{"id":1369,"date":"2025-12-23T08:53:00","date_gmt":"2025-12-23T08:53:00","guid":{"rendered":"https:\/\/www.theadx.com\/blog\/?p=1369"},"modified":"2025-12-23T08:53:00","modified_gmt":"2025-12-23T08:53:00","slug":"meta-cpas-reklamlari","status":"publish","type":"post","link":"https:\/\/www.theadx.com\/blog\/meta-cpas-reklamlari\/","title":{"rendered":"Meta CPAS Reklamlar\u0131 Nedir?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Meta CPAS (Collaborative Performance Advertising Solution), markalar\u0131n Meta reklam platformu (<a href=\"https:\/\/www.facebook.com\/business\/goals\/run-facebook-ad-campaigns\">Facebook \u2013 Instagram<\/a>) \u00fczerinden <\/span><b>pazar yeri sat\u0131\u015flar\u0131n\u0131 art\u0131rmak i\u00e7in<\/b><span style=\"font-weight: 400;\"> kulland\u0131\u011f\u0131 geli\u015fmi\u015f bir kampanya modelidir. Marka ile pazar yeri aras\u0131nda \u00f6zel bir entegrasyon ger\u00e7ekle\u015ftirilir ve reklam sonu\u00e7lar\u0131 ger\u00e7ek zamanl\u0131 sat\u0131\u015f verileriyle e\u015fle\u015ftirilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu model sayesinde i\u015fletmeler,<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hangi \u00fcr\u00fcnlerin sat\u0131ld\u0131\u011f\u0131n\u0131,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hangi reklamlar\u0131n sat\u0131\u015f getirdi\u011fini,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sepet, sat\u0131\u015f ve gelir verilerini<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <b>do\u011frudan Meta Ads Manager i\u00e7inde g\u00f6rebilir.<\/b><b><\/p>\n<p><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu \u00f6zellik CPAS\u2019i, klasik trafik kampanyalar\u0131ndan \u00e7ok daha g\u00fc\u00e7l\u00fc ve performans odakl\u0131 h\u00e2le getirir.<\/span><\/p>\n<h2><b>Meta CPAS Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CPAS\u2019\u0131n temel \u00e7al\u0131\u015fma mant\u0131\u011f\u0131 \u015fu \u00fc\u00e7 ad\u0131m \u00fczerinden ilerler:<\/span><\/p>\n<h3><b>1. Pazar Yeri &amp; Meta Entegrasyonu<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pazar yeri (\u00f6rne\u011fin Trendyol veya Hepsiburada), markaya \u00f6zel bir <\/span><b>CPAS katalo\u011fu<\/b><span style=\"font-weight: 400;\"> olu\u015fturur. Bu katalog Meta Ads Manager\u2019a ba\u011flan\u0131r.<\/span><\/p>\n<h3><b>2. \u00dcr\u00fcn Katalo\u011fu \u00dczerinden Dinamik Reklam Yay\u0131n\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Marka, bu katalogla <\/span><b>dinamik reklam<\/b><span style=\"font-weight: 400;\"> olu\u015fturur.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Meta, kullan\u0131c\u0131n\u0131n davran\u0131\u015flar\u0131na g\u00f6re pazar yerindeki \u00fcr\u00fcnleri otomatik olarak reklama ta\u015f\u0131r.<\/span><\/p>\n<h3><b>3. Sat\u0131\u015f Verilerinin Reklama Yans\u0131mas\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">CPAS sayesinde, pazar yerindeki sipari\u015fler Meta paneline ta\u015f\u0131n\u0131r. B\u00f6ylece sat\u0131\u015flar \u00f6l\u00e7\u00fcl\u00fcr ve ger\u00e7ek ROAS hesaplan\u0131r.<\/span><\/p>\n<h2><b>Meta CPAS Kullanman\u0131n Avantajlar\u0131<\/b><\/h2>\n<h4><b>Ger\u00e7ek sat\u0131\u015f verisi payla\u015f\u0131m\u0131:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> CPAS, pazar yeri sat\u0131\u015flar\u0131n\u0131 Meta\u2019ya g\u00f6nderdi\u011fi i\u00e7in marka, hangi reklam\u0131n ne kadar gelir getirdi\u011fini g\u00f6r\u00fcr.<\/span><\/h4>\n<h4><b>Dinamik reklam ile daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Sepete eklenen, g\u00f6r\u00fcnt\u00fclenen ve benzer \u00fcr\u00fcnler otomatik olarak ki\u015fiye \u00f6zel g\u00f6sterilir.<\/span><\/h4>\n<h4><b>Pazar yeri avantaj\u0131:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Trendyol gibi platformlarda marka prestiji artar, kampanyalara dahil olmak kolayla\u015f\u0131r.