{"id":1606,"date":"2026-10-06T11:00:17","date_gmt":"2026-10-06T11:00:17","guid":{"rendered":"https:\/\/www.theadx.com\/blog\/?p=1606"},"modified":"2026-09-29T09:13:32","modified_gmt":"2026-09-29T09:13:32","slug":"performance-max-kampanyalari-nedir","status":"publish","type":"post","link":"https:\/\/www.theadx.com\/blog\/performance-max-kampanyalari-nedir\/","title":{"rendered":"Performance Max Kampanyalar\u0131 Nedir? Google Ads&#8217;te Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google Ads reklamc\u0131l\u0131\u011f\u0131nda kullan\u0131c\u0131lar\u0131n yaln\u0131zca Google Arama sonu\u00e7lar\u0131nda de\u011fil, <a href=\"https:\/\/www.youtube.com\/\">YouTube<\/a>, Google Maps, Display, Discover, Gmail ve Shopping gibi farkl\u0131 platformlarda ger\u00e7ekle\u015ftirdi\u011fi etkile\u015fimlerden de yararlanmak m\u00fcmk\u00fcnd\u00fcr. Performance Max kampanyalar\u0131, bu farkl\u0131 reklam alanlar\u0131n\u0131 tek bir kampanya yap\u0131s\u0131 alt\u0131nda birle\u015ftirerek belirlenen d\u00f6n\u00fc\u015f\u00fcm hedeflerine ula\u015fmay\u0131 ama\u00e7lar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google&#8217;\u0131n yapay zek\u00e2 teknolojilerinden yararlanan Performance Max, reklamverenin sa\u011flad\u0131\u011f\u0131 b\u00fct\u00e7e, d\u00f6n\u00fc\u015f\u00fcm verileri, reklam i\u00e7erikleri, \u00fcr\u00fcn bilgileri ve hedefleme sinyallerini de\u011ferlendirerek reklam g\u00f6sterimlerini optimize eder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle Performance Max yaln\u0131zca bir reklam yay\u0131nlama y\u00f6ntemi de\u011fil; <\/span><b>veri, otomasyon ve farkl\u0131 Google reklam kanallar\u0131n\u0131n birlikte kullan\u0131ld\u0131\u011f\u0131 bir performans pazarlama modelidir.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Peki Performance Max kampanyas\u0131 tam olarak nedir, hangi i\u015fletmeler i\u00e7in uygundur, nas\u0131l olu\u015fturulur ve performans\u0131 nas\u0131l art\u0131r\u0131l\u0131r?<\/span><\/p>\n<h2><b>Performance Max Kampanyas\u0131 Nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Performance Max, Google Ads i\u00e7erisinde belirli bir d\u00f6n\u00fc\u015f\u00fcm hedefine ula\u015fmak i\u00e7in Google&#8217;\u0131n farkl\u0131 reklam kanallar\u0131n\u0131 ayn\u0131 kampanya alt\u0131nda kullanabilen kampanya t\u00fcr\u00fcd\u00fcr.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Klasik Search kampanyalar\u0131ndan farkl\u0131 olarak yaln\u0131zca arama sonu\u00e7lar\u0131na odaklanmaz. Kullan\u0131c\u0131n\u0131n arama davran\u0131\u015f\u0131, web sitesi etkile\u015fimleri, al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131, reklamlarla etkile\u015fimi ve kampanyaya sa\u011flanan di\u011fer sinyaller de\u011ferlendirilerek farkl\u0131 Google envanterlerinde reklam g\u00f6sterimi yap\u0131labilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin bir e-ticaret markas\u0131 Performance Max ile ayn\u0131 kampanya kapsam\u0131nda \u00fcr\u00fcnlerini Google Arama&#8217;da, Shopping sonu\u00e7lar\u0131nda, YouTube&#8217;da ve Display a\u011f\u0131 i\u00e7erisindeki uygun alanlarda tan\u0131tabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buradaki temel ama\u00e7, reklam b\u00fct\u00e7esini belirli bir kanala sabitlemek yerine <\/span><b>d\u00f6n\u00fc\u015f\u00fcm olas\u0131l\u0131\u011f\u0131 daha y\u00fcksek f\u0131rsatlara y\u00f6nlendirmektir.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1607 size-full aligncenter\" src=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2026\/09\/Performance-Max-Kampanyalari-Nedir-Google-Adste-Nasil-Kullanilir-1.jpg\" alt=\"\" width=\"810\" height=\"440\" srcset=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2026\/09\/Performance-Max-Kampanyalari-Nedir-Google-Adste-Nasil-Kullanilir-1.jpg 810w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2026\/09\/Performance-Max-Kampanyalari-Nedir-Google-Adste-Nasil-Kullanilir-1-300x163.jpg 300w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2026\/09\/Performance-Max-Kampanyalari-Nedir-Google-Adste-Nasil-Kullanilir-1-768x417.jpg 768w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2026\/09\/Performance-Max-Kampanyalari-Nedir-Google-Adste-Nasil-Kullanilir-1-450x244.jpg 450w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2026\/09\/Performance-Max-Kampanyalari-Nedir-Google-Adste-Nasil-Kullanilir-1-780x424.jpg 780w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<h2><b>Performance Max Hangi Kanallarda G\u00f6sterilir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Performance Max&#8217;in ay\u0131rt edici \u00f6zelli\u011fi, Google&#8217;\u0131n farkl\u0131 reklam envanterlerini birlikte kullanabilmesidir.<\/span><\/p>\n<h3><b>Google Arama<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn veya hizmet arad\u0131\u011f\u0131 Search sonu\u00e7lar\u0131nda reklam g\u00f6sterimleri ger\u00e7ekle\u015febilir. \u00d6zellikle sat\u0131n alma veya hizmet alma niyeti ta\u015f\u0131yan sorgular kampanya a\u00e7\u0131s\u0131ndan de\u011ferli olabilir.<\/span><\/p>\n<h3><b>Google Shopping<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn satan i\u015fletmeler i\u00e7in Shopping alan\u0131 \u00f6nemli bir kullan\u0131m alan\u0131d\u0131r. \u00dcr\u00fcn ad\u0131, fiyat\u0131, g\u00f6rseli ve di\u011fer Merchant Center verileri reklam deneyiminin temelini olu\u015fturur.<\/span><\/p>\n<h3><b>YouTube<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Video reklamlar\u0131 ve di\u011fer uygun reklam formatlar\u0131 \u00fczerinden kullan\u0131c\u0131lara ula\u015f\u0131labilir.<\/span><\/p>\n<h3><b>Google Display<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar farkl\u0131 web sitelerini ve uygulamalar\u0131 kullan\u0131rken g\u00f6rsel reklamlarla kar\u015f\u0131la\u015fabilir.<\/span><\/p>\n<h3><b>Google Discover<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131n ilgi alanlar\u0131 ve davran\u0131\u015flar\u0131 do\u011frultusunda Discover i\u00e7erisinde reklam g\u00f6sterimleri yap\u0131labilir.<\/span><\/p>\n<h3><b>Gmail<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Uygun kullan\u0131c\u0131lar Gmail i\u00e7erisindeki reklam alanlar\u0131nda hedeflenebilir.<\/span><\/p>\n<h3><b>Google Maps<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00d6zellikle fiziksel lokasyona sahip i\u015fletmeler a\u00e7\u0131s\u0131ndan Maps reklamlar\u0131 \u00f6nemli bir f\u0131rsat olu\u015fturabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu kanallar\u0131n tamam\u0131n\u0131n her kampanyada ayn\u0131 a\u011f\u0131rl\u0131kta \u00e7al\u0131\u015faca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclmemelidir. Google, kampanyan\u0131n hedefi ve elde etti\u011fi verilere g\u00f6re reklam g\u00f6sterimlerini farkl\u0131 alanlara da\u011f\u0131tabilir.