131lar\u0131n sosyal medyada kampanya planlama konusunda farkl\u0131 se\u00e7enekleri vard\u0131r. Bunu en iyi yapan ana kampanyalar:<\/p>\n<h3>Prospecting Kampanyas\u0131<\/h3>\n<p><strong>Prospecting<\/strong>, ge\u00e7mi\u015fte \u00fcr\u00fcn\u00fcn\u00fcz veya hizmetinizle etkile\u015fime girmemi\u015f tamamen yeni m\u00fc\u015fterilere ula\u015fmakla ilgilidir. Bu kampanyalar, kullan\u0131c\u0131lar\u0131 bilgi edinmek i\u00e7in girdikleri web sitesi i\u00e7erikleri arac\u0131l\u0131\u011f\u0131 ile reklamlara y\u00f6nlendirilir. Bu kampanyada ama\u00e7, sat\u0131n almak de\u011fil, yaln\u0131zca potansiyel m\u00fc\u015fterilerinizi sitenize, \u00fcr\u00fcn\u00fcn\u00fcze veya hizmetinize y\u00f6nlendirmektir.<\/p>\n<p>Kampanyan\u0131z\u0131 planlaman\u0131za yard\u0131mc\u0131 olacak baz\u0131 ipu\u00e7lar\u0131:<\/p>\n<ul>\n<li>Potansiyel m\u00fc\u015fterileri belirlemek i\u00e7in ara\u015ft\u0131rma yap\u0131n. Bu hedef kitleye, hitap edecek bir <strong>anahtar kelime<\/strong> listesi olu\u015fturun ve bunlar\u0131 g\u00f6nderinize<em> hashtag<\/em>ler olarak yerle\u015ftirin. Sayfalar\u0131 aray\u0131n ve potansiyel m\u00fc\u015fterilerin bir listesini olu\u015fturun ve onlara en iyi nas\u0131l yakla\u015f\u0131laca\u011f\u0131n\u0131 belirlemek i\u00e7in sosyal medya davran\u0131\u015flar\u0131n\u0131 g\u00f6zlemleyin.<\/li>\n<li>Potansiyel m\u00fc\u015fterilere ilgi g\u00f6sterin. G\u00f6nderilerini g\u00f6zlemleyin ve yararl\u0131 bulabilecekleri i\u00e7erikle ayn\u0131 \u015fekilde yan\u0131t verin. Bu \u015fekilde, kendinizi h\u0131zl\u0131 bir sat\u0131\u015f isteyen birinin aksine bir \u00e7\u00f6z\u00fcm sa\u011flay\u0131c\u0131 olarak sunars\u0131n\u0131z.<\/li>\n<li>Tutarl\u0131 olun. \u00d6zg\u00fcn ve samimi olun! De\u011fer sa\u011flad\u0131\u011f\u0131n\u0131zdan ve sadece sohbet etmeye veya zamanlar\u0131n\u0131 bo\u015fa harcamaya \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131zdan emin olun.<\/li>\n<li>Duyarl\u0131 olun. Sizinle ileti\u015fim kurmak istediklerinin fark\u0131nda olun ve zaman\u0131nda cevap verin. Onlarla payla\u015ft\u0131\u011f\u0131n\u0131z g\u00f6nderi hakk\u0131nda sorular\u0131 veya yorumlar\u0131 olabilir.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-535\" src=\"https:\/\/theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-1.jpg\" alt=\"Sosyal Medya Pazarlama Rehberi\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-1.jpg 1200w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-1-300x200.jpg 300w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-1-1024x683.jpg 1024w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-1-768x512.jpg 768w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-1-450x300.jpg 450w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-1-780x520.jpg 780w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3>Retargeting Kampanyas\u0131<\/h3>\n<p><a href=\"https:\/\/www.theadx.com\/tr\/yeniden-hedefleme\"><strong>Retargeting<\/strong><\/a>, daha \u00f6nce sizinle etkile\u015fimde bulunan kullan\u0131c\u0131lar\u0131 <strong>yeniden hedefleyen<\/strong> kampanya t\u00fcr\u00fcd\u00fcr. <strong>Yeniden hedefleme<\/strong>, sosyal medyada \u00fcr\u00fcn\u00fcn\u00fcze veya hizmetinize ilgi g\u00f6steren kullan\u0131c\u0131lar\u0131 tan\u0131mlamak ve etkile\u015fim kurmalar\u0131n\u0131 sa\u011flamakt\u0131r.<\/p>\n<p>Genel olarak hedeflemeniz gereken kullan\u0131c\u0131lar;<\/p>\n<ul>\n<li>Sitenizi ge\u00e7mi\u015fte bir ara ziyaret eden.<\/li>\n<li>\u00d6nceki g\u00f6nderilerden gelen ba\u011flant\u0131lara t\u0131klayan.