{"id":1564,"date":"2026-07-28T07:16:14","date_gmt":"2026-07-28T07:16:14","guid":{"rendered":"https:\/\/www.theadx.com\/blog\/?p=1564"},"modified":"2026-07-28T07:16:14","modified_gmt":"2026-07-28T07:16:14","slug":"v360-nedir-google-adsten-farki-nedir","status":"publish","type":"post","link":"https:\/\/www.theadx.com\/blog\/v360-nedir-google-adsten-farki-nedir\/","title":{"rendered":"V360 Nedir? Google Ads\u2019ten Fark\u0131 Nedir?"},"content":{"rendered":"

Dijital reklamc\u0131l\u0131kta markalar\u0131n hedef kitlelerine ula\u015fmak i\u00e7in kulland\u0131\u011f\u0131 platformlar, kampanya hedeflerine ve medya sat\u0131n alma ihtiya\u00e7lar\u0131na g\u00f6re farkl\u0131la\u015f\u0131r. Google Ads, bir\u00e7ok marka i\u00e7in arama, g\u00f6r\u00fcnt\u00fcl\u00fc reklam, YouTube ve al\u0131\u015fveri\u015f kampanyalar\u0131nda temel reklam platformlar\u0131ndan biridir. Ancak daha geli\u015fmi\u015f medya sat\u0131n alma, programatik reklamc\u0131l\u0131k, premium envanter eri\u015fimi, detayl\u0131 hedefleme ve geli\u015fmi\u015f frekans y\u00f6netimi gibi ihtiya\u00e7lar s\u00f6z konusu oldu\u011funda DV360 daha kapsaml\u0131 bir \u00e7\u00f6z\u00fcm olarak \u00f6ne \u00e7\u0131kar.<\/span><\/p>\n

DV360, yani Display & Video 360, Google Marketing Platform i\u00e7erisinde yer alan geli\u015fmi\u015f bir programatik medya sat\u0131n alma platformudur. Google Ads\u2019e g\u00f6re daha profesyonel, daha kapsaml\u0131 ve daha medya planlama odakl\u0131 bir yap\u0131 sunar. \u00d6zellikle b\u00fcy\u00fck b\u00fct\u00e7eli kampanyalarda, \u00e7ok kanall\u0131 medya y\u00f6netiminde, display, video, connected TV, audio ve premium yay\u0131nc\u0131 envanterlerine eri\u015fimde \u00f6nemli avantajlar sa\u011flar.<\/span><\/p>\n

DV360 Nedir?<\/b><\/h2>\n

Programatik reklamc\u0131l\u0131k, reklam alanlar\u0131n\u0131n manuel pazarl\u0131k s\u00fcre\u00e7leri yerine teknoloji ve veri kullan\u0131larak otomatik \u015fekilde sat\u0131n al\u0131nmas\u0131d\u0131r. DV360 bu s\u00fcre\u00e7te reklamverenlere farkl\u0131 yay\u0131nc\u0131lar, reklam borsalar\u0131, veri sa\u011flay\u0131c\u0131lar\u0131 ve reklam formatlar\u0131 \u00fczerinden merkezi bir kampanya y\u00f6netimi imkan\u0131 sunar.<\/span><\/p>\n

DV360 \u00fczerinden display, video, native, audio ve connected TV gibi farkl\u0131 reklam formatlar\u0131nda kampanyalar olu\u015fturulabilir. Platform, yaln\u0131zca Google\u2019a ait envanterlerle s\u0131n\u0131rl\u0131 de\u011fildir; farkl\u0131 ad exchange\u2019ler, premium yay\u0131nc\u0131lar ve \u00f6zel anla\u015fmalar \u00fczerinden daha geni\u015f bir medya alan\u0131na eri\u015fim sa\u011flar.<\/span><\/p>\n

DV360 Ne \u0130\u015fe Yarar?<\/b><\/h2>\n

DV360, reklamverenlerin dijital medya sat\u0131n alma s\u00fcre\u00e7lerini daha kontroll\u00fc, veri odakl\u0131 ve \u00f6l\u00e7eklenebilir \u015fekilde y\u00f6netmesini sa\u011flar. Platformun temel amac\u0131, do\u011fru kullan\u0131c\u0131ya, do\u011fru reklam mesaj\u0131n\u0131, do\u011fru yerde ve do\u011fru frekansta g\u00f6sterebilmektir.<\/span><\/p>\n