<\/span><\/p>\n<h1><b>Performance Max ile Search Kampanyas\u0131 Aras\u0131ndaki Fark Nedir?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Performance Max ve Search kampanyalar\u0131 aras\u0131ndaki en \u00f6nemli fark, kontrol ve otomasyon seviyesidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search kampanyalar\u0131nda reklamveren;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">anahtar kelimeleri,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">e\u015fleme t\u00fcrlerini,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">reklam gruplar\u0131n\u0131,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">arama sorgular\u0131n\u0131,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">teklifleri<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">daha do\u011frudan y\u00f6netebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Performance Max&#8217;te ise Google&#8217;\u0131n yapay zek\u00e2 sistemi \u00e7ok daha fazla sinyali birlikte de\u011ferlendirir.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Search Kampanyas\u0131<\/b><\/td>\n<td><b>Performance Max<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Arama a\u011f\u0131rl\u0131kl\u0131d\u0131r<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Birden fazla Google kanal\u0131n\u0131 kullan\u0131r<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Keyword kontrol\u00fc daha y\u00fcksektir<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Otomasyon seviyesi daha y\u00fcksektir<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Reklamverenin manuel kontrol\u00fc daha fazlad\u0131r<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Google AI daha fazla karar verir<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Search odakl\u0131d\u0131r<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Search + YouTube + Display + Discover + Gmail + Maps + Shopping<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Arama sorgusu analizi merkezidir<\/span><\/td>\n<td><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcm ve kullan\u0131c\u0131 sinyalleri birlikte de\u011ferlendirilir<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Bu nedenle Performance Max&#8217;i Search&#8217;\u00fcn geli\u015fmi\u015f bir versiyonu olarak de\u011ferlendirmek yerine <\/span><b>farkl\u0131 \u00e7al\u0131\u015fma mant\u0131\u011f\u0131na sahip bir kampanya t\u00fcr\u00fc<\/b><span style=\"font-weight: 400;\"> olarak ele almak gerekir.<\/span><\/p>\n<h1><b>Performance Max Kampanyas\u0131n\u0131n Yap\u0131s\u0131 Nas\u0131ld\u0131r?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Bir Performance Max kampanyas\u0131n\u0131n performans\u0131n\u0131 yaln\u0131zca kampanya ayarlar\u0131 belirlemez. Kampanyan\u0131n alt\u0131nda yer alan farkl\u0131 bile\u015fenlerin birbiriyle uyumlu olmas\u0131 gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Temel yap\u0131 \u015fu \u015fekilde d\u00fc\u015f\u00fcn\u00fclebilir:<\/span><\/p>\n<p><b>Campaign \u2192 Asset Group \u2192 Assets \u2192 Audience Signals \u2192 Search Themes \u2192 Landing Pages \u2192 Conversion Data<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Her b\u00f6l\u00fcm\u00fcn farkl\u0131 bir g\u00f6revi vard\u0131r.<\/span><\/p>\n<h3><b>Campaign<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u00fct\u00e7e, teklif stratejisi, lokasyon ve temel kampanya ayarlar\u0131 burada belirlenir.<\/span><\/p>\n<h3><b>Asset Group<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Benzer \u00fcr\u00fcn, hizmet veya kullan\u0131c\u0131 ihtiyac\u0131na y\u00f6nelik reklam varl\u0131klar\u0131 burada gruplan\u0131r.<\/span><\/p>\n<h3><b>Assets<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ba\u015fl\u0131k, a\u00e7\u0131klama, g\u00f6rsel, video ve logo gibi reklam materyalleridir.<\/span><\/p>\n<h3><b>Audience Signals<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google&#8217;a potansiyel m\u00fc\u015fterilerin kim olabilece\u011fi konusunda ba\u015flang\u0131\u00e7 sinyalleri sa\u011flar.<\/span><\/p>\n<h3><b>Search Themes<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google&#8217;a i\u015fletmeyle ili\u015fkili \u00f6nemli arama temalar\u0131 hakk\u0131nda ek ba\u011flam sunar.<\/span><\/p>\n<h3><b>Landing Pages<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Reklam etkile\u015fimi sonras\u0131nda kullan\u0131c\u0131n\u0131n y\u00f6nlendirildi\u011fi sayfalard\u0131r.<\/span><\/p>\n<h3><b>Conversion Data<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google&#8217;\u0131n hangi kullan\u0131c\u0131lar\u0131n i\u015fletme a\u00e7\u0131s\u0131ndan de\u011ferli oldu\u011funu \u00f6\u011frenmesini sa\u011flayan d\u00f6n\u00fc\u015f\u00fcm verisidir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b>Asset Group Nedir?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Asset Group, Performance Max i\u00e7erisindeki reklam varl\u0131klar\u0131n\u0131n belirli bir \u00fcr\u00fcn, hizmet veya tema etraf\u0131nda organize edildi\u011fi yap\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin bir elektronik markas\u0131n\u0131n;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Telefon<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tablet<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Laptop<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ak\u0131ll\u0131 saat<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">kategorileri bulunuyorsa her kategori i\u00e7in farkl\u0131 Asset Group olu\u015fturulabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00f6ylece her grup i\u00e7erisinde ilgili kategoriyle uyumlu:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ba\u015fl\u0131klar,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a\u00e7\u0131klamalar,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">g\u00f6rseller,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">videolar,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL&#8217;ler<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">kullan\u0131labilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Burada ama\u00e7 kampanyay\u0131 gereksiz \u015fekilde k\u00fc\u00e7\u00fck par\u00e7alara b\u00f6lmek de\u011fil, <\/span><b>birbirinden farkl\u0131 kullan\u0131c\u0131 niyetlerini anlaml\u0131 gruplar halinde y\u00f6netmektir.