{"id":11,"date":"2025-07-21T09:50:34","date_gmt":"2025-07-21T09:50:34","guid":{"rendered":"https:\/\/theadx.com\/blog\/?p=11"},"modified":"2025-07-21T12:39:41","modified_gmt":"2025-07-21T12:39:41","slug":"retargeting-nedir","status":"publish","type":"post","link":"https:\/\/www.theadx.com\/blog\/retargeting-nedir\/","title":{"rendered":"Retargeting Nedir? Yeniden Hedefleme Stratejileri"},"content":{"rendered":"

Dijital pazarlama d\u00fcnyas\u0131nda kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 iyi analiz etmek ba\u015far\u0131ya giden yolun temelidir. Bir web sitesine gelen ziyaret\u00e7ilerin \u00e7o\u011fu, ilk temas\u0131nda sat\u0131n alma yapmaz. Ara\u015ft\u0131rmalar, kullan\u0131c\u0131lar\u0131n ortalama %2\u2019sinin ilk ziyarette d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirdi\u011fini g\u00f6steriyor. Geri kalan %98\u2019lik b\u00fcy\u00fck k\u0131s\u0131m ise \u00fcr\u00fcn ya da hizmeti inceleyip siteden ayr\u0131l\u0131yor. \u0130\u015fte bu noktada <\/span>retargeting<\/b>, yani <\/span>yeniden hedefleme<\/b>, kullan\u0131c\u0131y\u0131 tekrar markan\u0131zla bulu\u015fturmak i\u00e7in devreye girer.<\/span><\/p>\n

Bu kapsaml\u0131 rehberde <\/span>retargeting nedir<\/b>, nas\u0131l \u00e7al\u0131\u015f\u0131r, neden \u00f6nemlidir ve etkili stratejileri nas\u0131l kurabilece\u011finizi detaylar\u0131yla \u00f6\u011freneceksiniz.<\/span><\/p>\n

\"retargeting\"<\/p>\n

Retargeting Nedir? Dijital Pazarlamadaki Yeri<\/b><\/h2>\n

Retargeting<\/b>, daha \u00f6nce web sitenizi veya uygulaman\u0131z\u0131 ziyaret etmi\u015f, ancak d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirmemi\u015f kullan\u0131c\u0131lar\u0131 internette gezinirken yeniden hedefleyerek reklam g\u00f6sterme y\u00f6ntemidir.<\/span><\/p>\n

K\u0131saca <\/span>retargeting ne demek<\/b> diye soracak olursak: Kullan\u0131c\u0131 davran\u0131\u015flar\u0131na dayal\u0131 olarak ikinci, \u00fc\u00e7\u00fcnc\u00fc temas f\u0131rsatlar\u0131n\u0131 yaratmak demektir. Retargeting marketing stratejileri, potansiyel m\u00fc\u015fterilerinizin ilgisini s\u0131cak tutar, markan\u0131z\u0131 zihinlerinde taze tutar ve sat\u0131n alma karar\u0131n\u0131 h\u0131zland\u0131r\u0131r.<\/span><\/p>\n

\u00d6rne\u011fin bir kullan\u0131c\u0131 sitenizde bir ayakkab\u0131y\u0131 inceler ama al\u0131\u015fveri\u015f yapmadan \u00e7\u0131kar. Sonraki g\u00fcn ba\u015fka bir haber sitesini gezerken tam da o \u00fcr\u00fcn\u00fcn reklam\u0131n\u0131 g\u00f6r\u00fcr. Bu etkile\u015fim hem marka bilinirli\u011fini art\u0131r\u0131r hem de d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 y\u00fckseltir.<\/span><\/p>\n

Retargeting Nas\u0131l \u00c7al\u0131\u015f\u0131r?\u00a0<\/b><\/h2>\n

Retargeting kampanyalar\u0131n\u0131n altyap\u0131s\u0131nda \u00e7erezler (cookies) ve izleme pikselleri yer al\u0131r. Bir ziyaret\u00e7i sitenize geldi\u011finde taray\u0131c\u0131s\u0131na bir \u00e7erez b\u0131rak\u0131l\u0131r veya Facebook Pixel gibi bir izleme kodu tetiklenir. B\u00f6ylece kullan\u0131c\u0131 ba\u015fka bir platforma ge\u00e7ti\u011finde ilgili reklam a\u011flar\u0131 o ki\u015finin sitenizle etkile\u015fimini tan\u0131r.<\/span><\/p>\n

