{"id":1236,"date":"2025-10-24T13:31:57","date_gmt":"2025-10-24T13:31:57","guid":{"rendered":"https:\/\/www.theadx.com\/blog\/?p=1236"},"modified":"2025-10-24T13:35:24","modified_gmt":"2025-10-24T13:35:24","slug":"donusum-orani-conversion-rate-nedir","status":"publish","type":"post","link":"https:\/\/www.theadx.com\/blog\/donusum-orani-conversion-rate-nedir\/","title":{"rendered":"D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 (Conversion Rate) Nedir?"},"content":{"rendered":"

Dijital pazarlamada en \u00f6nemli performans g\u00f6stergelerinden biri olan d\u00f6n\u00fc\u015f\u00fcm oran\u0131, bir web sitesine veya dijital kampanyaya gelen kullan\u0131c\u0131lar\u0131n belirlenen hedef davran\u0131\u015flar\u0131 ger\u00e7ekle\u015ftirme y\u00fczdesini ifade eder. Bu hedef, bir \u00fcr\u00fcn sat\u0131n almak, form doldurmak, e-posta b\u00fcltenine abone olmak, uygulama indirmek veya ileti\u015fime ge\u00e7mek gibi aksiyonlar olabilir.<\/span>
\n<\/span> K\u0131saca, <\/span>d\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/b> (Conversion Rate), ziyaret\u00e7ilerin markan\u0131zla etkile\u015fime girip hedefledi\u011finiz davran\u0131\u015f\u0131 ne kadar s\u0131kl\u0131kla ger\u00e7ekle\u015ftirdi\u011fini \u00f6l\u00e7er.<\/span><\/p>\n

\"D\u00f6n\u00fc\u015f\u00fcm<\/p>\n

D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nas\u0131l Hesaplan\u0131r?<\/b><\/h2>\n

D\u00f6n\u00fc\u015f\u00fcm oran\u0131 olduk\u00e7a basit bir form\u00fclle hesaplan\u0131r:<\/span><\/p>\n

D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 = (D\u00f6n\u00fc\u015f\u00fcm Say\u0131s\u0131 \/ Toplam Ziyaret\u00e7i Say\u0131s\u0131) x 100<\/b><\/p>\n

\u00d6rne\u011fin, bir e-ticaret sitenize 10.000 ki\u015fi geldi ve 300 ki\u015fi al\u0131\u015fveri\u015f yapt\u0131ysa, d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z:<\/span>
\n<\/span> (300 \/ 10.000) x 100 = <\/span>%3<\/b> olacakt\u0131r.<\/span><\/p>\n

Bu oran, kampanyalar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131, kullan\u0131c\u0131 deneyiminizin etkinli\u011fini ve dijital stratejilerinizin performans\u0131n\u0131 anlamak a\u00e7\u0131s\u0131ndan kritik bir metriktir.<\/span><\/p>\n

D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Neden \u00d6nemlidir?<\/b><\/h2>\n

D\u00f6n\u00fc\u015f\u00fcm oran\u0131, dijital pazarlama faaliyetlerinin verimlili\u011fini \u00f6l\u00e7menin en do\u011frudan yollar\u0131ndan biridir.<\/span>
\n<\/span> Sadece trafi\u011fi art\u0131rmak yeterli de\u011fildir; \u00f6nemli olan gelen kullan\u0131c\u0131lar\u0131n <\/span>sat\u0131n alma veya etkile\u015fim<\/b> davran\u0131\u015f\u0131 g\u00f6stermesidir.<\/span>
\n<\/span> Y\u00fcksek bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131, reklam b\u00fct\u00e7enizin etkin kullan\u0131ld\u0131\u011f\u0131n\u0131 ve web sitenizin kullan\u0131c\u0131lar\u0131 ikna etme g\u00fcc\u00fcn\u00fcn y\u00fcksek oldu\u011funu g\u00f6sterir.<\/span>
\n<\/span> D\u00fc\u015f\u00fck d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ise kullan\u0131c\u0131 deneyiminde, i\u00e7erik yap\u0131s\u0131nda veya hedef kitle e\u015fle\u015fmesinde sorun olabilece\u011fine i\u015faret eder.<\/span><\/p>\n