<\/b><\/p>\n<h1><b>Performance Max&#8217;te Hangi Asset&#8217;ler Kullan\u0131l\u0131r?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Performance Max reklamlar\u0131nda farkl\u0131 formatlar\u0131n olu\u015fturulabilmesi i\u00e7in \u00e7e\u015fitli reklam varl\u0131klar\u0131 kullan\u0131labilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunlar\u0131n ba\u015fl\u0131calar\u0131:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u0131sa ba\u015fl\u0131klar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uzun ba\u015fl\u0131klar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\u00e7\u0131klamalar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00f6rseller<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logolar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videolar<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u015feklindedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her reklam alan\u0131n\u0131n format\u0131 farkl\u0131 oldu\u011fu i\u00e7in Google bu varl\u0131klar\u0131 farkl\u0131 kombinasyonlarda kullanabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle yaln\u0131zca tek bir g\u00fc\u00e7l\u00fc reklam metni haz\u0131rlamak yerine <\/span><b>birbiriyle uyumlu ancak farkl\u0131 mesajlar i\u00e7eren yeterli say\u0131da varl\u0131k olu\u015fturmak<\/b><span style=\"font-weight: 400;\"> daha sa\u011fl\u0131kl\u0131 bir yakla\u015f\u0131m olur.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b>Performance Max&#8217;te Audience Signals Ne \u0130\u015fe Yarar?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Audience Signals, Google&#8217;a kampanyan\u0131n ula\u015fmak istedi\u011fi kullan\u0131c\u0131lar hakk\u0131nda ba\u015flang\u0131\u00e7 bilgisi sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin bir markan\u0131n mevcut m\u00fc\u015fteri listesi veya web sitesini daha \u00f6nce ziyaret eden kullan\u0131c\u0131lar\u0131 varsa bu veriler sisteme sinyal olarak sa\u011flanabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kullan\u0131labilecek sinyaller aras\u0131nda:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">m\u00fc\u015fteri listeleri,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">web sitesi ziyaret\u00e7ileri,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">uygulama kullan\u0131c\u0131lar\u0131,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00f6zel segmentler,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ilgi alanlar\u0131,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">belirli kullan\u0131c\u0131 davran\u0131\u015flar\u0131<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">yer alabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Burada \u00f6nemli bir ayr\u0131m vard\u0131r:<\/span><\/p>\n<p><b>Audience Signal kesin bir hedefleme s\u0131n\u0131r\u0131 de\u011fildir.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Yani &#8220;reklam yaln\u0131zca bu kullan\u0131c\u0131lara g\u00f6sterilsin&#8221; anlam\u0131na gelmez. Google bu bilgileri, hedeflenen m\u00fc\u015fterilere benzeyen ve d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirme ihtimali bulunan yeni kullan\u0131c\u0131lar\u0131 ke\u015ffetmek i\u00e7in de kullanabilir.<\/span><\/p>\n<h1><b>Search Themes Nedir ve Nas\u0131l Kullan\u0131l\u0131r?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Search Themes, Performance Max kampanyas\u0131nda Google&#8217;\u0131n yapay zek\u00e2s\u0131na \u00f6nemli arama konular\u0131 hakk\u0131nda ek bilgi vermek i\u00e7in kullan\u0131lan bir sinyaldir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin bir seyahat markas\u0131 i\u00e7in:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">yurt d\u0131\u015f\u0131 turu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avrupa turlar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130talya turu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">k\u00fclt\u00fcr turlar\u0131<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">gibi temalar i\u015fletmenin hangi talep alanlar\u0131na odakland\u0131\u011f\u0131n\u0131 anlatabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search Themes&#8217;i y\u00fczlerce anahtar kelimenin tekrar\u0131ndan olu\u015fan bir liste gibi d\u00fc\u015f\u00fcnmemek gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daha do\u011fru yakla\u015f\u0131m, <\/span><b>web sitesinin veya di\u011fer kampanya sinyallerinin tek ba\u015f\u0131na yeterince anlatamayabilece\u011fi \u00f6nemli arama alanlar\u0131n\u0131 sisteme tan\u0131mlamakt\u0131r.<\/b><\/p>\n<h1><b>Performance Max&#8217;te Final URL Expansion Nedir?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Final URL Expansion, Google&#8217;\u0131n kullan\u0131c\u0131n\u0131n arama niyetine g\u00f6re reklamveren taraf\u0131ndan belirtilen URL yerine web sitesindeki daha alakal\u0131 bir sayfay\u0131 se\u00e7ebilmesini sa\u011flayan \u00f6zelliktir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin reklamveren bir kategori sayfas\u0131 belirlemi\u015f olabilir. Kullan\u0131c\u0131n\u0131n aramas\u0131 ise web sitesindeki belirli bir \u00fcr\u00fcn veya alt kategoriyle daha g\u00fc\u00e7l\u00fc \u015fekilde e\u015fle\u015febilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu durumda sistem daha alakal\u0131 bir landing page se\u00e7ebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak bu \u00f6zellik kullan\u0131l\u0131rken web sitesindeki URL yap\u0131s\u0131 mutlaka kontrol edilmelidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7\u00fcnk\u00fc her web sayfas\u0131 reklam trafi\u011fi almak i\u00e7in uygun de\u011fildir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kariyer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hakk\u0131m\u0131zda<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KVKK<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bas\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Teknik dok\u00fcman<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">gibi sayfalar\u0131n kampanyaya dahil olmas\u0131 istenmeyebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle URL exclusions ve ilgili URL kontrol se\u00e7enekleri Performance Max y\u00f6netiminin \u00f6nemli par\u00e7alar\u0131ndand\u0131r.<\/span><\/p>\n<h1><b>Performance Max&#8217;te Merchant Center Neden \u00d6nemlidir?