{"id":1121,"date":"2025-07-14T10:53:56","date_gmt":"2025-07-14T10:53:56","guid":{"rendered":"https:\/\/www.theadx.com\/blog\/?p=1121"},"modified":"2025-07-14T11:12:11","modified_gmt":"2025-07-14T11:12:11","slug":"saglik-sektorunde-etik-performans-reklamciligi","status":"publish","type":"post","link":"https:\/\/www.theadx.com\/blog\/saglik-sektorunde-etik-performans-reklamciligi\/","title":{"rendered":"Sa\u011fl\u0131k Sekt\u00f6r\u00fcnde Etik Performans Reklamc\u0131l\u0131\u011f\u0131 Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Sa\u011fl\u0131kta Reklam Etik mi, Gereklilik mi?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sa\u011fl\u0131k, insanlar\u0131n en hassas oldu\u011fu alanlardan biridir. Bu nedenle sa\u011fl\u0131kla ilgili her ileti\u015fim, her mesaj ve \u00f6zellikle de her reklam son derece dikkatli bir \u015fekilde kurgulanmal\u0131d\u0131r. Ancak dijital \u00e7a\u011f\u0131n dinamiklerinde, sa\u011fl\u0131k kurulu\u015flar\u0131 da di\u011fer sekt\u00f6rler gibi \u00e7evrimi\u00e7i g\u00f6r\u00fcn\u00fcrl\u00fck kazanmak, randevu say\u0131s\u0131n\u0131 art\u0131rmak ve hizmetlerini tan\u0131tmak i\u00e7in performans reklamc\u0131l\u0131\u011f\u0131na y\u00f6neliyor. Burada kritik soru \u015fu: Sa\u011fl\u0131k sekt\u00f6r\u00fcnde etik \u00e7izgiyi a\u015fmadan performans reklam\u0131 nas\u0131l yap\u0131l\u0131r?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1122 aligncenter\" src=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/07\/Saglik-Sektorunde-Etik-Performans-Reklamciligi-Nasil-Yapilir.jpg\" alt=\"Sa\u011fl\u0131k Sekt\u00f6r\u00fcnde Etik Performans Reklamc\u0131l\u0131\u011f\u0131 Nas\u0131l Yap\u0131l\u0131r\" width=\"810\" height=\"407\" srcset=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/07\/Saglik-Sektorunde-Etik-Performans-Reklamciligi-Nasil-Yapilir.jpg 810w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/07\/Saglik-Sektorunde-Etik-Performans-Reklamciligi-Nasil-Yapilir-300x151.jpg 300w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/07\/Saglik-Sektorunde-Etik-Performans-Reklamciligi-Nasil-Yapilir-768x386.jpg 768w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/07\/Saglik-Sektorunde-Etik-Performans-Reklamciligi-Nasil-Yapilir-450x226.jpg 450w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/07\/Saglik-Sektorunde-Etik-Performans-Reklamciligi-Nasil-Yapilir-780x392.jpg 780w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Performans Reklamc\u0131l\u0131\u011f\u0131 Nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Performans reklamc\u0131l\u0131\u011f\u0131, yat\u0131r\u0131lan reklam b\u00fct\u00e7esinin do\u011frudan bir sonu\u00e7 \u00fcretmesini hedefleyen dijital pazarlama modelidir. Genellikle t\u0131klama (CPC), g\u00f6r\u00fcnt\u00fcleme (CPM), form doldurma ya da randevu alma gibi metrikler \u00fczerinden de\u011ferlendirilir. Sa\u011fl\u0131k sekt\u00f6r\u00fcnde ise bu model, hasta adaylar\u0131n\u0131 randevuya y\u00f6nlendirmek ya da hizmet hakk\u0131nda bilgi almaya te\u015fvik etmek amac\u0131yla kullan\u0131l\u0131r. Ancak burada hassas bir denge vard\u0131r; \u00e7\u00fcnk\u00fc s\u00f6z konusu olan yaln\u0131zca bir \u00fcr\u00fcn de\u011fil, bireyin sa\u011fl\u0131\u011f\u0131d\u0131r.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sa\u011fl\u0131kta Reklamc\u0131l\u0131\u011f\u0131 S\u0131n\u0131rlayan Etik ve Hukuki \u00c7er\u00e7eve<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u00fcrkiye&#8217;de ve d\u00fcnyan\u0131n bir\u00e7ok \u00fclkesinde sa\u011fl\u0131k alan\u0131ndaki reklamlar ciddi \u015fekilde denetlenir. Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131&#8217;n\u0131n belirledi\u011fi y\u00f6netmelikler do\u011frultusunda, sa\u011fl\u0131k kurulu\u015flar\u0131 reklam verirken baz\u0131 s\u0131n\u0131rlamalara uymak zorundad\u0131r. Bunlardan baz\u0131lar\u0131:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tedavi garantisi verilemez.