Ayr\u0131ca, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 markan\u0131n gelirini do\u011frudan etkiler. K\u00fc\u00e7\u00fck bir art\u0131\u015f bile \u00f6nemli farklar yaratabilir. \u00d6rne\u011fin %2\u2019lik bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 %3\u2019e \u00e7\u0131karmak, ayn\u0131 trafikle <\/span>%50 daha fazla sat\u0131\u015f<\/b> elde etmek anlam\u0131na gelir.<\/span><\/p>\n

D\u00f6n\u00fc\u015f\u00fcm T\u00fcrleri<\/b><\/h2>\n

D\u00f6n\u00fc\u015f\u00fcmler, markan\u0131n hedeflerine g\u00f6re farkl\u0131 t\u00fcrlerde s\u0131n\u0131fland\u0131r\u0131labilir:<\/span><\/p>\n

    \n
  1. Mikro D\u00f6n\u00fc\u015f\u00fcmler:<\/b>
    \n<\/b> Kullan\u0131c\u0131n\u0131n nihai sat\u0131n alma \u00f6ncesinde ger\u00e7ekle\u015ftirdi\u011fi k\u00fc\u00e7\u00fck ama \u00f6nemli etkile\u015fimlerdir. \u00d6rne\u011fin sepete \u00fcr\u00fcn eklemek, formun ilk ad\u0131m\u0131n\u0131 doldurmak veya bir rehberi indirmek mikro d\u00f6n\u00fc\u015f\u00fcmlerdir.<\/span><\/li>\n
  2. Makro D\u00f6n\u00fc\u015f\u00fcmler:<\/b>
    \n<\/b> As\u0131l hedeflenen aksiyonlard\u0131r. \u00d6rne\u011fin \u00fcr\u00fcn sat\u0131n alma, form g\u00f6nderme veya \u00fcyelik olu\u015fturma makro d\u00f6n\u00fc\u015f\u00fcm olarak kabul edilir.<\/span><\/li>\n<\/ol>\n

    Bu iki d\u00f6n\u00fc\u015f\u00fcm t\u00fcr\u00fcn\u00fc birlikte analiz etmek, kullan\u0131c\u0131 yolculu\u011fundaki zay\u0131f noktalar\u0131 tespit etmeye yard\u0131mc\u0131 olur.<\/span><\/p>\n

    \"D\u00f6n\u00fc\u015f\u00fcm<\/p>\n

    D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131 Etkileyen Fakt\u00f6rler<\/b><\/h2>\n

    D\u00f6n\u00fc\u015f\u00fcm oran\u0131 sadece reklamlardan de\u011fil, kullan\u0131c\u0131 deneyiminden, web sitesinin tasar\u0131m\u0131ndan ve i\u00e7erik stratejisinden de etkilenir.<\/span><\/p>\n

    Bir web sitesinin d\u00f6n\u00fc\u015f\u00fcm performans\u0131n\u0131 belirleyen ba\u015fl\u0131ca unsurlar \u015funlard\u0131r:<\/span><\/p>\n

    Kullan\u0131c\u0131 Deneyimi (UX):<\/b> Ziyaret\u00e7inin arad\u0131\u011f\u0131 bilgiye kolay ula\u015fmas\u0131, h\u0131zl\u0131 y\u00fcklenen sayfalar ve sezgisel bir aray\u00fcz d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 do\u011frudan etkiler.<\/span><\/p>\n

    Mobil Uyumluluk:<\/b> Art\u0131k kullan\u0131c\u0131lar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu mobil cihazlardan al\u0131\u015fveri\u015f yap\u0131yor. Mobil deneyimi zay\u0131f bir site, y\u00fcksek oranda potansiyel m\u00fc\u015fteri kayb\u0131na yol a\u00e7ar.<\/span><\/p>\n

    Sayfa Y\u00fcklenme H\u0131z\u0131:<\/b> Her saniye, ziyaret\u00e7inin kalma karar\u0131n\u0131 etkiler. Google verilerine g\u00f6re 3 saniyeden uzun s\u00fcrede a\u00e7\u0131lan sitelerde hemen \u00e7\u0131kma oran\u0131 %50\u2019ye kadar y\u00fckselebilir.<\/span><\/p>\n