Retargeting ads<\/b> s\u00fcreci temelde \u015fu ad\u0131mlarla i\u015fler:<\/span><\/p>\n

    \n
  1. Pixel veya \u00c7erez Kurulumu:<\/b> Google Ads retargeting i\u00e7in remarketing etiketi, sosyal medya retargeting i\u00e7in Facebook Pixel kurars\u0131n\u0131z.<\/span><\/li>\n
  2. Segment Olu\u015fturma:<\/b> Kullan\u0131c\u0131 davran\u0131\u015f\u0131na g\u00f6re gruplar tan\u0131mlars\u0131n\u0131z (\u00f6r. sepeti terk edenler, \u00fcr\u00fcn sayfas\u0131n\u0131 g\u00f6r\u00fcnt\u00fcleyenler).<\/span><\/li>\n
  3. Reklam Tasar\u0131m\u0131:<\/b> Segmentlere uygun yarat\u0131c\u0131 reklamlar haz\u0131rlan\u0131r.<\/span><\/li>\n
  4. G\u00f6sterim ve Takip:<\/b> Kullan\u0131c\u0131 internette gezinirken reklam\u0131n\u0131z kar\u015f\u0131s\u0131na \u00e7\u0131kar.<\/span><\/li>\n
  5. D\u00f6n\u00fc\u015f\u00fcm:<\/b> Kullan\u0131c\u0131 reklama t\u0131klay\u0131p sitenize geri gelir ve i\u015flem yapar.<\/span><\/li>\n<\/ol>\n

    Bu model, reklam b\u00fct\u00e7esini ger\u00e7ekten ilgili kitleye y\u00f6nlendirmeyi m\u00fcmk\u00fcn k\u0131lar.<\/span><\/p>\n

    Retargeting T\u00fcrleri Nelerdir?<\/b><\/h2>\n

    Yeniden hedefleme kampanyalar\u0131 farkl\u0131 \u015fekillerde uygulanabilir. \u0130\u015fte en yayg\u0131n <\/span>retargeting t\u00fcrleri<\/b>:<\/span><\/p>\n

    Site Tabanl\u0131 Retargeting:<\/b> Sitenizi ziyaret eden herkese genel reklam g\u00f6sterilir.<\/span><\/p>\n

    Dinamik Retargeting:<\/b> Kullan\u0131c\u0131n\u0131n inceledi\u011fi belirli \u00fcr\u00fcnler ya da hizmetler otomatik olarak reklam i\u00e7eri\u011finde yer al\u0131r. \u00d6zellikle e-ticaret sitelerinde d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 ciddi \u015fekilde art\u0131r\u0131r.<\/span><\/p>\n

    E-posta Retargeting:<\/b> Kullan\u0131c\u0131 e-posta adresini daha \u00f6nce payla\u015fm\u0131\u015fsa sepet hat\u0131rlatma veya \u00f6zel teklif mailleri g\u00f6nderilir. Bu y\u00f6ntem <\/span>email retargeting<\/span><\/i> olarak bilinir.<\/span><\/p>\n

    Video Retargeting:<\/b> YouTube gibi platformlarda, sitenizi ziyaret eden kullan\u0131c\u0131lara \u00f6zel video reklamlar g\u00f6sterilir.<\/span><\/p>\n

    Arama Retargeting:<\/b> Kullan\u0131c\u0131 sitenizde veya platformda yapt\u0131\u011f\u0131 aramalara g\u00f6re yeniden hedeflenir.<\/span><\/p>\n

    Bu y\u00f6ntemler \u00e7o\u011fu zaman bir arada kullan\u0131l\u0131r, b\u00f6ylece reklam stratejiniz daha katmanl\u0131 ve etkili olur.<\/span><\/p>\n

