{"id":1232,"date":"2025-10-21T12:53:44","date_gmt":"2025-10-21T12:53:44","guid":{"rendered":"https:\/\/www.theadx.com\/blog\/?p=1232"},"modified":"2025-10-21T12:53:44","modified_gmt":"2025-10-21T12:53:44","slug":"ctv-connected-tv-reklamciligi-nedir","status":"publish","type":"post","link":"https:\/\/www.theadx.com\/blog\/ctv-connected-tv-reklamciligi-nedir\/","title":{"rendered":"CTV (Connected TV) Reklamc\u0131l\u0131\u011f\u0131 Nedir?"},"content":{"rendered":"

Dijitalle\u015fmenin televizyon d\u00fcnyas\u0131na en \u00f6nemli yans\u0131malar\u0131ndan biri, CTV yani Connected TV reklamc\u0131l\u0131\u011f\u0131d\u0131r. CTV, internete ba\u011fl\u0131 televizyonlar \u00fczerinden yay\u0131nlanan dijital reklamlar\u0131 ifade eder. Ak\u0131ll\u0131 televizyonlar, medya kutular\u0131, oyun konsollar\u0131 veya yay\u0131n uygulamalar\u0131 \u00fczerinden kullan\u0131c\u0131lar\u0131n internete ba\u011flanarak i\u00e7erik izledi\u011fi t\u00fcm ortamlarda CTV reklamc\u0131l\u0131\u011f\u0131 kullan\u0131labilir. Bu reklam modeli, hem geleneksel televizyonun y\u00fcksek eri\u015fim g\u00fcc\u00fcn\u00fc hem de dijital reklamc\u0131l\u0131\u011f\u0131n \u00f6l\u00e7\u00fclebilir yap\u0131s\u0131n\u0131 bir araya getirir.<\/span><\/p>\n

CTV ve Geleneksel TV Reklamc\u0131l\u0131\u011f\u0131 Aras\u0131ndaki Farklar<\/b><\/h2>\n

Geleneksel televizyon reklamlar\u0131nda bir marka, geni\u015f bir kitleye ayn\u0131 anda ula\u015f\u0131r; ancak bu kitle \u00e7o\u011fu zaman hedef odakl\u0131 de\u011fildir. CTV reklamc\u0131l\u0131\u011f\u0131 ise hedeflemeyi merkeze al\u0131r. Reklamlar, izleyicinin ya\u015f\u0131na, lokasyonuna, ilgi alanlar\u0131na, hatta izleme al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re ki\u015fiselle\u015ftirilebilir.<\/span><\/p>\n

1) Temel tan\u0131m ve izleme bi\u00e7imi<\/b><\/h3>\n

Geleneksel TV, lineer yay\u0131n ak\u0131\u015f\u0131 i\u00e7inde, belirli saat ve program bloklar\u0131nda reklamlar\u0131n yerle\u015ftirildi\u011fi bir modeldir. CTV ise internete ba\u011fl\u0131 TV\u2019lerde (ak\u0131ll\u0131 TV, set-top box, oyun konsolu vb.) yay\u0131n uygulamalar\u0131 \u00fczerinden on-demand i\u00e7erik t\u00fcketimi s\u0131ras\u0131nda g\u00f6sterilen dijital video reklamlard\u0131r. Yani geleneksel TV \u201cyay\u0131n ak\u0131\u015f\u0131 odakl\u0131\u201d, CTV \u201ckullan\u0131c\u0131 odakl\u0131 ve iste\u011fe ba\u011fl\u0131 izleme\u201d temellidir.<\/span><\/p>\n

2) Hedefleme kabiliyeti<\/b><\/h3>\n

Geleneksel TV\u2019de hedefleme, esasen kanal, program t\u00fcr\u00fc, g\u00fcn\/saat ve demografik tahminler \u00fczerinden yap\u0131l\u0131r. CTV\u2019de hedefleme \u00e7ok daha gran\u00fclerdir: hane\/cihaz temelli, ilgi alan\u0131, davran\u0131\u015f, lokasyon, first-party veri segmentleri, hatta ge\u00e7mi\u015f izleme al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re kurgulanabilir. Bu da medya israf\u0131n\u0131 azalt\u0131r ve d\u00f6n\u00fc\u015f\u00fcm olas\u0131l\u0131\u011f\u0131n\u0131 y\u00fckseltir.<\/span><\/p>\n