    G\u00fcven Unsurlar\u0131:<\/b> SSL sertifikas\u0131, a\u00e7\u0131k iade politikalar\u0131, m\u00fc\u015fteri yorumlar\u0131 ve g\u00fcvenilir \u00f6deme altyap\u0131s\u0131, kullan\u0131c\u0131lar\u0131n sat\u0131n alma karar\u0131n\u0131 olumlu etkiler.<\/span><\/p>\n

    Reklam Uyumlu\u011fu:<\/b> Reklamda verilen mesaj ile a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131n (landing page) uyumlu olmamas\u0131, kullan\u0131c\u0131 g\u00fcvenini zedeler ve d\u00f6n\u00fc\u015f\u00fcm\u00fc d\u00fc\u015f\u00fcr\u00fcr.<\/span><\/p>\n

    D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131 Art\u0131rmak \u0130\u00e7in Etkili Y\u00f6ntemler<\/b><\/h2>\n

    D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rmak, yaln\u0131zca trafi\u011fi b\u00fcy\u00fctmekten \u00e7ok daha stratejik bir s\u00fcre\u00e7tir.<\/span>
    \n<\/span> \u0130\u015fte etkili birka\u00e7 y\u00f6ntem:<\/span><\/p>\n

      \n
    • A\/B Testleri:<\/b> Sayfa d\u00fczeni, buton rengi, ba\u015fl\u0131k veya CTA (Call to Action) metinlerinde k\u00fc\u00e7\u00fck de\u011fi\u015fiklikler yaparak hangi versiyonun daha fazla d\u00f6n\u00fc\u015f\u00fcm getirdi\u011fini \u00f6l\u00e7\u00fcn.<\/span> <\/li>\n
    • Net ve \u0130kna Edici Mesajlar:<\/b> Ziyaret\u00e7i sayfaya geldi\u011finde birka\u00e7 saniye i\u00e7inde neden sizden al\u0131\u015fveri\u015f yapmas\u0131 gerekti\u011fini anlamal\u0131.<\/span> <\/li>\n
    • CTA Optimizasyonu:<\/b> \u201cSat\u0131n Al\u201d veya \u201cHemen Ba\u015fvur\u201d gibi eylem \u00e7a\u011fr\u0131lar\u0131 net, g\u00f6r\u00fcn\u00fcr ve duygusal bir ton ta\u015f\u0131mal\u0131d\u0131r.<\/span> <\/li>\n
    • Sosyal Kan\u0131t:<\/b> M\u00fc\u015fteri yorumlar\u0131, kullan\u0131c\u0131 puanlamalar\u0131 ve ba\u015far\u0131 hik\u00e2yeleri g\u00fcveni art\u0131rarak d\u00f6n\u00fc\u015f\u00fcm\u00fc te\u015fvik eder.<\/span> <\/li>\n
    • Basitle\u015ftirilmi\u015f Formlar:<\/b> Gereksiz alanlar\u0131 azalt\u0131n, kullan\u0131c\u0131dan sadece gerekli bilgileri isteyin. Uzun formlar, potansiyel m\u00fc\u015fterilerin s\u00fcreci terk etmesine yol a\u00e7ar.<\/span> <\/li>\n
    • Retargeting (Yeniden Pazarlama):<\/b> Siteyi ziyaret eden ancak sat\u0131n alma yapmayan kullan\u0131c\u0131lar\u0131, hedefli reklamlarla yeniden yakalayarak d\u00f6n\u00fc\u015f\u00fcm olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131n.<\/span>
      \n<\/span><\/li>\n<\/ul>\n

      D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 ile \u0130lgili \u00d6l\u00e7\u00fcmleme ve Analiz<\/b><\/h2>\n

      Google Analytics, Google Ads ve Meta Ads Manager gibi ara\u00e7lar, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 detayl\u0131 bir \u015fekilde takip etmenize olanak tan\u0131r.<\/span>
      \n<\/span> Hedef tan\u0131mlamalar\u0131 (Goals) ve e-ticaret izleme kodlar\u0131yla, hangi sayfalar\u0131n veya kampanyalar\u0131n en fazla d\u00f6n\u00fc\u015f\u00fcm getirdi\u011fini analiz edebilirsiniz.<\/span>
      \n<\/span> Ayr\u0131ca, kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 anlamak i\u00e7in \u0131s\u0131 haritalar\u0131 (Hotjar, Microsoft Clarity gibi) kullanarak hangi alanlarda t\u0131klama yo\u011funlu\u011fu oldu\u011funu ve kullan\u0131c\u0131lar\u0131n nerede s\u00fcreci terk etti\u011fini g\u00f6zlemleyebilirsiniz.<\/span><\/p>\n