<\/li>\n<li>Sosyal medya sayfan\u0131zdaki sohbetleri ba\u015flatan veya yan\u0131t veren.<\/li>\n<li>Web sitenizde ki al\u0131\u015fveri\u015f sepetine bir \u00fcr\u00fcn ekleyen ancak \u00f6deme b\u00f6l\u00fcm\u00fcne devam etmeyen.<\/li>\n<li>Sosyal medya sayfalar\u0131n\u0131za abone olan.<\/li>\n<li>Pazarlama e-postalar\u0131n\u0131za abone olan.<\/li>\n<\/ul>\n<p><strong>Yeniden Hedefleme Nas\u0131l Yap\u0131l\u0131r?<\/strong><\/p>\n<ul>\n<li>Web sitenize genellikle piksel olarak adland\u0131r\u0131lan bir kod par\u00e7as\u0131 yerle\u015ftirin.<\/li>\n<li>Kod her ziyarette taray\u0131c\u0131lar\u0131na bir \u00e7erez b\u0131rakacakt\u0131r.<\/li>\n<li>Ziyaret\u00e7ileriniz online olarak g\u00f6z att\u0131klar\u0131nda, yeniden hedeflenen reklamlar\u0131n\u0131z\u0131 g\u00f6recekler.<\/li>\n<li>Daha sonra sitenize y\u00f6nlendirilecekler.<\/li>\n<\/ul>\n<h3>Conversion Kampanyas\u0131<\/h3>\n<p><strong>Conversion kampanyas\u0131<\/strong>, kullan\u0131c\u0131lar\u0131 \u00f6deme yapan m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmeye veya a\u015fa\u011f\u0131daki gibi ba\u015fka \u015fekillerde harekete ge\u00e7melerini sa\u011flamaya odaklan\u0131r:<\/p>\n<ul>\n<li>Bir teknik inceleme, sunum veya \u00f6rnek olay indirme.<\/li>\n<li>Bir e-posta listesine kat\u0131lma.<\/li>\n<li>Bir form veya anket doldurma.<\/li>\n<li>Bir m\u00fc\u015fteri temsilcisiyle online sohbete kat\u0131lma.<\/li>\n<\/ul>\n<p>Bu kampanyalar, yaln\u0131zca daha derin bir etkile\u015fim g\u00f6sterdi\u011fi i\u00e7in de\u011fil, kullan\u0131c\u0131lar\u0131n e-posta adresleri ve daha fazla de\u011ferli bilgiler sa\u011flad\u0131\u011f\u0131 i\u00e7in faydal\u0131d\u0131r.<\/p>\n<h2>Sosyal Medya Pazarlama Stratejinizi Olu\u015fturma<\/h2>\n<p>Sosyal medyada potansiyel m\u00fc\u015fterilerle etkile\u015fim kurman\u0131n pratik ayr\u0131nt\u0131lar\u0131na ge\u00e7meden \u00f6nce bir strateji olu\u015fturmak \u00f6nemlidir. Bu, izleyicilerinizi ve neye \u00f6nem verdiklerini anlamay\u0131 planlamay\u0131 i\u00e7erir.<\/p>\n<ul>\n<li>Video, grafik, resim veya metin gibi, ne t\u00fcr i\u00e7eri\u011fin \u00e7al\u0131\u015faca\u011f\u0131n\u0131 belirleyin.<\/li>\n<li>\u0130\u00e7eri\u011fin tonunu ve stilini belirleyin.<\/li>\n<li>Hangi konular\u0131n hedef kitlenizde yank\u0131 uyand\u0131raca\u011f\u0131n\u0131 belirleyin. Kitlenizin videoyu sevdi\u011fini biliyor olabilirsiniz, ancak ne t\u00fcr videolar\u0131n onlar\u0131 me\u015fgul tutaca\u011f\u0131n\u0131 bilemeyebilirsiniz.<\/li>\n<li>\u0130\u00e7eri\u011fi nas\u0131l t\u00fckettiklerini anlay\u0131n. Demografik bilgiler, en iyi sonu\u00e7lara yol a\u00e7acak i\u00e7erik t\u00fcrlerine odaklanman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-536\" src=\"https:\/\/theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-2.jpg\" alt=\"Sosyal Medya Pazarlama Rehberi \" width=\"600\" height=\"400\" srcset=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-2.jpg 1200w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-2-300x200.jpg 300w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-2-1024x683.jpg 1024w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-2-768x512.jpg 768w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-2-450x300.jpg 450w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-2-780x520.jpg 780w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>Bir Sosyal Medya Platformu Se\u00e7me<\/h2>\n<p>Pazarlamac\u0131lar i\u00e7in bir sonraki ad\u0131m, hangi sosyal medya platformlar\u0131n\u0131n