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hasta foto\u011fraf\u0131 veya kimli\u011fi a\u00e7\u0131k\u00e7a g\u00f6sterilemez.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Abart\u0131l\u0131 ifadelerle yan\u0131lt\u0131c\u0131 reklam yap\u0131lmamal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bilimsel do\u011frulu\u011fu olmayan ifadelerden ka\u00e7\u0131n\u0131lmal\u0131d\u0131r.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca ki\u015fisel verilerin korunmas\u0131 kanunu (KVKK) kapsam\u0131nda, sa\u011fl\u0131kla ilgili veriler &#8220;\u00f6zel nitelikli ki\u015fisel veri&#8221; s\u0131n\u0131f\u0131na girer. Bu nedenle hedefleme ve <a href=\"https:\/\/www.theadx.com\/blog\/remarketing-yeniden-pazarlama-nedir\/\">remarketing<\/a> gibi i\u015flemler yap\u0131l\u0131rken ekstra dikkat gerekir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Etik S\u0131n\u0131rlar \u0130\u00e7inde Performans Reklamc\u0131l\u0131\u011f\u0131 M\u00fcmk\u00fcn m\u00fc?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Elbette m\u00fcmk\u00fcn. Hatta bu yakla\u015f\u0131m, sa\u011fl\u0131k hizmetlerinin daha ula\u015f\u0131labilir hale gelmesini sa\u011flayabilir. \u00d6nemli olan, bilgi ile reklam aras\u0131ndaki dengeyi iyi kurmakt\u0131r. Ki\u015fiyi yan\u0131ltmadan, umut tacirli\u011fi yapmadan ve sadece ger\u00e7e\u011fe dayal\u0131 bilgilerle ilerleyen reklamlar hem etkili hem de etik olabilir. Do\u011fru stratejiyle, kullan\u0131c\u0131 g\u00fcveni zedelenmeden ba\u015far\u0131l\u0131 kampanyalar y\u00fcr\u00fct\u00fclebilir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Hedefleme Yaparken Etik De\u011ferlendirme Nas\u0131l Olmal\u0131?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Performans reklamlar\u0131n\u0131n g\u00fcc\u00fc hedeflemedir. Ancak sa\u011fl\u0131k s\u00f6z konusu oldu\u011funda bu hedeflemelerin etik s\u0131n\u0131rlar\u0131 vard\u0131r. \u00d6rne\u011fin:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;Migren hastas\u0131ysan bu \u00e7\u00f6z\u00fcm tam sana g\u00f6re!&#8221; gibi do\u011frudan te\u015fhis i\u00e7eren s\u00f6ylemler etik d\u0131\u015f\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ya\u015f, cinsiyet gibi demografik filtreler yerine ilgi alanlar\u0131 ve davran\u0131\u015fsal sinyaller kullan\u0131lmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yeniden pazarlama kampanyalar\u0131 dikkatli kurgulanmal\u0131d\u0131r; ki\u015finin ziyaret etti\u011fi sayfalara dayal\u0131 sa\u011fl\u0131k tahminleri yapmak g\u00fcven sars\u0131c\u0131 olabilir.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u0130\u00e7erik Stratejisinin Etik Temelleri<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Reklam i\u00e7erikleri, t\u0131bbi bilgilendirme ve tan\u0131t\u0131m aras\u0131nda bir \u00e7izgide y\u00fcr\u00fcr. Bu \u00e7izgiyi netle\u015ftirmek i\u00e7in:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u00e7eriklerde bilimsel ge\u00e7erlili\u011fi olan, uzman onayl\u0131 bilgiler kullan\u0131lmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tetikleyici, endi\u015fe art\u0131r\u0131c\u0131 ya da &#8220;mucizevi \u00e7\u00f6z\u00fcm&#8221; dili kullan\u0131lmamal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00f6rsellerde ve metinlerde ger\u00e7e\u011fi yans\u0131tan ama a\u015f\u0131r\u0131 grafik detaylardan uzak bir yakla\u015f\u0131m benimsenmelidir.