      Google Optimize (ve Alternatifleri)<\/b><\/h2>\n

      Google Optimize, uzun y\u0131llar boyunca CRO d\u00fcnyas\u0131n\u0131n en pop\u00fcler ara\u00e7lar\u0131ndan biri oldu. A\/B testleri, sayfa varyasyonlar\u0131 ve kullan\u0131c\u0131 deneyimi testleri yapmaya imk\u00e2n tan\u0131yordu. Ancak Google Optimize\u2019in 2023 sonunda kapat\u0131lmas\u0131yla birlikte bir\u00e7ok marka <\/span>alternatif ara\u00e7lara<\/b> y\u00f6neldi.<\/span><\/p>\n

      Optimize\u2019ye Alternatif Ara\u00e7lar:<\/b><\/p>\n

        \n
      • VWO (Visual Website Optimizer):<\/b> Kullan\u0131c\u0131 davran\u0131\u015f analizleri, A\/B testleri ve \u0131s\u0131 haritalar\u0131yla detayl\u0131 test imk\u00e2n\u0131 sunar.<\/span> <\/li>\n
      • Optimizely:<\/b> Geli\u015fmi\u015f segmentasyon, derin analitik ve yapay zeka destekli varyasyon \u00f6nerileriyle \u00f6ne \u00e7\u0131kar.<\/span> <\/li>\n
      • Convert.com:<\/b> \u00d6zellikle e-ticaret siteleri i\u00e7in g\u00fcvenli ve GDPR uyumlu A\/B test altyap\u0131s\u0131 sa\u011flar.<\/span> <\/li>\n<\/ul>\n

        Bu ara\u00e7lar sayesinde markalar, site tasar\u0131mlar\u0131n\u0131 veriye dayal\u0131 olarak test edip optimize edebilir.<\/span><\/p>\n

        Hotjar<\/b><\/h2>\n

        Hotjar, kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 anlaman\u0131n en etkili yollar\u0131ndan birini sunar.<\/span>
        \n<\/span> Is\u0131 haritalar\u0131, kullan\u0131c\u0131 oturum kay\u0131tlar\u0131 ve anket \u00f6zellikleriyle, ziyaret\u00e7ilerin sayfan\u0131zda <\/span>nerede vakit ge\u00e7irdi\u011fini, nerede t\u0131kland\u0131\u011f\u0131n\u0131 ve nerede s\u00fcreci terk etti\u011fini<\/b> g\u00f6sterir.<\/span><\/p>\n

        Hotjar \u00f6zellikle:<\/span><\/p>\n

          \n
        • \u201cSepet ad\u0131m\u0131nda kullan\u0131c\u0131 neden vazge\u00e7iyor?\u201d<\/span> <\/li>\n
        • \u201cCTA butonu yeterince dikkat \u00e7ekici mi?\u201d<\/span> <\/li>\n
        • \u201cFormlar \u00e7ok mu uzun?\u201d<\/span>
          \n<\/span> gibi sorulara yan\u0131t arayan pazarlama ekipleri i\u00e7in son derece de\u011ferlidir.<\/span> <\/li>\n<\/ul>\n

          Elde edilen veriler, tasar\u0131m ve i\u00e7erik stratejilerini yeniden \u015fekillendirmede do\u011frudan kullan\u0131l\u0131r.<\/span><\/p>\n

          Crazy Egg<\/b><\/h2>\n

          Crazy Egg, Hotjar\u2019a benzer bir mant\u0131kla \u00e7al\u0131\u015fsa da, <\/span>\u0131s\u0131 haritalar\u0131na ek olarak kayd\u0131rma haritalar\u0131 (scroll maps)<\/b> ve <\/span>A\/B testleri<\/b> de sunar.<\/span>
          \n<\/span> B\u00f6ylece kullan\u0131c\u0131lar\u0131n sayfan\u0131n hangi b\u00f6l\u00fcmlerinde vakit ge\u00e7irdi\u011fini ve hangi noktadan sonra ilgisini kaybetti\u011fini anlayabilirsiniz.<\/span><\/p>\n