hedef kitleleri i\u00e7in iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 se\u00e7mektir. \u0130lk ad\u0131m bir <strong>kullan\u0131c\u0131 profili<\/strong> olu\u015fturmakt\u0131r, ancak \u00f6nde gelen platformlar\u0131n \u00e7o\u011fu, \u00f6zellikle de <strong>Facebook<\/strong> ve <strong>Instagram<\/strong>, hem <em>bireysel<\/em> kullan\u0131c\u0131lar hem de <em>i\u015fletmeler<\/em> i\u00e7in tasarland\u0131\u011f\u0131ndan, hangisinin sizin i\u00e7in do\u011fru oldu\u011funu belirlemek \u00f6nemlidir.<\/p>\n<p>Bir <strong>i\u015fletme profili<\/strong> sahibi olmak; yeni ba\u011flant\u0131lar, m\u00fc\u015fteriler ve i\u015f ortaklar\u0131 bulman\u0131n kullan\u0131\u015fl\u0131 bir yoludur. \u0130\u015fletme profiliniz, Facebook ve Instagram arac\u0131l\u0131\u011f\u0131 ile analiz yapma avantaj\u0131 sa\u011flar:<\/p>\n<ul>\n<li>Hedef kitlenizin, al\u0131c\u0131 davran\u0131\u015flar\u0131 ve demografik yap\u0131 hakk\u0131nda bilgi alabilirsiniz.<\/li>\n<li>Do\u011fru i\u00e7eri\u011fin, do\u011fru hedef kitlenin do\u011fru zamanda g\u00f6r\u00fcnt\u00fclenmesini sa\u011flar.<\/li>\n<li>G\u00f6nderdi\u011finiz reklam, etkinlik ve di\u011fer bilgiler hakk\u0131nda bilgi raporlar\u0131n\u0131 inceleyebilirsiniz.<\/li>\n<li>D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 g\u00f6zlemleyebilirsiniz.<\/li>\n<\/ul>\n<p>Peki, pazarlama kampanyan\u0131z i\u00e7in do\u011fru <strong>sosyal medya platformu<\/strong> nedir? Se\u00e7enekleriniz \u015funlard\u0131r:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-537\" src=\"https:\/\/theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-3.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-3.jpg 1200w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-3-300x200.jpg 300w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-3-1024x683.jpg 1024w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-3-768x512.jpg 768w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-3-450x300.jpg 450w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-3-780x520.jpg 780w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>Facebook<\/h2>\n<p><a href=\"http:\/\/www.facebook.com\"><strong>Facebook<\/strong><\/a>, d\u00fcnyada ki en yayg\u0131n kullan\u0131lan bir <strong>sosyal medya platformu<\/strong>dur. Google ve YouTube&#8217;un ard\u0131ndan online olarak en \u00e7ok ziyaret edilen \u00fc\u00e7\u00fcnc\u00fc sitedir. \u0130\u015fletmeler, her ay Facebook&#8217;ta 2 milyar ki\u015fiye pazarlama yapmaktad\u0131rlar.<\/p>\n<p>Facebook, i\u015fletmelerin her bir reklam\u0131n performans\u0131n\u0131 izleyen raporlar veren <a href=\"http:\/\/analytics.facebook.com\"><strong>Facebook Analytics<\/strong><\/a> gibi self servis ara\u00e7lar arac\u0131l\u0131\u011f\u0131yla kitleleri hedeflemelerine olanak tan\u0131r.<\/p>\n<p>Facebook&#8217;un pazarlamac\u0131lara sundu\u011fu ara\u00e7lar aras\u0131nda:<\/p>\n<ul>\n<li><strong>Facebook Gruplar\u0131:<\/strong> Facebook Grubu \u00f6zelli\u011fi, \u015firketinizin bir konuda ki uzmanl\u0131\u011f\u0131n\u0131 g\u00f6stermenize yard\u0131mc\u0131 olur. Benzer d\u00fc\u015f\u00fcnen insanlar\u0131 fikir ve \u00f6ng\u00f6r\u00fclerini payla\u015fmak i\u00e7in birbirleri ile bulu\u015fturur. Burada markalar, kendi ilgi alanlar\u0131n\u0131 i\u00e7eren konu\u015fmalar\u0131 y\u00f6nlendirebilir. Grubunuzda ne kadar \u00e7ok \u00fcye olursa, eri\u015fim o kadar fazla olur.