    Retargeting\u2019in Avantajlar\u0131<\/b><\/h2>\n

    Retargeting marketing kampanyalar\u0131n\u0131n ba\u015far\u0131s\u0131 tesad\u00fcf de\u011fildir. Etkili kullan\u0131ld\u0131\u011f\u0131nda retargeting, i\u015fletmelere b\u00fcy\u00fck avantajlar sunar:<\/span><\/p>\n

    D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131 Y\u00fckseltir:<\/b> \u0130lk ziyaretinde sat\u0131n alma yapmayan kullan\u0131c\u0131lar\u0131 tekrar ikna etme f\u0131rsat\u0131 do\u011far.<\/span><\/p>\n

    Maliyet Verimlili\u011fi Sa\u011flar:<\/b> So\u011fuk kitle yerine daha \u00f6nce markan\u0131zla etkile\u015fime ge\u00e7mi\u015f ki\u015filere odaklan\u0131rs\u0131n\u0131z.<\/span><\/p>\n

    Marka Bilinirli\u011fini Art\u0131r\u0131r:<\/b> Tekrar tekrar kar\u015f\u0131s\u0131na \u00e7\u0131kan marka mesajlar\u0131 g\u00fcven olu\u015fturur.<\/span><\/p>\n

    Sat\u0131\u015f D\u00f6ng\u00fcs\u00fcn\u00fc K\u0131salt\u0131r:<\/b> Karars\u0131z kullan\u0131c\u0131lar, yeniden hedefleme sayesinde h\u0131zl\u0131 karar verebilir.<\/span><\/p>\n

    Bu nedenle retargeting ads stratejileri, dijital pazarlama b\u00fct\u00e7enizin en y\u00fcksek getiri sa\u011flayan kalemlerinden biri h\u00e2line gelir.<\/span><\/p>\n

    Ba\u015far\u0131l\u0131 Retargeting Kampanyalar\u0131na \u00d6rnekler<\/b><\/h2>\n

    Yeniden hedefleme kampanyalar\u0131n\u0131n etkisini daha iyi g\u00f6rmek i\u00e7in birka\u00e7 \u00f6rnek inceleyelim:<\/span><\/p>\n

    \u00a0<\/span>E-icaret Senaryosu:<\/b> Bir kullan\u0131c\u0131 elektronik ma\u011fazan\u0131zda ak\u0131ll\u0131 saat kategorisini gezer. \u00c7\u0131k\u0131\u015f yapt\u0131ktan sonra Google Display Network\u2019te dinamik retargeting reklamlar\u0131yla ona inceledi\u011fi \u00fcr\u00fcn ve benzer \u00f6neriler g\u00f6sterilir. Kullan\u0131c\u0131 reklama t\u0131klay\u0131p siteye d\u00f6ner ve \u00fcr\u00fcn\u00fc sat\u0131n al\u0131r.<\/span><\/p>\n

    Hizmet Sekt\u00f6r\u00fc \u00d6rne\u011fi:<\/b> Bir di\u015f klini\u011fi web sitesini ziyaret eden potansiyel m\u00fc\u015fteri, randevu almadan ayr\u0131l\u0131r. Facebook retargeting kampanyas\u0131yla ona \u201c\u00dccretsiz \u0130lk Muayene\u201d reklam\u0131 g\u00f6sterilir. Kullan\u0131c\u0131 form doldurur ve randevu al\u0131r.<\/span><\/p>\n

    Bu senaryolar retargeting marketing stratejilerinin d\u00f6n\u00fc\u015f\u00fcm art\u0131rmadaki g\u00fcc\u00fcn\u00fc net \u015fekilde ortaya koyar.<\/span><\/p>\n

    Retargeting ile Remarketing Aras\u0131ndaki Fark Nedir?<\/b><\/h2>\n

    S\u0131k s\u0131k kar\u0131\u015ft\u0131r\u0131lan iki terim vard\u0131r: <\/span>retargeting<\/b> ve <\/span>remarketing<\/b>.<\/span><\/p>\n

    Retargeting:<\/b> \u00c7o\u011funlukla display a\u011flar\u0131nda reklam g\u00f6sterimiyle yeniden hedefleme yap\u0131l\u0131r. \u00d6rne\u011fin Google Ads retargeting veya Facebook Ads retargeting.<\/span><\/p>\n