DV360 ile markalar yaln\u0131zca reklam yay\u0131nlamakla kalmaz; ayn\u0131 zamanda medya planlama, hedef kitle olu\u015fturma, envanter se\u00e7imi, frekans kontrol\u00fc, kreatif y\u00f6netimi, optimizasyon ve raporlama s\u00fcre\u00e7lerini de daha geli\u015fmi\u015f \u015fekilde y\u00f6netebilir.<\/span><\/p>\n

\u00d6zellikle marka bilinirli\u011fi, eri\u015fim, de\u011ferlendirme s\u00fcreci ve yeniden pazarlama gibi hedeflerde DV360 g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Bunun yan\u0131nda e-ticaret, lead generation ve performans odakl\u0131 kampanyalarda da do\u011fru kurgu ile etkili sonu\u00e7lar al\u0131nabilir.<\/span><\/p>\n

DV360 Hangi Reklam Formatlar\u0131n\u0131 Destekler?<\/b><\/h2>\n

DV360, farkl\u0131 dijital reklam formatlar\u0131n\u0131 tek bir platform \u00fczerinden y\u00f6netme imkan\u0131 sunar. Bu y\u00f6n\u00fcyle yaln\u0131zca klasik banner reklam platformu olarak d\u00fc\u015f\u00fcn\u00fclmemelidir.<\/span><\/p>\n

Platform \u00fczerinden kullan\u0131labilen ba\u015fl\u0131ca reklam formatlar\u0131 \u015funlard\u0131r:<\/span><\/p>\n

Display reklamlar<\/span>
\n<\/span>Video reklamlar<\/span>
\n<\/span>YouTube reklamlar\u0131<\/span>
\n<\/span>Native reklamlar<\/span>
\n<\/span>Audio reklamlar<\/span>
\n<\/span>Connected TV reklamlar\u0131<\/span>
\n<\/span>Rich media reklamlar<\/span>
\n<\/span>Programatik guaranteed kampanyalar<\/span>
\n<\/span>Private marketplace anla\u015fmalar\u0131<\/span>
\n<\/span>Open auction sat\u0131n almalar\u0131<\/span><\/p>\n

Bu format \u00e7e\u015fitlili\u011fi, markalar\u0131n kullan\u0131c\u0131 yolculu\u011funun farkl\u0131 a\u015famalar\u0131na g\u00f6re medya stratejisi kurmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r.<\/span><\/p>\n

\"\"<\/p>\n

Google Ads Nedir?<\/b><\/h2>\n

Google Ads, Google\u2019\u0131n reklam platformudur ve reklamverenlerin Google Arama, YouTube, Gmail, Display Network, Discover, Maps ve Shopping gibi Google ekosistemi i\u00e7indeki alanlarda reklam yay\u0131nlamas\u0131n\u0131 sa\u011flar.<\/span><\/p>\n

Google Ads \u00f6zellikle arama niyeti y\u00fcksek kullan\u0131c\u0131lar\u0131 yakalamak i\u00e7in g\u00fc\u00e7l\u00fc bir platformdur. Kullan\u0131c\u0131 Google\u2019da bir \u00fcr\u00fcn, hizmet veya bilgi arad\u0131\u011f\u0131nda, reklamverenler ilgili anahtar kelimeler \u00fczerinden bu kullan\u0131c\u0131ya ula\u015fabilir.<\/span><\/p>\n

Google Ads; Search, Performance Max, Display, YouTube, Demand Gen, Shopping ve App kampanyalar\u0131 gibi farkl\u0131 kampanya t\u00fcrleri sunar. Kullan\u0131m\u0131 DV360\u2019a g\u00f6re daha kolayd\u0131r ve k\u00fc\u00e7\u00fck, orta veya b\u00fcy\u00fck \u00f6l\u00e7ekli bir\u00e7ok i\u015fletme taraf\u0131ndan tercih edilir.<\/span><\/p>\n

DV360 ve Google Ads Aras\u0131ndaki Temel Fark Nedir?<\/b><\/h2>\n

DV360 ve Google Ads aras\u0131ndaki temel fark, kullan\u0131m amac\u0131 ve medya sat\u0131n alma kapsam\u0131d\u0131r. Google Ads daha \u00e7ok Google ekosistemi i\u00e7indeki reklam alanlar\u0131na eri\u015fim sa\u011flar. DV360 ise daha geli\u015fmi\u015f programatik medya sat\u0131n alma i\u00e7in kullan\u0131l\u0131r ve Google d\u0131\u015f\u0131 envanterlere de eri\u015fim imkan\u0131 sunar.<\/span><\/p>\n