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1123 aligncenter\" src=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/07\/Saglik-Sektorunde-Etik-Performans-Reklamciligi-Nasil-Yapilir-1.jpg\" alt=\"Sa\u011fl\u0131k Sekt\u00f6r\u00fcnde Etik Performans Reklamc\u0131l\u0131\u011f\u0131 Nas\u0131l Yap\u0131l\u0131r 1\" width=\"660\" height=\"440\" srcset=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/07\/Saglik-Sektorunde-Etik-Performans-Reklamciligi-Nasil-Yapilir-1.jpg 660w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/07\/Saglik-Sektorunde-Etik-Performans-Reklamciligi-Nasil-Yapilir-1-300x200.jpg 300w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/07\/Saglik-Sektorunde-Etik-Performans-Reklamciligi-Nasil-Yapilir-1-450x300.jpg 450w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Etik Performans Hedefleri Nas\u0131l Belirlenmeli?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Performans reklamc\u0131l\u0131\u011f\u0131 genellikle t\u0131klama, d\u00f6n\u00fc\u015f\u00fcm ve yat\u0131r\u0131m getirisi (ROI) gibi metriklerle \u00f6l\u00e7\u00fcl\u00fcr. Ancak sa\u011fl\u0131k sekt\u00f6r\u00fcnde bu metriklerin yerini daha anlaml\u0131 hedefler almal\u0131d\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web sitesinde ge\u00e7irilen s\u00fcre (bilgilendirici i\u00e7erikler okunuyor mu?)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Randevu sonras\u0131 memnuniyet skorlar\u0131 (hizmet kalitesi nas\u0131l alg\u0131lan\u0131yor?)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sa\u011fl\u0131k i\u00e7eriklerinin payla\u015f\u0131lma oran\u0131 (topluma katk\u0131 sa\u011fl\u0131yor mu?)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu metrikler yaln\u0131zca performans\u0131 de\u011fil, ayn\u0131 zamanda etik sorumlulu\u011fun da yerine getirilip getirilmedi\u011fini g\u00f6sterir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 Yorumlar\u0131 ve Sosyal Kan\u0131tlar\u0131n Kullan\u0131m\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sosyal kan\u0131tlar pazarlaman\u0131n g\u00fc\u00e7l\u00fc ara\u00e7lar\u0131ndan biridir. Ancak sa\u011fl\u0131k sekt\u00f6r\u00fcnde bu alan da \u00f6zen ister:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ger\u00e7ek hasta yorumlar\u0131 al\u0131nmal\u0131 ve onaylar\u0131yla payla\u015f\u0131lmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Abart\u0131l\u0131, duygusal s\u00f6m\u00fcr\u00fc i\u00e7eren hasta hik\u00e2yelerinden ka\u00e7\u0131n\u0131lmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yorumlar aras\u0131nda olumsuz olanlar da \u015feffafl\u0131k ad\u0131na g\u00f6sterilebilir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yorumlar\u0131 manip\u00fcle etmek k\u0131sa vadede i\u015fe yarayabilir ama uzun vadede markaya zarar verir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">G\u00f6rsel ve Dil Se\u00e7iminde Dikkat Edilmesi Gerekenler<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">G\u00f6rsel se\u00e7imlerinde:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hasta mahremiyetine dikkat edilmeli<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\u015f\u0131r\u0131 dramatik ya da \u015fok edici g\u00f6rsellerden ka\u00e7\u0131n\u0131lmal\u0131<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Metinlerde ise:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;%100 \u00e7\u00f6z\u00fcm&#8221;, &#8220;garanti iyile\u015fme&#8221; gibi ifadelerden uzak durulmal\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Empati diline yer verilmeli<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bilgilendirici ve sakin bir ton kullan\u0131lmal\u0131<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Uyumlu Performans Kampanyas\u0131 Kurgulamak<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Etik s\u0131n\u0131rlar\u0131 a\u015fmadan g\u00fc\u00e7l\u00fc bir kampanya kurgusu i\u00e7in:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google ve Meta\u2019n\u0131n sa\u011fl\u0131k