    Remarketing:<\/b> Daha \u00e7ok e-posta \u00fczerinden y\u00fcr\u00fct\u00fclen yeniden pazarlama faaliyetlerini tan\u0131mlar. Sepeti terk eden m\u00fc\u015fterilere hat\u0131rlatma e-postas\u0131 g\u00f6ndermek bu kapsamdad\u0131r.<\/span><\/p>\n

    Ancak pratikte bu terimler i\u00e7 i\u00e7e kullan\u0131l\u0131r. Yine de do\u011fru tan\u0131m\u0131 yapmak stratejinizi netle\u015ftirir.<\/span><\/p>\n

    Retargeting Kampanyas\u0131 Nas\u0131l Kurulur? Ad\u0131m Ad\u0131m Rehber<\/b><\/h2>\n

    Ba\u015far\u0131l\u0131 bir retargeting kampanyas\u0131 kurmak i\u00e7in \u015fu ad\u0131mlar\u0131 izleyin:<\/span><\/p>\n

      \n
    1. Pixel Kurulumu:<\/b>\n
        \n
      • Google Ads retargeting i\u00e7in remarketing etiketi ekleyin.<\/span><\/li>\n
      • Facebook retargeting i\u00e7in Pixel yerle\u015ftirin.<\/span><\/li>\n<\/ul>\n<\/li>\n
      • Hedef Kitle Segmentasyonu:<\/b>\n
          \n
        • \u00d6rne\u011fin \u201cSepeti Terk Edenler\u201d veya \u201cKategori Sayfas\u0131n\u0131 G\u00f6r\u00fcnt\u00fcleyenler\u201d gibi gruplar tan\u0131mlay\u0131n.<\/span><\/li>\n<\/ul>\n<\/li>\n
        • Reklam Tasar\u0131m\u0131:<\/b>\n
            \n
          • Ki\u015fiselle\u015ftirilmi\u015f mesajlar haz\u0131rlay\u0131n.<\/span><\/li>\n
          • Dikkat \u00e7ekici ba\u015fl\u0131k ve kreatif kullan\u0131n.<\/span><\/li>\n<\/ul>\n<\/li>\n
          • Frekans Ayarlar\u0131:<\/b>\n
              \n
            • Ayn\u0131 kullan\u0131c\u0131ya g\u00fcnde ka\u00e7 kez reklam g\u00f6sterilece\u011fini s\u0131n\u0131rlay\u0131n.<\/span><\/li>\n<\/ul>\n<\/li>\n
            • D\u00f6n\u00fc\u015f\u00fcm \u0130zleme:<\/b>\n
                \n
              • Kampanya performans\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in d\u00f6n\u00fc\u015f\u00fcm takibi kurun.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

                Bu ad\u0131mlar, retargeting marketing stratejilerinizi sistemli \u015fekilde y\u00fcr\u00fctmenize yard\u0131mc\u0131 olur.<\/span><\/p>\n

                Retargeting Kampanyalar\u0131nda Dikkat Edilmesi Gerekenler<\/b><\/h2>\n

                Her yeniden hedefleme kampanyas\u0131 m\u00fckemmel sonu\u00e7 vermez. Ba\u015far\u0131 i\u00e7in \u015fu konulara dikkat edin:<\/span><\/p>\n

                A\u015f\u0131r\u0131 G\u00f6sterimden Ka\u00e7\u0131n\u0131n:<\/b> Ayn\u0131 kullan\u0131c\u0131ya s\u00fcrekli reklam g\u00f6stermek ters etki yarat\u0131r.<\/span><\/p>\n

                Segmentasyon Detayl\u0131 Olsun:<\/b> T\u00fcm ziyaret\u00e7ileri ayn\u0131 listeye koymay\u0131n. Davran\u0131\u015fa g\u00f6re grupland\u0131r\u0131n.<\/span><\/p>\n

                Yasal Uyumluluk:<\/b> GDPR ve KVKK gibi veri koruma d\u00fczenlemelerine uyun.<\/span><\/p>\n

                Mobil Optimizasyon:<\/b> Reklamlar\u0131n\u0131z mobil cihazlarda sorunsuz g\u00f6r\u00fcnt\u00fclenmeli.<\/span><\/p>\n