Google Ads, daha kullan\u0131c\u0131 dostu ve performans odakl\u0131 bir reklam platformudur. DV360 ise daha ileri seviye medya planlama, programatik sat\u0131n alma, premium envanter, frekans y\u00f6netimi ve detayl\u0131 hedefleme ihtiya\u00e7lar\u0131 i\u00e7in uygundur.<\/span><\/p>\n

Basit\u00e7e \u00f6zetlemek gerekirse:<\/span><\/p>\n

Google Ads, reklam y\u00f6netimine daha h\u0131zl\u0131 ve pratik ba\u015flamak isteyen markalar i\u00e7in uygundur.<\/span>
\n<\/span>DV360 ise daha b\u00fcy\u00fck \u00f6l\u00e7ekli, \u00e7ok kanall\u0131 ve geli\u015fmi\u015f medya sat\u0131n alma stratejileri i\u00e7in tercih edilir.<\/span><\/p>\n

DV360 ve Google Ads Kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/b><\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Kriter<\/b><\/td>\nGoogle Ads<\/b><\/td>\nDV360<\/b><\/td>\n<\/tr>\n
Platform yap\u0131s\u0131<\/span><\/td>\nGoogle reklam platformu<\/span><\/td>\nGoogle Marketing Platform i\u00e7inde programatik medya sat\u0131n alma platformu<\/span><\/td>\n<\/tr>\n
Envanter kapsam\u0131<\/span><\/td>\nGoogle ekosistemi ve Google Display Network a\u011f\u0131rl\u0131kl\u0131<\/span><\/td>\nGoogle d\u0131\u015f\u0131 ad exchange\u2019ler, premium yay\u0131nc\u0131lar, \u00f6zel anla\u015fmalar ve daha geni\u015f programatik envanter<\/span><\/td>\n<\/tr>\n
Kullan\u0131m kolayl\u0131\u011f\u0131<\/span><\/td>\nDaha kolay ve kullan\u0131c\u0131 dostu<\/span><\/td>\nDaha teknik ve uzmanl\u0131k gerektirir<\/span><\/td>\n<\/tr>\n
Hedefleme<\/span><\/td>\nAnahtar kelime, kitle, demografi, ilgi alan\u0131, remarketing<\/span><\/td>\nDaha geli\u015fmi\u015f kitle, envanter, veri sa\u011flay\u0131c\u0131 ve anla\u015fma bazl\u0131 hedefleme<\/span><\/td>\n<\/tr>\n
Frekans y\u00f6netimi<\/span><\/td>\nKampanya baz\u0131nda s\u0131n\u0131rl\u0131 kontrol<\/span><\/td>\nPlatformlar ve envanterler aras\u0131 daha geli\u015fmi\u015f frekans kontrol\u00fc<\/span><\/td>\n<\/tr>\n
Reklam formatlar\u0131<\/span><\/td>\nSearch, Display, YouTube, Shopping, PMax, Demand Gen, App<\/span><\/td>\nDisplay, Video, Native, Audio, Connected TV, YouTube, Rich Media<\/span><\/td>\n<\/tr>\n
Medya sat\u0131n alma<\/span><\/td>\nDaha otomatik ve Google odakl\u0131<\/span><\/td>\nOpen auction, private marketplace, programmatic guaranteed gibi farkl\u0131 sat\u0131n alma modelleri<\/span><\/td>\n<\/tr>\n
Raporlama<\/span><\/td>\nKampanya performans\u0131 odakl\u0131<\/span><\/td>\nDaha detayl\u0131 medya, envanter, audience ve placement bazl\u0131 analiz<\/span><\/td>\n<\/tr>\n
Uygun kullan\u0131m<\/span><\/td>\nKOB\u0130\u2019ler, e-ticaret, lead generation, arama kampanyalar\u0131<\/span><\/td>\nB\u00fcy\u00fck markalar, ajanslar, premium medya planlar\u0131, programatik reklamc\u0131l\u0131k<\/span><\/td>\n<\/tr>\n
Stratejik rol<\/span><\/td>\nPerformans ve Google ekosistemi g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc<\/span><\/td>\nGeli\u015fmi\u015f medya planlama ve programatik eri\u015fim<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