<\/li>\n<li><strong>Facebook Insights: <\/strong>Facebook Insights&#8217;ta bulunan veriler, hedef kitlenizin pazarlaman\u0131za nas\u0131l tepki verdi\u011fini \u00f6\u011frenmenize yard\u0131mc\u0131 olur. Analiz verileri, &#8220;<em>be\u011feniler<\/em>&#8221; ve &#8220;<em>be\u011fenme kaynaklar\u0131<\/em>&#8221;, &#8221;<em>yeni be\u011feniler<\/em>&#8221; , &#8220;<em>be\u011fenilmeyenler<\/em>&#8221; ve video istatistiklerini i\u00e7erir. Ayr\u0131 ayr\u0131 Facebook g\u00f6nderileri i\u00e7in eri\u015fim ve kat\u0131l\u0131m hakk\u0131nda bilgi veren veri dosyas\u0131 da bulunmaktad\u0131r.<\/li>\n<li><strong>Facebook Analytics: <\/strong>Facebook Analytics panosu, i\u015fletmeniz ve kitleleri hakk\u0131nda ki ge\u00e7mi\u015f sat\u0131n alma davran\u0131\u015flar\u0131 \/ al\u0131\u015fkanl\u0131klar\u0131, online etkinlik, ilgi alanlar\u0131 ve daha fazlas\u0131 gibi verilere eri\u015fmenizi sa\u011flar. Kontrol panelinden, neredeyse her aktivite veya olay hakk\u0131nda bilgi i\u00e7eren bir rapor olu\u015fturabilirsiniz.<\/li>\n<li><strong>Facebook Video: <\/strong>Facebook Video, potansiyel m\u00fc\u015fterilerle ve m\u00fc\u015fterilerinizle yak\u0131n d\u00fczeyde etkile\u015fim kurman\u0131za olanak tan\u0131r. Facebook, hem yerel hem de canl\u0131 videoda ki yorumlarda ki\u015fisel etkile\u015fimler yoluyla bu etkile\u015fimi g\u00fc\u00e7lendiriyor. Ger\u00e7ek zamanl\u0131 olarak yay\u0131nlanan <strong>Facebook canl\u0131 yay\u0131n<\/strong>, Facebook Reklamlar\u0131 ile birle\u015ftirilebilen bir di\u011fer \u00f6zelliktir.<\/li>\n<li><strong>Facebook Reklamlar\u0131:<\/strong> Facebook reklamlar\u0131, i\u015fletmelerin \u00fcr\u00fcnlerini ve hizmetlerini yerel ve k\u00fcresel kitlelere tan\u0131tmas\u0131na olanak tan\u0131r. \u0130ster yeni ba\u015flayan ister deneyimli bir pazarlamac\u0131 olun, potansiyel m\u00fc\u015fteriler toplamak, web sitesi trafi\u011fini art\u0131rmak, sat\u0131\u015flar olu\u015fturmak ve marka bilinirli\u011fini art\u0131rmak i\u00e7in bir <strong>Facebook reklam kampanyas\u0131<\/strong> olu\u015fturabilirsiniz. Bu reklamlar aras\u0131nda video, teklifler, potansiyel m\u00fc\u015fteriler ve carousel ad bulunur.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-538\" src=\"https:\/\/theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-4.jpg\" alt=\"Sosyal Medya Pazarlama Rehberi \" width=\"600\" height=\"400\" srcset=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-4.jpg 1200w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-4-300x200.jpg 300w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-4-1024x683.jpg 1024w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-4-768x512.jpg 768w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-4-450x300.jpg 450w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-4-780x520.jpg 780w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>Instagram<\/h2>\n<p><a href=\"http:\/\/www.instagram.com\">Instagram<\/a>, foto\u011fraf ve video arac\u0131l\u0131\u011f\u0131 ile i\u015fletmelerin \u00fcr\u00fcnlerini ve hizmetlerini online ortamda kullan\u0131c\u0131lara sunmas\u0131n\u0131 sa\u011flar. Instagram&#8217;\u0131n pazarlamac\u0131lara sundu\u011fu ara\u00e7lar aras\u0131nda:<\/p>\n<ul>\n<li><strong>Instagram Insights<\/strong>: Instagram g\u00f6nderilerinizden gelen g\u00f6sterimler ve eri\u015fimle ilgili ayr\u0131nt\u0131lar\u0131 ve ayr\u0131ca profilinizden ald\u0131\u011f\u0131n\u0131z web sitesi t\u0131klamalar\u0131n\u0131n say\u0131s\u0131n\u0131 g\u00f6rmenizi sa\u011flayan platform analiz arac\u0131d\u0131r. Bunlar Instagram i\u015fletme hesab\u0131n\u0131za ba\u011flan\u0131r, b\u00f6ylece pazarlama \u00e7abalar\u0131n\u0131z\u0131n etkisini de\u011ferlendirebilir, takip\u00e7ileriniz hakk\u0131nda daha fazla bilgi edinebilir, Instagram ile ne zaman etkile\u015fim kurduklar\u0131n\u0131 ve en iyi g\u00f6nderilerinizin neler oldu\u011funu ve hangilerinin yank\u0131 uyand\u0131rmad\u0131\u011f\u0131n\u0131 \u00f6\u011frenebilirsiniz.