3) Sat\u0131n alma ve planlama<\/b><\/h3>\n

Geleneksel TV sat\u0131n almas\u0131 GRP\/TRP, eri\u015fim ve frekans hedefleriyle spot planlamas\u0131 \u00fczerinden y\u00fcr\u00fcr. CTV taraf\u0131nda sat\u0131n alma \u00e7o\u011funlukla programatik yap\u0131l\u0131r: a\u00e7\u0131k art\u0131rma (auction), sabit CPM\u2019li garantili anla\u015fmalar (programmatic guaranteed) veya \u00f6zel pazarlar (PMP). Bu yap\u0131, daha esnek b\u00fct\u00e7e y\u00f6netimi ve anl\u0131k \u00f6l\u00e7eklenme sa\u011flar.<\/span><\/p>\n

4) \u00d6l\u00e7\u00fcmleme ve at\u0131f<\/b><\/h3>\n

Klasik TV \u00f6l\u00e7\u00fcm\u00fc panel bazl\u0131 reytinglerle yap\u0131l\u0131r; spot-bazl\u0131 raporlama vard\u0131r ama bireysel temas ve sonras\u0131 davran\u0131\u015f net izlenemez. CTV, dijital do\u011fas\u0131 gere\u011fi g\u00f6sterim, g\u00f6r\u00fcn\u00fcrl\u00fck, tamamlanma oran\u0131 (VTR), co-viewing varsay\u0131mlar\u0131, post-view\/site ziyareti ve hatta cross-device at\u0131f modelleriyle \u00f6l\u00e7\u00fclebilir. Marka lift \u00e7al\u0131\u015fmalar\u0131 ve incremental reach analizi de CTV\u2019de daha pratik raporlan\u0131r.<\/span><\/p>\n

5) Optimizasyon h\u0131z\u0131<\/b><\/h3>\n

Geleneksel TV\u2019de optimizasyon, haftal\u0131k\/ayl\u0131k plan revizyonlar\u0131yla s\u0131n\u0131rl\u0131d\u0131r. CTV\u2019de kreatif, hedefleme ve yay\u0131nc\u0131 karmas\u0131 ger\u00e7ek zamanl\u0131 performansa g\u00f6re g\u00fcncellenebilir. Frekans s\u0131n\u0131r\u0131, capping, cihaz k\u0131r\u0131l\u0131m\u0131 gibi ayarlar anl\u0131k optimize edilerek verim art\u0131r\u0131l\u0131r.<\/span><\/p>\n

6) Kreatif formatlar ve etkile\u015fim<\/b><\/h3>\n

Geleneksel TV tam ekran video format\u0131yla g\u00fc\u00e7l\u00fc bir hik\u00e2ye anlat\u0131m\u0131 sunar; ancak etkile\u015fim s\u0131n\u0131rl\u0131d\u0131r. CTV, tam ekran video avantaj\u0131n\u0131 korurken interaktif katmanlar, QR kodla ikinci ekrana y\u00f6nlendirme, shoppable veya \u201cremind me\/add to cart\u201d gibi performans odakl\u0131 \u00f6zellikler ekleyebilir. B\u00f6ylece marka bilinirli\u011fi ile sat\u0131n alma niyeti aras\u0131nda k\u00f6pr\u00fc kurulur.<\/span><\/p>\n

7) Eri\u015fim ve kapsama<\/b><\/h3>\n

Geleneksel TV, canl\u0131 yay\u0131n ve y\u00fcksek ortak izlenme (co-viewing) sayesinde h\u0131zl\u0131 eri\u015fim sa\u011flar, \u00f6zellikle b\u00fcy\u00fck kitle hedeflerinde h\u00e2l\u00e2 g\u00fc\u00e7l\u00fcd\u00fcr. CTV, lineer TV izlemeyi azaltan gen\u00e7 ve dijital a\u011f\u0131rl\u0131kl\u0131 kitlelere ula\u015fmada, ayr\u0131ca lineer planlara \u201cinkremental eri\u015fim\u201d eklemede \u00fcst\u00fcnd\u00fcr. Hibrit kullan\u0131m genellikle toplam eri\u015fimi maksimize eder.<\/span><\/p>\n