<\/span><\/h4>\n<h4><b>B\u00fct\u00e7e verimlili\u011fi:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Meta algoritmas\u0131 sat\u0131\u015f verisi ald\u0131\u011f\u0131 i\u00e7in hedeflemeleri \u00e7ok daha do\u011fru optimize eder.<\/span><\/h4>\n<h2><b>Meta CPAS\u2019ten Kimler Yararlanabilir?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trendyol, Hepsiburada, N11, Amazon gibi pazar yerlerinde sat\u0131\u015f yapan markalar<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kendi e-ticaret sitesi olmayan markalar<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-ticaret sitesi olup pazar yeri sat\u0131\u015flar\u0131n\u0131 b\u00fcy\u00fctmek isteyen markalar<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u00fcy\u00fck \u00fcr\u00fcn katalo\u011funa sahip i\u015fletmeler<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00d6zellikle <\/span><b>kozmetik, tekstil, elektronik, anne-bebek, ev dekorasyonu, spor \u00fcr\u00fcnleri<\/b><span style=\"font-weight: 400;\"> gibi kategorilerde CPAS \u00e7ok y\u00fcksek performans verir.<\/span><\/p>\n<h1><b>CPAS Kampanya Optimizasyon Stratejileri: Performans\u0131 Art\u0131rman\u0131n En Etkili Yollar\u0131<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Meta CPAS (Collaborative Performance Advertising Solution), markalar\u0131n pazar yeri sat\u0131\u015flar\u0131n\u0131 Meta reklamlar\u0131 \u00fczerinden optimize etmelerini sa\u011flayan en g\u00fc\u00e7l\u00fc performans modellerinden biridir. Ancak ba\u015far\u0131l\u0131 bir CPAS performans\u0131, yaln\u0131zca katalo\u011fu ba\u011flamakla elde edilmez; do\u011fru segmentasyon, do\u011fru b\u00fct\u00e7e y\u00f6netimi ve do\u011fru kreatif stratejileri gerektirir.<\/span><\/p>\n<h2><b>Hedef Kitle Segmentasyonu ve Custom Audience Kullan\u0131m\u0131<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CPAS kampanyalar\u0131n\u0131n performans\u0131n\u0131n b\u00fcy\u00fck k\u0131sm\u0131 do\u011fru hedefleme stratejilerine dayan\u0131r. Meta, CPAS kampanyalar\u0131nda geni\u015f hedefleme kullanabilse de do\u011fru segmentasyon d\u00f6n\u00fc\u015f\u00fcm\u00fc ciddi \u015fekilde art\u0131r\u0131r.<\/span><\/p>\n<h3><b>1. Web ve App Etkile\u015fimlerine G\u00f6re Segmentasyon<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn g\u00f6r\u00fcnt\u00fcleyenler<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sepete ekleyenler<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sat\u0131n alma yapanlar<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Bu kitleler \u00f6zellikle <\/span><i><span style=\"font-weight: 400;\">retargeting<\/span><\/i><span style=\"font-weight: 400;\"> a\u015famas\u0131nda y\u00fcksek performans \u00fcretir.<\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/li>\n<\/ul>\n<h3><b>2. Pazar Yeri Etkile\u015fimlerine Dayal\u0131 Kitleler<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trendyol \/ Hepsiburada \u00fczerinden \u00fcr\u00fcn g\u00f6r\u00fcnt\u00fcleyen veya sepete ekleyen kullan\u0131c\u0131lar\u0131n Meta\u2019ya sinyal g\u00f6ndermesi sayesinde y\u00fcksek kaliteli custom audience olu\u015fturulabilir.<\/span><\/p>\n<h3><b>3. Lookalike Audience Kullan\u0131m\u0131<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sat\u0131n alanlara benzer kitle<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sepete ekleyenlere benzer kitle<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn g\u00f6r\u00fcnt\u00fcleyenlere benzer kitle<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Bu segmentler, CPAS kampanyalar\u0131n\u0131n \u00f6l\u00e7eklenmesini sa\u011flar.