{"id":1028,"date":"2025-04-21T09:11:47","date_gmt":"2025-04-21T09:11:47","guid":{"rendered":"https:\/\/www.theadx.com\/blog\/?p=1028"},"modified":"2025-04-21T09:27:12","modified_gmt":"2025-04-21T09:27:12","slug":"funnel-analizi","status":"publish","type":"post","link":"https:\/\/www.theadx.com\/blog\/funnel-analizi\/","title":{"rendered":"Funnel Analizi ile Reklamdan Sat\u0131\u015fa: D\u00f6n\u00fc\u015f\u00fcm Hunisi Nas\u0131l Kurgulan\u0131r?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Dijital pazarlama d\u00fcnyas\u0131nda, reklam vermek tek ba\u015f\u0131na yeterli de\u011fildir. As\u0131l ba\u015far\u0131, reklamla gelen trafi\u011fi sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrebilmektir. \u0130\u015fte tam bu noktada funnel analizi devreye girer. Funnel (d\u00f6n\u00fc\u015f\u00fcm hunisi), potansiyel m\u00fc\u015fterilerin markayla tan\u0131\u015fmas\u0131ndan sat\u0131n alma ve hatta sadakate kadar olan t\u00fcm s\u00fcrecini ad\u0131m ad\u0131m analiz etmemizi sa\u011flar. Peki bu funnel nas\u0131l kurgulan\u0131r ve nas\u0131l analiz edilir?\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1029 aligncenter\" src=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/04\/Funnel-Analizi-ile-Reklamdan-Satisa-Donusum-Hunisi-Nasil-Kurgulanir.jpg\" alt=\"Funnel Analizi ile Reklamdan Sat\u0131\u015fa D\u00f6n\u00fc\u015f\u00fcm Hunisi Nas\u0131l Kurgulan\u0131r\" width=\"570\" height=\"440\" srcset=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/04\/Funnel-Analizi-ile-Reklamdan-Satisa-Donusum-Hunisi-Nasil-Kurgulanir.jpg 570w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/04\/Funnel-Analizi-ile-Reklamdan-Satisa-Donusum-Hunisi-Nasil-Kurgulanir-300x232.jpg 300w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/04\/Funnel-Analizi-ile-Reklamdan-Satisa-Donusum-Hunisi-Nasil-Kurgulanir-450x347.jpg 450w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/p>\n<h2>D\u00f6n\u00fc\u015f\u00fcm Hunisi (Funnel) Nedir?<\/h2>\n<p><span style=\"font-weight: 400;\">Funnel, bir <a href=\"https:\/\/www.theadx.com\/blog\/dijital-pazarlamada-kullanabileceginiz-reklam-modelleri\/\">dijital pazarlama<\/a> terimi olarak, ziyaret\u00e7ilerin markan\u0131zla ilk temas\u0131ndan ba\u015flayarak sat\u0131\u015fa ve hatta tekrar sat\u0131n almaya kadar olan s\u00fcrecini tan\u0131mlar. &#8220;<strong>Huni<\/strong>&#8221; benzetmesi, geni\u015f bir kitleyle ba\u015flan\u0131p s\u00fcre\u00e7 i\u00e7inde ad\u0131m ad\u0131m bu kitlenin daralarak ger\u00e7ek m\u00fc\u015fterilere d\u00f6n\u00fc\u015fmesini ifade eder.<\/span><\/p>\n<h2>Funnel A\u015famalar\u0131 Nelerdir?<\/h2>\n<ul>\n<li><b>ToFu \u2013 Fark\u0131ndal\u0131k A\u015famas\u0131: <\/b><span style=\"font-weight: 400;\">Bu a\u015fama, potansiyel m\u00fc\u015fterilerin markayla ilk kez tan\u0131\u015ft\u0131\u011f\u0131 noktad\u0131r. Kullan\u0131c\u0131lar hen\u00fcz bir \u00e7\u00f6z\u00fcm aray\u0131\u015f\u0131nda olabilir ama sizi tan\u0131mazlar. Burada ama\u00e7, dikkat \u00e7ekmek ve g\u00fcvenilir bir bilgi kayna\u011f\u0131 olarak konumlanmakt\u0131r.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7erik \u00f6rnekleri: Blog yaz\u0131lar\u0131, sosyal medya i\u00e7erikleri, videolar, e-kitaplar.<\/span><\/p>\n<ul>\n<li><b>MoFu \u2013 De\u011ferlendirme A\u015famas\u0131: <\/b><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar art\u0131k sizi tan\u0131yor ve se\u00e7eneklerini de\u011ferlendiriyor. Bu a\u015famada g\u00fcven kazanmak ve neden sizin \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn tercih edilmesi gerekti\u011fini anlatmak gerekir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7erik \u00f6rnekleri: \u00dcr\u00fcn kar\u015f\u0131la\u015ft\u0131rmalar\u0131, m\u00fc\u015fteri yorumlar\u0131, e-posta serileri, demo i\u00e7erikler.