reklam politikalar\u0131na tam uyum sa\u011flanmal\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Native advertising (do\u011fal reklamc\u0131l\u0131k) ile i\u00e7erik pazarlamas\u0131 entegre edilmeli<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\u00e7\u0131l\u0131\u015f sayfalar\u0131 sade, bilgilendirici ve \u015feffaf olmal\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kampanya metrikleri sadece d\u00f6n\u00fc\u015f\u00fcm de\u011fil, etki \u00fczerine de kurulmal\u0131<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Ba\u015far\u0131 Hik\u00e2yeleri: Etik \u00c7izgide Y\u00fcr\u00fcyen Markalar<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Mayo Clinic<span style=\"font-weight: 400;\">: Uzmanlar\u0131n kaleme ald\u0131\u011f\u0131 i\u00e7eriklerle organik trafik sa\u011flarken, reklamlar\u0131nda da yaln\u0131zca bilgilendirme odakl\u0131 dil kullan\u0131yor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Ac\u0131badem Sa\u011fl\u0131k Grubu<span style=\"font-weight: 400;\">: Kendi uzmanlar\u0131n\u0131n yer ald\u0131\u011f\u0131, a\u00e7\u0131k r\u0131za ile al\u0131nm\u0131\u015f video r\u00f6portajlarla etik s\u0131n\u0131rlar\u0131 a\u015fmadan g\u00f6r\u00fcn\u00fcrl\u00fck elde ediyor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Cleveland Clinic<span style=\"font-weight: 400;\">: Sosyal medya i\u00e7eriklerinde e\u011fitici k\u0131sa videolar, blog yaz\u0131lar\u0131 ve vaka analizleri sunarak g\u00fcven kazan\u0131yor.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Gelecek Perspektifi: Yapay Zeka ve Sa\u011fl\u0131k Reklamc\u0131l\u0131\u011f\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yapay zeka, performans reklamc\u0131l\u0131\u011f\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015ftirdi. Ancak etik tart\u0131\u015fmalar\u0131 da beraberinde getirdi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ki\u015fiye \u00f6zel i\u00e7erik \u00f6nerileri do\u011fru kurgulanmazsa mahremiyeti ihlal edebilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chatbot\u2019lar\u0131n t\u0131bbi bilgi verme s\u0131n\u0131r\u0131 net olmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Algoritmalar\u0131n hedefleme kararlar\u0131 insan denetiminden ge\u00e7melidir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu teknolojileri faydaya d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in \u015feffafl\u0131k, kullan\u0131c\u0131 kontrol\u00fc ve s\u00fcrekli etik denetim \u015fartt\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sa\u011fl\u0131kta Reklam Etik mi, Gereklilik mi? Sa\u011fl\u0131k, insanlar\u0131n en hassas oldu\u011fu alanlardan biridir. Bu nedenle sa\u011fl\u0131kla ilgili her ileti\u015fim, her mesaj ve \u00f6zellikle de her reklam son derece dikkatli bir \u015fekilde kurgulanmal\u0131d\u0131r. Ancak dijital \u00e7a\u011f\u0131n dinamiklerinde, sa\u011fl\u0131k kurulu\u015flar\u0131 da di\u011fer sekt\u00f6rler gibi \u00e7evrimi\u00e7i g\u00f6r\u00fcn\u00fcrl\u00fck kazanmak, randevu say\u0131s\u0131n\u0131 art\u0131rmak ve hizmetlerini tan\u0131tmak i\u00e7in performans reklamc\u0131l\u0131\u011f\u0131na y\u00f6neliyor. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sa\u011fl\u0131k Sekt\u00f6r\u00fcnde Etik Performans Reklamc\u0131l\u0131\u011f\u0131 Nas\u0131l Yap\u0131l\u0131r?<\/title>\n<meta name=\"description\" content=\"Etik Performans reklamc\u0131l\u0131\u011f\u0131, yat\u0131r\u0131lan reklam b\u00fct\u00e7esinin do\u011frudan bir sonu\u00e7 \u00fcretmesini hedefleyen dijital pazarlama modelidir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theadx.com\/blog\/saglik-sektorunde-etik-performans-reklamciligi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta 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