<\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/li>\n<\/ul>\n<h3><b>4. Geni\u015f Hedefleme (Advantage Audience)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Meta algoritmas\u0131 sat\u0131\u015f sinyali ald\u0131k\u00e7a geni\u015f hedefleme daha iyi performans verir. Yeni m\u00fc\u015fteri kazan\u0131m\u0131 i\u00e7in idealdir.<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1370 aligncenter\" src=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/12\/Meta-CPAS.webp\" alt=\"\" width=\"950\" height=\"452\" srcset=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/12\/Meta-CPAS.webp 1366w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/12\/Meta-CPAS-300x143.webp 300w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/12\/Meta-CPAS-1024x487.webp 1024w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/12\/Meta-CPAS-768x365.webp 768w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/12\/Meta-CPAS-450x214.webp 450w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/12\/Meta-CPAS-780x371.webp 780w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/h2>\n<h2><b>B\u00fct\u00e7e Da\u011f\u0131l\u0131m\u0131 ve Teklif Stratejileri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CPAS kampanyalar\u0131nda b\u00fct\u00e7e ve teklif ayarlar\u0131, performans\u0131 do\u011frudan belirler.<\/span><\/p>\n<h3><b>B\u00fct\u00e7e Da\u011f\u0131l\u0131m\u0131 \u00d6nerileri<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">%60: Retargeting (sepete ekleyen &amp; g\u00f6r\u00fcnt\u00fcleyen)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">%40: Prospecting (yeni m\u00fc\u015fteri kazan\u0131m\u0131 \u2013 lookalike veya geni\u015f hedefleme)<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn kategorisi ve marj de\u011ferine g\u00f6re oranlar de\u011fi\u015febilir, ancak temel prensip:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <b>En s\u0131cak kullan\u0131c\u0131ya daha fazla b\u00fct\u00e7e.<\/b><\/p>\n<h3><b>Teklif Stratejileri<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">CPAS kampanyalar\u0131nda kullan\u0131labilecek stratejiler:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lowest Cost (Otomatik Teklif):<\/b><span style=\"font-weight: 400;\"> Ba\u015flang\u0131\u00e7 ve \u00f6l\u00e7ekleme i\u00e7in en verimli y\u00f6ntem.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost Cap:<\/b><span style=\"font-weight: 400;\"> Belirli bir CPA hedefiniz varsa idealdir.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Minimum ROAS:<\/b><span style=\"font-weight: 400;\"> Marj\u0131 d\u00fc\u015f\u00fck markalar taraf\u0131ndan tercih edilir.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CPAS\u2019ta genellikle <\/span><i><span style=\"font-weight: 400;\">lowest cost<\/span><\/i><span style=\"font-weight: 400;\"> daha stabil sonu\u00e7 verir \u00e7\u00fcnk\u00fc algoritma sat\u0131\u015f sinyalini iyi kullan\u0131r.<\/span><\/p>\n<h2><b>Kreatif ve G\u00f6rsel Optimizasyonu<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CPAS kampanyalar\u0131 dinamik reklam yap\u0131s\u0131yla \u00e7al\u0131\u015f\u0131r, ancak kreatif optimizasyon performans\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde etkiler.<\/span><\/p>\n<h3><b>1. \u00dcr\u00fcn G\u00f6rseli Kalitesi<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fck<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Arka plan\u0131 sade<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00fcm \u00fcr\u00fcnlerde tutarl\u0131 stil<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Pazar yeri g\u00f6rselleriniz ne kadar kaliteli ise reklam performans\u0131 o kadar iyile\u015fir.