8) Maliyet ve fiyatlama<\/b><\/h3>\n

TV taraf\u0131nda maliyetler GRP\/spot paketleri \u00fczerinden; CTV\u2019de genellikle CPM bazl\u0131d\u0131r. CTV CPM\u2019leri premium envanterde y\u00fcksek olabilir; ancak geli\u015fmi\u015f hedefleme ve israf\u0131n d\u00fc\u015fmesi toplam edinim maliyetini dengeleyebilir. Do\u011fru frekans y\u00f6netimi ve yay\u0131nc\u0131 se\u00e7imi maliyeti belirgin \u015fekilde iyile\u015ftirir.<\/span><\/p>\n

9) Frekans kontrol\u00fc ve doygunluk<\/b><\/h3>\n

Geleneksel TV\u2019de frekans kontrol\u00fc program\/kanal kombinasyonuyla yakla\u015f\u0131k y\u00f6netilir. CTV\u2019de kullan\u0131c\u0131\/cihaz bazl\u0131 capping uygulanabildi\u011fi i\u00e7in a\u015f\u0131r\u0131 tekrar (ad fatigue) minimize edilir; farkl\u0131 yay\u0131nc\u0131lar aras\u0131nda birle\u015fik frekans kontrol\u00fc (ID e\u015fleme \u00e7\u00f6z\u00fcmleriyle) yap\u0131labilir.<\/span><\/p>\n

10) Marka g\u00fcvenli\u011fi ve sahtecilik riski<\/b><\/h3>\n

Geleneksel TV, yay\u0131nc\u0131 ekosistemi nedeniyle marka g\u00fcvenli\u011fi a\u00e7\u0131s\u0131ndan \u00f6ng\u00f6r\u00fclebilirdir. CTV dijital oldu\u011fu i\u00e7in g\u00f6r\u00fcn\u00fcrl\u00fck, doland\u0131r\u0131c\u0131l\u0131k (IVT\/fraud) ve yanl\u0131\u015f envanter gibi riskler bar\u0131nd\u0131r\u0131r; fakat g\u00fcvenilir yay\u0131nc\u0131lar, do\u011frulama \u00f6l\u00e7\u00fcmleri ve pre-bid filtreleriyle bu riskler y\u00f6netilebilir. Do\u011fru SSP\/DSP ve allow-list kullan\u0131m\u0131 kritik \u00f6nemdedir.<\/span><\/p>\n

11) Kullan\u0131c\u0131 deneyimi ve ba\u011flam<\/b><\/h3>\n

TV ekran\u0131 dikkat yo\u011funlu\u011fu y\u00fcksek bir ortamd\u0131r. Geleneksel yay\u0131n ak\u0131\u015f\u0131 izlerken ka\u00e7\u0131\u015f daha zordur; CTV\u2019de ise skippable\/unsippable kurallar\u0131 platforma g\u00f6re de\u011fi\u015fir. Reklam yo\u011funlu\u011fu, tekrar eden yarat\u0131c\u0131lar ve k\u00f6t\u00fc frekans, her iki kanalda da deneyimi zedeleyebilir; CTV\u2019de bu, veriye dayal\u0131 optimizasyonla daha h\u0131zl\u0131 iyile\u015ftirilir.<\/span><\/p>\n

12) Veri, gizlilik ve kimlik<\/b><\/h3>\n

Geleneksel TV\u2019de bireysel kimlik sinyali yoktur; panel tahminlerine dayan\u0131l\u0131r. CTV\u2019de first-party veriler ve hane\/cihaz ID\u2019leriyle hassas hedefleme yap\u0131l\u0131r. Ancak gizlilik d\u00fczenlemeleri ve kimlik \u00e7\u00f6z\u00fcmleri (ID graph, cohort-bazl\u0131 hedefleme) stratejinin kalbidir; s\u00fcrd\u00fcr\u00fclebilirlik i\u00e7in sa\u011flam bir veri y\u00f6neti\u015fimi gerekir.<\/span><\/p>\n

13) KPI \u00e7er\u00e7evesi ve kullan\u0131m senaryolar\u0131<\/b><\/h3>\n

Geleneksel TV, k\u0131sa s\u00fcrede y\u00fcksek eri\u015fim ve marka metrikleri (fark\u0131ndal\u0131k, hat\u0131rlanma) i\u00e7in idealdir. CTV, markalama hedeflerine ek olarak web ziyareti, \u00fcr\u00fcn sayfas\u0131 g\u00f6r\u00fcn\u00fcm\u00fc, kupon\/QR trafi\u011fi gibi alt-huni hedefleri de destekler. \u00dcr\u00fcn lansman\u0131, promosyon d\u00f6nemleri, b\u00f6lgesel hedefleme ve \u201cTV\u2019siz kitleye eri\u015fim\u201d gibi senaryolarda CTV belirgin avantaj sa\u011flar.<\/span><\/p>\n