<\/span><\/p>\n<ul>\n<li><b>BoFu \u2013 Karar A\u015famas\u0131: <\/b><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 sat\u0131n alma karar\u0131na \u00e7ok yak\u0131nd\u0131r. Ufak bir te\u015fvik veya do\u011fru \u00e7a\u011fr\u0131, d\u00f6n\u00fc\u015f\u00fcm\u00fc sa\u011flar. Bu noktada a\u00e7\u0131k, net ve sat\u0131\u015f odakl\u0131 ileti\u015fim kurulmal\u0131d\u0131r.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7erik \u00f6rnekleri: \u0130ndirimler, \u00fccretsiz denemeler, aciliyet hissi yaratan CTA\u2019lar, al\u0131\u015fveri\u015f sepeti hat\u0131rlatmalar\u0131.<\/span><\/p>\n<h2>Funnel Analizi Neden \u00d6nemlidir?<\/h2>\n<p><span style=\"font-weight: 400;\">Funnel analizi, pazarlama s\u00fcre\u00e7lerinde t\u0131kanan noktalar\u0131 tespit etmenin en etkili yollar\u0131ndan biridir. Hangi a\u015famada potansiyel m\u00fc\u015fterilerin s\u00fcreci terk etti\u011fini anlamak, stratejik iyile\u015ftirme f\u0131rsatlar\u0131 sunar. Ayr\u0131ca yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc art\u0131rmak i\u00e7in hangi reklam ya da i\u00e7erik t\u00fcr\u00fcn\u00fcn daha etkili oldu\u011funu g\u00f6rmeyi sa\u011flar.<\/span><\/p>\n<h2>Funnel Olu\u015ftururken Hedef Kitlenizi Nas\u0131l Belirlemelisiniz?<\/h2>\n<p><span style=\"font-weight: 400;\">Do\u011fru bir funnel kurgusu i\u00e7in \u00f6ncelikle hedef kitlenin net bir \u015fekilde tan\u0131mlanmas\u0131 gerekir. Bu tan\u0131mlama, ya\u015f, cinsiyet, ilgi alanlar\u0131, al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 gibi demografik ve davran\u0131\u015fsal verilerle yap\u0131lmal\u0131d\u0131r. Hedef kitleyi tan\u0131mak, onlar\u0131n hangi i\u00e7erikle daha fazla etkile\u015fime ge\u00e7ti\u011fini ve hangi a\u015famalarda ikna olduklar\u0131n\u0131 g\u00f6sterir.<\/span><\/p>\n<h2>Reklamdan Ba\u015flayan Bir Funnel Nas\u0131l Kurgulan\u0131r?<\/h2>\n<p><span style=\"font-weight: 400;\">Funnel\u2019\u0131n ba\u015flang\u0131\u00e7 noktas\u0131 \u00e7o\u011fu zaman reklamd\u0131r. Kullan\u0131c\u0131lar bir reklamla markan\u0131z\u0131 ilk kez g\u00f6r\u00fcr. Bu y\u00fczden:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do\u011fru Hedefleme ile Ba\u015flay\u0131n<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Funnel\u2019\u0131n ba\u015far\u0131s\u0131, reklam\u0131n do\u011fru ki\u015filere ula\u015fmas\u0131yla ba\u015flar. Hedef kitlenizi ya\u015f, cinsiyet, konum, ilgi alanlar\u0131 ve davran\u0131\u015fsal \u00f6zelliklere g\u00f6re net bir \u015fekilde tan\u0131mlay\u0131n. <a href=\"https:\/\/www.meta.com\/\">Meta<\/a>, <a href=\"https:\/\/www.google.com\/\">Google<\/a>, <a href=\"https:\/\/www.tiktok.com\/\">TikTok<\/a> gibi platformlar\u0131n hedefleme ara\u00e7lar\u0131n\u0131 bu do\u011frultuda kullan\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reklam Metni ve G\u00f6rseli Funnel\u2019\u0131n Geri Kalan\u0131yla Uyumlu Olmal\u0131<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Reklam\u0131n mesaj\u0131, g\u00f6rsel dili ve tonu; a\u00e7\u0131l\u0131\u015f sayfas\u0131 (landing page) ve sonras\u0131ndaki ad\u0131mlarla tamamen tutarl\u0131 olmal\u0131d\u0131r. Aksi takdirde kullan\u0131c\u0131 kendini yanl\u0131\u015f y\u00f6nlendirilmi\u015f hisseder ve sayfay\u0131 terk eder.