          \u00d6zellikle uzun sat\u0131\u015f sayfalar\u0131 veya i\u00e7erik odakl\u0131 bloglarda, \u201ckullan\u0131c\u0131 nerede kopuyor\u201d sorusuna net cevap verir. Ayr\u0131ca raporlar\u0131 kolay anla\u015f\u0131l\u0131r g\u00f6rselle\u015ftirmelerle sunar, bu da teknik olmayan ekiplerin de veriyi yorumlamas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r.<\/span><\/p>\n

          Microsoft Clarity<\/b><\/h2>\n

          Microsoft Clarity, \u00fccretsiz bir d\u00f6n\u00fc\u015f\u00fcm optimizasyon arac\u0131d\u0131r ve \u00f6zellikle yeni ba\u015flayanlar i\u00e7in idealdir.<\/span>
          \n<\/span> Kullan\u0131c\u0131lar\u0131n sitedeki t\u00fcm oturumlar\u0131n\u0131 kaydeder, \u0131s\u0131 haritalar\u0131 olu\u015fturur ve dikkat da\u011f\u0131tan unsurlar\u0131 tespit eder.<\/span><\/p>\n

          Clarity\u2019nin en g\u00fc\u00e7l\u00fc yan\u0131, <\/span>AI destekli analizleri<\/b> ve <\/span>GDPR uyumlulu\u011fu<\/b>dur.<\/span>
          \n<\/span> Google Analytics ile entegre \u00e7al\u0131\u015fabilir, bu sayede davran\u0131\u015fsal analizleri d\u00f6n\u00fc\u015f\u00fcm verileriyle ili\u015fkilendirebilirsiniz.<\/span><\/p>\n

          Ayr\u0131ca Clarity\u2019nin \u201crage click\u201d (kullan\u0131c\u0131n\u0131n sinirle tekrar t\u0131klama yapt\u0131\u011f\u0131 yerler) gibi \u00f6zel metrikleri, kullan\u0131c\u0131 deneyimi sorunlar\u0131n\u0131 \u00e7ok h\u0131zl\u0131 ortaya \u00e7\u0131kar\u0131r.<\/span><\/p>\n

          Unbounce<\/b><\/h2>\n

          Unbounce, d\u00f6n\u00fc\u015f\u00fcm optimizasyonunun bir di\u011fer kritik alan\u0131 olan <\/span>landing page (a\u00e7\u0131l\u0131\u015f sayfas\u0131) optimizasyonuna<\/b> odaklan\u0131r.<\/span>
          \n<\/span> Kod bilgisi olmadan sayfalar tasarlayabilir, farkl\u0131 versiyonlar \u00fczerinde A\/B testleri ger\u00e7ekle\u015ftirebilirsiniz.<\/span><\/p>\n

          Yapay zeka destekli \u201cSmart Traffic\u201d \u00f6zelli\u011fi, her kullan\u0131c\u0131y\u0131 davran\u0131\u015f\u0131na g\u00f6re en uygun sayfa varyasyonuna y\u00f6nlendirir. Bu da manuel test s\u00fcre\u00e7lerinden \u00e7ok daha h\u0131zl\u0131 sonu\u00e7 al\u0131nmas\u0131n\u0131 sa\u011flar.<\/span><\/p>\n

          Unbounce, \u00f6zellikle reklam kampanyalar\u0131ndan gelen trafi\u011fin d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc art\u0131rmak isteyen pazarlamac\u0131lar i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r.<\/span><\/p>\n

          HubSpot CRO Ara\u00e7lar\u0131<\/b><\/h2>\n

          HubSpot\u2019un pazarlama otomasyonu platformu, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu i\u00e7in u\u00e7tan uca bir \u00e7\u00f6z\u00fcm sunar.<\/span>
          \n<\/span> Form optimizasyonu, lead scoring, kullan\u0131c\u0131 segmentasyonu ve ak\u0131ll\u0131 i\u00e7erik y\u00f6netimi gibi \u00f6zelliklerle sadece web sitesi de\u011fil, t\u00fcm m\u00fc\u015fteri yolculu\u011fu optimize edilebilir.<\/span><\/p>\n