14) En iyi yakla\u015f\u0131m: Hibrit strateji<\/b><\/h3>\n

\u00c7o\u011fu sekt\u00f6rde en verimli \u00e7\u00f6z\u00fcm, lineer TV\u2019nin geni\u015f eri\u015fimini CTV\u2019nin veri odakl\u0131 hedefleme ve \u00f6l\u00e7\u00fcmleme g\u00fcc\u00fcyle birle\u015ftirmektir. Lineer plan \u201ckitle taban\u0131n\u0131\u201d kurarken, CTV inkremental eri\u015fim ve performans hedeflerini optimize eder; birle\u015fik frekans y\u00f6netimi ve marka lift\/inkremental modelleme ile yat\u0131r\u0131m getirisini netle\u015ftirir.<\/span><\/p>\n

CTV Reklam Formatlar\u0131 ve Kullan\u0131m Alanlar\u0131<\/b><\/h2>\n

CTV reklamlar\u0131 genellikle video temelli olur ve televizyon ekran\u0131nda, yay\u0131nlanan i\u00e7erik \u00f6ncesinde veya s\u0131ras\u0131nda g\u00f6sterilir. Markalar i\u00e7in en yayg\u0131n kullan\u0131lan formatlar aras\u0131nda pre-roll (i\u00e7erik \u00f6ncesi), mid-roll (i\u00e7erik ortas\u0131nda) ve post-roll (i\u00e7erik sonras\u0131nda) video reklamlar\u0131 bulunur. Bunun yan\u0131nda, baz\u0131 yay\u0131n platformlar\u0131 izleyiciye etkile\u015fim imk\u00e2n\u0131 tan\u0131yan interaktif reklam \u00e7\u00f6z\u00fcmleri de sunar. Bu sayede kullan\u0131c\u0131, bir \u00fcr\u00fcn\u00fc do\u011frudan TV ekran\u0131ndan ke\u015ffedebilir veya mobil cihaz\u0131na y\u00f6nlendirilerek sat\u0131n alma ad\u0131m\u0131na ge\u00e7ebilir. Bu formatlar, CTV reklamlar\u0131n\u0131 sadece marka bilinirli\u011fi arac\u0131 de\u011fil, ayn\u0131 zamanda performans odakl\u0131 bir pazarlama arac\u0131 haline getirir.<\/span><\/p>\n

CTV Reklamc\u0131l\u0131\u011f\u0131n\u0131n Avantajlar\u0131<\/b><\/h2>\n

CTV reklamc\u0131l\u0131\u011f\u0131n\u0131n en b\u00fcy\u00fck avantajlar\u0131ndan biri, reklamlar\u0131n b\u00fcy\u00fck ekranda y\u00fcksek dikkat oran\u0131yla izlenmesidir. Televizyon, halen evlerdeki en etkili g\u00f6rsel ileti\u015fim arac\u0131d\u0131r; CTV ise bu g\u00fcc\u00fc dijital hedefleme teknolojileriyle birle\u015ftirir. Reklamveren, art\u0131k sadece kitleye de\u011fil, do\u011fru kitleye ula\u015f\u0131r. Ayr\u0131ca, CTV kampanyalar\u0131 tamamen \u00f6l\u00e7\u00fclebilirdir. \u0130zlenme oran\u0131, etkile\u015fim s\u00fcresi, reklam tamamlama oran\u0131 gibi metrikler sayesinde markalar, yat\u0131r\u0131mlar\u0131n\u0131n performans\u0131n\u0131 net bir \u015fekilde analiz edebilir.<\/span><\/p>\n

Bunun yan\u0131nda CTV, \u00e7apraz ekran stratejileriyle desteklenebilir. Yani bir kullan\u0131c\u0131 televizyon reklam\u0131n\u0131 izledikten sonra, markan\u0131n mobil veya web reklamlar\u0131n\u0131 da g\u00f6rebilir. Bu durum, marka mesaj\u0131n\u0131n peki\u015fmesini sa\u011flar ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131r\u0131r.<\/span><\/p>\n