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kullan\u0131c\u0131 Niyetine Uygun Kampanya T\u00fcr\u00fcn\u00fc Se\u00e7in<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Arama a\u011f\u0131 reklamlar\u0131, al\u0131\u015fveri\u015f niyeti olan kullan\u0131c\u0131lar i\u00e7in; sosyal medya reklamlar\u0131 ise fark\u0131ndal\u0131k yaratmak i\u00e7in daha uygundur. Funnel&#8217;\u0131n \u00fcst, orta veya alt a\u015famas\u0131na g\u00f6re do\u011fru reklam kanal\u0131 tercih edilmelidir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reklamdan Sonraki \u0130lk Temas Noktas\u0131n\u0131 \u0130yi Planlay\u0131n<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 reklam\u0131 t\u0131klad\u0131\u011f\u0131nda kar\u015f\u0131la\u015ft\u0131\u011f\u0131 sayfa, s\u00fcrecin en kritik ad\u0131m\u0131d\u0131r. Bu sayfan\u0131n a\u00e7\u0131lma h\u0131z\u0131, netli\u011fi ve CTA\u2019lar\u0131 d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 do\u011frudan etkiler. Kullan\u0131c\u0131y\u0131 neyle kar\u015f\u0131layaca\u011f\u0131n\u0131z\u0131 \u00f6nceden belirleyin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mikro Hedeflemelerle Ki\u015fiselle\u015ftirme Sa\u011flay\u0131n<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Ayn\u0131 \u00fcr\u00fcn veya hizmet i\u00e7in farkl\u0131 hedef gruplar\u0131na \u00f6zel reklam varyasyonlar\u0131 olu\u015fturun. B\u00f6ylece reklamdan gelen trafik daha ilgili hale gelir ve funnel i\u00e7inde daha h\u0131zl\u0131 ilerler.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><a href=\"https:\/\/www.theadx.com\/blog\/retargeting-nedir\/\">Retargeting<\/a> ve E-posta ile S\u00fcreci Derinle\u015ftirin<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u0130lk temasla d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015fmezse, yeniden hedefleme kampanyalar\u0131 ve e-posta serileriyle kullan\u0131c\u0131y\u0131 funnel i\u00e7inde tutmaya devam edin. \u00d6zellikle sepet terk eden ya da formu yar\u0131m b\u0131rakan kullan\u0131c\u0131lar i\u00e7in \u00f6zel senaryolar olu\u015fturun.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reklam Performans\u0131n\u0131 Funnel A\u015famalar\u0131na G\u00f6re De\u011ferlendirin<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Sadece t\u0131klama de\u011fil, reklamdan sonra ger\u00e7ekle\u015fen sayfa g\u00f6r\u00fcnt\u00fcleme, form doldurma, sat\u0131n alma gibi ad\u0131mlar\u0131 da takip edin. Bu veriler, funnel\u2019\u0131n hangi a\u015famas\u0131nda kay\u0131plar ya\u015fand\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1030 aligncenter\" src=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/04\/Funnel-Analizi-ile-Reklamdan-Satisa-Donusum-Hunisi-Nasil-Kurgulanir-1.jpg\" alt=\"Funnel Analizi ile Reklamdan Sat\u0131\u015fa D\u00f6n\u00fc\u015f\u00fcm Hunisi Nas\u0131l Kurgulan\u0131r 1\" width=\"660\" height=\"440\" srcset=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/04\/Funnel-Analizi-ile-Reklamdan-Satisa-Donusum-Hunisi-Nasil-Kurgulanir-1.jpg 660w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/04\/Funnel-Analizi-ile-Reklamdan-Satisa-Donusum-Hunisi-Nasil-Kurgulanir-1-300x200.jpg 300w, https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/04\/Funnel-Analizi-ile-Reklamdan-Satisa-Donusum-Hunisi-Nasil-Kurgulanir-1-450x300.jpg 450w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n<h2>Landing Page Optimizasyonu: \u0130lk \u0130zlenim \u00d6nemli<\/h2>\n<p><span style=\"font-weight: 400;\">Reklamdan gelen trafi\u011fin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 ilk durak \u00e7o\u011funlukla <a href=\"https:\/\/www.theadx.com\/blog\/landing-page-nedir-nasil-calisir\/\">landing page<\/a>&#8216;dir. Bu sayfa, d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinin en kritik an\u0131d\u0131r \u00e7\u00fcnk\u00fc kullan\u0131c\u0131 saniyeler i\u00e7inde sayfada kal\u0131p kalmayaca\u011f\u0131na karar verir. <\/span><span style=\"font-weight: 400;\">Peki, etkili bir landing page nas\u0131l olmal\u0131?