<\/li>\n<li><strong>Instagram Lead Ads<\/strong>: Potansiyel m\u00fc\u015fterilerin ileti\u015fim bilgilerini toplayan platformun reklam arac\u0131d\u0131r. Bunlar, Facebook haber ak\u0131\u015flar\u0131nda g\u00f6r\u00fcnerek Facebook ile b\u00fct\u00fcnle\u015fir.<\/li>\n<li><strong>Instagram Hikayeleri<\/strong>: Hikayeler, kullan\u0131c\u0131n\u0131n Instagram feedlerinde g\u00f6r\u00fcn\u00fcr ve yaln\u0131zca 24 saat g\u00f6r\u00fcnt\u00fclenebilir. Instagram hikayelerinde ki reklamlar, marka ve \u00fcr\u00fcn bilinirli\u011fini art\u0131rmak ve indirimli sat\u0131\u015flar\u0131 duyurmak i\u00e7in m\u00fckemmeldir.<\/li>\n<li><strong>Instagram Videosu<\/strong>: Instagram hikayelerinizde ki canl\u0131 video ak\u0131\u015flar\u0131; takip\u00e7i \u00e7ekmenin ve bilgi iletmenin harika yollar\u0131d\u0131r. Instagram Live, videonuzu 24 saat boyunca kullan\u0131c\u0131 feedlerine yerle\u015ftiren bir ak\u0131\u015f \u00f6zelli\u011fidir. K\u0131sa bir s\u00fcre i\u00e7inde fark edilmenin en kesin yolu oldu\u011fu anlam\u0131na gelir. \u00d6rne\u011fin; Yeni \u00fcr\u00fcnleri tan\u0131tabilir ve canl\u0131 bir Soru-Cevap i\u00e7in sorular toplayabilirsiniz.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-539\" src=\"https:\/\/theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-5.jpg\" alt=\"Sosyal Medya Pazarlama Rehberi\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-5.jpg 1200w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-5-300x200.jpg 300w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-5-1024x683.jpg 1024w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-5-768x512.jpg 768w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-5-450x300.jpg 450w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-5-780x520.jpg 780w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>Twitter<\/h2>\n<p><strong><a href=\"http:\/\/twitter.com\">Twitter<\/a>,<\/strong> 2006&#8217;da piyasaya s\u00fcr\u00fcld\u00fc ve bug\u00fcn ayda 321 milyondan fazla aktif kullan\u0131c\u0131s\u0131 var. \u015eirketlere, kullan\u0131c\u0131larla sohbet etme, bir \u00fcr\u00fcn veya promosyon hakk\u0131nda fark\u0131ndal\u0131k yaratma ve halka a\u00e7\u0131k tart\u0131\u015fmalara kat\u0131lma \u00f6zelli\u011fi sa\u011flar.<\/p>\n<p>Twitter&#8217;\u0131n pazarlamac\u0131lara sundu\u011fu ara\u00e7lar aras\u0131nda:<\/p>\n<ul>\n<li><strong>Tweetler<\/strong>: Tweetlwe; e\u011flenceli, e\u011fitici ve tan\u0131t\u0131m\u0131n bir kar\u0131\u015f\u0131m\u0131 olabilir, ancak \u00f6nemli olan d\u00fczenli olarak yay\u0131nlamakt\u0131r, b\u00f6ylece takip\u00e7i ak\u0131\u015flar\u0131n\u0131n en \u00fcst\u00fcnde g\u00f6r\u00fcn\u00fcrler. Pazarlamac\u0131lar; takip\u00e7ileri promosyonlara, tan\u0131t\u0131mlara, web sitelerine ve daha fazlas\u0131na y\u00f6nlendirebilir. Ayr\u0131ca takip\u00e7ilerle bire bir ileti\u015fim kurabilir.<\/li>\n<li><strong>Twitter Sohbetleri<\/strong>: Bunlar, bir hashtag ile ba\u011flant\u0131l\u0131 genel konu\u015fmalard\u0131r. Nas\u0131l \u00e7al\u0131\u015ft\u0131klar\u0131na ba\u011fl\u0131 olarak, sohbetler; \u00f6zel etkinlikler etraf\u0131nda toplanabilir veya yinelenebilir. Her iki durumda da, takip\u00e7ilerle daha do\u011frudan ve samimi olan daha y\u00fcksek bir d\u00fczeyde etkile\u015fim kurmak i\u00e7in iyi f\u0131rsatlard\u0131r.