                Bu \u00f6nlemler, kullan\u0131c\u0131 deneyimini koruyarak reklamlar\u0131n\u0131z\u0131n etkisini art\u0131r\u0131r.<\/span><\/p>\n

                2025\u2019te Retargeting Trendleri ve Yenilikler<\/b><\/h2>\n

                Retargeting d\u00fcnyas\u0131nda \u00f6nemli de\u011fi\u015fiklikler kap\u0131da. \u0130\u015fte \u00f6ne \u00e7\u0131kan trendler:<\/span><\/p>\n

                \u00dc\u00e7\u00fcnc\u00fc Parti \u00c7erezlerin Azalmas\u0131:<\/b> Google\u2019\u0131n Chrome\u2019da \u00fc\u00e7\u00fcnc\u00fc parti \u00e7erezleri kald\u0131rmas\u0131, alternatif veri toplama y\u00f6ntemlerini g\u00fcndeme getiriyor.<\/span><\/p>\n

                Yapay Zeka Tabanl\u0131 Segmentasyon:<\/b> Kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 analiz eden AI platformlar\u0131, daha ak\u0131ll\u0131 hedefleme imk\u00e2n\u0131 sunacak.<\/span><\/p>\n

                Yeni Platformlarda Yeniden Hedefleme:<\/b> TikTok ve k\u0131sa video platformlar\u0131, retargeting i\u00e7in yeni f\u0131rsatlar yaratacak.<\/span><\/p>\n

                First-Party Data Odakl\u0131 Yakla\u015f\u0131m:<\/b> Markalar, kendi toplad\u0131klar\u0131 verileri kullanarak daha etkili segmentasyon yapacak.<\/span><\/p>\n

                Bu geli\u015fmeleri yak\u0131ndan takip ederek rekabette \u00f6ne ge\u00e7ebilirsiniz.<\/span><\/p>\n

                Retargeting Stratejinizi Nas\u0131l G\u00fc\u00e7lendirebilirsiniz?<\/b><\/h2>\n

                Retargeting nedir sorusunun cevab\u0131 sadece bir tan\u0131m de\u011fildir; d\u00f6n\u00fc\u015f\u00fcm\u00fc art\u0131ran g\u00fc\u00e7l\u00fc bir stratejidir.<\/span><\/p>\n

                Stratejinizi g\u00fc\u00e7lendirmek i\u00e7in \u015fu ipu\u00e7lar\u0131n\u0131 unutmay\u0131n:<\/span><\/p>\n

                  \n
                • Pixel altyap\u0131n\u0131z\u0131 eksiksiz kurun.<\/span><\/li>\n
                • Segmentlerinizi detayland\u0131r\u0131n.<\/span><\/li>\n
                • Dinamik retargeting \u00e7\u00f6z\u00fcmlerini aktif kullan\u0131n.<\/span><\/li>\n
                • Kreatiflerinizi s\u00fcrekli test edin.<\/span><\/li>\n
                • T\u00fcm s\u00fcre\u00e7lerde kullan\u0131c\u0131 deneyimini merkeze al\u0131n.<\/span><\/li>\n<\/ul>\n