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etkili bir <a href=\"https:\/\/www.theadx.com\/blog\/landing-page-nedir-nasil-calisir\/\">landing page<\/a>, h\u0131zl\u0131 y\u00fcklenerek kullan\u0131c\u0131y\u0131 ilk saniyelerde kaybetmez.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Net ve ilgi \u00e7ekici bir ba\u015fl\u0131kla kullan\u0131c\u0131ya sayfan\u0131n ne hakk\u0131nda oldu\u011funu hemen anlat\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00fc\u00e7l\u00fc ve dikkat \u00e7ekici bir CTA butonuyla ziyaret\u00e7iyi hedeflenen aksiyona y\u00f6nlendirir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mesajla uyumlu, kaliteli g\u00f6rseller kullanarak g\u00fcven ve profesyonellik hissi verir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00fcm cihazlarda sorunsuz \u00e7al\u0131\u015fan mobil uyumlu bir tasar\u0131ma sahiptir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sade ve odakl\u0131 yap\u0131s\u0131yla yaln\u0131zca gerekli bilgileri sunar, dikkat da\u011f\u0131tmaz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131ya g\u00fcven vermek i\u00e7in sosyal kan\u0131t unsurlar\u0131na (yorumlar, puanlar, rozetler) yer verir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bilgi ak\u0131\u015f\u0131n\u0131 iyi kurgulayarak ziyaret\u00e7inin sayfada kolayca ilerlemesini sa\u011flar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reklam mesaj\u0131yla tutarl\u0131l\u0131k g\u00f6stererek kullan\u0131c\u0131 beklentisini kar\u015f\u0131lar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00fcrekli test edilerek kullan\u0131c\u0131 davran\u0131\u015flar\u0131na g\u00f6re optimize edilir.<\/span><\/li>\n<\/ul>\n<h2>Funnel \u0130\u00e7in \u0130\u00e7erik ve Mesaj Kurgusu Nas\u0131l Olmal\u0131?<\/h2>\n<p><span style=\"font-weight: 400;\">Her funnel a\u015famas\u0131 i\u00e7in farkl\u0131 i\u00e7erik t\u00fcrleri gerekir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ToFu i\u00e7in blog yaz\u0131lar\u0131, rehberler, e\u011fitici videolar uygundur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">MoFu&#8217;da kar\u015f\u0131la\u015ft\u0131rmal\u0131 i\u00e7erikler, m\u00fc\u015fteri yorumlar\u0131 ve \u00e7\u00f6z\u00fcm odakl\u0131 videolar i\u015fe yarar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BoFu&#8217;da indirim kodlar\u0131, s\u0131n\u0131rl\u0131 s\u00fcreli teklifler, deneme s\u00fcr\u00fcmleri gibi te\u015fvik edici i\u00e7erikler sunulabilir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7erikler aras\u0131nda mesaj b\u00fct\u00fcnl\u00fc\u011f\u00fc olmas\u0131 kullan\u0131c\u0131 deneyimini art\u0131r\u0131r.<\/span><\/p>\n<h2>D\u00f6n\u00fc\u015f\u00fcm Hunisinde Retargeting\u2019in Rol\u00fc<\/h2>\n<p><span style=\"font-weight: 400;\">Retargeting, funnel i\u00e7inde kaybolan kullan\u0131c\u0131lara ikinci bir \u015fans vermek demektir. \u00dcr\u00fcne g\u00f6z at\u0131p sat\u0131n alma yapmayan ki\u015filere yeniden reklam g\u00f6stererek onlar\u0131 tekrar s\u00fcrece dahil edebilirsiniz. Bu y\u00f6ntem \u00f6zellikle MoFu ve BoFu aras\u0131nda \u00e7ok etkilidir. E-posta pazarlamas\u0131, dinamik reklamlar ve push bildirimler bu ama\u00e7la kullan\u0131labilir.