DV360\u2019\u0131n Google Ads\u2019e G\u00f6re Avantajlar\u0131 Nelerdir?<\/b><\/h2>\n

DV360\u2019\u0131n en \u00f6nemli avantaj\u0131 daha geni\u015f ve daha kontroll\u00fc medya sat\u0131n alma imkan\u0131 sunmas\u0131d\u0131r. Google Ads \u00e7o\u011funlukla Google\u2019\u0131n kendi reklam ekosistemi i\u00e7inde \u00e7al\u0131\u015f\u0131rken, DV360 farkl\u0131 reklam borsalar\u0131na, yay\u0131nc\u0131lara ve premium envanterlere eri\u015fim sa\u011flayabilir.<\/span><\/p>\n

Daha Geni\u015f Envanter Eri\u015fimi<\/b><\/h2>\n

DV360, Google d\u0131\u015f\u0131ndaki bir\u00e7ok yay\u0131nc\u0131 ve reklam borsas\u0131na eri\u015fim sunabilir. Bu sayede markalar yaln\u0131zca Google Display Network ile s\u0131n\u0131rl\u0131 kalmaz; farkl\u0131 web siteleri, uygulamalar, video platformlar\u0131, connected TV alanlar\u0131 ve premium yay\u0131nc\u0131larla kampanya y\u00fcr\u00fctebilir.<\/span><\/p>\n

Bu \u00f6zellik \u00f6zellikle marka bilinirli\u011fi, eri\u015fim ve prestij odakl\u0131 kampanyalarda \u00f6nemlidir. \u00c7\u00fcnk\u00fc reklamveren, markas\u0131na uygun yay\u0131nc\u0131lar\u0131 ve i\u00e7erik ortamlar\u0131n\u0131 daha detayl\u0131 se\u00e7ebilir.<\/span><\/p>\n

Premium Yay\u0131nc\u0131larla \u00c7al\u0131\u015fma \u0130mkan\u0131<\/b><\/h2>\n

DV360, private marketplace ve programmatic guaranteed gibi sat\u0131n alma modelleriyle premium yay\u0131nc\u0131 envanterlerine eri\u015fim sa\u011flayabilir. Bu modelde reklamverenler belirli yay\u0131nc\u0131larla daha kontroll\u00fc anla\u015fmalar yapabilir.<\/span><\/p>\n

\u00d6rne\u011fin bir otomotiv markas\u0131, yaln\u0131zca g\u00fcvenilir haber sitelerinde veya otomotiv i\u00e7erikleri yay\u0131nlayan premium platformlarda g\u00f6r\u00fcnmek isteyebilir. DV360 bu t\u00fcr medya planlar\u0131n\u0131 daha geli\u015fmi\u015f \u015fekilde y\u00f6netmeye olanak tan\u0131r.<\/span><\/p>\n

Geli\u015fmi\u015f Frekans Kontrol\u00fc<\/b><\/h2>\n

Frekans, bir kullan\u0131c\u0131n\u0131n belirli bir reklam\u0131 ka\u00e7 kez g\u00f6rd\u00fc\u011f\u00fcn\u00fc ifade eder. Google Ads\u2019te frekans kontrol\u00fc yap\u0131labilir; ancak DV360, farkl\u0131 envanterler ve kampanya yap\u0131lar\u0131 aras\u0131nda daha geli\u015fmi\u015f frekans y\u00f6netimi sunar.<\/span><\/p>\n

Bu \u00f6zellik \u00f6zellikle b\u00fcy\u00fck eri\u015fim kampanyalar\u0131nda \u00f6nemlidir. Kullan\u0131c\u0131ya \u00e7ok fazla reklam g\u00f6stermek reklam yorgunlu\u011fu yaratabilir. \u00c7ok az g\u00f6stermek ise mesaj\u0131n yeterince hat\u0131rlanmas\u0131n\u0131 engelleyebilir. DV360, bu dengeyi daha kontroll\u00fc kurmaya yard\u0131mc\u0131 olur.<\/span><\/p>\n