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">E-ticaret sitelerinde Performance Max performans\u0131n\u0131n \u00f6nemli bir b\u00f6l\u00fcm\u00fc \u00fcr\u00fcn verilerinin kalitesine ba\u011fl\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Merchant Center \u00fczerinden Google&#8217;a g\u00f6nderilen \u00fcr\u00fcn bilgilerinde:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn ad\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\u00e7\u0131klama<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fiyat<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stok durumu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marka<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00f6rsel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn kategorisi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GTIN<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn URL&#8217;si<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">gibi bilgiler bulunabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin reklamda 1.999 TL g\u00f6r\u00fcnen bir \u00fcr\u00fcn\u00fcn web sitesinde 2.499 TL olmas\u0131 kullan\u0131c\u0131 deneyimini olumsuz etkileyebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Benzer \u015fekilde stokta olmayan bir \u00fcr\u00fcn\u00fcn reklam\u0131n\u0131n devam etmesi b\u00fct\u00e7e verimlili\u011fini d\u00fc\u015f\u00fcrebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle e-ticaret Performance Max kampanyalar\u0131nda <\/span><b>Google Ads optimizasyonu ile Merchant Center optimizasyonu birlikte y\u00fcr\u00fct\u00fclmelidir.<\/b><\/p>\n<h1><b>Performance Max&#8217;te D\u00f6n\u00fc\u015f\u00fcm Takibi Nas\u0131l Yap\u0131lmal\u0131?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Performance Max&#8217;in otomatik optimizasyon yapabilmesi i\u00e7in hangi kullan\u0131c\u0131 aksiyonlar\u0131n\u0131n de\u011ferli oldu\u011funu do\u011fru \u015fekilde \u00f6\u011frenmesi gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle d\u00f6n\u00fc\u015f\u00fcm \u00f6l\u00e7\u00fcmlemesi kampanya kurulmadan \u00f6nce kontrol edilmelidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-ticaret sitelerinde temel d\u00f6n\u00fc\u015f\u00fcm genellikle sat\u0131n alma olurken lead generation kampanyalar\u0131nda:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Form g\u00f6nderimi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Telefon aramas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Teklif talebi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Randevu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demo talebi<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">gibi aksiyonlar d\u00f6n\u00fc\u015f\u00fcm olarak de\u011ferlendirilebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buradaki kritik nokta d\u00f6n\u00fc\u015f\u00fcm say\u0131s\u0131ndan \u00e7ok <\/span><b>d\u00f6n\u00fc\u015f\u00fcm kalitesidir.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin bir i\u015fletme i\u00e7in 500 d\u00fc\u015f\u00fck kaliteli form yerine 100 sat\u0131\u015fa d\u00f6n\u00fc\u015fen form daha de\u011ferlidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle m\u00fcmk\u00fcn oldu\u011funda sat\u0131\u015f sonras\u0131 verilerin de reklam platformuna aktar\u0131lmas\u0131 Performance Max optimizasyonunu g\u00fc\u00e7lendirebilir.<\/span><\/p>\n<h1><b>Performance Max&#8217;te Teklif Stratejisi Nas\u0131l Se\u00e7ilir?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Teklif stratejisi kampanyan\u0131n ticari hedefiyle birlikte de\u011ferlendirilmelidir.<\/span><\/p>\n<h3><b>Maksimum D\u00f6n\u00fc\u015f\u00fcm<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ama\u00e7 belirlenen b\u00fct\u00e7eyle m\u00fcmk\u00fcn oldu\u011funca fazla d\u00f6n\u00fc\u015f\u00fcm elde etmektir.<\/span><\/p>\n<h3><b>Hedef CPA<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcm ba\u015f\u0131na hedeflenen maliyet \u00fczerinden optimizasyon yap\u0131l\u0131r.<\/span><\/p>\n<h3><b>Maksimum D\u00f6n\u00fc\u015f\u00fcm De\u011feri<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcmlerin ekonomik de\u011ferlerinin birbirinden farkl\u0131 oldu\u011fu durumlarda kullan\u0131labilir.<\/span><\/p>\n<h3><b>Hedef ROAS<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Reklam harcamas\u0131n\u0131n belirli bir d\u00f6n\u00fc\u015f\u00fcm de\u011ferine ula\u015fmas\u0131 hedeflenir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin e-ticaret sitesinde farkl\u0131 \u00fcr\u00fcnlerin sat\u0131\u015f de\u011ferleri aras\u0131nda b\u00fcy\u00fck fark varsa yaln\u0131zca sipari\u015f say\u0131s\u0131na de\u011fil, <\/span><b>sipari\u015flerin toplam de\u011ferine<\/b><span style=\"font-weight: 400;\"> g\u00f6re optimizasyon yapmak daha anlaml\u0131 olabilir.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1608 size-full\" src=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2026\/09\/Performance-Max-Kampanyalari-Nedir-Google-Adste-Nasil-Kullanilir-2.jpg\" alt=\"\" width=\"810\" height=\"440\" srcset=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2026\/09\/Performance-Max-Kampanyalari-Nedir-Google-Adste-Nasil-Kullanilir-2.jpg 810w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2026\/09\/Performance-Max-Kampanyalari-Nedir-Google-Adste-Nasil-Kullanilir-2-300x163.jpg 300w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2026\/09\/Performance-Max-Kampanyalari-Nedir-Google-Adste-Nasil-Kullanilir-2-768x417.jpg 768w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2026\/09\/Performance-Max-Kampanyalari-Nedir-Google-Adste-Nasil-Kullanilir-2-450x244.jpg 450w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2026\/09\/Performance-Max-Kampanyalari-Nedir-Google-Adste-Nasil-Kullanilir-2-780x424.jpg 780w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<h1><b>Performance Max B\u00fct\u00e7esi Nas\u0131l Belirlenir?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">B\u00fct\u00e7e belirlerken \u00f6nce hedeflenen d\u00f6n\u00fc\u015f\u00fcm hacmi ve kabul edilebilir edinme maliyeti hesaplanmal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayl\u0131k hedef: <\/span><b>500 d\u00f6n\u00fc\u015f\u00fcm<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hedef CPA: <\/span><b>300 TL<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tahmini b\u00fct\u00e7e:<\/span><\/p>\n<p><b>500 \u00d7 300 TL = 150.000 TL<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bu yaln\u0131zca ba\u015flang\u0131\u00e7 planlamas\u0131d\u0131r. Ger\u00e7ek b\u00fct\u00e7e; sekt\u00f6r rekabeti, mevcut d\u00f6n\u00fc\u015f\u00fcm hacmi, sezonluk talep, hesap ge\u00e7mi\u015fi ve hedeflenen b\u00fcy\u00fcme oran\u0131na g\u00f6re de\u011fi\u015febilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6zellikle yeni kampanyalarda b\u00fct\u00e7eyi belirlerken Google&#8217;\u0131n yeterli veri toplayabilece\u011fi bir harcama seviyesine ula\u015fabilmek \u00f6nemlidir.