<\/span><\/p>\n<h2>Funnel Performans\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?<\/h2>\n<p><span style=\"font-weight: 400;\">Funnel analizinde \u00f6l\u00e7\u00fclmesi gereken temel metrikler \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0131klama oran\u0131 (CTR)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hemen \u00e7\u0131kma oran\u0131 (Bounce rate)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sayfada ge\u00e7irilen s\u00fcre<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcm oran\u0131 (Conversion rate)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sat\u0131\u015f ba\u015f\u0131na maliyet (CPS)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/analytics.google.com\/\">Google Analytics<\/a>, <a href=\"https:\/\/adsmanager.facebook.com\/adsmanager\/\">Meta Ads Manager<\/a>, <a href=\"https:\/\/www.hotjar.com\/\">Hotjar<\/a> gibi ara\u00e7larla bu verileri takip etmek m\u00fcmk\u00fcnd\u00fcr.<\/span><\/p>\n<h2>Sat\u0131\u015f Sonras\u0131 A\u015fama: Sadakat Hunisinin Yeni Zirvesi<\/h2>\n<p><span style=\"font-weight: 400;\">Bir\u00e7ok marka, sat\u0131n alma ile s\u00fcrecin sona erdi\u011fini d\u00fc\u015f\u00fcn\u00fcr; oysa asl\u0131nda en de\u011ferli a\u015fama bundan sonra ba\u015flar. Sat\u0131\u015f sonras\u0131 s\u00fcre\u00e7te, m\u00fc\u015fteriyle s\u00fcrd\u00fcr\u00fclebilir bir ili\u015fki kurmak, onu yeniden sat\u0131n almaya y\u00f6nlendirmek ve markaya sad\u0131k hale getirmek m\u00fcmk\u00fcnd\u00fcr. \u0130yi planlanm\u0131\u015f bir e-posta otomasyonu, ki\u015fiye \u00f6zel \u00f6neriler, memnuniyet anketleri ve sadakat programlar\u0131, bu a\u015famada devreye girmelidir. Sadakat hunisi sayesinde sadece tek seferlik m\u00fc\u015fteriler de\u011fil, uzun vadeli marka savunucular\u0131 kazan\u0131l\u0131r. Bu da reklam <a href=\"https:\/\/www.theadx.com\/blog\/isletmeniz-icin-online-reklam-maliyetlerini-nasil-belirlersiniz\/\">maliyet<\/a>lerini d\u00fc\u015f\u00fcr\u00fcrken k\u00e2rl\u0131l\u0131\u011f\u0131 art\u0131r\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama d\u00fcnyas\u0131nda, reklam vermek tek ba\u015f\u0131na yeterli de\u011fildir. As\u0131l ba\u015far\u0131, reklamla gelen trafi\u011fi sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrebilmektir. \u0130\u015fte tam bu noktada funnel analizi devreye girer. Funnel (d\u00f6n\u00fc\u015f\u00fcm hunisi), potansiyel m\u00fc\u015fterilerin markayla tan\u0131\u015fmas\u0131ndan sat\u0131n alma ve hatta sadakate kadar olan t\u00fcm s\u00fcrecini ad\u0131m ad\u0131m analiz etmemizi sa\u011flar. Peki bu funnel nas\u0131l kurgulan\u0131r ve nas\u0131l analiz edilir?\u00a0 D\u00f6n\u00fc\u015f\u00fcm [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Funnel Analizi ile Reklamdan Sat\u0131\u015fa: D\u00f6n\u00fc\u015f\u00fcm Hunisi Nas\u0131l Kurgulan\u0131r?<\/title>\n<meta name=\"description\" content=\"Funnel, potansiyel m\u00fc\u015fterilerin markayla tan\u0131\u015fmas\u0131ndan sat\u0131n alma ve hatta sadakate kadar olan t\u00fcm s\u00fcrecini ad\u0131m ad\u0131m analiz etmemizi sa\u011flar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theadx.com\/blog\/funnel-analizi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Funnel Analizi ile Reklamdan Sat\u0131\u015fa: D\u00f6n\u00fc\u015f\u00fcm Hunisi Nas\u0131l Kurgulan\u0131r?