Geli\u015fmi\u015f Hedefleme Se\u00e7enekleri<\/b><\/h2>\n

DV360, hedefleme taraf\u0131nda daha detayl\u0131 se\u00e7enekler sunar. Kitle, demografi, cihaz, lokasyon, i\u00e7erik kategorisi, yay\u0131nc\u0131, placement, deal ID, veri sa\u011flay\u0131c\u0131lar\u0131 ve \u00f6zel kitleler \u00fczerinden daha kapsaml\u0131 kampanya yap\u0131lar\u0131 kurulabilir.<\/span><\/p>\n

Bu da \u00f6zellikle belirli bir hedef kitleye ula\u015fmak isteyen b\u00fcy\u00fck markalar i\u00e7in avantaj sa\u011flar.<\/span><\/p>\n

Brand Safety ve G\u00f6r\u00fcn\u00fcrl\u00fck Kontrol\u00fc<\/b><\/h2>\n

DV360, reklamlar\u0131n hangi i\u00e7eriklerde ve hangi yay\u0131nc\u0131 ortamlar\u0131nda g\u00f6sterilece\u011fini daha detayl\u0131 kontrol etmeye yard\u0131mc\u0131 olur. Brand safety, yani marka g\u00fcvenli\u011fi, reklam\u0131n marka imaj\u0131na zarar verebilecek i\u00e7eriklerin yan\u0131nda g\u00f6r\u00fcnmesini engellemek i\u00e7in kritik bir konudur.<\/span><\/p>\n

DV360\u2019da hassas kategori d\u0131\u015flamalar\u0131, inventory quality ayarlar\u0131, site listeleri, uygulama d\u0131\u015flamalar\u0131 ve \u00fc\u00e7\u00fcnc\u00fc taraf do\u011frulama entegrasyonlar\u0131 gibi daha geli\u015fmi\u015f kontroller kullan\u0131labilir.<\/span><\/p>\n

Google Ads\u2019in DV360\u2019a G\u00f6re Avantajlar\u0131 Nelerdir?<\/b><\/h2>\n

DV360 geli\u015fmi\u015f bir platform olsa da her marka i\u00e7in her zaman en do\u011fru se\u00e7enek olmayabilir. Google Ads baz\u0131 senaryolarda daha pratik, h\u0131zl\u0131 ve verimli olabilir.<\/span><\/p>\n

Daha Kolay Kurulum ve Y\u00f6netim<\/b><\/h2>\n

Google Ads, DV360\u2019a g\u00f6re daha kolay \u00f6\u011frenilen ve y\u00f6netilen bir platformdur. Kampanya olu\u015fturma, hedefleme, b\u00fct\u00e7e y\u00f6netimi ve raporlama s\u00fcre\u00e7leri daha basittir.<\/span><\/p>\n

Bu nedenle k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler, h\u0131zl\u0131 kampanya a\u00e7mak isteyen markalar veya Search odakl\u0131 reklamverenler i\u00e7in Google Ads daha uygun olabilir.<\/span><\/p>\n

Search Kampanyalar\u0131nda Daha G\u00fc\u00e7l\u00fcd\u00fcr<\/b><\/h2>\n

Google Ads\u2019in en g\u00fc\u00e7l\u00fc alan\u0131 Search kampanyalar\u0131d\u0131r. Kullan\u0131c\u0131 bir \u00fcr\u00fcn veya hizmet arad\u0131\u011f\u0131nda do\u011frudan arama sonu\u00e7lar\u0131nda reklam g\u00f6stermek, y\u00fcksek niyetli kullan\u0131c\u0131lar\u0131 yakalamak a\u00e7\u0131s\u0131ndan olduk\u00e7a de\u011ferlidir.<\/span><\/p>\n

DV360 ise Search kampanyalar\u0131 i\u00e7in kullan\u0131lmaz. Bu nedenle arama a\u011f\u0131 reklamlar\u0131 s\u00f6z konusu oldu\u011funda Google Ads temel platformdur.<\/span><\/p>\n

Performance Max ve Shopping Kampanyalar\u0131<\/b><\/h2>\n

Google Ads, Performance Max ve Shopping kampanyalar\u0131yla e-ticaret ve d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 markalar i\u00e7in g\u00fc\u00e7l\u00fc \u00e7\u00f6z\u00fcmler sunar. \u00dcr\u00fcn feed\u2019i \u00fczerinden \u00e7al\u0131\u015fan kampanyalar, otomatik optimizasyon ve Google ekosistemi i\u00e7indeki geni\u015f da\u011f\u0131t\u0131m alanlar\u0131 sayesinde etkili performans sa\u011flayabilir.<\/span><\/p>\n