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h3><b>2. Katalog Overlay Kullan\u0131m\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Baz\u0131 markalar katalog \u00fczerine:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cKargo Bedava\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c\u00dccretsiz \u0130ade\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c\u0130ndirim %30\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> gibi overlay\u2019ler ekleyerek CTR ve d\u00f6n\u00fc\u015f\u00fcm\u00fc art\u0131r\u0131r.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h3><b>3. Video Dinamik Reklamlar\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Katalog + video kombinasyonu, \u00f6zellikle moda ve kozmetik sekt\u00f6r\u00fcnde g\u00fc\u00e7l\u00fc bir performans \u00fcretir.<\/span><\/p>\n<h3><b>4. Mobil \u00d6ncelikli Tasar\u0131m<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131n %90\u2019\u0131ndan fazlas\u0131 mobilden geldi\u011fi i\u00e7in t\u00fcm kreatiflerin mobil uyumlu olmas\u0131 gerekir.<\/span><\/p>\n<h2><b>CPAS Performans Metrikleri ve Analiz Y\u00f6ntemleri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CPAS kampanyalar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 anlamak i\u00e7in yaln\u0131zca sat\u0131\u015f say\u0131s\u0131na bakmak yeterli de\u011fildir. A\u015fa\u011f\u0131daki analiz y\u00f6ntemleri performans\u0131 do\u011fru \u015fekilde \u00f6l\u00e7menizi sa\u011flar:<\/span><\/p>\n<h3><b>1. Funnel Bazl\u0131 Analiz<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00f6r\u00fcnt\u00fcleme \u2192<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sepete Ekleme \u2192<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sat\u0131n Alma<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu ad\u0131mlar aras\u0131ndaki kay\u0131p oranlar\u0131n\u0131 analiz etmek optimizasyon i\u00e7in kritik \u00f6nemdedir.<\/span><\/p>\n<h3><b>2. \u00dcr\u00fcn Bazl\u0131 Performans \u00d6l\u00e7\u00fcm\u00fc<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00fcm \u00fcr\u00fcnler e\u015fit performans g\u00f6stermez.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u015eu analizler yap\u0131lmal\u0131d\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En \u00e7ok satan \u00fcr\u00fcnler<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reklamda g\u00f6sterildi\u011fi h\u00e2lde d\u00f6n\u00fc\u015fmeyen \u00fcr\u00fcnler<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u00e2r marj\u0131 d\u00fc\u015f\u00fck \/ y\u00fcksek \u00fcr\u00fcnlerin ROAS performans\u0131<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h3><b>3. Kitle Bazl\u0131 Performans<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Retargeting vs Prospecting kar\u015f\u0131la\u015ft\u0131rmas\u0131 mutlaka yap\u0131lmal\u0131d\u0131r.<\/span><\/p>\n<h3><b>4. Kanal\u2013Pazar Yeri Uyumu<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Meta \u2192 Trendyol sat\u0131\u015flar\u0131<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Meta \u2192 Hepsiburada sat\u0131\u015flar\u0131<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Her pazar yeri farkl\u0131 d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/span><\/p>\n<h2><b>Temel KPI\u2019lar: ROAS, CTR, Conversion Rate<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CPAS de\u011ferlendirmesinde en kritik KPI\u2019lar \u015funlard\u0131r:<\/span><\/p>\n<h3><b>ROAS (Return on Ad Spend)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Harcanan her 1 TL\u2019nin ka\u00e7 TL sat\u0131\u015f getirdi\u011fini g\u00f6sterir. CPAS kampanyalar\u0131nda en \u00f6nemli metrik ROAS\u2019t\u0131r.<\/span><\/p>\n<h3><b>CTR (Click Through Rate)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Reklama t\u0131klama oran\u0131n\u0131 g\u00f6sterir ve kreatif ba\u015far\u0131s\u0131n\u0131 yans\u0131t\u0131r.<\/span><\/p>\n<h3><b>Conversion Rate<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Reklama t\u0131klayanlar\u0131n ka\u00e7\u0131n\u0131n sat\u0131n alma yapt\u0131\u011f\u0131d\u0131r.