<\/span><\/p>\n<h1><b>Performance Max Kampanyas\u0131 Nas\u0131l Olu\u015fturulur?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Google Ads&#8217;te Performance Max olu\u015ftururken s\u00fcre\u00e7 genel olarak \u015fu s\u0131rayla ilerler:<\/span><\/p>\n<h3><b>1. \u0130\u015f hedefini belirleyin<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sat\u0131\u015f, lead veya farkl\u0131 bir d\u00f6n\u00fc\u015f\u00fcm hedefi se\u00e7ilir.<\/span><\/p>\n<h3><b>2. D\u00f6n\u00fc\u015f\u00fcm hedeflerini kontrol edin<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kampanyan\u0131n optimize olaca\u011f\u0131 aksiyonlar belirlenir.<\/span><\/p>\n<h3><b>3. B\u00fct\u00e7eyi belirleyin<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">G\u00fcnl\u00fck veya kampanya b\u00fct\u00e7esi hedeflenen sonu\u00e7larla ili\u015fkilendirilir.<\/span><\/p>\n<h3><b>4. Teklif stratejisini se\u00e7in<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">CPA, ROAS veya d\u00f6n\u00fc\u015f\u00fcm hacmi hedefi do\u011frultusunda teklif y\u00f6ntemi belirlenir.<\/span><\/p>\n<h3><b>5. Lokasyon ve dil ayarlar\u0131n\u0131 yap\u0131n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Reklamlar\u0131n hangi pazarlarda yay\u0131nlanaca\u011f\u0131 belirlenir.<\/span><\/p>\n<h3><b>6. Asset Group&#8217;lar\u0131 olu\u015fturun<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn veya hizmet yap\u0131s\u0131na g\u00f6re gruplar haz\u0131rlan\u0131r.<\/span><\/p>\n<h3><b>7. Reklam varl\u0131klar\u0131n\u0131 ekleyin<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ba\u015fl\u0131k, a\u00e7\u0131klama, g\u00f6rsel, logo ve video gibi i\u00e7erikler y\u00fcklenir.<\/span><\/p>\n<h3><b>8. Audience Signals ekleyin<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Mevcut m\u00fc\u015fteri ve potansiyel m\u00fc\u015fteri verileri de\u011ferlendirilir.<\/span><\/p>\n<h3><b>9. Search Themes olu\u015fturun<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00d6nemli arama temalar\u0131 sisteme sa\u011flan\u0131r.<\/span><\/p>\n<h3><b>10. URL ayarlar\u0131n\u0131 kontrol edin<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Final URL Expansion ve URL exclusions gibi se\u00e7enekler incelenir.<\/span><\/p>\n<h3><b>11. Kampanyay\u0131 yay\u0131na al\u0131n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yay\u0131n sonras\u0131nda yeterli veri toplanarak performans analizi yap\u0131l\u0131r.<\/span><\/p>\n<h1><b>Performance Max Optimizasyonu Nas\u0131l Yap\u0131l\u0131r?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Performance Max optimizasyonunda tek bir metri\u011fe bakmak yerine kampanyan\u0131n tamam\u0131 de\u011ferlendirilmelidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130lk olarak d\u00f6n\u00fc\u015f\u00fcmlerin ger\u00e7ekten i\u015fletme a\u00e7\u0131s\u0131ndan de\u011ferli olup olmad\u0131\u011f\u0131 kontrol edilmelidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ard\u0131ndan:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asset Group performans\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reklam varl\u0131klar\u0131n\u0131n performans\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Arama kategorileri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn performans\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landing page performans\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yeni m\u00fc\u015fteri kazan\u0131m\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ROAS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcm de\u011feri<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">gibi veriler incelenebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimizasyon s\u00fcrecinde her g\u00fcn b\u00fcy\u00fck de\u011fi\u015fiklikler yapmak yerine yeterli veri biriktikten sonra kontroll\u00fc de\u011fi\u015fiklikler yap\u0131lmas\u0131 daha sa\u011fl\u0131kl\u0131 olabilir.<\/span><\/p>\n<h1><b>Performance Max&#8217;te Hangi Metrikler \u0130zlenmeli?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Kampanyan\u0131n amac\u0131 hangi metriklerin \u00f6ncelikli oldu\u011funu belirler.<\/span><\/p>\n<h3><b>E-ticaret<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sat\u0131\u015f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gelir<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcm de\u011feri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ROAS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ortalama sipari\u015f de\u011feri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yeni m\u00fc\u015fteri say\u0131s\u0131<\/span><\/li>\n<\/ul>\n<h3><b>Lead Generation<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead say\u0131s\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPL<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nitelikli lead oran\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sat\u0131\u015fa d\u00f6n\u00fc\u015fen lead<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri edinme maliyeti<\/span><\/li>\n<\/ul>\n<h3><b>Marka odakl\u0131 kampanyalar<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00f6sterim<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eri\u015fim<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etkile\u015fim<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yeni kullan\u0131c\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marka arama davran\u0131\u015flar\u0131<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00d6zellikle Performance Max&#8217;te <\/span><b>ROAS tek ba\u015f\u0131na yeterli bir ba\u015far\u0131 g\u00f6stergesi de\u011fildir.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Y\u00fcksek ROAS elde edilirken toplam sat\u0131\u015f hacmi d\u00fc\u015f\u00fck kalabilir veya kampanya a\u011f\u0131rl\u0131kl\u0131 olarak zaten markay\u0131 arayan kullan\u0131c\u0131lar\u0131 yakal\u0131yor olabilir.<\/span><\/p>\n<h1><b>Performance Max&#8217;te Marka Trafi\u011fi Nas\u0131l De\u011ferlendirilmeli?