          Ayr\u0131ca CRM ile tam entegre \u00e7al\u0131\u015ft\u0131\u011f\u0131 i\u00e7in d\u00f6n\u00fc\u015f\u00fcmler sadece site i\u00e7i de\u011fil, sat\u0131\u015f ekibi performans\u0131na kadar takip edilebilir.<\/span><\/p>\n

          Google Analytics 4 (GA4)<\/b><\/h2>\n

          GA4, d\u00f6n\u00fc\u015f\u00fcm optimizasyonunda temel analitik ara\u00e7lardan biridir.<\/span>
          \n<\/span> D\u00f6n\u00fc\u015f\u00fcm hunilerini (funnels), kullan\u0131c\u0131 yollar\u0131n\u0131 (paths) ve etkile\u015fim oranlar\u0131n\u0131 detayl\u0131 olarak incelemenizi sa\u011flar.<\/span>
          \n<\/span> Ayr\u0131ca, hangi kaynaklardan gelen kullan\u0131c\u0131lar\u0131n daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oran\u0131na sahip oldu\u011funu tespit ederek <\/span>reklam b\u00fct\u00e7esini optimize etme<\/b> imk\u00e2n\u0131 sunar.<\/span><\/p>\n

          GA4\u2019\u00fcn \u201cEvents\u201d yap\u0131s\u0131 sayesinde form doldurma, buton t\u0131klamas\u0131 veya sayfa ge\u00e7i\u015fi gibi t\u00fcm eylemler \u00f6l\u00e7\u00fcmlenebilir.<\/span>
          \n<\/span> Bu veriler, CRO stratejilerinin temelini olu\u015fturur.<\/span><\/p>\n

          SessionCam ve FullStory<\/b><\/h2>\n

          Bu iki ara\u00e7, geli\u015fmi\u015f kullan\u0131c\u0131 analizi ve oturum kayd\u0131 \u00f6zellikleriyle \u00f6ne \u00e7\u0131kar.<\/span>
          \n<\/span> FullStory, kullan\u0131c\u0131 deneyimi hatalar\u0131n\u0131 (\u00f6rne\u011fin, bozuk butonlar, hata mesajlar\u0131, ge\u00e7 a\u00e7\u0131lan sayfalar) tespit ederek do\u011frudan geli\u015ftirici ekibe aktar\u0131r.<\/span>
          \n<\/span> SessionCam ise kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 istatistiksel olarak analiz ederek <\/span>hangi sayfalar\u0131n iyile\u015ftirilmesi gerekti\u011fini \u00f6nceliklendirir.<\/b><\/p>\n

          B\u00f6ylece optimizasyon s\u00fcreci hem pazarlama hem de yaz\u0131l\u0131m ekipleri aras\u0131nda k\u00f6pr\u00fc kurar.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

          Dijital pazarlamada en \u00f6nemli performans g\u00f6stergelerinden biri olan d\u00f6n\u00fc\u015f\u00fcm oran\u0131, bir web sitesine veya dijital kampanyaya gelen kullan\u0131c\u0131lar\u0131n belirlenen hedef davran\u0131\u015flar\u0131 ger\u00e7ekle\u015ftirme y\u00fczdesini ifade eder. Bu hedef, bir \u00fcr\u00fcn sat\u0131n almak, form doldurmak, e-posta b\u00fcltenine abone olmak, uygulama indirmek veya ileti\u015fime ge\u00e7mek gibi aksiyonlar olabilir. K\u0131saca, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 (Conversion Rate), ziyaret\u00e7ilerin markan\u0131zla etkile\u015fime girip hedefledi\u011finiz […]<\/p>\n","protected":false},"author":2,"featured_media":1237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\nD\u00f6n\u00fc\u015f\u00fcm Oran\u0131 (Conversion Rate) Nedir?<\/title>\n<meta name=\"description\" content=\"D\u00f6n\u00fc\u015f\u00fcm oran\u0131, ziyaret\u00e7ilerin markan\u0131zla etkile\u015fime girip hedefledi\u011finiz davran\u0131\u015f\u0131 ne kadar s\u0131kl\u0131kla ger\u00e7ekle\u015ftirdi\u011fini \u00f6l\u00e7er.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theadx.com\/blog\/donusum-orani-conversion-rate-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta 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