                  Do\u011fru uyguland\u0131\u011f\u0131nda retargeting marketing kampanyalar\u0131n\u0131z sadece sat\u0131\u015flar\u0131 de\u011fil, marka sadakatini de art\u0131racakt\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                  Dijital pazarlama d\u00fcnyas\u0131nda kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 iyi analiz etmek ba\u015far\u0131ya giden yolun temelidir. Bir web sitesine gelen ziyaret\u00e7ilerin \u00e7o\u011fu, ilk temas\u0131nda sat\u0131n alma yapmaz. Ara\u015ft\u0131rmalar, kullan\u0131c\u0131lar\u0131n ortalama %2\u2019sinin ilk ziyarette d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirdi\u011fini g\u00f6steriyor. Geri kalan %98\u2019lik b\u00fcy\u00fck k\u0131s\u0131m ise \u00fcr\u00fcn ya da hizmeti inceleyip siteden ayr\u0131l\u0131yor. \u0130\u015fte bu noktada retargeting, yani yeniden hedefleme, kullan\u0131c\u0131y\u0131 tekrar markan\u0131zla […]<\/p>\n","protected":false},"author":2,"featured_media":15,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\nRetargeting Nedir? Yeniden Hedefleme Stratejileri<\/title>\n<meta name=\"description\" content=\"Retargeting ile \u00e7evrimi\u00e7i olarak baz\u0131 i\u015flemler ger\u00e7ekle\u015ftiren ki\u015fileri belirleyin ve ard\u0131ndan bunlar\u0131 dijital reklamlarla hedefleyin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theadx.com\/blog\/retargeting-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retargeting Nedir? Yeniden Hedefleme Stratejileri\" \/>\n<meta property=\"og:description\" content=\"Retargeting ile \u00e7evrimi\u00e7i olarak baz\u0131 i\u015flemler ger\u00e7ekle\u015ftiren ki\u015fileri belirleyin ve ard\u0131ndan bunlar\u0131 dijital reklamlarla hedefleyin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theadx.com\/blog\/retargeting-nedir\/\" \/>\n<meta property=\"og:site_name\" content=\"Theadx Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-21T09:50:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T12:39:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2020\/10\/Retargeting-Nedir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Damla\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Damla\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theadx.com\/blog\/retargeting-nedir\/\",\"url\":\"https:\/\/www.theadx.com\/blog\/retargeting-nedir\/\",\"name\":\"Retargeting Nedir? Yeniden Hedefleme Stratejileri\",\"isPartOf\":{\"@id\":\"https:\/\/www.theadx.com\/blog\/#website\"},\"datePublished\":\"2025-07-21T09:50:34+00:00\",\"dateModified\":\"2025-07-21T12:39:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.theadx.com\/blog\/#\/schema\/person\/38a0789acd55967f12cf64de1a75859d\"},\"description\":\"Retargeting ile \u00e7evrimi\u00e7i olarak baz\u0131 i\u015flemler ger\u00e7ekle\u015ftiren ki\u015fileri belirleyin ve ard\u0131ndan bunlar\u0131 dijital reklamlarla hedefleyin.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theadx.com\/blog\/retargeting-nedir\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theadx.com\/blog\/retargeting-nedir\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theadx.com\/blog\/retargeting-nedir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theadx.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Retargeting Nedir? Yeniden Hedefleme Stratejileri\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theadx.com\/blog\/#website\",\"url\":\"https:\/\/www.theadx.com\/blog\/\",\"name\":\"Theadx.com Blog\",\"description\":\"Dijital pazarlama, reklam kampanyalar\u0131 ve \u00e7\u00f6z\u00fcmleri, reklam modelleri, programatik reklamc\u0131l\u0131k ve sosyal medya hakk\u0131nda merak edilenler hakk\u0131nda i\u00e7erikler.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theadx.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theadx.com\/blog\/#\/schema\/person\/38a0789acd55967f12cf64de1a75859d\",\"name\":\"Damla\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.theadx.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/06\/Ekran-goruntusu-2025-06-24-174334-150x150.png\",\"contentUrl\":\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/06\/Ekran-goruntusu-2025-06-24-174334-150x150.png\",\"caption\":\"Damla\"},\"description\":\"Merhaba, ben Damla B\u0131\u00e7ak\u00e7\u0131. THEADX\u2019te i\u00e7erik edit\u00f6r\u00fc olarak dijital reklamc\u0131l\u0131k, performans pazarlamas\u0131 ve programatik teknolojiler \u00fczerine yaz\u0131lar haz\u0131rl\u0131yorum. Amac\u0131m; karma\u015f\u0131k g\u00f6r\u00fcnen reklam teknolojilerini herkesin anlayabilece\u011fi bir dille anlatmak ve markalar\u0131n dijital d\u00fcnyada daha etkili sonu\u00e7lar elde etmesine katk\u0131 sa\u011flamak.