\" \/>\n<meta property=\"og:description\" content=\"Funnel, potansiyel m\u00fc\u015fterilerin markayla tan\u0131\u015fmas\u0131ndan sat\u0131n alma ve hatta sadakate kadar olan t\u00fcm s\u00fcrecini ad\u0131m ad\u0131m analiz etmemizi sa\u011flar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theadx.com\/blog\/funnel-analizi\/\" \/>\n<meta property=\"og:site_name\" content=\"Theadx Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-21T09:11:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T09:27:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/04\/Funnel-Analizi-ile-Reklamdan-Satisa-Donusum-Hunisi-Nasil-Kurgulanir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"570\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Theadx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Theadx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theadx.com\/blog\/funnel-analizi\/\",\"url\":\"https:\/\/www.theadx.com\/blog\/funnel-analizi\/\",\"name\":\"Funnel Analizi ile Reklamdan Sat\u0131\u015fa: D\u00f6n\u00fc\u015f\u00fcm Hunisi Nas\u0131l Kurgulan\u0131r?\",\"isPartOf\":{\"@id\":\"https:\/\/www.theadx.com\/blog\/#website\"},\"datePublished\":\"2025-04-21T09:11:47+00:00\",\"dateModified\":\"2025-04-21T09:27:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.theadx.com\/blog\/#\/schema\/person\/7618f7c5d4ebe5cdbd5aaa15628e529e\"},\"description\":\"Funnel, potansiyel m\u00fc\u015fterilerin markayla tan\u0131\u015fmas\u0131ndan sat\u0131n alma ve hatta sadakate kadar olan t\u00fcm s\u00fcrecini ad\u0131m ad\u0131m analiz etmemizi sa\u011flar.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theadx.com\/blog\/funnel-analizi\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theadx.com\/blog\/funnel-analizi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theadx.com\/blog\/funnel-analizi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theadx.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Funnel Analizi ile Reklamdan Sat\u0131\u015fa: D\u00f6n\u00fc\u015f\u00fcm Hunisi Nas\u0131l Kurgulan\u0131r?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theadx.com\/blog\/#website\",\"url\":\"https:\/\/www.theadx.com\/blog\/\",\"name\":\"Theadx.com Blog\",\"description\":\"Dijital pazarlama, reklam kampanyalar\u0131 ve \u00e7\u00f6z\u00fcmleri, reklam modelleri, programatik reklamc\u0131l\u0131k ve sosyal medya hakk\u0131nda merak edilenler hakk\u0131nda i\u00e7erikler.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theadx.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theadx.com\/blog\/#\/schema\/person\/7618f7c5d4ebe5cdbd5aaa15628e529e\",\"name\":\"Theadx\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.theadx.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4cde14d47a61c45f986abb9ab3e65cf8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4cde14d47a61c45f986abb9ab3e65cf8?s=96&d=mm&r=g\",\"caption\":\"Theadx\"},\"sameAs\":[\"http:\/\/blog.theadx.com\"],\"url\":\"https:\/\/www.theadx.com\/blog\/author\/theadx_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Funnel Analizi ile Reklamdan Sat\u0131\u015fa: D\u00f6n\u00fc\u015f\u00fcm Hunisi Nas\u0131l Kurgulan\u0131r?","description":"Funnel, potansiyel m\u00fc\u015fterilerin markayla tan\u0131\u015fmas\u0131ndan sat\u0131n alma ve hatta sadakate kadar olan t\u00fcm s\u00fcrecini ad\u0131m ad\u0131m analiz etmemizi sa\u011flar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theadx.com\/blog\/funnel-analizi\/","og_locale":"tr_TR","og_type":"article","og_title":"Funnel Analizi ile Reklamdan Sat\u0131\u015fa: D\u00f6n\u00fc\u015f\u00fcm