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">G\u00fc\u00e7l\u00fc marka bilinirli\u011fine sahip i\u015fletmelerde \u00f6nemli konulardan biri mevcut marka talebi ile yeni talebin birbirinden ayr\u0131lmas\u0131d\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin kullan\u0131c\u0131 zaten:<\/span><\/p>\n<p><b>&#8220;Marka X ayakkab\u0131&#8221;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u015feklinde arama yap\u0131yorsa ve Performance Max bu kullan\u0131c\u0131dan sat\u0131\u015f elde ediyorsa kampanyan\u0131n ROAS&#8217;\u0131 y\u00fcksek \u00e7\u0131kabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak bu kullan\u0131c\u0131 zaten markay\u0131 arad\u0131\u011f\u0131 i\u00e7in reklam\u0131n yeni talep yaratma katk\u0131s\u0131 s\u0131n\u0131rl\u0131 olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle Performance Max performans\u0131 de\u011ferlendirilirken:<\/span><\/p>\n<p><b>Brand Search + Non-Brand Search + Performance Max<\/b><\/p>\n<p><span style=\"font-weight: 400;\">birlikte analiz edilmelidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu yakla\u015f\u0131m kampanyan\u0131n yaln\u0131zca d\u00f6n\u00fc\u015f\u00fcm \u00fcretip \u00fcretmedi\u011fini de\u011fil, <\/span><b>ger\u00e7ekten ne kadar ek de\u011fer yaratt\u0131\u011f\u0131n\u0131<\/b><span style=\"font-weight: 400;\"> anlamaya yard\u0131mc\u0131 olur.<\/span><\/p>\n<h1><b>Performance Max&#8217;in Avantajlar\u0131 Nelerdir?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Performance Max&#8217;in en \u00f6nemli avantaj\u0131, farkl\u0131 Google reklam alanlar\u0131n\u0131n tek bir performans hedefi alt\u0131nda kullan\u0131labilmesidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunun yan\u0131nda:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yapay zek\u00e2 destekli teklif optimizasyonu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Otomatik kullan\u0131c\u0131 ke\u015ffi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7oklu reklam envanterine eri\u015fim<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn bazl\u0131 reklam f\u0131rsatlar\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Farkl\u0131 kreatif formatlar\u0131n birlikte kullan\u0131lmas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcm odakl\u0131 b\u00fct\u00e7e optimizasyonu<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">gibi avantajlar sunabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6zellikle farkl\u0131 Google kanallar\u0131nda ayr\u0131 ayr\u0131 kampanya y\u00f6netmek yerine daha b\u00fct\u00fcnsel bir yap\u0131 olu\u015fturmak isteyen reklamverenler i\u00e7in Performance Max g\u00fc\u00e7l\u00fc bir se\u00e7enek olabilir.<\/span><\/p>\n<h1><b>Performance Max&#8217;in Dezavantajlar\u0131 Nelerdir?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Otomasyonun artmas\u0131 baz\u0131 kontrol alanlar\u0131n\u0131n azalmas\u0131 anlam\u0131na da gelir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6ne \u00e7\u0131kan noktalar:<\/span><\/p>\n<h3><b>Manuel kontrol daha s\u0131n\u0131rl\u0131d\u0131r<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Search kampanyalar\u0131ndaki kadar ayr\u0131nt\u0131l\u0131 keyword y\u00f6netimi yap\u0131lamaz.<\/span><\/p>\n<h3><b>Yanl\u0131\u015f veri yanl\u0131\u015f optimizasyona yol a\u00e7abilir<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google&#8217;a hatal\u0131 d\u00f6n\u00fc\u015f\u00fcm verisi g\u00f6nderilirse sistem yanl\u0131\u015f hedefe do\u011fru optimize olabilir.<\/span><\/p>\n<h3><b>Kanal baz\u0131nda kontrol s\u0131n\u0131rl\u0131d\u0131r<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u00fct\u00e7enin hangi Google kanal\u0131nda ne kadar kullan\u0131laca\u011f\u0131n\u0131 reklamveren her durumda manuel olarak belirleyemez.<\/span><\/p>\n<h3><b>Y\u00fcksek ROAS yan\u0131lt\u0131c\u0131 olabilir<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kampanya y\u00fcksek de\u011ferli ancak d\u00fc\u015f\u00fck hacimli d\u00f6n\u00fc\u015f\u00fcmlere veya mevcut marka talebine yo\u011funla\u015fabilir.<\/span><\/p>\n<h3><b>Kreatif ihtiyac\u0131 y\u00fcksektir<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Farkl\u0131 reklam formatlar\u0131ndan faydalanabilmek i\u00e7in yeterli kalitede reklam varl\u0131\u011f\u0131 haz\u0131rlanmas\u0131 gerekir.<\/span><\/p>\n<h1><b>Performance Max Hangi \u0130\u015fletmeler \u0130\u00e7in Uygundur?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Performance Max \u00f6zellikle d\u00f6n\u00fc\u015f\u00fcm hedefi net olan i\u015fletmeler i\u00e7in de\u011ferlendirilebilir.<\/span><\/p>\n<h3><b>E-ticaret<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn katalo\u011fu geni\u015f ve Merchant Center altyap\u0131s\u0131 g\u00fc\u00e7l\u00fc olan i\u015fletmeler.<\/span><\/p>\n<h3><b>Hizmet i\u015fletmeleri<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Form, telefon veya teklif talebi gibi \u00f6l\u00e7\u00fclebilir d\u00f6n\u00fc\u015f\u00fcmlere sahip i\u015fletmeler.<\/span><\/p>\n<h3><b>Fiziksel ma\u011fazalar<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ma\u011faza ziyaretlerini ve yerel kullan\u0131c\u0131lar\u0131 hedefleyen i\u015fletmeler.<\/span><\/p>\n<h3><b>\u00c7ok kanall\u0131 reklam stratejisi kullanan markalar<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google&#8217;\u0131n farkl\u0131 reklam alanlar\u0131ndan birlikte yararlanmak isteyen i\u015fletmeler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buna kar\u015f\u0131l\u0131k d\u00f6n\u00fc\u015f\u00fcm \u00f6l\u00e7\u00fcmlemesi sa\u011fl\u0131kl\u0131 olmayan veya \u00e7ok az veri \u00fcreten hesaplarda Performance Max&#8217;e ge\u00e7meden \u00f6nce \u00f6l\u00e7\u00fcmleme altyap\u0131s\u0131n\u0131n d\u00fczeltilmesi daha do\u011fru olabilir.<\/span><\/p>\n<h1><b>Performance Max SEO&#8217;yu Etkiler mi?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Performance Max \u00fccretli bir reklam kampanyas\u0131d\u0131r ve organik s\u0131ralamalar\u0131 do\u011frudan art\u0131rmaz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak reklam performans\u0131ndan elde edilen veriler SEO \u00e7al\u0131\u015fmalar\u0131nda kullan\u0131labilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin Performance Max \u00fczerinden hangi \u00fcr\u00fcnlerin, hizmetlerin veya arama temalar\u0131n\u0131n daha fazla d\u00f6n\u00fc\u015f\u00fcm getirdi\u011fi g\u00f6r\u00fclebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu veriler SEO taraf\u0131nda:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">kategori \u00f6nceliklendirmesi,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">i\u00e7erik planlamas\u0131,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">landing page geli\u015ftirmesi,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ticari anahtar kelime se\u00e7imi,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">kullan\u0131c\u0131 niyeti analizi<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">i\u00e7in de\u011ferlendirilebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dolay\u0131s\u0131yla Performance Max ile SEO&#8217;nun do\u011frudan birbirinin yerine ge\u00e7ti\u011fini s\u00f6ylemek do\u011fru de\u011fildir. \u0130ki kanal\u0131n verileri birlikte de\u011ferlendirildi\u011finde daha g\u00fc\u00e7l\u00fc bir arama pazarlamas\u0131 stratejisi olu\u015fturulabilir.