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/damla-bak\/\"],\"url\":\"https:\/\/www.theadx.com\/blog\/author\/damla\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Retargeting Nedir? Yeniden Hedefleme Stratejileri","description":"Retargeting ile \u00e7evrimi\u00e7i olarak baz\u0131 i\u015flemler ger\u00e7ekle\u015ftiren ki\u015fileri belirleyin ve ard\u0131ndan bunlar\u0131 dijital reklamlarla hedefleyin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theadx.com\/blog\/retargeting-nedir\/","og_locale":"tr_TR","og_type":"article","og_title":"Retargeting Nedir? Yeniden Hedefleme Stratejileri","og_description":"Retargeting ile \u00e7evrimi\u00e7i olarak baz\u0131 i\u015flemler ger\u00e7ekle\u015ftiren ki\u015fileri belirleyin ve ard\u0131ndan bunlar\u0131 dijital reklamlarla hedefleyin.","og_url":"https:\/\/www.theadx.com\/blog\/retargeting-nedir\/","og_site_name":"Theadx Blog","article_published_time":"2025-07-21T09:50:34+00:00","article_modified_time":"2025-07-21T12:39:41+00:00","og_image":[{"width":660,"height":440,"url":"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2020\/10\/Retargeting-Nedir.jpg","type":"image\/jpeg"}],"author":"Damla","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Damla","Est. reading time":"6 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.theadx.com\/blog\/retargeting-nedir\/","url":"https:\/\/www.theadx.com\/blog\/retargeting-nedir\/","name":"Retargeting Nedir? Yeniden Hedefleme Stratejileri","isPartOf":{"@id":"https:\/\/www.theadx.com\/blog\/#website"},"datePublished":"2025-07-21T09:50:34+00:00","dateModified":"2025-07-21T12:39:41+00:00","author":{"@id":"https:\/\/www.theadx.com\/blog\/#\/schema\/person\/38a0789acd55967f12cf64de1a75859d"},"description":"Retargeting ile \u00e7evrimi\u00e7i olarak baz\u0131 i\u015flemler ger\u00e7ekle\u015ftiren ki\u015fileri belirleyin ve ard\u0131ndan bunlar\u0131 dijital reklamlarla hedefleyin.","breadcrumb":{"@id":"https:\/\/www.theadx.com\/blog\/retargeting-nedir\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theadx.com\/blog\/retargeting-nedir\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theadx.com\/blog\/retargeting-nedir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theadx.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Retargeting Nedir? Yeniden Hedefleme Stratejileri"}]},{"@type":"WebSite","@id":"https:\/\/www.theadx.com\/blog\/#website","url":"https:\/\/www.theadx.com\/blog\/","name":"Theadx.com Blog","description":"Dijital pazarlama, reklam kampanyalar\u0131 ve \u00e7\u00f6z\u00fcmleri, reklam modelleri, programatik reklamc\u0131l\u0131k ve sosyal medya hakk\u0131nda merak edilenler hakk\u0131nda i\u00e7erikler.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theadx.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Person","@id":"https:\/\/www.theadx.com\/blog\/#\/schema\/person\/38a0789acd55967f12cf64de1a75859d","name":"Damla","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.theadx.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/06\/Ekran-goruntusu-2025-06-24-174334-150x150.png","contentUrl":"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/06\/Ekran-goruntusu-2025-06-24-174334-150x150.png","caption":"Damla"},"description":"Merhaba, ben Damla B\u0131\u00e7ak\u00e7\u0131. THEADX\u2019te i\u00e7erik edit\u00f6r\u00fc olarak dijital reklamc\u0131l\u0131k, performans pazarlamas\u0131 ve programatik teknolojiler \u00fczerine yaz\u0131lar haz\u0131rl\u0131yorum. Amac\u0131m; karma\u015f\u0131k g\u00f6r\u00fcnen reklam teknolojilerini herkesin anlayabilece\u011fi bir dille anlatmak ve markalar\u0131n dijital d\u00fcnyada daha etkili sonu\u00e7lar elde etmesine katk\u0131 sa\u011flamak.","sameAs":["https:\/\/www.linkedin.com\/in\/damla-bak\/"],"url":"https:\/\/www.theadx.com\/blog\/author\/damla\/"}]}},"_links":{"self":[{"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/posts\/11"}],"collection":[{"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":0,"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/posts\/11\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/media\/15"}],"wp:attachment":[{"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/media?parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/categories?post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/tags?post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}