CTV Reklamc\u0131l\u0131\u011f\u0131n\u0131n Kar\u015f\u0131la\u015ft\u0131\u011f\u0131 Zorluklar<\/b><\/h2>\n

Her yeni teknolojide oldu\u011fu gibi, CTV reklamc\u0131l\u0131\u011f\u0131 da baz\u0131 zorluklar i\u00e7erir. \u00d6ncelikle pazar h\u00e2l\u00e2 geli\u015fim a\u015famas\u0131ndad\u0131r ve reklam envanteri baz\u0131 \u00fclkelerde s\u0131n\u0131rl\u0131d\u0131r. Ayr\u0131ca platformlar\u0131n farkl\u0131 veri payla\u015f\u0131m politikalar\u0131, hedefleme ve \u00f6l\u00e7\u00fcm s\u00fcre\u00e7lerinde standartla\u015fma eksikli\u011fine yol a\u00e7abilir. Bununla birlikte, sahte trafik (ad fraud) gibi risklerin de CTV alan\u0131nda dikkatle izlenmesi gerekir. Markalar, g\u00fcvenilir veri sa\u011flay\u0131c\u0131larla ve do\u011frulama sistemleriyle \u00e7al\u0131\u015farak bu riskleri minimize edebilir.<\/span><\/p>\n

CTV Reklamc\u0131l\u0131\u011f\u0131 ile Ba\u015far\u0131 \u0130\u00e7in Stratejik Yakla\u015f\u0131mlar<\/b><\/h2>\n

CTV kampanyalar\u0131nda ba\u015far\u0131 elde etmenin anahtar\u0131, hedef kitleyi iyi tan\u0131mak ve i\u00e7erik t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131 do\u011fru analiz etmektir. Her platformun kullan\u0131c\u0131 profili ve izleme davran\u0131\u015f\u0131 farkl\u0131d\u0131r. Bu nedenle markalar, kreatif i\u00e7eriklerini platformun izleme deneyimine uygun \u015fekilde haz\u0131rlamal\u0131d\u0131r. Reklam\u0131n s\u00fcresi, format\u0131 ve mesaj tonu, izleyicinin dikkatini \u00e7ekecek \u015fekilde optimize edilmelidir. Ayr\u0131ca kampanyalar\u0131n d\u00fczenli olarak test edilmesi ve performans metriklerine g\u00f6re optimize edilmesi, uzun vadeli ba\u015far\u0131 i\u00e7in gereklidir.<\/span><\/p>\n

Neden CTV ve Programatik Reklamc\u0131l\u0131k?<\/b><\/h2>\n

Geleneksel reklam modellerinde hedefleme, \u00f6l\u00e7\u00fcmleme ve optimizasyon s\u0131n\u0131rl\u0131 bir yap\u0131ya sahipti. Ancak CTV ve programatik reklamc\u0131l\u0131\u011f\u0131n birle\u015fimi, markalara hem geni\u015f eri\u015fim hem de y\u00fcksek verimlilik sunuyor. CTV, b\u00fcy\u00fck ekran\u0131n etkileyici g\u00fcc\u00fcn\u00fc dijital reklamc\u0131l\u0131\u011f\u0131n esnekli\u011fiyle birle\u015ftirirken, programatik sistemler bu s\u00fcreci otomatikle\u015ftirerek do\u011fru mesaj\u0131n do\u011fru izleyiciye, do\u011fru anda ula\u015fmas\u0131n\u0131 sa\u011flar.<\/span><\/p>\n

Programatik reklamc\u0131l\u0131k, veri odakl\u0131 hedefleme yetene\u011fi sayesinde markalar\u0131n sadece potansiyel m\u00fc\u015fterilere ula\u015fmas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131lar. Bu da b\u00fct\u00e7e verimlili\u011fini art\u0131r\u0131rken, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 y\u00fckseltir. Ayn\u0131 zamanda ger\u00e7ek zamanl\u0131 optimizasyon \u00f6zelli\u011fi sayesinde kampanyalar s\u00fcrekli olarak g\u00fcncellenir, performans\u0131 d\u00fc\u015f\u00fck i\u00e7erikler devre d\u0131\u015f\u0131 b\u0131rak\u0131l\u0131r ve reklam yat\u0131r\u0131m\u0131 en y\u00fcksek etkiyi yaratacak \u015fekilde y\u00f6nlendirilir.<\/span><\/p>\n