<\/span><\/p>\n<h1><b>Performance Max Kampanyalar\u0131nda En S\u0131k Yap\u0131lan Hatalar<\/b><\/h1>\n<h2><b>D\u00f6n\u00fc\u015f\u00fcm hedefini yanl\u0131\u015f belirlemek<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Kampanyan\u0131n sat\u0131\u015f yerine daha kolay ger\u00e7ekle\u015fen ancak i\u015fletme i\u00e7in d\u00fc\u015f\u00fck de\u011ferli aksiyonlara optimize edilmesi performans\u0131 yan\u0131ltabilir.<\/span><\/p>\n<h2><b>T\u00fcm \u00fcr\u00fcnleri tek Asset Group&#8217;a koymak<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Birbirinden farkl\u0131 kullan\u0131c\u0131 ihtiya\u00e7lar\u0131n\u0131n ayn\u0131 reklam mesaj\u0131yla y\u00f6netilmesi kampanyan\u0131n yap\u0131s\u0131n\u0131 zay\u0131flatabilir.<\/span><\/p>\n<h2><b>Merchant Center verilerini kontrol etmemek<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Yanl\u0131\u015f fiyat, stok veya \u00fcr\u00fcn bilgileri reklam performans\u0131n\u0131 olumsuz etkileyebilir.<\/span><\/p>\n<h2><b>URL Expansion&#8217;\u0131 kontrol etmemek<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ticari olmayan sayfalar\u0131n reklam trafi\u011fi almas\u0131na neden olabilir.<\/span><\/p>\n<h2><b>Audience Signals&#8217;\u0131 kesin hedefleme olarak g\u00f6rmek<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Audience Signals, kampanyan\u0131n yaln\u0131zca belirli bir kullan\u0131c\u0131 grubuna reklam g\u00f6stermesini sa\u011flamaz.<\/span><\/p>\n<h2><b>Search Themes&#8217;i gereksiz \u015fekilde \u00e7o\u011faltmak<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7ok say\u0131da benzer arama terimi eklemek yerine kampanyaya ger\u00e7ekten yeni ba\u011flam sa\u011flayan temalara odaklan\u0131lmal\u0131d\u0131r.<\/span><\/p>\n<h2><b>Sadece ROAS&#8217;a bakmak<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sat\u0131\u015f hacmi, yeni m\u00fc\u015fteri, toplam gelir ve k\u00e2rl\u0131l\u0131k gibi ticari g\u00f6stergeler de analiz edilmelidir.<\/span><\/p>\n<h1><b>Performance Max Ba\u015far\u0131s\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Ba\u015far\u0131l\u0131 bir Performance Max kampanyas\u0131n\u0131 yaln\u0131zca &#8220;ka\u00e7 t\u0131klama ald\u0131?&#8221; sorusuyla de\u011ferlendirmek yeterli de\u011fildir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u0131l de\u011ferlendirme \u015fu sorular \u00fczerinden yap\u0131lmal\u0131d\u0131r:<\/span><\/p>\n<p><b>Kampanya hedeflenen d\u00f6n\u00fc\u015f\u00fcm\u00fc sa\u011fl\u0131yor mu?<\/b><\/p>\n<p><b>D\u00f6n\u00fc\u015f\u00fcmlerin kalitesi yeterli mi?<\/b><\/p>\n<p><b>Harcanan b\u00fct\u00e7e kar\u015f\u0131l\u0131\u011f\u0131nda yeterli gelir olu\u015fuyor mu?<\/b><\/p>\n<p><b>Yeni m\u00fc\u015fteriler kazan\u0131l\u0131yor mu?<\/b><\/p>\n<p><b>Hangi \u00fcr\u00fcn veya hizmetler b\u00fcy\u00fcme sa\u011fl\u0131yor?<\/b><\/p>\n<p><b>Kampanya mevcut marka talebini mi yakal\u0131yor, yeni talep de yarat\u0131yor mu?<\/b><\/p>\n<p><b>Reklam varl\u0131klar\u0131 kullan\u0131c\u0131 niyetiyle uyumlu mu?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bu sorular\u0131n birlikte de\u011ferlendirilmesi, Performance Max&#8217;in yaln\u0131zca reklam platformu i\u00e7erisindeki performans\u0131n\u0131 de\u011fil, i\u015fletmeye sa\u011flad\u0131\u011f\u0131 ger\u00e7ek katk\u0131y\u0131 da ortaya koyar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b>Performance Max Kampanyas\u0131 \u0130\u00e7in Kontrol Listesi<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Kampanya yay\u0131na al\u0131nmadan \u00f6nce a\u015fa\u011f\u0131daki kontroller yap\u0131labilir:<\/span><\/p>\n<p><b>\u00d6l\u00e7\u00fcmleme<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcmler do\u011fru tan\u0131mland\u0131 m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcm de\u011ferleri do\u011fru mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GA4 ve Google Ads verileri kontrol edildi mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gerekli durumlarda Enhanced Conversions de\u011ferlendirildi mi?<\/span><\/li>\n<\/ul>\n<p><b>Kampanya<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u015f hedefi do\u011fru belirlendi mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u00fct\u00e7e hedefle uyumlu mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Teklif stratejisi do\u011fru mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lokasyon ayarlar\u0131 do\u011fru mu?<\/span><\/li>\n<\/ul>\n<p><b>Asset<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yeterli ba\u015fl\u0131k haz\u0131r m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\u00e7\u0131klamalar haz\u0131r m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Farkl\u0131 g\u00f6rseller mevcut mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video sa\u011fland\u0131 m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logo do\u011fru mu?<\/span><\/li>\n<\/ul>\n<p><b>Hedefleme sinyalleri<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audience Signals de\u011ferlendirildi mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search Themes belirlendi mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mevcut m\u00fc\u015fteri verileri kullan\u0131labilir mi?<\/span><\/li>\n<\/ul>\n<p><b>Landing page<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL&#8217;ler do\u011fru mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Final URL Expansion kontrol edildi mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gereksiz sayfalar hari\u00e7 tutuldu mu?<\/span><\/li>\n<\/ul>\n<p><b>E-ticaret<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Merchant Center ba\u011flant\u0131s\u0131 do\u011fru mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn feed&#8217;i g\u00fcncel mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fiyat ve stok bilgileri do\u011fru mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn g\u00f6rselleri ve ba\u015fl\u0131klar\u0131 yeterli mi?