DV360 ise daha \u00e7ok medya sat\u0131n alma, display, video ve programatik eri\u015fim alanlar\u0131nda \u00f6ne \u00e7\u0131kar.<\/span><\/p>\n

Daha D\u00fc\u015f\u00fck Giri\u015f Bariyeri<\/b><\/h2>\n

DV360 genellikle daha y\u00fcksek b\u00fct\u00e7e, daha geli\u015fmi\u015f medya planlama ve uzmanl\u0131k gerektirir. Google Ads ise daha d\u00fc\u015f\u00fck b\u00fct\u00e7elerle de kullan\u0131labilir. Bu nedenle reklamc\u0131l\u0131\u011fa yeni ba\u015flayan markalar i\u00e7in Google Ads daha eri\u015filebilir bir se\u00e7enektir.<\/span><\/p>\n

DV360 Hangi Markalar \u0130\u00e7in Uygundur?<\/b><\/h2>\n

DV360 \u00f6zellikle belirli bir medya olgunlu\u011funa ula\u015fm\u0131\u015f markalar i\u00e7in uygundur. B\u00fcy\u00fck b\u00fct\u00e7eli kampanyalar y\u00fcr\u00fcten, farkl\u0131 kanallarda eri\u015fim hedefleyen, premium yay\u0131nc\u0131larla \u00e7al\u0131\u015fmak isteyen ve programatik reklamc\u0131l\u0131ktan daha fazla verim almak isteyen markalar DV360\u2019dan faydalanabilir.<\/span><\/p>\n

DV360 \u015fu markalar i\u00e7in daha uygun olabilir:<\/span><\/p>\n

B\u00fcy\u00fck \u00f6l\u00e7ekli markalar<\/span>
\n<\/span>Medya ajanslar\u0131yla \u00e7al\u0131\u015fan \u015firketler<\/span>
\n<\/span>Marka bilinirli\u011fi hedefleyen reklamverenler<\/span>
\n<\/span>Premium yay\u0131nc\u0131 envanteri kullanmak isteyen markalar<\/span>
\n<\/span>Connected TV veya audio reklamlar\u0131 denemek isteyen markalar<\/span>
\n<\/span>Geli\u015fmi\u015f frekans kontrol\u00fcne ihtiya\u00e7 duyan markalar<\/span>
\n<\/span>Programatik medya sat\u0131n alma yapan ekipler<\/span>
\n<\/span>Global veya \u00e7ok pazarl\u0131 reklam stratejisi y\u00fcr\u00fcten markalar<\/span>
\n<\/span>Brand safety hassasiyeti y\u00fcksek olan markalar<\/span><\/p>\n

Google Ads Hangi Markalar \u0130\u00e7in Daha Uygundur?<\/b><\/h2>\n

Google Ads, \u00f6zellikle h\u0131zl\u0131 sonu\u00e7 almak, arama niyeti y\u00fcksek kullan\u0131c\u0131lara ula\u015fmak ve performans odakl\u0131 kampanyalar y\u00fcr\u00fctmek isteyen markalar i\u00e7in uygundur.<\/span><\/p>\n

Google Ads \u015fu markalar i\u00e7in daha uygun olabilir:<\/span><\/p>\n

KOB\u0130\u2019ler<\/span>
\n<\/span>E-ticaret markalar\u0131<\/span>
\n<\/span>Lead generation odakl\u0131 \u015firketler<\/span>
\n<\/span>Yerel i\u015fletmeler<\/span>
\n<\/span>Search kampanyalar\u0131na odaklanan markalar<\/span>
\n<\/span>Shopping veya Performance Max kullanan markalar<\/span>
\n<\/span>D\u00fc\u015f\u00fck veya orta b\u00fct\u00e7eyle reklam veren i\u015fletmeler<\/span>
\n<\/span>H\u0131zl\u0131 kampanya yay\u0131na almak isteyen ekipler<\/span><\/p>\n

DV360 ve Google Ads Birlikte Kullan\u0131labilir mi?<\/b><\/h2>\n

Evet, DV360 ve Google Ads birlikte kullan\u0131labilir. Hatta bir\u00e7ok marka i\u00e7in en do\u011fru yakla\u015f\u0131m bu iki platformu birbirinin alternatifi gibi de\u011fil, birbirini tamamlayan iki farkl\u0131 ara\u00e7 olarak de\u011ferlendirmektir.<\/span><\/p>\n