<\/li>\n<li><strong>Twitter Hashtagleri<\/strong>: \u015eirketler, hashtagler olu\u015fturarak takip\u00e7ileri konuya \u00e7ekebilir ve bu onlar\u0131n ke\u015ffedilmelerini kolayla\u015ft\u0131r\u0131r. Hashtagler; kampanyalar\u0131 tan\u0131tmak, izlemek ve potansiyel m\u00fc\u015fterilerle ba\u011flant\u0131 kurmak i\u00e7in harika bir yoldur.<\/li>\n<li><strong>Kullan\u0131c\u0131 Mentionlar\u0131:<\/strong>\u00a0Pazarlamac\u0131lar\u0131n bir tweet i\u00e7inde belirli Twitter kullan\u0131c\u0131lar\u0131ndan bahsetmesine ve onlarla etkile\u015fim kurmas\u0131na olanak tan\u0131d\u0131\u011f\u0131ndan, potansiyel pazarlama kampanyalar\u0131 i\u00e7in yararl\u0131 bir ara\u00e7t\u0131r . Twitter kullan\u0131c\u0131 ad\u0131ndan bahsedildi\u011finde (hepsi @ sembol\u00fc ile devam eder), bu takip\u00e7iler bir sohbete \u00e7a\u011fr\u0131ld\u0131klar\u0131 konusunda uyar\u0131l\u0131r.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-540\" src=\"https:\/\/theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-6.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-6.jpg 1200w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-6-300x200.jpg 300w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-6-1024x683.jpg 1024w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-6-768x512.jpg 768w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-6-450x300.jpg 450w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-6-780x520.jpg 780w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>Pinterest<\/h2>\n<p><a href=\"http:\/\/www.pinterest.com\"><strong>Pinterest<\/strong><\/a>, 2010 y\u0131l\u0131nda piyasaya s\u00fcr\u00fclen dijital bir not defteridir. \u015eu anda platform her ay 250 milyon aktif kullan\u0131c\u0131ya ula\u015fmaktad\u0131r. \u0130\u015fletmeler; videolardan, infografiklere ve g\u00f6rsellere kadar de\u011fi\u015fen g\u00f6rsel i\u00e7erikler olu\u015fturabilir. Pazarlamac\u0131lar <strong>Pinterest<\/strong>&#8216;i a\u015fa\u011f\u0131daki \u015fekillerde kullanabilir:<\/p>\n<ul>\n<li>Kullan\u0131c\u0131lar\u0131 anahtar kelimelerin yan\u0131 s\u0131ra ilgi alanlar\u0131, konum, dil, cihaz ve cinsiyete g\u00f6re hedeflemek i\u00e7in Tan\u0131t\u0131lan Pinler \u00f6zelli\u011fini kullan\u0131n.<\/li>\n<li>Kullan\u0131c\u0131lar\u0131n Pinterest uygulamas\u0131 arac\u0131l\u0131\u011f\u0131yla \u00fcr\u00fcn sat\u0131n almas\u0131na izin vermek i\u00e7in Sat\u0131n Al\u0131nabilen Pinler \u00f6zelli\u011fini kullan\u0131n.<\/li>\n<li>Pinterest, kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn\u00fcn\u00fcz\u00fc de i\u00e7erebilecek i\u00e7erik aramas\u0131na izin verdi\u011fi i\u00e7in fark\u0131ndal\u0131k yarat\u0131n.<\/li>\n<li>\u00dcr\u00fcn ve hizmetleri tan\u0131tmak i\u00e7in hem bilgilendirici hem de e\u011flenceli i\u00e7erikler yay\u0131nlay\u0131n.<\/li>\n<\/ul>\n<h2>Sosyal Medya Algoritmalar\u0131n\u0131 Anlamak<\/h2>\n<p><strong>Sosyal medya algoritmalar\u0131<\/strong>, Facebook veya Instagram gibi sosyal medya platformlar\u0131n\u0131n, kendi platformlar\u0131na \u00f6zg\u00fc kriterlere g\u00f6re i\u00e7eri\u011fi filtrelemesi, s\u0131ralamas\u0131 ve d\u00fczenlemesidir. T\u00fcm platformlar i\u00e7in evrensel bir standart yoktur ve bunlar s\u0131kl\u0131kla de\u011fi\u015fmektedir. Bu nedenle pazarlamac\u0131lar\u0131n sosyal medya stratejilerinden en iyi \u015fekilde yararlanmak i\u00e7in stratejilerini \u00f6\u011frenmeleri ve s\u00fcrekli takip etmeleri gerekir. \u00d6rne\u011fin:<\/p>\n<p><strong>Instagram Algoritmas\u0131<\/strong>:<\/p>\n<ul>\n<li>\u0130lgi Alan\u0131: Arama ge\u00e7mi\u015fine ve etkile\u015fime dayal\u0131 olarak kullan\u0131c\u0131lar\u0131n belirli g\u00f6nderilerle ne kadar ilgilendi\u011fi.