Hunisi Nas\u0131l Kurgulan\u0131r?","og_description":"Funnel, potansiyel m\u00fc\u015fterilerin markayla tan\u0131\u015fmas\u0131ndan sat\u0131n alma ve hatta sadakate kadar olan t\u00fcm s\u00fcrecini ad\u0131m ad\u0131m analiz etmemizi sa\u011flar.","og_url":"https:\/\/www.theadx.com\/blog\/funnel-analizi\/","og_site_name":"Theadx Blog","article_published_time":"2025-04-21T09:11:47+00:00","article_modified_time":"2025-04-21T09:27:12+00:00","og_image":[{"width":570,"height":440,"url":"https:\/\/www.theadx.com\/blog\/wp-content\/uploads\/2025\/04\/Funnel-Analizi-ile-Reklamdan-Satisa-Donusum-Hunisi-Nasil-Kurgulanir.jpg","type":"image\/jpeg"}],"author":"Theadx","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Theadx","Est. reading time":"7 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.theadx.com\/blog\/funnel-analizi\/","url":"https:\/\/www.theadx.com\/blog\/funnel-analizi\/","name":"Funnel Analizi ile Reklamdan Sat\u0131\u015fa: D\u00f6n\u00fc\u015f\u00fcm Hunisi Nas\u0131l Kurgulan\u0131r?","isPartOf":{"@id":"https:\/\/www.theadx.com\/blog\/#website"},"datePublished":"2025-04-21T09:11:47+00:00","dateModified":"2025-04-21T09:27:12+00:00","author":{"@id":"https:\/\/www.theadx.com\/blog\/#\/schema\/person\/7618f7c5d4ebe5cdbd5aaa15628e529e"},"description":"Funnel, potansiyel m\u00fc\u015fterilerin markayla tan\u0131\u015fmas\u0131ndan sat\u0131n alma ve hatta sadakate kadar olan t\u00fcm s\u00fcrecini ad\u0131m ad\u0131m analiz etmemizi sa\u011flar.","breadcrumb":{"@id":"https:\/\/www.theadx.com\/blog\/funnel-analizi\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theadx.com\/blog\/funnel-analizi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theadx.com\/blog\/funnel-analizi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theadx.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Funnel Analizi ile Reklamdan Sat\u0131\u015fa: D\u00f6n\u00fc\u015f\u00fcm Hunisi Nas\u0131l Kurgulan\u0131r?"}]},{"@type":"WebSite","@id":"https:\/\/www.theadx.com\/blog\/#website","url":"https:\/\/www.theadx.com\/blog\/","name":"Theadx.com Blog","description":"Dijital pazarlama, reklam kampanyalar\u0131 ve \u00e7\u00f6z\u00fcmleri, reklam modelleri, programatik reklamc\u0131l\u0131k ve sosyal medya hakk\u0131nda merak edilenler hakk\u0131nda i\u00e7erikler.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theadx.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Person","@id":"https:\/\/www.theadx.com\/blog\/#\/schema\/person\/7618f7c5d4ebe5cdbd5aaa15628e529e","name":"Theadx","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.theadx.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4cde14d47a61c45f986abb9ab3e65cf8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4cde14d47a61c45f986abb9ab3e65cf8?s=96&d=mm&r=g","caption":"Theadx"},"sameAs":["http:\/\/blog.theadx.com"],"url":"https:\/\/www.theadx.com\/blog\/author\/theadx_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/posts\/1028"}],"collection":[{"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/comments?post=1028"}],"version-history":[{"count":0,"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/posts\/1028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/media\/1029"}],"wp:attachment":[{"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/media?parent=1028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/categories?post=1028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theadx.com\/blog\/wp-json\/wp\/v2\/tags?post=1028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}