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u00dcr\u00fcn fiyat\u0131, kategori, pazar yeri pozisyonu gibi fakt\u00f6rlere g\u00f6re de\u011fi\u015fir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CPAS kampanyalar\u0131 genellikle normal conversion rate ortalamalar\u0131n\u0131n \u00fczerinde performans g\u00f6sterir \u00e7\u00fcnk\u00fc kullan\u0131c\u0131 zaten \u00fcr\u00fcne ilgi duymaktad\u0131r.<\/span><\/p>\n<h2><b>Attribution Window ve D\u00f6n\u00fc\u015f\u00fcm \u00d6l\u00e7\u00fcm\u00fc<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CPAS\u2019ta d\u00f6n\u00fc\u015f\u00fcm \u00f6l\u00e7\u00fcm\u00fc pazar yeri ile Meta aras\u0131ndaki entegrasyon sayesinde yap\u0131l\u0131r.<\/span><\/p>\n<h3><b>Attribution Window Nedir?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131n\u0131n reklam\u0131 g\u00f6rd\u00fckten veya t\u0131klad\u0131ktan ne kadar s\u00fcre sonra yapt\u0131\u011f\u0131 sat\u0131n alman\u0131n reklama atfedilece\u011fini belirleyen s\u00fcre penceresidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta\u2019da yayg\u0131n olarak kullan\u0131lan atama pencereleri:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1-day view<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">7-day click<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1-day click<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CPAS kampanyalar\u0131nda <\/span><b>7-day click<\/b><span style=\"font-weight: 400;\"> genellikle daha do\u011fru veri sa\u011flar.<\/span><\/p>\n<h3><b>Pazar Yeri \u2013 Meta Veri E\u015fle\u015fmesi<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trendyol, Hepsiburada gibi platformlar sat\u0131\u015f ID\u2019lerini Meta\u2019ya g\u00f6ndererek ger\u00e7ek sat\u0131\u015f verisini e\u015fle\u015ftirir. Bu, CPAS\u2019\u0131 klasik reklam modellerinden ay\u0131ran en kritik noktad\u0131r.<\/span><\/p>\n<h3><b>Veri Gecikmesi<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Baz\u0131 pazar yerlerinde sat\u0131\u015f verisi Meta\u2019ya birka\u00e7 saat gecikmeli d\u00fc\u015fer. Bu normaldir ve analiz yap\u0131l\u0131rken dikkate al\u0131nmal\u0131d\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Di\u011fer blog yaz\u0131lar\u0131m\u0131za <a href=\"https:\/\/www.theadx.com\/blog\/\">buradan<\/a> ula\u015fabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta CPAS (Collaborative Performance Advertising Solution), markalar\u0131n Meta reklam platformu (Facebook \u2013 Instagram) \u00fczerinden pazar yeri sat\u0131\u015flar\u0131n\u0131 art\u0131rmak i\u00e7in kulland\u0131\u011f\u0131 geli\u015fmi\u015f bir kampanya modelidir. Marka ile pazar yeri aras\u0131nda \u00f6zel bir entegrasyon ger\u00e7ekle\u015ftirilir ve reklam sonu\u00e7lar\u0131 ger\u00e7ek zamanl\u0131 sat\u0131\u015f verileriyle e\u015fle\u015ftirilir. Bu model sayesinde i\u015fletmeler, Hangi \u00fcr\u00fcnlerin sat\u0131ld\u0131\u011f\u0131n\u0131, Hangi reklamlar\u0131n sat\u0131\u015f getirdi\u011fini, Sepet, sat\u0131\u015f ve [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":1371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta CPAS Reklamlar\u0131 Nedir? - Theadx Blog<\/title>\n<meta name=\"description\" content=\"Meta CPAS (Collaborative Performance Advertising Solution), markalar\u0131n Meta reklam platformu (Facebook \u2013 Instagram) \u00fczerinden pazar yeri sat\u0131\u015flar\u0131n\u0131 art\u0131rmak i\u00e7in kulland\u0131\u011f\u0131 geli\u015fmi\u015f bir kampanya modelidir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theadx.com\/blog\/meta-cpas-reklamlari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta CPAS Reklamlar\u0131 Nedir? 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