Google Ads, y\u00fcksek niyetli arama trafi\u011fini yakalamak i\u00e7in kullan\u0131labilir. DV360 ise marka bilinirli\u011fi, video, display, connected TV, premium yay\u0131nc\u0131 eri\u015fimi ve yeniden pazarlama gibi alanlarda destekleyici rol \u00fcstlenebilir.<\/span><\/p>\n

\u00d6rne\u011fin bir otomotiv markas\u0131 yeni bir model lansman\u0131 yap\u0131yorsa, DV360 ile premium yay\u0131nc\u0131larda video ve display reklamlar\u0131yla fark\u0131ndal\u0131k yaratabilir. Google Ads ile de kullan\u0131c\u0131lar\u0131n model ad\u0131, fiyat, test s\u00fcr\u00fc\u015f\u00fc veya bayi aramalar\u0131 yakalanabilir.<\/span><\/p>\n

Bu \u015fekilde DV360 \u00fcst ve orta funnel\u2019da talep yarat\u0131rken, Google Ads alt funnel\u2019da talebi kar\u015f\u0131layabilir.<\/span><\/p>\n

DV360 Sat\u0131n Alma Modelleri Nelerdir?<\/b><\/h2>\n

DV360\u2019da farkl\u0131 medya sat\u0131n alma modelleri kullan\u0131labilir. Bu modeller kampanya hedefi, yay\u0131nc\u0131 ili\u015fkisi, b\u00fct\u00e7e ve kontrol ihtiyac\u0131na g\u00f6re se\u00e7ilir.<\/span><\/p>\n

Open Auction<\/b><\/h2>\n

Open auction, reklam alanlar\u0131n\u0131n a\u00e7\u0131k art\u0131rma modeliyle sat\u0131n al\u0131nd\u0131\u011f\u0131 yap\u0131d\u0131r. Reklamverenler farkl\u0131 yay\u0131nc\u0131 envanterleri i\u00e7in ger\u00e7ek zamanl\u0131 teklif verir. Daha geni\u015f eri\u015fim sa\u011flar; ancak kontrol ihtiyac\u0131 daha y\u00fcksek olabilir.<\/span><\/p>\n

Private Marketplace<\/b><\/h2>\n

Private marketplace, belirli yay\u0131nc\u0131larla daha kontroll\u00fc anla\u015fmalar \u00fczerinden reklam alan\u0131 sat\u0131n alma modelidir. Bu model, premium envanter eri\u015fimi ve marka g\u00fcvenli\u011fi a\u00e7\u0131s\u0131ndan avantaj sa\u011flar.<\/span><\/p>\n

Programmatic Guaranteed<\/b><\/h2>\n

Programmatic guaranteed, reklamveren ve yay\u0131nc\u0131 aras\u0131nda belirli bir envanter, fiyat ve hacim \u00fczerinden yap\u0131lan daha garantili sat\u0131n alma modelidir. Geleneksel direkt sat\u0131n alma ile programatik teknolojinin birle\u015fimi gibi d\u00fc\u015f\u00fcn\u00fclebilir.<\/span><\/p>\n

Preferred Deals<\/b><\/h2>\n

Preferred deals, reklamverenin belirli bir yay\u0131nc\u0131 envanterine \u00f6ncelikli eri\u015fim sa\u011flad\u0131\u011f\u0131 sat\u0131n alma modelidir. A\u00e7\u0131k art\u0131rma rekabetinden \u00f6nce belirli bir fiyat \u00fczerinden sat\u0131n alma f\u0131rsat\u0131 sunabilir.<\/span><\/p>\n

DV360\u2019da Hedefleme Nas\u0131l Yap\u0131l\u0131r?<\/b><\/h2>\n

DV360 hedefleme yap\u0131s\u0131 olduk\u00e7a kapsaml\u0131d\u0131r. Kampanya hedeflerine g\u00f6re farkl\u0131 hedefleme kombinasyonlar\u0131 olu\u015fturulabilir.<\/span><\/p>\n

Ba\u015fl\u0131ca hedefleme alanlar\u0131 \u015funlard\u0131r:<\/span><\/p>\n