<\/li>\n<li>Yenilik: Son birka\u00e7 saat i\u00e7inde yay\u0131nlanan g\u00f6nderiler, b\u00fcy\u00fck olas\u0131l\u0131kla eski yay\u0131nlar yerine g\u00f6r\u00fcl\u00fcr.<\/li>\n<li>\u0130li\u015fki: En \u00e7ok g\u00f6sterime sahip olan g\u00f6nderiler, en \u00e7ok etkile\u015fim kuranlard\u0131r.<\/li>\n<\/ul>\n<p><strong>Facebook Algoritmas\u0131<\/strong>:<\/p>\n<ul>\n<li>Facebook&#8217;un algoritmalar\u0131, en fazla say\u0131da etkile\u015fim olu\u015fturan i\u00e7eri\u011fi vurgulamak \u00fczerine tasarlanm\u0131\u015ft\u0131r.<\/li>\n<li>En \u00e7ok yorum, payla\u015f\u0131m veya be\u011feni alan i\u00e7erik.<\/li>\n<li>Facebook&#8217;ta \u00e7o\u011fu i\u00e7erikten en fazla etkile\u015fimi alma e\u011filiminde olan Facebook Live videolar\u0131.<\/li>\n<li>Facebook&#8217;ta di\u011fer kullan\u0131c\u0131 i\u00e7erikleriyle aktif olarak etkile\u015fime giren kullan\u0131c\u0131lar taraf\u0131ndan \u00fcretilen i\u00e7erik.<\/li>\n<\/ul>\n<p><strong>Twitter Algoritmalar\u0131:<\/strong><\/p>\n<ul>\n<li>Yenilik: Yeni g\u00f6nderilerin, kullan\u0131c\u0131lar\u0131n ak\u0131\u015flar\u0131nda g\u00f6rme olas\u0131l\u0131\u011f\u0131n\u0131n daha y\u00fcksektir.<\/li>\n<li>Kullan\u0131c\u0131 g\u00fcvenilirli\u011fi: En g\u00fcvenilir oldu\u011fu kan\u0131tlanm\u0131\u015f hesaplar, kullan\u0131c\u0131lara en fazla g\u00f6r\u00fcn\u00fcrl\u00fc\u011fe sahip olacakt\u0131r.<\/li>\n<li>Yerel i\u00e7erik: Yaln\u0131zca Twitter\u2019da payla\u015f\u0131lmak \u00fczere tasarlanan ve harici web sitelerine ba\u011flant\u0131 vermeyen g\u00f6nderiler en fazla tan\u0131t\u0131m\u0131 al\u0131r.<\/li>\n<li>Etkile\u015fim: Belirli bir hesapla ne kadar \u00e7ok kullan\u0131c\u0131 etkile\u015fimde bulunursa, o hesapta ki g\u00f6nderileri o kadar \u00e7ok g\u00f6r\u00fcl\u00fcr.<\/li>\n<\/ul>\n<p><strong>LinkedIn algoritmalar\u0131:<\/strong><\/p>\n<ul>\n<li>Alaka d\u00fczeyi: Bir kullan\u0131c\u0131 taraf\u0131ndan payla\u015f\u0131lan anahtar kelimeli i\u00e7erik, ayn\u0131 zamanda di\u011fer kullan\u0131c\u0131lar taraf\u0131ndan g\u00f6r\u00fclebilir.<\/li>\n<li>G\u00fcvenilir kaynaklar: G\u00fcvenilir web sitelerinden ba\u011flant\u0131 payla\u015fan i\u00e7erik, di\u011fer web sitelerinden gelenlere g\u00f6re daha fazla g\u00f6r\u00fcn\u00fcrl\u00fck elde edecektir.<\/li>\n<li>Yayg\u0131n olarak payla\u015f\u0131lan i\u00e7erik: Yayg\u0131n olarak payla\u015f\u0131lan g\u00f6nderiler, a\u011f\u0131n d\u0131\u015f\u0131ndan kullan\u0131c\u0131lara ula\u015fmakt\u0131rmak, bu g\u00f6nderiyi ba\u015fkalar\u0131 i\u00e7in daha g\u00f6r\u00fcn\u00fcr hale getirecektir.<\/li>\n<\/ul>\n<p>Pazarlamac\u0131lar\u0131n i\u00e7eriklerinin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in sosyal medya algoritmalar\u0131n\u0131 kullanabilecekleri yollar \u015funlard\u0131r:<\/p>\n<ul>\n<li>Anketler, sorular ve daha fazlas\u0131 gibi etkile\u015fim getiren i\u00e7erikler olu\u015fturun.<\/li>\n<li>Kullan\u0131c\u0131lar\u0131; g\u00f6nderiyi g\u00f6rmeleri ve yan\u0131t vermeye te\u015fvik edilmeleri i\u00e7in etiketleyin.<\/li>\n<li>Hashtagler ile i\u00e7erik payla\u015f\u0131m\u0131 yap\u0131n, b\u00f6ylece i\u00e7eri\u011fi daha fazla say\u0131da insan g\u00f6rebilir.