<\/span><\/li>\n<\/ul>\n<h1><b>Performance Max Hakk\u0131nda S\u0131k Sorulan Sorular<\/b><\/h1>\n<h2><b>Performance Max nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Performance Max, Google&#8217;\u0131n farkl\u0131 reklam kanallar\u0131nda yapay zek\u00e2 destekli optimizasyon yaparak belirlenen d\u00f6n\u00fc\u015f\u00fcm hedeflerine ula\u015fmay\u0131 ama\u00e7layan kampanya t\u00fcr\u00fcd\u00fcr.<\/span><\/p>\n<h2><b>Performance Max \u00fccretsiz mi?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Kampanyan\u0131n olu\u015fturulmas\u0131 i\u00e7in ayr\u0131ca bir \u00fccret al\u0131nmaz. Ancak reklamlar yay\u0131nland\u0131\u011f\u0131nda belirlenen Google Ads b\u00fct\u00e7esi harcan\u0131r.<\/span><\/p>\n<h2><b>Performance Max Search kampanyas\u0131n\u0131n yerine ge\u00e7er mi?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Her durumda hay\u0131r. \u0130ki kampanya farkl\u0131 \u00e7al\u0131\u015fma mant\u0131klar\u0131na sahiptir ve i\u015fletmenin hedeflerine g\u00f6re birlikte kullan\u0131labilir.<\/span><\/p>\n<h2><b>Performance Max&#8217;te anahtar kelime kullan\u0131l\u0131r m\u0131?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Klasik Search kampanyalar\u0131ndaki gibi geleneksel keyword hedefleme temel yap\u0131 de\u011fildir. Search Themes ile Google&#8217;a \u00f6nemli arama temalar\u0131 hakk\u0131nda ek sinyaller verilebilir.<\/span><\/p>\n<h2><b>Performance Max&#8217;te Audience Signals zorunlu mu?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hay\u0131r. Ancak do\u011fru kitle sinyalleri, Google&#8217;\u0131n kampanyan\u0131n hedefledi\u011fi kullan\u0131c\u0131lar\u0131 anlamas\u0131na yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<h2><b>Performance Max&#8217;te video gerekli mi?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Video her kampanya i\u00e7in zorunlu de\u011fildir. Ancak YouTube ve video envanterinden daha etkili yararlanmak isteyen markalar\u0131n kendi video varl\u0131klar\u0131n\u0131 sa\u011flamas\u0131 faydal\u0131 olabilir.<\/span><\/p>\n<h2><b>Performance Max SEO&#8217;yu etkiler mi?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Do\u011frudan etkilemez. Performance Max \u00fccretli reklam kampanyas\u0131d\u0131r. Ancak kampanyadan elde edilen kullan\u0131c\u0131 ve d\u00f6n\u00fc\u015f\u00fcm verileri SEO stratejisinde kullan\u0131labilir.<\/span><\/p>\n<h2><b>Performance Max neden d\u00fc\u015f\u00fck d\u00f6n\u00fc\u015f\u00fcm getiriyor?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bunun nedeni yanl\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm tan\u0131mlamas\u0131, d\u00fc\u015f\u00fck veri hacmi, uygun olmayan teklif hedefi, zay\u0131f reklam varl\u0131klar\u0131, yanl\u0131\u015f landing page, yetersiz b\u00fct\u00e7e veya kampanyan\u0131n yanl\u0131\u015f kullan\u0131c\u0131 sinyalleriyle y\u00f6nlendirilmesi olabilir.<\/span><\/p>\n<h2><b>Performance Max&#8217;te y\u00fcksek ROAS neden yeterli olmayabilir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7\u00fcnk\u00fc y\u00fcksek ROAS, kampanyan\u0131n mutlaka y\u00fcksek b\u00fcy\u00fcme sa\u011flad\u0131\u011f\u0131 anlam\u0131na gelmez. Kampanya mevcut marka talebine yo\u011funla\u015fabilir veya d\u00fc\u015f\u00fck hacimli ancak y\u00fcksek de\u011ferli sat\u0131\u015flar getirebilir. Bu nedenle ROAS&#8217;\u0131n yan\u0131nda d\u00f6n\u00fc\u015f\u00fcm hacmi, toplam gelir ve yeni m\u00fc\u015fteri kazan\u0131m\u0131 da de\u011ferlendirilmelidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Performance Max, Google Ads i\u00e7erisinde farkl\u0131 reklam kanallar\u0131n\u0131 tek bir kampanya yap\u0131s\u0131nda birle\u015ftirerek d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 optimizasyon sa\u011flayan g\u00fc\u00e7l\u00fc bir reklam modelidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak ba\u015far\u0131l\u0131 bir Performance Max kampanyas\u0131 yaln\u0131zca kampanyan\u0131n olu\u015fturulmas\u0131yla ortaya \u00e7\u0131kmaz.<\/span><\/p>\n<p><b>Do\u011fru d\u00f6n\u00fc\u015f\u00fcm verisi, kaliteli reklam varl\u0131klar\u0131, uygun landing page&#8217;ler, do\u011fru \u00fcr\u00fcn bilgileri, anlaml\u0131 hedefleme sinyalleri ve d\u00fczenli performans analizi<\/b><span style=\"font-weight: 400;\"> birlikte \u00e7al\u0131\u015fmal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle Performance Max&#8217;i tamamen Google&#8217;\u0131n y\u00f6netti\u011fi otomatik bir kampanya olarak g\u00f6rmek yerine, Google&#8217;\u0131n yapay zek\u00e2s\u0131n\u0131n do\u011fru kararlar verebilmesi i\u00e7in gerekli verilerin ve reklam varl\u0131klar\u0131n\u0131n do\u011fru \u015fekilde haz\u0131rland\u0131\u011f\u0131 bir sistem olarak de\u011ferlendirmek gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En \u00f6nemli nokta ise \u015fudur:<\/span><\/p>\n<p><b>Performance Max&#8217;te otomasyon artt\u0131k\u00e7a reklamverenin veri kalitesine ve kampanya stratejisine verdi\u011fi \u00f6nem de artar.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>benzer blog yaz\u0131lar\u0131n\u0131 <a href=\"https:\/\/www.theadx.com\/blog\">buradan<\/a> g\u00f6r\u00fcnt\u00fcleyebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads reklamc\u0131l\u0131\u011f\u0131nda kullan\u0131c\u0131lar\u0131n yaln\u0131zca Google Arama sonu\u00e7lar\u0131nda de\u011fil, YouTube, Google Maps, Display, Discover, Gmail ve Shopping gibi farkl\u0131 platformlarda ger\u00e7ekle\u015ftirdi\u011fi etkile\u015fimlerden de yararlanmak m\u00fcmk\u00fcnd\u00fcr. Performance Max kampanyalar\u0131, bu farkl\u0131 reklam alanlar\u0131n\u0131 tek bir kampanya yap\u0131s\u0131 alt\u0131nda birle\u015ftirerek belirlenen d\u00f6n\u00fc\u015f\u00fcm hedeflerine ula\u015fmay\u0131 ama\u00e7lar. Google&#8217;\u0131n yapay zek\u00e2 teknolojilerinden yararlanan Performance Max, reklamverenin sa\u011flad\u0131\u011f\u0131 b\u00fct\u00e7e, d\u00f6n\u00fc\u015f\u00fcm verileri, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":1609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Performance Max Kampanyalar\u0131 Nedir? Google Ads&#039;te Nas\u0131l Kullan\u0131l\u0131r? - Theadx Blog<\/title>\n<meta name=\"description\" content=\"Performance Max, Google Ads&#039;te farkl\u0131 reklam kanallar\u0131n\u0131 tek kampanyada birle\u015ftiren kampanya t\u00fcr\u00fcd\u00fcr.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theadx.com\/blog\/performance-max-kampanyalari-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Performance Max Kampanyalar\u0131 Nedir? 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