CTV\u2019nin sundu\u011fu y\u00fcksek izlenme oran\u0131 ve marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, programatik teknolojilerle birle\u015fti\u011finde, reklamverenlere hem marka bilinirli\u011fi hem de performans a\u00e7\u0131s\u0131ndan g\u00fc\u00e7l\u00fc bir sinerji kazand\u0131r\u0131r. Markalar art\u0131k sadece reklam g\u00f6stermekle kalmaz; izleyicinin davran\u0131\u015f verisine dayal\u0131 olarak ileti\u015fimi \u015fekillendirir, b\u00f6ylece pazarlama stratejilerini daha ak\u0131ll\u0131 ve s\u00fcrd\u00fcr\u00fclebilir hale getirir.<\/span><\/p>\n

Sonu\u00e7 olarak, CTV ve programatik reklamc\u0131l\u0131k birlikte dijital pazarlaman\u0131n gelece\u011fini temsil eder. Bu birle\u015fim, reklamlar\u0131n yaln\u0131zca daha fazla ki\u015fiye de\u011fil, en uygun kitleye ula\u015fmas\u0131n\u0131 sa\u011flayarak her yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc en \u00fcst seviyeye ta\u015f\u0131r.<\/span><\/p>\n

CTV Reklamc\u0131l\u0131\u011f\u0131n\u0131n Gelece\u011fi<\/b><\/h2>\n

K\u00fcresel \u00f6l\u00e7ekte televizyon izleme al\u0131\u015fkanl\u0131klar\u0131 h\u0131zla dijitalle\u015fiyor. Geleneksel yay\u0131nlar yerini streaming platformlar\u0131na b\u0131rak\u0131rken, reklam d\u00fcnyas\u0131 da bu d\u00f6n\u00fc\u015f\u00fcme adapte oluyor. CTV reklamc\u0131l\u0131\u011f\u0131, hem markalar hem de medya ajanslar\u0131 i\u00e7in gelece\u011fin en g\u00fc\u00e7l\u00fc ileti\u015fim kanallar\u0131ndan biri olma potansiyeline sahip. \u00dcstelik geli\u015fen yapay zeka teknolojileriyle birlikte hedefleme, ki\u015fiselle\u015ftirme ve \u00f6l\u00e7\u00fcmleme s\u00fcre\u00e7leri daha da ak\u0131ll\u0131 hale geliyor.<\/span><\/p>\n

Di\u011fer blog i\u00e7eriklerimize g\u00f6z atmak isterseniz t\u0131klayabilirsiniz.<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Dijitalle\u015fmenin televizyon d\u00fcnyas\u0131na en \u00f6nemli yans\u0131malar\u0131ndan biri, CTV yani Connected TV reklamc\u0131l\u0131\u011f\u0131d\u0131r. CTV, internete ba\u011fl\u0131 televizyonlar \u00fczerinden yay\u0131nlanan dijital reklamlar\u0131 ifade eder. Ak\u0131ll\u0131 televizyonlar, medya kutular\u0131, oyun konsollar\u0131 veya yay\u0131n uygulamalar\u0131 \u00fczerinden kullan\u0131c\u0131lar\u0131n internete ba\u011flanarak i\u00e7erik izledi\u011fi t\u00fcm ortamlarda CTV reklamc\u0131l\u0131\u011f\u0131 kullan\u0131labilir. Bu reklam modeli, hem geleneksel televizyonun y\u00fcksek eri\u015fim g\u00fcc\u00fcn\u00fc hem de dijital reklamc\u0131l\u0131\u011f\u0131n […]<\/p>\n","protected":false},"author":8,"featured_media":1233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[194],"yoast_head":"\nCTV (Connected TV) Reklamc\u0131l\u0131\u011f\u0131 Nedir? - Theadx Blog<\/title>\n<meta name=\"description\" content=\"Dijitalle\u015fmenin televizyon d\u00fcnyas\u0131na en \u00f6nemli yans\u0131malar\u0131ndan biri, CTV yani Connected TV reklamc\u0131l\u0131\u011f\u0131d\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theadx.com\/blog\/ctv-connected-tv-reklamciligi-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CTV (Connected TV) Reklamc\u0131l\u0131\u011f\u0131 Nedir? 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