<\/li>\n<li>Payla\u015ft\u0131klar\u0131n\u0131z\u0131n g\u00fcvenilir, alakal\u0131 ve g\u00fcncel oldu\u011fundan emin olun.<\/li>\n<li>\u0130\u00e7eri\u011finizin en az % 80&#8217;inin sosyal medya platformuna \u00f6zg\u00fc oldu\u011fundan ve insanlar\u0131 ba\u015fka sitelere g\u00f6t\u00fcrmedi\u011finden emin olun.<\/li>\n<li>Canl\u0131 videoyu kullan\u0131n; bu \u00f6zellikle \u00f6zel etkinlikler veya birebir g\u00f6r\u00fc\u015fmeler i\u00e7in i\u015fe yarar.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-541\" src=\"https:\/\/theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-7.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-7.jpg 1200w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-7-300x200.jpg 300w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-7-1024x683.jpg 1024w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-7-768x512.jpg 768w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-7-450x300.jpg 450w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2021\/01\/Isletmeler-Icin-Sosyal-Medya-Pazarlama-Rehberi-7-780x520.jpg 780w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>Sosyal Medya Pazarlama Stratejiniz \u0130\u00e7in \u0130\u00e7erik Olu\u015fturma<\/h2>\n<p>Kullanmay\u0131 planlad\u0131\u011f\u0131n\u0131z kampanya, strateji ve sosyal medya platformunun t\u00fcr\u00fcn\u00fc belirledikten sonra, eylemek ge\u00e7mek i\u00e7in do\u011fru i\u00e7eri\u011fe ihtiyac\u0131n\u0131z olacak. Kullanmak iste\u011finiz i\u00e7eri\u011finizin bitmek bilmeyen mesaj miktar\u0131ndan uzakla\u015ft\u0131rmak i\u00e7in \u015fu \u015fekilde planlamal\u0131s\u0131n\u0131z:<\/p>\n<ul>\n<li>Alakal\u0131<\/li>\n<li>Bilgilendirici<\/li>\n<li>Kullan\u0131\u015fl\u0131<\/li>\n<li>E\u011flenceli<\/li>\n<li>Payla\u015f\u0131labilir<\/li>\n<\/ul>\n<p>T\u0131pk\u0131 sosyal medya platformlar\u0131 gibi, aralar\u0131ndan se\u00e7im yapabilece\u011finiz bir\u00e7ok farkl\u0131 i\u00e7erik se\u00e7ene\u011fi var. \u0130\u015fletme pazarlamas\u0131 i\u00e7in en \u00e7ok i\u015fe yarayanlar:<\/p>\n<ul>\n<li>E-kitaplar<\/li>\n<li>Blog g\u00f6nderileri<\/li>\n<li>Infografikler<\/li>\n<li>S\u0131navlar ve anketler<\/li>\n<li>Makaleler<\/li>\n<li>Slayt g\u00f6sterileri<\/li>\n<li>Podcastlar<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnya n\u00fcfusunun yakla\u015f\u0131k % 40&#8217;\u0131 yani yakla\u015f\u0131k 3 milyar insan sosyal medya a\u011flar\u0131nda aktif durumda. \u00a0Televizyon veya radyo gibi geleneksel platformlar\u0131n aksine, sosyal medya herkese uyan tek bir \u00e7\u00f6z\u00fcm sunmaz, bunun yerine amaca ba\u011fl\u0131 olarak \u00e7al\u0131\u015f\u0131r.\u00a0 Sosyal Medya Pazarlama stratejilerinin say\u0131s\u0131, sosyal medya a\u011flar\u0131n\u0131n say\u0131s\u0131 kadar fazlad\u0131r. Ba\u015far\u0131l\u0131 sosyal medya pazarlama \u00e7al\u0131\u015fmalar\u0131, kurulu\u015flar net hedefler [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sosyal Medya Pazarlama Nas\u0131l Yap\u0131l\u0131r? - \u0130\u015fletmeler \u0130\u00e7in Rehber<\/title>\n<meta name=\"description\" content=\"Sosyal Medya Pazarlama nedir, sosyal medya pazarlamalamas\u0131n\u0131n faydalar\u0131 ve kampanya t\u00fcrleri nelerdir sorular\u0131n\u0131n cevaplar\u0131 makalemizdedir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theadx.com\/blog\/isletmeler-icin-sosyal-medya-pazarlama-rehberi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sosyal Medya Pazarlama Nas\u0131l Yap\u0131l\u0131r? 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